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Phpbb You Can Simplify The Set Up Process

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In several previous articles I mentioned my having downloaded and installed the fantastic PHPBB open source forum. I shared with readers the lengthy and tedious process of selecting the right mirror, downloading the files to my computer, and following all the long, drawn out, and complicated set up steps. Fortunately, what was once a procedure that took the better part of a day can now take 30 minutes or less to complete! Let's take a look how you can shorten the entire set up process and start benefiting from this free, popular program.

When I set up my first two PHPBB forums in June 2005, I did so under duress. Just days earlier, my then message board host - EZBoard - had their entire system shut down by hackers. Or so they claimed. My two popular sites, the Aviation Employment Board and the Corporate Flight Attendant Community were left in the dark as EZBoard's system rendered the sites virtually inoperable. With a repair promised, but several weeks away, I decided that I needed to quickly move away from EZBoard and over to a forum where I could exercise full control. Enter PHPBB.

Because I needed to use a cumbersome EZBoard converter file to transfer threads over to the new site, I had to take the long way of setting up my new forums. Indeed, the converter file was imperfect and quite a number of threads never made the transition. Still, when all was said and done, the new forums were light years ahead of EZBoard.

Since setting up my first two forums, I had to set up a third forum for a customer. This time, I chose the quick route by setting up the forum through my web hosting company. As is the practice of some web hosts, fully set up forums are available for your downloading. Simply select a web host offering this feature, establish your database with them [usually MySQL], and download the files. Within minutes, a fully usable forum will be established on your site and all you have to do is set up the forum parameters and then you are ready to go.

PHPBB is a terrific forum, one that doesn't charge set up fees or an annual license charge [unlike vBulletin] and is certain to help you make your site a success. Download PHPBB today to get started on building your online community!

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Phpbb2 All It Can Be

(category: Forums, Word count: 1479)
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Please allow me to start off and say that I am very happy to run PHP software on my computer. Specifically, the bulletin boards developed by PHPBB2 [an open source program] works head and shoulders above the EZBoard system I gave up on several months earlier. Still, it has its own special challenges that only a regular user or administrator can appreciate. If you are considering starting your own message board community please read on for some homespun advice on how to make PHPBB2 work best for you.

On Memorial Day 2005 I had a rude awakening. Although a national holiday here in the U.S. I was taking advantage of that day to catch up on some much needed behind the scenes work. You see, when you work for yourself a holiday just isn't the same thing. It ends up being a day where your phone isn't likely to ring all that much, thereby making it a better opportunity to catch up on all the little niggling details of operating a business, like paying bills and bookkeeping. Okay, I digress.

What happened on that special day was the total overthrow of the EZBoard message board system. Hackers, so EZBoard claimed, infiltrated their entire system and brought down the house. Literally overnight thousands of boards were affected and compromised. Now for the rub: forum managers, myself included, had no power to back up their sites. Thus, what was lost was likely lost for good or would take many weeks to restore from pasted together backups. We depended on EZBoard for our back ups and when their system failed we all suffered.

So then the decision was made for me. I downloaded PHPBB2 software a few days later and immediately went to work.

As open source programs go the PHPBB2 software was free and the instructions were quite good. Fortunately for me the two sites that I planned to set up, the Aviation Employment Board and the Corporate Flight Attendant Community, already had separate web pages hosted with a company that could support a database. This particular MySQL database would essentially power the site and house important stuff including all the member information.

Fortunately those who have been working on building, maintaining, and promoting PHPBB have a copious amount of detailed information accessible right online and available for viewing and/or downloading. Personally, the biggest help to me were the excellently made Flash videos that helped walk me through the installation process. Without them in place, I doubt I would have figured it all out. Truly, in this case, a picture is worth a thousand words each!

In addition to the software itself, PHPBB2 also offers a separate file to help speed the process conversion process from EZBoard to PHPBB2. This EZBoard converter takes messages from the old board and transfers them to the new board. Unfortunately, it was only partially successful which could have been due to the hacked nature of the EZBoard site. Still, what I was able to move over was helpful, but it did not include member files as that bit of necessary information was under EZBoard's lock and key.

By the time I downloaded everything, followed all the instructions, converted what I could from EZBoard, laid out the new site, and made some additional design changes, approximately eight hours had flown past. At the end of that time a useful and functioning board was in place. The next day I contacted all my current EZBoard members and told them about the switch and put notices on the old site about the change. Most of my members were very understanding as they realized that the switch had to be made.

Without exception PHPBB2 has been a big improvement. Still, it could use some refining and, happily, many of those refinements are routinely accomplished within regular updates of the software or via preselected "mods" that a forum manager can select.

Without belaboring the point here are some things that I have observed about PHPBB2 that are helpful to know about before going with the software:

Limited Support There is a lot of information right online to read and there are forums moderated by volunteers. At the same time the moderators are stretched very thin and sometimes their responses border on the irritated. Of course, that could have something to do with all the N00B questions, many of which are answered somewhere on the site. My recommendation is that you spend plenty of time reading before posting a question. Study the forum for similar questions asked and answers given.

Difficult Updates Get on the forum managers mailing list to ensure that you receive notification of each update as they are made. Some updates are simple while others are more difficult. If you make any modifications to your site then only a "patch" update is necessary while everyone else will select "changed files only." If you select "changed files only" and you have some mods installed, you risk losing all of your mods. Let's just say that already has happened to me once!

AOL Quirks Some members have difficulty signing up, especially AOL account holders. It seems to be that the confirmation code doesn't always show up when members register [you don't need to have it enabled, but it does put a halt to rogue registrants] and sometimes AOL users get booted when logged on. A little thing called "sessions" monitors everyone's visits by examining their I.P. address for a match. Of course, AOL scrambles I.P. addresses mid-session, a reason for much of the booting. The fix involved from a PHPBB2 standpoint is not recommended as it puts you at risk for security breaches. Quite frankly, I have urged some members to leave AOL especially if they can't work around it on their end.

Back Ups The administration panel is simple to use, but back ups don't always work. Errors messages prevail; therefore backing up through your web host is another option. Speaking of the administration panel, you can select whether members can email each other [not a good thing to have enabled], how long their signature can be, enable automatic pruning of posts, and lots more. Indeed, the features offered by PHPBB2 far exceed the limitations that are inherent with EZBoard.

There are alternative forums to PHPBB2 and one popular one is another PHP program called vBulletin. vBulletin utilizes excellent forum software that takes off where PHPBB2 leaves off. Many of the modifications that are not part of PHPBB2 are standard with vBulletin, therefore removing some of the behind the scenes tasks that a webmaster must do with PHPBB2 in order to customize his site.

So, why not go with vBulletin? For many it is simply the cost. With vBulletin, you can lease a license for $85 for one year or buy a license for $160. Access to updates after the first year costs another $30 per year while custom support can run from $30 for one month up to $300 for one year. Thus, if you have a small forum that makes little or no money, and you need extra special assistance, than vBulletin can be a big expense to carry. Other paid forums have similar expenses, but there are some free ones out there. For the record, EZBoard isn't free, although the start up cost is very low. However, your renewal fee is calculated on the amount of bandwidth used in the most recent thirty day period and for some forum managers that amount could easily be several hundreds to well over one thousand dollars!

So then, why go with PHPBB2? Well, language packs to name a big reason. Besides English forums, an additional 59 languages are supported by this open source code! From Afrikaans to Vietnamese, Arabic to Russian, and from French to German, PHPBB2 is available in many native languages. For people of very limited means this has become an excellent way to communicate for no capital outlay. One gets the sense that PHPBB2 is very proud of this fact and I must admit that I am too!

As I write this I am in the midst of updating my two sites to the latest release. Because it is near the Christmas season I am also looking at several themed templates for my flight attendant site and have selected a "Merry Christmas" board replete with drifting down snowflakes. This template, which looks so professionally done, is free as well.

I plan on sticking with PHPBB2, quirks and all, by continuing to support our growing community of forum managers worldwide. Each of us, in our own way, has helped to shape this all important piece of open source software. It certainly isn't perfect, but it definitely has been a lot of fun and has helped me to increase my knowledge as well as to appreciate the whole open source movement.

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A Simple Smiley Face Or Not

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The smiley face and other emotional icons, known as emoticons, have given people a concise way in e-mail and other electronic messages of expressing sentiments that otherwise would be difficult to detect. Language experts defined them as symbols composed of punctuation marks, designed to express some form of emotion in the form of a human face (in computing, of course). MSN Emoticons are a serious contribution to the electronic lexicon. Everybody is familiar with MSN Smileys, on the Internet.

And thousands of them are being created just as you're reading this article.

Today people can hardly imagine using computer chat programs that don't translate keystrokes into colorful graphics. Instant messaging programs often contain an array of faces intended to express emotions ranging from surprise to affection, from anger to embarrassment.

In web forums and instant messengers, even e-mails, such as MSN, text emoticons are often automatically replaced with small corresponding images, which came to be called emoticons as well. Originally, these image emoticons were simple and replaced only the most straightforward and common character sequences, but over time they became so complex that the more specialized emoticons are often input using a menu or popup windows, sometimes listing hundreds of items. Some of these graphical emoticons do not actually represent faces or emotions; for example, an "emoticon" showing a guitar might be used to represent music. Emoticons are also commonly used in online computer games.

What emoticons do is essentially provide a mechanism to transmit emotion when you don't have the voice. That is also available for the MSN Names or MSN Quotes we choose to use on the chat rooms, e-mails, forums etc. Using all sorts of funny names or intelligent quotes makes the communication more interesting. Of course, many and different characters are hidden behind them and their own monitors. But that is not the purpose of using these specific electronic tools.

For example, there are certain websites which provide MSN Names for Boys and

MSN Names for Girls. You can pick up from a wide range of categories. For instant, if you are the cute guy or girl next door, then you might be tempted to pick one of the Cute MSN Names, Funny MSN Names or MSN Smileys. You might just be that awesome prince that every teenage girl is expecting, therefore you should get an Inspiring MSN Name.

If you find yourself at great distance from your beloved, I think she/he would be impressed by some of the Love MSN Names, Friendship Names, and Flirty MSN Names available at any time for you on specialized websites. It would be so easy to impress the person you like or love, just by simply using one of those names. Especially if you are not a spontaneous or very original person!

But then again, one day you might want to try something else... maybe you are in a special mood, or that's just the way you are. And then I'm thinking about special Rude MSN Names or Dirty MSN Names. Who said these aren't cool? Browse on the Internet and check out some of them.

For 25 years (since its advent), "smiley " - a simply a cartoon looking face showing a smile, has evolved into a variety of different facial expressions including frowns, angry grimaces, blushing, crying , looks of surprise and thousands more. Emoticons have expanded beyond facial expressions to a variety of still or moving images, including words character actions and images.

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Hawaii Forum Popular Summer Vacation Activities

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I don't know about you, but I live in a place where you can't really do much in summer, except perhaps shed all you clothes, stretch yourself out tight in an air conditioned room, and pant like a dog. Getting out is a punishment, and no one does it unless they are forced to. Your very survival is at stake; activities are out of the question.

But since you have your summer vacation, you'd like to spend it doing something meaningful and fun. Now what are the most popular fun things that people all over the world do during their summer vacations?

In summer, people like to get in or near the water. They look for recreational activities involving water. For example, there is whitewater rafting. What can match the thrill of paddling furiously as your inflatable rubber raft pitches and bobs dangerously, moving swiftly with the turbulent rush of water in the rapids? You have trained and expert guides to take care of you in case you put yourself in any danger. There are canoes and kayaks waiting on the sidelines to pick you up in case you manage to capsize. But still you feel the delicious threat of living life on the edge of safety. Your adrenaline pump works overtime. You feel alive like never before.

But this sort of high-octane, unrelenting extreme sport is not everyone's idea of good fun. What do you do if you are the quiet sort of person, not particularly athletic, and dislike too much physical exertion? Well, there's a popular water-based sport for you too - there's fly fishing. What's more relaxing than watching the float minute after minute as you sit coolly by, perhaps reading a favorite book or perhaps chatting away to your heart's content with like-minded friends or family members? And when a sizable specimen does indeed swallow your bait, the kick that you get out of it is hardly matched in any other sport.

There are many more aquatic activities for your summer delight. If you'd like to get in closer contact with the waves, why not try out scuba diving? There's a whole new world waiting for you down there. If you choose your scuba spot wisely, you'll get rich glimpses of a wholly different level of existence - the world of fish, corals, mollusks and other forms of marine life.

For some who want to really cool it off, water isn't quite enough. They opt for snow and ice. Skiing, skating and snowboarding are some of the most popular activities of the western world. But how do you get snow in summer? The answer is, not cheaply. There are places in Canada and also in Europe where it is possible to indulge in these activities all the year round. But whether in the Rockies or in the Alps, this will be much costlier than any of your other options. Of course, if your budget permits it, then what the heck?

My personal favorite activity during the summer is one that suits my budget best. I simply take a collection of my favorite books and movies, and hole up in an air conditioned room for a few weeks. They push the food in through small hatches, and clear up the dishes at night. Try it sometime, you might even like it!

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Forums Talk And Make Money

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If you have a website about a topic you enjoy, you can make money from discussion forums. Talk, post links to your site, get traffic. Traffic means money, right? If not, try different affiliate programs or Google Adwords. The worst sites should get a couple cents per visitor. Now here's how to talk and make money.

Search "forum" plus the topic of your site on Google or Alta Vista. For my first site, I searched "backpacking + forum" and in the pages of results I found several good forums. I also searched related topics like "hiking" too. You can also check about.com, and other sites that have forums on many topics.

Registration is usually giving your email address and choosing a password. Some forums allow guests to post without registering. Once registered, browse the forum topics, and post a response to anything, just to "learn the ropes".

Income From Discussion Forums

The point of posting in forums is to get readers to come to your web site. Sure it's fun to give advice and discuss things of interest to you, but that's secondary. With that in mind, do the following:

1. Always link to your site. If they don't allow any links, find another forum.

2. Don't "spam." Sales pitches will be removed. Offer honest advice, or express an opinion, then sign off with your name and the link to your site.

3. Ask for help from others. This is an effective and acceptable way to "advertise." Enter a topic like "Can I get some advice?" and post something like, "I just started a meditation site. If some of you would visit and tell me what you think, I'd really appreciate it." Have a link to the site. People love to help, and to give opinions, and they'll click on those ads while they're at your site.

4. Look at total "views." Many forums show the total times each "thread" has been viewed. When you see some with many more than others, get in on those, or start a new thread on the same topic. Go where the traffic is, and get some of it.

I didn't like the idea of forums until I made a few posts, and saw my traffic and revenue climb for days afterwards. That convinced me. Just be polite, offer some value to others, and always have a link to your site. Many other secrets of using forums are covered in my newsletter, but this should be get you started. Talk and make money today.

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Give Me A One Two Three And A Forum Online Forum Etiquette

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It seems that every other article or guru tip you read extolls the benefit of one program or another as the absolute best way to enhance your internet marketing business. In reality, there are many ways to boost your business online - writing articles, search engine optimization, acquiring incoming links - the list goes on and on. But what about online forums? Are they really worth the investment of your time, effort and energies?

The answer really is quite simple, YES! If you are looking for effectiveness, looking for ways to enhance your web presence in a significant way, without spending a fortune-then forums are the ticket! One of the best ways which is often overlooked is to find forums relating to your line of business and join as many as reasonabily possible. Being a frequent participant on forums can increase links back to your website, increase your chances of being seen as an expert, increase your mailing list, sell more of your product, get new affiliates to sign up, make you new friends - and the benefits get extensive.

However, there are some things to think about before you get started in a forum. Your purpose is primarily to establish yourself as a knowledgable person (even a guru of sorts). You do this through a careful etiquette and approach. Here are a few helpful hints of good forum etiquette:

Things to Help Your Business (These are the GOOD Ones!):

1. Research each forum before you join. Make sure it's relevant to your business and see if the participants are in your target market. Look at how much traffic the forum gets. How busy is it? There's no point in joining a dead forum with very few posts.

2. Check the forum rules before you post. Some forums will allow you to post adverts for your business while others will object. Check if you are allowed to add a signature at the end of your posts - adding

a small biography with a web link to your business is a great way to increase incoming links to your site and to get more traffic.

3. Be polite and treat everyone the way you would like to be treated. Even though you don't meet people face to face you will build up some great relationships if you take the time to give good answers to questions, to be helpful and to respect other people's opinions. And every post you answer adds to your reputation. Use your posts to give genuine, useful advice, not just to plug your business and you'll soon be looked on as an expert.

4. Don't be afraid to ask for advice - no-one knows everything and sometimes you will need help.

5. To make the most of your time on the forums, allow yourself only a certain amount of time each day.

6. Read only the posts that are relevant and that interest you and post answers quickly before moving on. It's very easy to spend the whole day on forums and not get anything else done.

Things that will Hurt Your Business (These are the BAD Ones!):

1. Never, ever use a post to blatantly advertise your business, particularly if the forum rules don't allow it. Nothing will damage your reputation faster than spamming a forum.

2. Don't go through the list of forum members, collect email addresses and send them unsolicited mail. At best you'll be banned from the forum and at worst the owners might report you to your ISP.

3. Don't ever get involved in a flame war (this is when a heated conversation on a forum boils over and degenerates into nothing but an exchange of personal insults). It might be really satisfying to say what you think about someone, especially if they've been getting on your nerves, but just imagine what other people will think of you if you do.

In conclusion, treat people online like you treat people in real life. Think of it as a networking event that's taking place on your computer and don't forget that other posts on the forums are made by real people with real feelings. You already know how to make friends and new contacts face to face. Apply what you already know to online networking and you could be enjoying great success with a global audience. Before you know it, you will have gain a tremendous amount of information, knowledge, networking contacts, friendships, and potential business venture partners for the future. You will be amazed at how extensive the list of benefits for forum exchange can be.

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Why Do Some Websites Have Message Boards

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Remember when email seemed so quick and convenient? You could share your thoughts with a friend or group of friends within a period of a few minutes. Then the technology of instant messaging was developed, and with it, message boards. Website builders quickly picked up on the use of message boards, seeing how these boards allowed instant communication between everyone viewing their website.

A message board can be found in several different formats. Some websites require visitors to create an account, with a user name and password, before they can post a message on the board. Other websites have message boards that are open to anyone to post anonymously. Their post will show up instantly on the board. Sometimes, a message board will be watched over by an editor, or moderator, who can reject or delete posts based on whether the content of the post is appropriate for that website. On these boards, posts are often delayed for a brief period of time so that the moderator can read over the post. Some message boards are divided up by topic. These are also referred to as threads. Visitors to the message board can pick a topic, and when they post their message, it will appear under that topic.

So what is the benefit of a website having a message board? Some websites are actually built around message boards. An example of this type of website might be a hobby website for people who like to paint scenery. The site would have a message board where artists could come to talk to other artists to get ideas or tips, or to find out about a specific topic related to painting, such as where to buy a certain type of paint or brush. Other websites have message boards to encourage traffic on their site. Think of a music group, for example. By providing message boards for their fans, they are encouraging their fans both to visit their site and to spread the word about their group, which would in turn increase album and merchandise sales.

If you are looking for information on any topic, a message board is a great place to visit. And, if you are building your own website, consider adding one; there are many benefits, and it will be appreciated by everyone who visits your site.

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What Is The Paypal Forum For

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The Internet offers a large variety of payment systems used by thousands of people everyday: PayPal, E-Gold, 2Checkout...These powerful tools have to be used wisely because scams are everywhere and, unless you are aware of some basic rules, you risk loosing your money. If you don't want to read an article or two and listen to advertising, the best thing is to become a member of a PayPal forum or an ePayment system forum. These are the places where you will find objectivity, discuss the best options and learn all about the available services.

Knowing what a PayPal account is, how to create one, using subscriptions, finding out about advantages and disadvantages are basics that you can easily discover by simply asking someone on a PayPal forum. Why bother reading many articles and finding out only half of the story when you can talk to real people and learn from their experience? The ePayment system forum can help persons make the right decisions regarding what method of online payment they should use, which is faster and safer, the dos and don'ts when using online services. It is very easy to receive clarifying answers to specific questions than to walk blind folded through a huge mass of information. The PayPal forum is very accessible and helpful to both beginners and experienced because sharing will open up your eyes to details you might not have noticed before.

But, be careful! Not everything you hear or discuss on the PayPal forum is true. Check everything before and ask for second opinions.

The PayPal forum is full of interesting information. Discussions on the ePayment system forum don't refer solely to signing up or using PayPal. People discuss their newest ideas on how to make money fast in a legal way, if what they heard was effective and how it worked for them, the news in the financial field and the impact it had on them. Many people use the PayPal forum just to keep in touch with what's new. For example, a message someone left on the ePayment system forum regarding an investigative report of the Melbourne (Fla.) office of e-gold's parent company, Gold & Silver Reserve Inc. created many interesting comments. The FBI pursuit was ironically disconsidered by the PayPal forum members who have opposite opinions. So, you see interesting subjects bring together a lot of people with common interests and enrich their horizon with the newest information available.

Another interesting aspect of the PayPal forum is that scamming is tried everywhere, especially on the Internet. The ePayment system forums are looking to avoid scams by discussion. There are all sorts of persons looking to scam or take advantage of your trustfulness. Some will try to convince with seemingly honest messages on the ePayment system forum, underlining the fact that their method is very legal. Don't be fooled! And also don't worry! These messages are on PayPal forums, so there will always be someone with the courage to contradict. However, it is up to you to decide who is wrong and who is right and do what ever it is best for yourself. That's why the ePayment system forum is recommended: because various opinions help you make the best choice...

The Internet is a world full of possibilities that can make our life easier, but it is also dangerous because of speculation and scams. For the safety of the financial transactions it is better to investigate all possibilities and aspects of online transfers. The PayPal forum or the ePayment system forum can be very helpful for those who want to ask questions, discuss certain problems and find out information without special searches or loosing precious time.

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7 Reasons Why You Should Join A Forum Today

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Human beings are social by nature, and online communities or forums are the latest in a long progression of social organizations created by humankind. While many people join forums specifically for the social benefits, there are several good reasons for Internet entrepreneurs to join an online forum. Here are the top seven benefits you and your online business can reap.

The top reason many Internet business men and women join forums is for the search engine benefits. Many forums are tremendously popular with search engines and so not only rank well but also are regularly crawled. Most forums offer an introductions area as well as a signature area where you can promote your web site or sites. In addition, as you participate in a forum that is relevant to your site's topic there will likely be opportunities to work your site into conversation. All these links can be of tremendous benefit in terms of search engine rankings and relevant back links.

However, if you think that search engine benefits are the beginning and end of the ways you and your Internet business can profit from joining a forum then you are missing out on a lot of learning.

If you are going to join a forum then join a forum that help you learn more about your niche. Even if you are an expert in your field there is always more to be learned and where else to go for that knowledge than a place where others knowledgeable in your area also hang out? That is what is so wonderfully flexible about forums. There really is an Internet community for everyone and every interest. Your task is to find the forum where your peers are already hanging out. Learning more about your niche is a tremendous benefit of joining a forum.

You don't need to restrict your forum memberships to those within your field. It is also wise to join forums that can help you learn more about how to run your business. Find forums of other small business owners and entrepreneurs. You will soon be able to find folks who are at your level of expertise as well as those with more experience willing to share their hard-earned lessons. Soon you'll have the opportunity to repay that debt by mentoring other newbies. This sharing and hand-holding is one of the elements that make Internet communities so successful.

You should also seek a forum to help you with your Internet marketing. There are many different approaches to Internet marketing and while some people prefer the scatter-gun approach most choose one or two primary methods. Explore and text methods to determine which you feel most comfortable with and then join a forum focused on that method to help you refine your approach and achieve maximum success.

One of the primary problems with the Internet is that it can be easy to feel isolated. However forums can help bridge the gap of time and distance by serving as a community as well as an information source. Friendships and even love can be found in time and laughter and camaraderie and commiseration can help sustain the person as well as the business.

Forums can also help you find customers for your business. As you participate and share information about your business some folks will naturally express an interest. As you share your expertise and demonstrate your knowledge then you will attract still more. Don't be a pushy salesperson, simply allow your expertise to showcase your business and you will attract a quality customer relationship.

A forum can also be a great place to find partners to help you expand or promote your business in a number of ways. You might discover some like-minded soul whose business perfectly complements yours or you might discover the perfect joint-venture partner. Even if you encounter people you might view as competition try to view the relationship from many angles to see if there is a way to benefit from a partnership rather than a competition.

Joining forums can provide many benefits to you and to your business but remember that Internet communities are social contracts with rules and guidelines. Make sure you know and understand the rules before leaping into discussions. It is even more difficult to undo a bad first impression on the Internet as it cannot always be erased. Start slow and easy until you are sure of your footing. Also, be very wary about pushing your business too aggressively. That type of activity can get you banned from a forum pretty quickly. Many forums have a clearly marked area for advertising and sales posts and also allow some blatant promotion in your signature, but keep your posts on topic and helpful and you'll be better off in the long run.

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