Internet-Marketing Articles

To Balance Your Way Of Life Through Timeshare

(category: Internet-Marketing, Word count: 336)
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At TimeshareValues.com we recently communicated with a buyer based in the Midwest. We are in the San Francisco Bay area. We talked a lot at 9pm our time - while he was still in his office. At his time, the clock was moving toward midnight.

He bought a timeshare because he feels he doesn't have enough time to plan his vacation, but he knows he still has to take time off each year. He works long hours, but he hoped a timeshare purchase would achieve some balance between his work and personal lives.

This is an extreme case - but it got us thinking about the reason for buying a timeshare. Most people want to achieve a balance between the Two E's: Emotion and Economics.

We believe a successful timeshare purchase provides a balance between these two E's.Here's how:

The First E: Emotions

Certain people and places always stick with you. Great times, food, scenery, friends. Many of us have great memories of places we want to go back to every year. We hope to recapture feelings we first experienced at these places.

Such a place is Cozumel, Mexico. It provides not only a wonderful timeshare vacation for people, but it was also the honeymoon for a couple we know. The couple's entire trip was amazing, from the great food (the newlyweds actually found a wonderful Italian seafood restaurant there), great diving (the groom remembers his bride's eyes when she saw her first barracuda), and friendly people.

It probably will not come as a surprise that we keep our eyes open for Cozumel property.

Emotions help us focus on what really matters in life.

The Second E: Economics

When you say this 'E Word', people think of accountants with green eyeshades. But that's far from the truth.

"Economics" in a timeshare purchase is a simple matter of looking at the yearly cost of a vacation. Economic factors to consider include:

Manual Versus Automatic Submission

(category: Internet-Marketing, Word count: 613)
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Promote your website through article submission

One of the most effective ways to promote your website without spending a fortune doing so is through article submission. This means you write or commission someone to write articles pertaining to the content of your website and then submit them to online article directories.

Article submission works by creating backlinks to your website. Every article directory will include a so-called "resource box" at the end of your article with a few details about your website and a link to it. When your article is picked up by newsletters and e-zines that publish material on the subject you chose for your article, they also include the resource box, thus backlinking to your website.

As a result, the traffic to your site increases, and may sometimes come from places you would have never found on your own. What's more, if readers like your content, they may link to it from their websites, as well. The more backlinks to your site out there, the better your position in Google rankings will be.

Manual or Automatical Article Submission?

Manual submission entails finding the right article directory, then creating an account with that directory and submitting the articles in the right category. It may also entail modifying the articles (such as removing or adding html code inside them, putting links only in specific parts of the articles) to meet the requirements of the various directories.

Article directories have different forms for article submission and the input fields vary from one such directory to another.

Some of the most important article directories are:

* Article City

* Article Dashboard

* Ezine Articles

* Go Articles

* Search Warp

There are also article submission services available, if you do not have time to manually submit your articles, like Article Marketer and iSnare, which charge a fee their services. If you prefer to do it yourself but want to speed up the process, you can resort to automatic submission and use a submission tool.

Automatic submission software solutions include products like: Article Announcer, Article Post Robot, Ezine Announcer.

Which One Should You Choose?

Many people would say you should go for manual submission. Why is that? First of all, a lot of directories treat automatically submitted articles as spam. Second, you can quickly see any changes made on the directory's website and respond accordingly, which automatic submission robots can't. Third, it is easier to make changes to your article if you need to, because to manually submit articles you need to have an account with the directory where you can login and edit what you want.

Then there is also the fact that article directories are different in that categories do no always overlap, so if you submit an article manually you can make sure it ends up in the right category. In addition, you can check the terms and conditions of each article directory and see whether they accept links in the body of the article or not, for instance, or whether they accept HTML tags or not. This is something automatic submission tools can not do. The major downside to manual submission is the time spent doing it.

On the other hand, automatic submission saves you the time and effort of manually submitting articles to directories one by one. If you would rather automate the submission process, and use a software submission tool, you should check how often the software is updated, the quality of directories selected and the choice of categories (i.e. are the categories specific enough or does it take only general categories into account) before you pick a solution.

Will Internet Marketing Work For Your Business

(category: Internet-Marketing, Word count: 711)
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This is an extremely difficult question to answer because there are so many complex factors involved. Specifically they techniques you employ in your Internet marketing campaign as well as the execution of these techniques can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered into the equation. This article will outline the potential for success in an Internet marketing campaign.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently and will likely gain a great deal of valuable information as a result of their research efforts. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online.

Again, seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Search engine optimization (SEO) is one of the most important aspects of any Internet marketing campaign. SEO is so important because it dictates the ranking of your website on popular search engines. Internet users value these results and are not likely to seek out websites which do not rank well with search engines. Conversely, high ranking websites can enjoy a great deal of increased website traffic as a result of these rankings.

Inbound links to your website are also important in Internet marketing. Inbound links are links on other websites which direct users to your website. These links are important in an Internet marketing campaign. First of all many search engines factor inbound links into their ranking algorithms which means inbound links can result in higher search engines rankings. Also, these links can be used directly by website users to access your website. This means you can gain traffic directly from these links.

Another way to enjoy a successful Internet marketing campaign is to orchestrate an affiliate marketing campaign. Affiliates are essentially website owners who place a banner ad on their website to direct traffic to your website. Typically, affiliates are only compensated when the advertisement on their website produces a desired effect such as enticing the users to click through the advertisement, resulting in a sale or resulting in another action such as filling out a survey or registering with your website. Affiliate marketing can not only be highly effective but it is also cost effective because you only pay the affiliates when they produce results.

Helpful Strategies For Selling Leather And Leather Products Online Part 1 Of 4

(category: Internet-Marketing, Word count: 764)
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When someone walks through your door, it is quite likely that a sales person is available and able to assist them with any questions. At that moment in time, specially in a leather oriented business, many aspects of the human sensory spectrum are in full swing. They can smell the unique scent of genuine leather, they can see and touch the smooth buttery leather and most importantly they can hear and understand what you have to say about your leather product offerings. Put all these things together and there is a very good chance you are going to make a sale! ... Now try to accomplish this on the Internet.

It goes without saying that the Internet can enhance the bottom lines of many, if not all, leather oriented businesses, however, did you know that there are obstacles associated with selling online that can literally sink your leather business if you are not prepared?

For the purpose of this article, let us define the term "online commerce" as "the electronic selling of leather and leather products through an online shopping cart environment".

There are certain issues that a business should take into account before even contemplating opening up an online shop.

First let me start off by asking you a simple question. When was the last time you fired up your computer and said "I am going onto the internet to do some shopping?" I am willing to bet, that's not too many times, if any. Most people hop on the internet to do research, or if anything, to do a little window shopping! That's right ... to look around and see what's available. Very few people hop on the internet looking to buy something, but this does not mean you can't sell to them! All this means is that you need to treat them a little differently to ensure they buy from you.

Here are some strategies to help you get started.

1. Develop your online catalogue with the first time shopper in mind all the time.

I can't begin to count how many leather industry sites out there that are falling short in this department. Your company website has to take on the roll of your top sales person. It needs to provide as much information as possible to your potential customers. What we are talking about here is not only information on how to reach you, but detailed product specific information, product uses, methods for payment, shipping options, refunds etc.

You need to position your leather company as a mentor or teacher and educate your potential customers about your product offerings and their applicable uses. When writing your website content, pretend that every potential visitor will know very little about your offerings. Ensure that your content is as informative as possible. You will win over more leather consumers this way, trust me. Use this strategy whether you are selling a jacket, a pair of boots, a can of adhesive or a sheepskin. Once you convert that casual visitor into a customer, and you deliver on your orders, you'll have gained a lifetime customer.

Now, if you're thinking about selling say upholstery hides (or other finished hides) online, let me give you a piece of advice. Do so only with customers that have bought from you before or who have received one of your sample swatches. Why? Remember online customers are going by what is on your website; they don't actually get to touch your upholstery leather or hide. As we all know, every hide is different and each carries its unique imperfections. So forget about trying to display the true representation of the colors or textures of hides on their monitors. With the many different monitors and graphic cards available it is an impossible task. A simple comment like - "If ordering our XYZ upholstery hide for the first time, please request a sample cutting or swatch to confirm specifications before ordering." If you make this offer; ensure you get the samples out! Potential first-time customers will appreciate the heads up and second-timers will be unfazed as they have bought the product from you before. The alternative is an unhappy customer, restocking fees, shipping fees and the loss of a potential lifetime customer.

In the next three articles, Frank will address three additional strategies that will not only help you keep your customers, but increase them as well. Learn how a $300 order can generate in excess of $120,000 of business.

Faqs Of Timeshare

(category: Internet-Marketing, Word count: 1794)
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Q:Who or What is TUG?

A:The Timeshare Users Group (TUG) is a web site operated by Bill Rogers and a group of volunteers who have a common interest in vacation timeshare ownership.

Q:I've read that this is a "not for profit" web site. Why is there a membership fee?

A:The membership fees pay for this site and all the associated costs of running the Timeshare Users Group ( phone bills, online fees, web site fees, domain registrations, postage, etc.....but no labor costs....we are an all volunteer organization.

Q:What are maintenance fees? And how much are they?

A:The cost of resort operation is spread among owners via an annual maintenance fee. The fee must also build up reserves to pay for non-recurring costs like furniture, appliances etc. that need periodic replacement and other capital costs as normal physical deterioration occurs. Cost is established by the developer or homeowners association. Caution: When a developer is in control, maintenance fees may be temporarily subsidized by the developer as a marketing tool while there is sales activity. After the homeowner association takes over, fees may quickly rise to unsubsidized levels.

Special assessments are sometimes added to maintenance fees to cover unexpected (non-reserved) expenses. These assessments are passed by the association board of directors. Severe storm damage would be an example where an extra assessment would apply.

Maintenance fees vary with the location and resort, but usually are in the $200 to $1000 per year range.

Q:Is buying a timeshare a good investment?

A:Timeshare ownership is an investment in quality vacations. Purchasers who buy a timeshare strictly for speculative reasons are usually disappointed as the resale market for timeshares does not appreciate as well or as fast as other real estate investments. As an investment in YOURSELF and your leisure time, a carefully researched timeshare purchase can be a good investment when compared to the cost of renting alternative comparable accommodations.

Q:If I decide to buy a timeshare, should I buy "new" from the developer or "used" as a resale?

A:All factors being equal, a resale from a previous owner or a resale company, will probably cost considerably less than buying direct from the developer. Deep discounts of 50% and more are not uncommon. There are instances where buying from a developer may be your only choice. Lack of a unit with the amenities, location or "extra" added programs like the Marriott point program might be a consideration to buy from a developer. Again, research your decision BEFORE you buy to secure the best deal for you. Where should you begin this research? I think you know the answer. Think "TUG"!

Q:Where is the best place to own a timeshare?

A:The answer can be as individual as each owner but the consensus answer falls into two categories based upon intended use.

If you intend to return to your resort frequently and exchange occasionally, your best choice is a resort you enjoy often.

If your primary intent is to maximize trade value and you do not intend to stay at your own resort very often, then you should buy at a resort which is in high demand.

While there is no single "best" choice, the current consensus of opinion says that Hawaii and coastal California are two easy choices that will produce top results.

There are many variables that would apply to any particular choice and a potential buyer is strongly advised to research factors that affect timeshare trade values before making a final choice. A membership in TUG that provides access to the resort ratings and reviews is an excellent place to start.

Q:Fixed week .vs. floating week ownership, what are they and which is better?

A:Fixed week ownership means that you have the right to occupy (or have available for trade or rent) a specific week and unit number at the resort you own every year.

Floating (sometimes referred to as flex) ownership means that even though you may be deeded a specific week and unit number, you have no use claim on that week or unit. Instead you have the opportunity to request a week within a specified range of weeks during the year. The range of weeks available for flex use is set by the resort and is the same range of weeks from year to year.

Advantages of owning a fixed week: You are guaranteed the week and unit you want every year (especially applicable to colder climate owners who want to vacation where it is warm in winter).

Advantages of owning a floating week: For those who are concerned about unforeseen work or schedule conflicts associated with a fixed week, floating time allows for additional planning options.

There are more implications with either type ownership especially as it applies to trading and vacation planning. A prospective timeshare owner is urged to examine the differences and make a choice to match the situation before purchasing.

Q:What is a bonus week and how can I get one?

A:The simple answer is that a bonus week is an "extra" week in addition to the one you own. It's given or sold as an incentive to timeshare owners for a specific reason.

A Developer Bonus Week (DBW) is available to members who own at participating resort. These bonus weeks are issued directly from the resort. They are sometimes issued as a signing bonus upon the purchase of a timeshare interval . Owners can sometimes purchase them from the resort as unsold developer owned weeks.

A second type of bonus week is one issued by an exchange company. Owners of high demand resort weeks receive them as incentives to deposit their timeshare week.

Bonus weeks are sometimes referred to as "Vacation Escape" weeks, "Getaway" weeks (or weekends). They are available to members of exchange companies like RCI, II and SFX. The exchange company makes bonus weeks available for purchase by members for a nominal fee. Purchased bonus weeks are considered "excess inventory" likely to go unused. Excess inventory is determined by the historical number of deposits versus the number of requests for each particular resort.

Bonus weeks usually come with expiration dates and may have other use restrictions relating to location, season and holidays.

Q:Which exchange company is best?

A:This is a "Coke vs Pepsi" question but it may be a moot point. The resort you own is probably affiliated with only one exchange company. There are, however, a few resorts affiliated with both. Do not let the resort's affiliation affect your decision to own or buy at the resort. Although there are preferences among people who have experience with both major exchange companies, there is no unanimous opinion that one is better than the other.

It should be noted that there are more than the two BIG exchange companies. TUG maintains a comprehensive list of timeshare exchange companies.

Q:If I deposit my week with an exchange company, does someone need to "take" it before I can request my desired week?

A:No. As soon as your week is deposited, you can request and get the week you want if it is available.

Q:I was contacted by company "X" offering to buy/sell/rent my timeshare for a fee. Can I expect them to do a good job?

A:Past experience by members and visitors to TUG have been unanimous in this regard. Never pay an upfront fee as a condition to buy, sell or rent your timeshare. This situation is probably the most common situation where an owner will probably be dissatisfied. ANY fee required before performance will probably be lost. These "fees" come disguised as "agent commissions", "appraisal fee", "advertising fee", etc. etc. They all have one thing in common. The money is always requested before performance is complete. Some of the more notorious companies preying on timeshare owners desperate to sell their timeshare will have the words "bank", "trust", "investment" in their company title. This is in an attempt to instill a feeling of confidence in their target. Do not be a victim. Verify the credentials and performance of any company making this type of offer.

If necessary we strongly suggest dealing only with an agent who works on commission from proceeds of sale. Failing that, there are experienced TUG members willing to offer advice on the "how to's" of selling your timeshare. Visit the TUG BBS and start asking questions.

Q:I am an RCI member. Can I transfer weeks to other RCI members?

A:Reply from RCI:

The form in the back of the RCI Directory, Membership Transfer Application, is mainly used for the sale of timeshare, but also for transfer of weeks. The most important parts of the document are the areas which indicate your account information, the week you want trasferred, and to what account it's going to. As long as we have that information along with your signature, it should be taken care of. That information can also be listed in a signed letter if you prefer. Once the information is completed, you can fax it to us at 317/805-9335 if you wish. Hope this helps. Thanks for visiting our website. Darrin Goodwin, RCI Internet Team.

Q:Since a timeshare accommodation usually has more facilities than a hotel room, are there any additional items I should consider bringing on my timeshare vacation?

A:Most timeshare accommodations have cooking and laundry facilities. While it certainly isn't necessary to pack anything more than you normally would for the typical vacation, some TUGGERS seem to be a different breed. Take a look at the A.R. Timeshare Checklist and then decide for yourself. (I'll let you decide for what the "A.R." stands for)

Q:Are there any tax advantages or disadvantages to owning a timeshare?

A:Good question. Since I don't even do my own taxes, I'll refer you to TUG's expert Timeshare and Taxes advice page to answer your question.

Q:What is the downside to owning a timeshare?

A: * You must continue to pay the yearly maintenance fee, which can increase over the lifetime of the resort, whether you use it or not.

* You could be required to pay additional "special assessments" arising from unexpected costs of maintaining or repairing the resort.

* Some people feel that owning a timeshare requires excessive advanced planning in attempts to reserve a popular floating week or to obtain a good exchange week. Planning a timeshare vacation a year in advance is not unusual.

* The majority of concerns with timeshare ownership seems to center around dealing with cost and interaction with exchange companies. It's often not the straightforward process the timeshare sales staff would have you believe.

Three Reasons Why More Website Content Increases Traffic

(category: Internet-Marketing, Word count: 793)
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People typically visit the internet in search of information. They are looking for content that is relevant to their purpose. They typically are not looking for marketing ploys. There are a number of ways to increase this content, including having a search engine optimization company provide you with keyword rich articles, but there are three major reasons why more website content increases your website traffic.

The first reason more website content increases traffic is that content articles tend to be focused on a topic. This focus will then lead to the repeated use of a keyword or phrase. That repeated use leads to higher search engine rankings. Search engine rankings are the way returns come back to an internet user through a search engine. If someone searches for the term "dogs" they will come back with thousands of pages of results. The order those results are displayed on the screen depends on a number of factors including how frequently the term is mentioned on the site and where it is mentioned on the site.

Research shows that people tend only to click on the first ten results a search engine offers them. Increasing your website content will help you become one of those first ten websites. This means more people than you ever thought possible will be clicking on your site in no time simply based on your website ranking. Not only will you be closer to the top of the search engine with more content, you may also be indexed by more search engines. This could mean something like ninety percent of all internet users seeing your website in any one given internet session.

The second reason more website content increases traffic is a bit more complicated. If you have strong, well written content on your site, you increase your credibility with customers. Suddenly you are no longer a company selling homemade dog food; you are somebody who can offer knowledgeable advice about anything a responsible dog owner needs to know including house training, leash laws, and sleeping problems. This increase in credibility not only makes people believe what you have posted to your site, it also makes them want to stay at your site to read the rest of your content articles. The more content articles you have at your site, the longer they will stay. Keeping them there as long as possible is the key to selling your product to them. You have a much longer time frame in which to pitch your product and close the sale.

Not only will they stay at your site longer with more content, but this also means they may come back to your site the next time they log onto their machine. For example, if you are selling refilled printer ink cartridges, but you have content on your site related to all things printers, you have a good chance that someone might stay to look at a few of the articles. However, the next time they need digital photo printing tips, chances are good that they will remember what great content you offered them during their last internet session, and they will return directly to your site just to read more of your content. This means you have their complete, undivided attention for an even longer period of time. Moreover, if they are returning to your site on some sort of regular basis, chances are good that they will recommend the site to other users like friends and relatives which will mean even more traffic for your site.

The final way more website content increases your web traffic is that it increases the likelihood that advertisers and reciprocal link exchangers will be attracted to your site. Reciprocal links are exchanged by websites that have similar interests. The more relevant topics you are able to list, the more chances you have of someone with similar interests attempting to link to your site. This could greatly increase your website traffic because not only will people be able to find your site through search engines, they may also be able to find your site through other sites. Further, though, advertisers are looking for sites that encourage customers they want to do business with. More keywords will mean more customers for you which can mean more advertisers for you which can mean more profits and visibility for you.

No matter which reason you choose, more content will increase your website traffic. That can only mean good things in store for you and your website. You can have your content articles written for you or write them yourself. Whichever way you go, though, be sure they are well-written, as poorly written articles will do nothing to increase your website traffic.

Stimulating Word Of Mouth Marketing

(category: Internet-Marketing, Word count: 465)
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In order to stimulate word of mouth marketing, there are many things that can be

done, but they must be instituted in a proper manner. In recent years, the concept

of Pay-Per-Lead has proliferated the internet and marketers have leveraged that to

generate leads. However, the approach can be as worthless as a 0.01% response rate

per 50,000.

This is why word of mouth marketing approaches must be far more targeted than CPA

programs, and far more dynamic than conventional and often simplistic permission

marketing approaches.

In my opinion, there are at least 2 ways you can immediately stimulate word-of-mouth

marketing right now.

Method 1: The Ethical Bribe.

This is a common method which you will want to use sparingly unless you know the

nature of your target market. Will they want what you are offering? Will you be able

to hit that raw nerve that will get them telling more people about your website or

service or product?

The ethical bribe when used can be very powerful. It's simple to set up. Purchase an

email marketing software like the one at http://www.IMSupportHub.com/ar and create

an additional campaign and an additional page every time you run an advertisement.

Always redirect your main opt-in to the tell-a-friend page and set up your new

opt-in codes on that page, always remembering to give them your ethical bribe.

The biggest drawback is that an ethical bribe does not guarantee that people will

definitely tell a friend. They will tell anyone! Thus, the set up of the ideal

tell-a-friend sequence is important. To tell an individual to bring another

individual to a website has constraints which need to be addressed, and probably

will not be as effective as it ought to be. Technology can catch up and software to

generate tell-a-friend campaigns could be a little more efficient, and possibly

offer a buffet spread of items that a friend could select to gift their friend.

Method 2: Social Proof

Social proof is a psychological mechanism that gets people to act. If one person has

been told that something is good, they won't be able to say it's good. They need to

see that there has been a fairly large quantity of people who say it's good before

they jump without thinking.

Social proof does have its flaws and I do understand that there are people who feel

that it is 'unethical' to create a buzz. Still, the method will work if you have a

good product or service that adds value anyway. People are still communal in nature,

and they will always tell their friends or associates in the appropriate discussion

environment about things that will benefit them.

To find out more about word of mouth marketing methods, just go tohttp://internetmarketingsingapore.com/blog/category/word-of-mouth/

Providing Information Will Boost Your Web Site

(category: Internet-Marketing, Word count: 653)
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I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. 'I agree with what you told us,' she said, 'but it only applies to some people. After all in my business there's nothing I can turn into an ebook.' Within a minute of chatting to me she had developed two ideas for ebooks.

Now, I'm not saying I'm some kind of miracle worker. However, often I discover that many people who run their own business can't see the wood for the trees. They are so tied up in delivering solutions to their existing customers, they can't see what else might be possible. As an example, I was talking to a chap from the Midlands the other day who runs a plastic mouldings company. He said to me that my ideas for ebooks only work in the service industry and they they couldn't possibly work within his sector.

A few minutes later we had developed an idea for an ebook which he is now going off to get written. As a search term, "plastic mouldings" gets around 45 searches a day in the UK. At the moment his web site gets almost none of those searches; instead his web site exists as a brochure to people in the know - largely existing customers. What this means is, his web site is missing important traffic that could provide business.

So, now he is writing an ebook on the theme of 'how to use plastic and save the environment'. He will be making this available free of charge - but he could add future ebooks for which he will charge, such as 'how to specif icy projects using plastic'. Now, he's not going to become a millionaire selling such ebooks. But the free ebook will attract traffic he might otherwise have lost and the paid for ebook will finance his Google AdWords campaigns. The result will be much more traffic to his web site at no cost, perhaps even at a profit. Suddenly, my chap from the Midlands realised that the key to unlocking the future success of his company was selling information.

Like many people, he has begun to realise that Internet users are mostly searching for information. We sometimes forget that when the Internet really started to take off, just ten years ago, it was called 'the Information Superhighway'. Nowadays, it is largely the 'brochure superhighway'. Having a web site which is just a brochure for your business is only going to get you so far. To take that next step upwards to greater online success you need to be trading in information.

Much of the information you provide could be free; but it needs to be practical, useful information targeted specifically to particular groups of people. Some of the information you provide could be sold; that will provide you with an additional income stream you previously might not have thought about.

Information marketing is an essential component of any business online these days. Without marketing information you will not gain as much success as you would do. Indeed, I spoke with one marketing guru the other day who has dramatically changed his business, based on just two months of testing online. He had one web site where he tweaked the keywords and did all the optimisation tricks he could. He had another web site which he didn't optimise but for which he wrote several articles and got them published widely around the Internet. Guess what? The information won hands down against optimisation; more links, more clicks, higher ranking.

Providing information is essential online. Whether it's in the form of ebooks, specialist web sites, email courses or traditional books and reports is neither here nor there. You need to be in the information business to attract interest in your main business.

One Internet Marketing Approach

(category: Internet-Marketing, Word count: 673)
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Whether you are new to Internet marketing or frustrated by the experience, the concept is undisputedly a challenge. As they say, there is more than one way to skin a cat.

One Internet Marketing Approach

Before we get into a one particular internet marketing approach, we need to define what we mean by approach. Internet marketing is entirely different than brick and mortar marketing. The structure is composed of a number of factors including long and short term strategies, indirect branding marketization and traffic analysis. If you can master these subjects, you will have the right approach and be successful.

To achieve a better marketing approach, you must conform to the basic outline of every successful site. You need to realize there are distinct short and long term strategies, and that they mesh. Short term strategies are all about pay-per-click search engines while long term strategies are all about search engine optimization.

Pay-per-click search engines [ppc] have serious benefits and limitations. The primary benefit is they create immediate traffic to your site. They allow you to get prospects on to the site and determine how they convert. The downside of going ppc is they add significantly to your overhead and the traffic may be of middling to poor quality.

To properly pursue PPC advertising, you should stick to Google Adwords and Overture. They have the highest quality of traffic. When using these platforms, you should start with as wide a scope of keywords as possible. Track the results through your server stats to determine the specific phrases that produce paying customers. Turn off the ads for keywords phrases that don't produce revenues. This will improve your return on investment.

Long term Internet marketing is all about search engine optimization, a misunderstood subject if ever there was one. The advantage of seo is you generate free traffic. This is accomplished by moving your site into top ranking positions on MSN, Yahoo and Google. No other search engines matter. As your rankings improve, you can begin turning off corresponding ppc advertisements. Eventually you will able to entirely eliminate your ppc cost, effectively converting the site to a free marketing position.

To nail search engine optimization, you must focus on the needs of your prospects. Your view or opinion on your product or service is irrelevant. You must identify the exact things your prospects are searching for and create or modify pages on your site to provide a solution to that need. To conduct this research, you need to do keyword research.

Wordtracker is the secret weapon of profitable sites. The site provides a list of the exact keyword phrases being used by your prospects, the number of searches a day and the number of sites competing for top rankings on the keyword. You can enter your primary keyword phrases and quickly see which phrases you should use to produce the most traffic as quickly as possible. You might be thinking you can use Overture for this as well, but Overture should only be used to determine if there is general traffic for a subject. It

Branding is a phrase used for Internet marketing by those who do not really understand the Internet. The Internet is huge, making your branding efforts a waste of time if it is your primary goal. The only time branding should be used, in my humble opinion, is in the form of indirect branding. This occurs when you dominate every keyword phrase for your particular area of interest. To do this, you should create pages for every need identified for your prospects. When they see your listings over and over, your brand is established. Put another way, branding is a secondary benefit of your marketing, not the primary goal.

If you pursue this internet marketing approach, you should reach a point where you are earning significant revenues and little for marketing. Put another way, you are maximizing your profit margin, which should be the goal of every site owner.

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