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What Is Pixel Promotion All About

(category: Advertising, Word count: 377)
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There exists a new type of advertising that is going great. Watch out, it could be the next most prominent event since Google Adsense. At present, site owners expend immense amounts of money in order to get visitors to their web page. They try pay per click ads, banner ads, popup ads, and a hundred other, often nefarious, methods of acquiring traffic. The newest way of attracting visitors has become known as Pixel Advertising.

The basic premise is that pixels (the primary unit that makes up a graphic on a website) are made available on a web page. These pixels display graphics that link back to the advertiser's website. The page becomes a mosaic that can often equal the best pop culture art. The outcome is a web page that gets qualified traffic with a link back to their site, this in turn causes sales which, in anyone's book, is the name of the game.

The reasoning behind this new medium is the idea that PPC advertising costs too much. Ten PPC clicks per day at 50 cents per click works out at $1825 per annum. Often pay per click costs a great deal more than this depending, obviously, on the competition.

Pixel adverts are usually a single cost and are valid for years. It is not uncommon to see pixel site owners providing their space for 5 years. With a good quality graphic, it could attract more visitors to your website than pay per click advertising resulting in big savings. Spaces are most commonly sold in 10 by 10 pixel blocks at 5 cents per pixel up to over a dollar a pixel. A 10 by 10 block comprises 100 pixels. The 10px by 10px minimum format is usually the norm as this is logically the smallest functional space. Blocks of pixels generally have to form a square or a rectangle.

Pixel advertising is just in it's infancy. It is much too early to tell where it may lead, but for what they cost, the pixel ads tend to be most likely money well spent. Overall, it's likely to be a small price to pay and could benefit site owners with a good collection of inbound links.

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Advertising In Yellow Pages

(category: Advertising, Word count: 665)
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Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider's section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look cannot do wonders any more.

Experts suggest that relying on yellow pages to get customers isn't enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who don't usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So those who are interested to invest in yellow pages advertising can think of going online. Directories are submitted to search engines, which on typing a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet.

Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that doesn't mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise won't bother them and they will talk about the company to people they know, which will fetch new customers.

The objective is to work smartly and select the right method of advertising. If a business isn't using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is ideal for the business. It is never late to correct the mistake and go for the right method.

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Best Internet Marketing Strategies Success Is Yours

(category: Advertising, Word count: 355)
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Do you have a list of words that you like? I used to have a pretty extensive list. I had lots of words on there, but unfortunately I have forgotten many of them because I wasn't thinking about them enough. This is depressing because that list was such a simple little pick me up to maintain. I also liked that I liked the words for absolutely no logical reason. For example, the word "fusia" was on there and I'm not even one hundred percent sure what color that is, but I like the sound. Incidentally, I'm thinking fusia is a burgundy-ish color.

I once was out to eat with a girlfriend named Kit (actually her name was Katrina and for some reason it was shortened to Kit rather than Kat). The relationship was clearly coming to a close, but we still had a few dinners and drinks in us before the official end. Anyways, that night she told me that she liked the word "perpendicular" and although I was mentally tainted in my thinking about her, because I knew that we were going to break up, at the moment that she said that, she seemed to me the most beautiful woman in the world. I like words and I like people who like words.

Anyways, I just realized that I also like the word "strategy". I'm not sure why. I like it and moreover, just thinking about it makes me wish I had a strategy...for anything...except marketing. I don't want a marketing strategy and I definitely don't want an internet marketing strategy. Much like my feelings towards Kit in a positive way, I think that I would be negatively influenced by someone who had an internet marketing strategy. I don't even want to think about what I'd feel towards someone who claimed to have the best internet marketing strategy. So in conclusion, I feel that the word strategy is cool and I also feel that actual strategies are cool, but a marketing strategy to me reeks of exploitative intentions and to me that is just not cool.

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Advertising Door Hanger Can Help New Business Down The Street

(category: Advertising, Word count: 385)
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Metro Hanger Advertising media is placed on home mailboxes, doorknobs, plus cars, apartment buildings, bikes, and other consumer connection points. Metro Hanger Advertising can consist of straightforward paper door hangers, plastic bag door hangers, and/or custom shaped door hangers. Our goal is to provide the Colorado small business owner with high quality, high impact, low cost door hanger advertising. We also will give you available advertising templates for ads, postcards, door hangers and flyers at no cost. Door hanger advertising can help announce to everyone in your area that you're the .

Years ago, I started collecting junk mail and advertising gimmicks: door hangers, table top tent cards from restaurants, all kinds of direct mail especially letters. Thankfully, there are other methods of door-to-door advertising: leaving a flyer or door-hanger. Co-operative advertising is a variety of diverse businesses targeting the same neighbourhood and sharing the advertising space on a door hanger. mmLoadMenus(); Door hangers can be informative or advertising in nature. It's basically a marketing material, where you hook the door hanger onto the door knob of a door advertising your product or service. Think of the promotional possibilities that door hanger advertising can afford a local bar or restaurant. The potential benefits of door hanger printing and door hanger advertising cannot be understated. The memo board door hanger is a visible and creative advertising medium. That's not hard to understand

door hangers are just such a handy way to leave your advertising message. How it works Advertising messages are printed on door hangers, similar to the type used on "do not disturb" signs in hotels.

Related terms include jlm advertising, billboard advertising best cities, door hanger advertising, stainless steel back splash, and reagon outdoor advertising. terms door hanger advertising, jlm advertising, reagon outdoor advertising, billboard advertising best cities, and stainless steel back splash. Other realted phrases are jlm advertising, reagon outdoor advertising, stainless steel back splash, billboard advertising best cities, and door hanger advertising.

Other related phrases are billboard advertising best cities, reagon outdoor advertising, door hanger advertising, jlm advertising, and stainless steel back splash. Other related terms are jlm advertising, reagon outdoor advertising, door hanger advertising, stainless steel back splash, and billboard advertising best cities. http://www.advertising-internet-online.com/advertising-door-hanger/

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Affordable Advertising Agencies

(category: Advertising, Word count: 411)
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Low cost internet advertising agencies are the ideal way and most recommended means to make your product or service known and for your web site to earn money. There is such a very huge range of affordable internet advertising agencies that are now found in the Net.

There are various Internet advertising agencies according to the kind of product or service they provide. Here is a list of a few of these kinds of online marketing agencies.

1. Web design agencies

These are focused on building web pages for a website. Many web developers are now offering affordable services if you just know how and where to find them.

2. Logo services

Production of web site logos is the main concern of these agencies. Hundreds of pre-designed logos could be purchased or even customized to complement your website better.

3. Copywriting Agencies

In adjunct to search engine optimization, these agencies provide quality content that targets the attention of the market you intend to tap. Looking for the best deals with copywriting services will be a cinch if you know where to look. If you prefer freelancers, they are often found with their own websites.

4. Search engine optimization companies

These companies analyze and modify websites in order to achieve the highest possible search engine ranking. They improve your website's design and content to better attract more traffic. Link building could also be employed by these e-marketing agencies to benefit your business. They are actually a combination of all the services mentioned above. Sometimes they also go by the name of Internet marketing consultancies or something of that sort.

5. Domain registration companies

Your business's name in the web is the business of these companies. Looking for the best amongst a wide array of these agencies is like looking for a needle in a haystack. But if you are determined enough to do your homework with these marketing services, results would be more than rewarding. Just make sure that you don't register with those whose only intention is to rip off those who can't afford the most reputable domain registration agencies.

These are just a few of the Internet advertising agencies that a web marketing newbie could turn to. Examining your needs first will better your chances in getting in touch with the cream of the crop of these Internet marketing agencies minus the hefty price tag.

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Advertising On A Budget Part 3 Frequency Frequency Frequency

(category: Advertising, Word count: 629)
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This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.

If you don't remember anything else about marketing, remember this: Frequency is king.

The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.

Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.

And, if you want to brand your business, then you need to get it in front of your customers as often as possible.

How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That's why those brands pop into our head when we think about soap, soup or laundry detergent.

So if you want to build your brand, then you need to advertise frequently.

There's another benefit to advertising frequently. It also helps your current customers.

People like to know they made the right decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. Your advertising can help.

Studies have shown that people are more aware of car ads after they purchased a car - specifically car ads of the model they bought. And they're more likely to both believe and approve of the message. Again, because they want to know they made the right decision.

So there are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. (These are print tricks - other advertising outlets, such as radio and online, we'll talk about in future issues.)

1. Make your ad as small as possible. Small ads cost less. See "Advertising on a Budget - Part 2: Thinking Small" for more information on shrinking your ad.

2. It's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your ad a lot in one week, they're going to be under the impression you advertise all the time because they won't remember NOT seeing your ad other weeks.

3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract - don't run ads under the open rate.

Here's how it worked for PWC.

The newspaper had a program called "3 For Free." If you ran an ad three days in a row, you got the next three days for free (the paper was published six days a week).

We designed a tiny ad - a one by two inch ad - and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month.

After a year of doing this, PWC had people coming up to her telling her they saw her ad "all the time." Business owners wanted to advertise on PWC because they could see the commitment PWC had to advertising. Brides and grooms were visiting PWC on a regular basis because they were being "reminded" monthly.

What did all this cost? About $100 a month.

But, a word of caution. It takes time to build a business and a brand. It won't happen overnight. But it will happen, especially if you remember to keep getting your name in front of your customers and potential customers as often as you possibly can.

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Trade Show Promotions

(category: Advertising, Word count: 621)
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Along with conventional advertising and below the line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows in order to create maximum recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are:

A trade show offers the manufacturer a direct platform to interact with the very people who will be making purchasing decisions. Most purchasing managers of corporations make it a point to attend trade shows relevant to their needs in order to evaluate a wide range of products and services, all under one roof. If offers them variety, at a fraction of the time regular meetings with sales personnel form all those companies ever could. If this is the reason why they visit trade shows, isn't it obvious that your product or service needs to be showcased in the trade show as well?

Two, trade shows offer all manufacturers a level playing field. Of course it may not seem like this as some manufacturers have bigger spaces with far better stalls and displays, but at the heart of it all, a trade show is where conventional competitors come together to provide the end user with the best possible information to make a purchasing judgement.

Three, trade shows provide manufacturers, especially relatively unknown ones, with a readymade audience that is focused, targeted and in the best frame of mind to make a purchasing decision. As far as targeted advertising goes, a trade show is by far the most effective way to reach the target audience.

A trade show also allows for demonstrations. Conventional print advertising is not interactive and showing demonstrations on television could prove really expensive and not worth the investment. But in a trade show, a demonstrations is almost a pre-requisite. I still remember a heavy machinety trade show I had the opportunity to attend. On one hand, there was Ingersoll-Rand with their range of diggers, back hoes and dump trucks. On the other hand, there was caterpillar with their 'Cat' range of equipment. Elsewhere, Komatsu had lined up their state-of-the-art equipment. Being able to see all these equipment on display, performing actual tasks that they were created for gave not only me, but all other purchasing managers there an unforgettable demonstration. You can be sure that when the time to take a decision arrived, we had no problems in picking our personal preferences!

But not all trade shows are effective. It is a sad part of the competitive world we live I that several fly-by-night operators have entered the trade show industry. Out to make a quick buck, these unscrupulous operators try and organize events and trade shows that neither have a reputation, nor attract manufacturers with one. As a result, the gullible manufacturers who invest time, money and effort in these trade shows, lose a lot. The best way to stay clear of such operators is to stick with trade show organizers who have a proven track record, are reliable and provide you with measurable service.

Online and offline organizations like the National Trade Productions and the Trade Show Exhibitors Association of America (www.tsea.org) offers several tips and guidelines on how you can get the maximum value from your investment in trade shows. By linking organizations and individuals involved with trade shows and the trade events businesses, these associations enable a connected trade show exhibitor's world where each and every member can learn from the collective experience of all the members. Where applicable or necessary, local chapters also exist and provide the same services to exhibits on a local scale. You can never go wrong if you follow the simple guidelines these associations offer.

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How To Improve Emergency Situations With Affordable Emergency Monitoring Systems

(category: Advertising, Word count: 423)
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Elderly Healthcare Alert Report - It's no secret that the aging population is on an increase. And it's no secret that more adult children will be facing the challenges of caring for their elderly relatives, many of whom live in fear of living alone safely. What is a mystery to some, though, is that as aging issues become more a part of everyday life, what is being done to help? And what can be done?

So far, many leave safety up to the elderly themselves. However, this posses many challenges. For example, take into account three recent news cases.

FALLS - The first involved a 90-year-old woman found dead outside her home, at the bottom of a rock wall. Her nephew found her, and surmised that she had probably gone out looking for her cat in the evening and fallen, as her glasses were lying atop the wall. And unfortunately temperatures had dropped into single digits that night.

CARBON MONOXIDE POISONING - In the second case, 'Weird Al' Yankovic found his parents dead in their California home due to carbon monoxide poisoning. His dad was found in a chair, mother in on the bathroom floor, a wood fire had been recently going, the flue found closed.

FIRE - And in the third case, an 89-year-old man was found dead amidst a house fire in San Diego. He was known to often smoke cigars while relaxing in the part of the house were he was discovered.

In many cases, like the three above, home safety systems may have been able to prevent early deaths

"Home safety systems are a great low cost option for families to consider," said Steve Rowin, owner of Widescope security systems. "They preserve the independence that seniors want while providing safety and peace of mind for their family."

Widescope Security Systems provides the G.E. Caregard home safety system nationwide. And with the U.S. population age 65 and over expected to double in size within the next 25 years, as reported by the U.S. Census Bureau (SeniorJournal.com 2005), that's important. In fact that translates to 1-out-of-5 Americans - or approximately 72 million people - aging by 2030 and in possible need of help in emergency situations, but not getting it. Especially for those aged 85 and older, the fastest growing segment of the U.S. population, life threatening situations need to be taken more seriously.

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Types Of Paper In Catalog Printing

(category: Advertising, Word count: 733)
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There are many things that are important to catalog design. Your images must be sharp and appealing. Your text and even the font you use for the text is important. The cover page design and the design of your catalog's product pages all play important roles in designing a catalog that will bring in new customers and sales.

However none of the things mentioned above are more important than the type of paper you will choose to print your catalog on. The "feel" of your catalog is important to your potential customers. The longer they have your catalog in their hands, the more product they will buy. In this article I will go over some of the many paper choices you have to print your catalog on.

First you need to decide if the cover will be the same paper as the rest of your catalog. In most cases the cover will be of heavier weight then the interior pages.

Second you will need to choose coated or uncoated paper for printing your catalog. Coated paper is for the glossier layouts and uncoated is more economical, but can still display your products well.

So you have two things to consider first, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my catalog?"

Once you have answered those two questions the next decision is what the weight of the paper will be. Most catalogs go with 60, 70, or 80 lb. weights. So it would be 60lb uncoated or coated, 70 lb. Coated or uncoated. 80 lb. Paper usually is only chosen for 80 lb. Weight and above. Also, not all paper is measured by weight. Some is measured by thickness or "points".

Now the above is really over-simplified. There are other types of special paper you can choose from. There is textured paper, photographic paper, and other more expensive paper to choose from if you are selling a high-end or expensive product.

There are also other considerations when choosing the paper your catalog will be printed on. Such as the method of printing you are going to choose.

If you are going to have your catalog printed on a hot-set web press, then you can choose uncoated or coated paper. The heat will dry the ink as it prints your catalog. If your printer uses a cold-set web press then the ink air-dries and is absorbed into the paper. A cold-set web press cannot print on coated paper.

If your printer uses a sheet-fed press then you can choose from any of the high quality papers they have available. The same goes for printers that do digital printing.

It will depend a lot on the printer you choose. You need to find out what type of paper is available and you will want to see samples of the paper to get a better idea of which one you want to print your catalog on. Also ask your printer to suggest the different types of paper they think will be the best for your catalog.

Here is a list of some of the types of paper your printer may have available for you to choose from or may be able to order for you.

Dull Coated Paper

Matte Coated Paper

Glossy Coated Paper

Antique Paper

Vellum Paper

Wove Paper

Smooth Paper

Felt Paper

Linen Paper

Fiber-added Paper

Laid Paper

Parchment

Four things determine the quality of the paper, opacity, brightness, finish, and ppi. (Pounds per inch) Brightness affects the contrast and brilliance of the paper. It affects how your text will stand out on the pages of your catalog. Opacity is how much your ink is visible from the back of the page. If a paper is too opaque, your text and images from one page will be seen through onto another page that your customer is trying to read. The finish affects the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality finishes sharpen the look of your images.

Ask your printer to provide you with samples or swatch booklets and a price list for printing your catalog on the various types of paper before you decide. You know what your budget is and paper is only one of the expenses you have to consider.

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