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All About Internet Advertising Methods
People opt for internet advertising methods because practically half of the world's population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in "expensive!" immediately, but they don't know cheap internet advertising method attracts great benefits as well.
Here's the lowdown and a comparative look on the cheap and expensive internet advertising methods:
1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without.
Fly ads are derivatives of pop-ups which are also equally irking to the visitors.
2. 1. Pop-ups. Not only is this expensive, but also outright annoying that visitors close pop-up windows without even bothering to know what they're all about. This is an internet advertising method that you can do without.
Fly ads are derivatives of pop-ups which are also equally irking to the visitors.
2. Pod casts.
Broadcast is to TV as pod cast is to internet. It's one sophisticated internet advertising method that can somehow hamper your budget. But if you're thinking results, pod casting is worth the money.
3. Paying the search engines.
How does this one work? When someone types in a keyword related to your site, your URL is automatically included in the first page of the top results. Fixed payment for the search engine allows just that. Expensive, yes, but if we're talking about Google and Yahoo search engines here, then don't give it a second thought.
This is associated with another internet advertising method: the pay-per-click system.
Go along the bandwagon and blog about your website. This is an internet advertising method that is popular as of the moment, so you never have to worry that this will never spur outcome. All you have to do is sign up for a blogging account, post and voila! You don't even need to pay!
2. Submit to not-so-big search engines.
This is cheap and dependable. If you submit your site to smaller search engines, you have bigger chances to get bigger results. Remember that the search engine giants can dwarf and overlook your site easily, so this internet advertising method might just be the right one for you.
3. Text links.
This is not just cheap...this is virtually free! Let someone text link your site and return the favor.
Cheap versus expensive, that's always the question that hounds on whenever we're trying to get something. In the field of internet advertising, just be wise enough to figure out what will suit your needs. Go for what you want as long as there are visible results.
Article Marketing What Constitute Good Content For An Article
Article marketing is simply the process of writing articles, publishing your articles on article directories and syndicating your articles.
To be successful in article marketing, you need to:
1. Write high quality and keyword optimized articles.
2. Submit a series of such articles to article directories on a regular basis.
An article that has good content and that contain the keywords that readers are searching for has many page views. Imagine if each article generates a page view of 500 readers, if you have ten of such articles, you will get 5000 page views. With article syndication, you get more back links for higher ranking on search engines and can also brand yourself as an expert in your area of online business.
But what constitute good content? Here are some useful tips:
1. Your content answers a need or solves a problem that your target readers have. Specifically, your article contains keywords that readers search for. For instance, if you are targeting readers with hair loss, then "hair loss" is a keyword phrase that you can use in your article. However, a better keyword phrase is likely "hair loss remedy" as your article content can be on remedy solutions for hair loss, thus addressing the needs of your reader.
2. Your article contains useful resources. Using the same example for hair loss, you can write about where your reader can find the remedy solutions.
3. Your content contains practical tips that your readers can easily apply. A step-by-step guide on preparing a remedy right out from one's kitchen is interesting and unusual.
4. If you are writing a discussion topic, you present alternative views and a healthy discussion on each view.
5. Your content is personalized. You write from your own experiences.
6. You have an opinion on a discussion topic and your ideas are well supported. Support can be in the form of testimonials from experts or references to scientific and proven research. It is okay to write an article based on general information but winning content are those that have supporting reasons for your opinion.
7. Your article is up-to-date with the latest information on trends. No one likes to read outdated ideas. This is especially if you are writing on an area that is fast moving like IT or even fashion.
Low Cost Pay Per Click Internet Advertising
Determining Quality and Low Cost Pay per Click Internet Advertising Services
As Pay per click's name suggests, you only pay for actual click through to your web site. Inexpensive Pay per click internet advertising lists your web site according to your bid for a certain search keyword. Of course, Web sites which pay more are ranked higher.
Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don't pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.
You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.
There are many low cost pay per click internet advertising solutions available in the internet. All you have to make sure is that the advertising solution guarantees your satisfaction and your web site's traffic.
In determining good quality and affordable pay per click internet advertising service, make sure to run very carefully planned and structured promotions in order to boost the targeted traffic to your web site and increase guest conversion rate.
Make sure that the pay per click internet services you applied for studies your business as well as your competitors. Plus, don't forget to give specific details regarding your target audience for your web site.
After the cheap pay per click internet advertising solution has finished studying and analyzing your business, research to produce the most appropriate keywords for your business. The pay per click internet advertising solution would then prepare an exclusive copy of the advertisement to be able to catch the attention of the would-be web site visitors.
For successful pay per click internet advertising, you and the solutions should identify appropriate landing pages. If needed, a number of changes are suggested to construct the perfect landing page which would work for an entry point to your website.
It is one great way to increase the visibility of your new web site. It is the fastest growing marketing tool there is today. Because of a wide range of companies servicing inexpensive pay per click internet advertising solutions, you must be careful to choose which company to trust. You should be able to research the service quality they are willing to offer.
Squeeze Pages And List Building You Can T Have One Without The Other
Every successful online marketer knows the importance of using squeeze pages! Whether you are marketing your own products, services, affiliate programs or an ezine, you need a squeeze page.
Squeeze pages can be used in many different ways!
The main purpose of having a squeeze page is not only to show your prospect the benefits of what you are offering, but to help you build your opt-in list. I'm sure you've heard the saying...the money is in your list!
You build your list by creating an opt-in web-form on your squeeze page or as some call it a landing page asking for their name and email address in return for something of value to them.
If your offer is enticing enough they will then enter their information and end up on your sales page. They may not buy right then, but now you have their information where you can follow up with them later, either by direct email from you or through your autoresponder program.
It's a known fact that most customers do not buy the first time, it may take 5, 7 or more contacts from you before they do buy what you're offering. First you need to gain their trust and build confidence with them.
This is the cheapest way to lower your advertising costs! Build a large list of opt-in subscribers/customers who trust you. It's like money in the bank! One can never deny the fact that a squeeze page is very essential and crucial in this business; and that 98 of the marketers only ask for first name and email address. This of course depends on what you might need the other info for.
3. Squeeze pages can drive traffic to your site. To drive traffic to your site first you should flatter your visitors with perks and bonuses that are related to your product and their interests. Just make sure that the cost of your giveaways can fit in your budget and they must be a quality, deliverable product or service that your lead can use and benefit from.
4. A squeeze page is more likely to produce a 20 opt-in rate of the total number of net surfers who visit your site. You must provide a strong and juicy headline and show your visitors what's in it for them to tempt your visitor to leave their name and email address so that they can't wait to get to your website.
5. By creating a squeeze page, you can optimize your email marketing campaign. It has been proven that almost all visitors to your website won't drag out their credit cards on their first visit. You'll be able to follow up with your list of subscribers and gain their confidence in you and trust you. Then you can sell them other products (yours or affiliate) and services. If they trust you, they will be more likely to buy what you recommend.
6. With a good squeeze page program you can do split-testing with your headlines, offers and products to find out what is the most effective to bring in customers. If you do split test, then you can logically make more with the same amount of traffic and the same product. What you have to do is to continuously keep testing and to continuously run two versions so that you keep making your site better and better. With the right squeeze page program, it will automatically do the testing for you or there are several tracking products on the market that you can purchase.
7. As with most websites you can add video, images, audio and other media at the push of a button. Again, this will depending on what you use to make squeeze pages as to whether you can add media. It's been proven that by adding media to your squeeze page, you will get better conversions. I hope by now you can see the importance of squeeze pages in your internet business. They're simple, easy to make with the right program and they will help you build your list and achieve your peak in online marketing.
"Mike Van Bergen, CEO of 5Star-iNetMarketing.com
How To Make The Switch To Working Online Part 4
The hardest part about making the switch from, say, a traditional 9-5 job to working for yourself online, is the ability to stick with projects and even more importantly, letting them go. Since starting out online, I have participated no less than 10 different ways of making money online over a 6-month period. I have made money or broken even on pretty much everything, but the downside was the amount of time invested in some of these ideas. Nothing beats the time when I planned on writing and promoting ebooks. I wrote wrote and wrote, only to discover I really didn't want to do that type of work. It was too labor intensive on the front end and there were no guarantees on making any money from the ebooks themselves.
Think of your bottom line and how much time it is worth in order to earn that money. If you spend a lot of time just to earn a little return, you are fighting a losing battle. On the other hand, if you have to spend 100 hours without seeing any profit in order to make much larger returns, that is the better deal. Most of successful work online involves more front end work and higher rewards after the time, energy and effort are put in. This is why most make money online schemes don't work, because they promise the returns before the effort. Rarely is this ever true. Like I said in the earlier posts, there is no magic bullet. The key is determining when to hold onto those projects and goals as they start costing you more money and time than you had planned or anticipated for. For me, I like to make a plan and return to that plan even if it is just mentally to reassess where I am at in the process. If I feel directionless and unmotivated, it is probably because I have strayed from my original plan or I am realizing the cost benefit ratio is changing.
I really don't have a set guide for when to drop a project and when to keep it. I spent about 1 year working on an ebook site to help unpublished authors and ended up putting the idea on the shelf. That was a really hard thing for me to do, especially after all the work and time invested. Fortunately, I had only invested a tiny sum of money into the project, mostly due to the limited budget. The project could have easily cost me a lot. It was a hard choice to tuck the idea away, knowing it would probably never see the light of day again, but I had a couple quiet secessions with myself. I really dug deep and asked if that project was something I really wanted to pursuit, or did I want to cut my losses while they were still minimal and move on? I chose the latter and have been thankful ever since.
On the reverse side, I made the choice to stick to my guns and pursuit other ideas that have paid off much more in the long run. It is a hard choice to stick with a dream as you are watching your bank account dip into the double digits territory and just hope that some of the auctions you have on eBay are enough to carry you through til things pan out. It was slowly becoming a reality that I might have to pick up a part-time job to make sure I was able to pay my bills. Just for future reference, potatoes are $.67 a pound, hard not to be able to eat when some food is that cheap. I truly loved what I was pursuing and was going to stick with it until the last possible second. After being humbled by an extremely tight budget fit for a college student it did not take much to feel rich. This is why it is so important to be doing something you really love and would do even without pay. When times get hard, that desire to continue on will be the driving force to carry you through. What separates most successful people from others is the ability to make it through the dip, because I can promise you there will be dips when you start to question your sanity.
If you have forgotten what sunlight looks like it, might be time to reconsider how much effort you are putting into your project. I made the decision to have the freedom and lifestyle that working online allowed. Recently, I made a trip to visit and help family for 3 weeks, and nothing changed as far as my business was concerned. In fact, I saw a slight boom in business while away. This is not always the case, depending on the kind of work you have chosen or are preparing to choose online. My goal was not to choose a line of work that I had to babysit on a regular basis but rather work that molded to my desires and lifestyle goals. Lifestyle design is a really important aspect of choosing what online ventures you pursuit. If you are interested in lifestyle design, I highly recommend Tim Ferriss's 4 Hour Work Week.
Having determination and a love for what you are doing is vital for making it through the rough times when things are highly uncertain. I lived off of about $800-900 a month for a few months in order to realize my dream of working online and the flexibility it brings. This is another reason to have a financial buffer while you make the switch. My reasoning of quitting my job and jumping in head first was to force myself to really work from day 1 at making money. I made a sign and posted it right above my computer that read "will this make you money?" For me, it was sink or swim, because there was no way I was going to return to my previous job, and I was willing to do anything to avoid another job just like it. This was not the easiest way to make the switch and being young without many liabilities aided in my ability to approach my new career this way. I would highly recommend for anyone else thinking of making the switch to really analyze your situation and make the proper preparations to ensure your success. Mostly, that involves saving a lot of money or phase out the old job while phasing in your new career as it becomes more profitable.
I can't encourage you enough to pursuit your dreams, whatever they are. The neatest thing about those dreams and the things that you love is you can make good money doing what you would do for free for a friend. The biggest thing is asking the right questions and really targeting the people you most want to work with. I love helping small businesses because I can relate with so many of them and their desire to succeed in what they do. I get a sense of reward and accomplishment watching others succeed and knowing I was able to assist them in their efforts.
Do You Really Know Why You Are Submitting Your Articles To Online Article Directories
Article submission is perhaps one of the best ways to leverage your products and services on the Internet....that is, if done correctly, but like Link Exchange, I think it's being abused.
That said, I don't think Article Marketing is about to die. It's alive and strong!
I have noticed that a lot of authors are submitting articles for the wrong reasons. Authors are submitting 'half baked' articles fueled by a 'PageRank' and 'BackLink' craze, something I find very fruitless. Like in link exchange, the search engines have wisened up and are getting better at weeding out 'spam'.
It's imperative that you submit 'quality' articles. A badly written article may generate you that 'backlink' that you so much desire, but the real purpose of submitting your article to an article marketing directory is to gain publishers who will willingly publish your articles on their websites, blogs and newsletters; that's where the real traffic comes from. Publishers should 'want' to publish your article, hence the importance of good writing.
Submitting numerous short (less than 500 words), poorly and haphazardly written articles will do you no good. Also submitting the same article over and over with a few modifications is not acceptable; it's duplicate content and defeats the purpose of a directory. An author needs to sit back, choose a good topic and come up with a article that is an effective marketing tool, an article that captivates the reader and makes him or her want to publish it, print and/or forward it to their friends.
Anything less is essentially a waste of time!
How many times have you seen a website with thousands of backlinks but with no 'PageRank' or worse still does not feature in the SERPs (Search Engine Results Pages) at all. Too many, I must say. Too many article directories contain tons of 'garbage',...if 'numbers' is the game, then why do some of these directories with tens of thousands of articles have very low PageRank or in numerous instances none at all?
As an author, your number one priority when writing an article is 'quality and uniqueness'. You must write powerfully and with purpose. Your writing must be attractive and persuasive, otherwise it's not worth the trouble.
My suggestion: Write a few 'very good articles' and submit them to carefully selected article directories. Make sure it's a well written and useful article....something site owners will want to publish in their blog, website or ezine.
As I post post my own articles to directories, I always find myself refining the article. This may or may not have any direct benefit but I strongly believe it's part and parcel of the quality control process.
Personally, I don't worry about PageRank or BackLinks, I also do not force feed my directory and I read each and every article that is submitted to the directory.
Write good articles and let it come to you naturally....the search engines will reward you as bloggers and webmasters post your articles on their sites, something they will only do if your writing is stimulating and relevant.
Look at your article as 'Your Product' or 'Your Service'. A service or product that is not 'choreographed' properly will almost always be rejected. If you are having trouble writing, make time and study what the topnotch writers are doing. The Internet is 'pregnant' with excellent writers.
As an owner of an Article Directory, I demand from my authors that they make a serious attempt at writing quality articles. For example, I now do not accept anything less than 500 words in length...debatable yes, but shorter articles are usually badly written.
In summary, here are a few salient points to note:
1. Plan, be clear, be original, structured, substantive and interesting.
2. Your writing must be grammatically and syntactically correct. Spelling mistakes are a no-no! Proof read your articles.
3. Your article(s) should be at least 500 words long.
4. There are plenty of writing samples and guides all over the internet. Look for them and use them. Visit article directories and read the articles within. Nobody is asking you to re-invent the 'writing wheel', but it's of utmost importance that you keep abreast with what the top authors are doing.
5. Get feedback from your friends and colleagues. Two or more heads have always been better than one.
6. Write on topics that mean something to you - passion breeds excellence.
7. Finally if writing is too laborious for you, hire a Ghost Writer and let him/her express your thoughts for you.
Article marketing should be a win-win situation for directory owners and authors, therefore responsible directory owners should guide their authors and help them improve their writing; such as digging up information for them and emailing it to them in the form of a weekly newsletter, a blog or a forum.
Additionally, directory owners should engage their authors in meaningful discussions on article and general marketing, as it is part and parcel of the cut throat Internet Marketing Game, a science that must be taken seriously.
Writing Articles For Seo Do It Properly
The search engines are getting very smart these days. With the surge of free article sites that are appearing all over the net, they are paying more and more attention to the content of your articles. A free article could possibly turn up on thousands of sites so how on earth can the search engine index your free article and not the others. Ok, back links are great but I want to be seen on Google's pages.
Ok lets get down to writing our article. Think about your site content. Basically I use a rule of thumb, I exclude all the major search terms for the content of my site. No point in competing with literally millions of others. There are many programs that allow you to collect the search words for your subject. Ok this is where I start doing things a little different..
Try not thinking search word and start thinking search phrase. It absolutely amazing how many search phrases are used when using the search engines. Forget words like 'television' and start thinking in terms of '32 inch flatscreen tv'. Forget 'free music' and think in terms of 'free music to download now'. Visitors will use the most obscure terms. Try to use the search box the way you would speak. Think of the age group that you are attracting and if it's teenagers for instance, you need to tone down the etiquette as the youth speak their own language! Mis-spelt words are also good, words such as 'z' 's' as in teens or teenz.
Ok we now have a set of search phrases so how do we use them? There is a specific way which will give you an advantage. Remember the search engines don't always index you whole article. They tend to make a decision based on the first few words that make sense. It's no use saturating your article with keywords. Far better to be sparing and sensible.
1. Make sure that your main search phrase is inserted within the first sentence making sure that this sentence make sense.
2. Insert the same key phrase once more in the first paragraph.
3. Insert the same key phrase in the rest of article. A 3% density is just about right, that is 3 keywords or key phrases to every 100 words.
If you do the basics correctly you will enhance your chances of recognition. Don't be fooled into thinking that the engines need to see lot's of keywords. Be subtle, be clever and you will get your rewards. It also is worth considering hiring professional
Best Ways To Improve Your Article Writing
There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that's their purpose to impart your message and information. If it is not read then it is a waste of time and effort.
But all the same, articles have to be written to be read. It's just a matter of making them good. Making a good article doesn't have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.
Of course, writing articles must be about something you know about, that's why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won't have a hard time because you already know what it is and what it's about. It's just a matter of making your articles creative and interesting.
To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.
1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won't look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.
3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.
4) Provide a good attention-grabbing title or header. If your title can entice a person's curiosity you're already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.
Use titles like, "Tips on making her want you more", or "How to make her swoon and blush" .You could also use titles that can command people, for example, "Make her yours in six easy Ways". These types of titles reach out to a persons' emotions and makes them interested.
5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don't over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.
How To Make The Switch To Working Online Part 2
My last post was about switching from a traditional job to working for yourself online. I touched on some basics needed to accomplish this task. For me, all of this started when I quit my day job and set out to work for myself online, inspiring me to write about The Top 10 Reasons to Quit Your Job. There are countless reasons to quit your job and start having fun, but how does someone make that jump from the rat race to living out a dream?
November 2006 is where my dream started. I was driving beet truck for a local farmer during harvest season, looking for jobs to apply to and setting up interviews. I listened to the radio a lot while driving and picked up a show by Dave Ramsey, the get out of debt guru. He inspired me to make life changes in order to get out of debt and live a more fulfilled life. After reading some of the books he recommended, including some of his own, I came across a book called, 48 Days to the Work You Love. I have mentioned this book a couple of times because I will gladly buy this for anyone graduating from high school or college. The book doesn't give you any answers about what jobs you should work, but it does ask the right questions. Over the next year and half, I worked to achieve my goal and quest to pursuit the career of my choice.
When I say I tried all the wrong ways to make money online, I mean it. I did the blog with Adsense, tried to sell ebooks, eBay drop shipping (including the book), and many others. I thought because others were successful at doing those things that I would be able to replicate their work. I was able to an extent do what they did but ultimately it cost me much more time and effort than I ever got out of those ideas. I always knew I wanted the flexibility and lifestyle that the Internet business could provide, but I was doing the business of others and not myself. It wasn't until I figured out that doing what you are really passionate about is the key to succeeding both on and offline in business. You truly have to love what you do and be willing to do it even without a paycheck. If you can honestly wake up in the morning and want nothing more than to get to work you have found what you love. I can't even sleep in anymore because I will just lay there thinking about the things I can do for the day.
For myself, I found that I love solving problems. I have know this for a long time but never capitalized on that ability to help negotiate my way through the situation until its resolve was complete. I also knew that I love working with people and helping to meet their needs (the go to person). What I did was merge offline business with business online. I have been helping local groups and businesses be found online. Most have a website but that site is not easily found in their local markets. I help define people's goals and target for their businesses online. In our local market, this is a completely untapped niche. I can't name anyone in town who really has a clue to accomplish these tasks for a business (some claim but don't deliver). The last two months have brought a lot of business in for me and I find that each day I love what I do more and more. I think it is so much fun to help people like this and in an untapped market there is a lot of opportunity to grow.
The biggest part to remember with all of the information you digest while beginning your quest to work online is to live out your dream, not the successes of another. Unless you can separate your quest for money apart from a fulfilled career, it will have a short lifespan. Ask yourself the right questions:
* What are my favorite hobbies? (Passions)
* What do I know a lot about or seek to know a lot about (investing, housing, SEO, puppies)? (Drive / Motivation)
* What are my talents (talking, writing, production, media, technologies)? (Leverages)
* What do I get fulfillment out of (helping others, adding value, sharing, teaching)? (Purpose)
* Who do I most want to work with (kids, businesses, charities, sports, car enthusiasts)? (Market)
Find your target market and build a product for it. Always have a plan and a goal before you start something online. My goal for this blog was to reach others and build a network. Don't build a blog and try 10 different methods of making money from it, you'll waste your time. Build a product or service for your target market, not a market for your product or service.
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