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Autoresponders Articles


Motivate Your Downline With Autoresponders

(category: Autoresponders, Word count: 214)
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Many affiliate marketers have a hard time building a

downline - and an even harder time keeping downline

members motivated and selling. If your income

depends on the sales of others, you should strongly

consider keeping them motivated with

autoresponders.

You can load your autoresponder with positive

messages, sales tips, and news related to the

product or service that is being sold. Many affiliates

fail simply because they don't know how to market a

product, and they have little or no support from affiliate

managers or up line members! With the use of

autoresponders, all of that can change.

You should definitely write on some marketing tips,

specific to your product or service, and set you

downline members up in the mailing list for that

series of messages. Send broadcast messages

once a month congratulating the top sellers. Send

short motivational articles that will keep your

downline member upbeat.

Failing to communicate with your downline members

is the same as ensuring that they fail at the

business in most cases. If you want to succeed in

affiliate marketing, you have to take steps to help

your downline succeed!

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Using An Autoresponder To Publish An Ezine

(category: Autoresponders, Word count: 469)
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There are many uses for an autoresponder. One

such use is the publishing and distribution of an

ezine or newsletter. Since autoresponder services

usually are set up to send automatic responses to

the people on the list at certain intervals after they

sign up, setting up an autoresponder to send out an

ezine can be a little confusing.

Depending on the service or autoresponder that you

are using, you will need a 'broadcast' feature. The

broadcast feature works essentially the same as the

autoresponse feature, with one big difference. The

messages are not sent out at intervals. The

messages can, however, be scheduled to go out on

a certain day, which has no bearing on when the

subscriber was actually added to the mailing list.

Broadcast messages are 'one time' messages that

are only sent to your current mailing list. People

who sign up for your list after the broadcast has

been sent do not receive it, unless the specifically

request it with an autoresponder address, which

you must set up.

Using the broadcast feature of most autoresponder

services, you can simply go and either type your

newsletter, or copy and paste it into the editor, then

choose to send the broadcast to your entire mailing

list. More advanced autoresponder services will

usually have broadcasting features.

Using an autoresponder to maintain a mailing list

and to distribute a newsletter is a wonderful idea.

Your subscribers can easily opt-in, or opt-out, and

all of the distribution is handled for you, based on

the schedule that you set. List maintenance can

become very difficult without the automation that

autoresponders provide. You can write each issue

of your ezine or newsletter well in advance, and

have it delivered to your mailing list, no matter

where you are or what you are doing. That is the

beauty of automation!

Since all past broadcast and autoresponse

messages are saved, you can easily refer back to

old issues, or allow people to request past issues.

You can also use the tracking feature throughout

each issue of the newsletter to determine how

many clicks you are getting for the various products

or websites that you promote in your ezine.

If you have not yet purchased an autoresponder or

signed up with any autoresponder service, make

sure that you inquire about the broadcast feature

first. Not all autoresponders or autoresponder

services have this feature, and as your marketing

progresses, you will find that this is one of the most

useful features of the service or program.

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Personalizing Autoresponders

(category: Autoresponders, Word count: 462)
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Have you ever walked into a store in your town, and

been addressed by name? This has probably

happened to you at stores that you frequent often.

The shop owner knows your name, and uses it. He

remembers you, and he wants you to know that he

cared enough about you and your business to

remember you. In the offline world, this is just one

aspect of customer support.

Customer service like this is almost impossible to

achieve on the Internet, but some semblance of it

can exist when you personalize your autoresponder

messages. Autoresponder messages can be set up

to address people by their first or last name - or both.

In fact, there is quite a bit of personalized information

that can be added, depending on the autoresponder

that you are using.

The information is included in the autoresponder

messages by using codes. Each autoresponder will

use different codes to insert the information in your

messages. You simply write your message, and put

the codes where you want the personalized

information to appear. For instance, your message

may start out with 'Hello (code for first name)! In this

case, the person's first name will be inserted where

that code is.

Personalizing your autoresponder messages will

most likely improve your response rate. Research

has shown that emails that are personalized with the

person's first name are opened more often, and

those people are generally more receptive to the

contents of the email message. It is usually very

easy to do. You write one message, using the

codes where you want the personalization,

then, no matter who that one email is sent out to,

their personal information will appear where the

codes are.

Of course, the autoresponder must collect the

information first. This is done with the use of forms

that activate the autoresponder. For instance, if you

are giving away a free ebook, and you have your

visitor fill out a form with their email address to receive

the download instructions for the ebook by email, that

form should collect any type of information that you

want for personalization - such as a first name, as

well as the email address. If that information is not

collected, the autoresponder won't have anything to

insert where that code appears in your messages!

Take a look around the control panel of your

autoresponder, and find out what type of

personalization you can add to your autoresponder

messages. You may be very surprised at the

improved results!

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Invoicing With Autoresponders

(category: Autoresponders, Word count: 202)
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If you have recurring invoices that you send out, you

can easily automate this process with

autoresponders. Many business

owners find that they spend a good portion the day

sending out invoices, or trying to collect on unpaid

invoices! This can easily eat into the time that you

could be spending generating new business.

If the amounts invoiced are the same each month,

and due on the same day each week or month, you

can easily automate the invoicing process with the

use of an autoresponder. Many shopping carts that

have autoresponders built in work well for this.

Others may take a little time to set up, but in the

end, they will save a great deal of time overall.

Get extra usage out of the automated invoicing

process by adding small messages to the invoices

that alert these clients to new products or services

that you offer. Think about your phone bill - doesn't

your phone company send out additional sales

material with each bill? There is no reason you

shouldn't use this same marketing technique with

your autoresponder invoices!

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Autoresponder Access To Secret Pages

(category: Autoresponders, Word count: 476)
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People love to have access to things that other

people can't get. It makes them feel special, and it

is a marketing tactic that really works. Granting

access to secret pages works well on the Internet.

It works best when it is limited. For instance, you

can grant access to only a lucky few, or you can

have a time limit for accessing the pages. You can

grant access to secret pages on your website with

an autoresponder.

The way this works is quite simple. You create a

directory on your website that is password protected,

with one login and password that everybody can use.

You then create some valuable content for that

directory. You can call this your secret vault or your

private stash or anything else you want to call it - as

long as it sounds like something that your visitors

may really want to get their hands on. For instance

'the secret tools that helped me earn thousands

each month' would probably entice many people

who want to learn how to make money.

Once you get the directory and the pages set up,

put the URL of the pages and the login name and

password in an autoresponder. Write a sales page

and distribute it to your opt-in list, or have other list

owners distribute it to theirs. Make sure you 'limit'

the offer. Don't let people assume that you are

going to share this secret information with the rest

of the world - they want to be the only ones with

this special access!

Keep access to the secret pages free. The goal is to

get people to those pages, so that they can purchase

your products or services. However, remember that

you've advertised secret tools or secret information.

Therefore, when they get to those pages, there must

be something of value there for them to collect - for

free in most cases. Don't make the mistake of

thinking that you will be losing money by giving

something away for free - you won't. In fact, you've

already gained by collecting the names and

addresses of the people who were interested in

your secret information!

Again, this is a marketing tactic that really works,

and it is a great way to use an autoresponder. Once

people have requested the information for your private

pages, you can email them periodically, using your

autoresponder, to let them know about updates to

the secret site. While you are updating them, you

can also tell them about other specials or new

products in your line.

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How Important Are Autoresponders To Internet

(category: Autoresponders, Word count: 234)
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Marketing?

Internet Marketing and autoresponders essentially

go hand-in-hand. In today's online business world,

you simply cannot succeed at Internet marketing

without the use of autoresponders. Autoresponders

are used to achieve many of the marketing tasks

that are essential to a successful online business.

Internet marketing can be very time consuming.

Whether you do affiliate marketing or market your

own products, an autoresponder is a big part of your

marketing arsenal. Autoresponders are used to keep

in contact with your past customers, and to develop

a relationship with potential customers.

An autoresponder can be used to deliver sales

messages to your opt-in customer list. It can be

used to deliver email courses, to send reminders,

and even to help you build an opt-in list if you don't

already have one. There are many creative ways you

can use your autoresponder to make more sales and

to build customer relations.

Any successful marketer will tell you that there are

two tools that are vital to any type of online

marketing - an opt-in list and an autoresponder. In

fact, most marketers will agree that you could take

away all of their other marketing tools, but they

would fight to the death to keep the list and the

autoresponder!

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Autoresponders And Spam What You Need To

(category: Autoresponders, Word count: 228)
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Know

There are laws against sending spam. There are

even laws that you must adhere to when you send

out email that was requested. No matter what type

of email you are sending out, the chances are good

that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws

in various states in the US, each commercial email

that you send must include your name or business

name, your street address, city, state, zip code,

and phone number. You must also include

instructions that will allow the recipient to remove

themselves from your mailing list. If you fail to do

any of this, you are essentially breaking the law in

various states - no matter what state or country you

live in!

Protect yourself from spam complaints in any way

that you can. Make sure that when a customer

requests any type of information from you that an

email is sent requesting confirmation before any

other email is sent. If someone is placing an order

from you, include a check box on the order form,

asking for permission to send them periodic emails.

Never use your autoresponder to send unsolicited

commercial email!

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Autoresponders And Shopping Cart Integration

(category: Autoresponders, Word count: 464)
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When people place orders through your website, it

is always a good idea to immediately acknowledge

the purchase. One way to do this is with the use of

an autoresponder that can be integrated with your

shopping cart. In fact, many shopping carts that are

available today have their own autoresponders built

into the system.

When you set up your autoresponder to send a

message to someone that has placed an order,

there are several things that should be included in the

message. This is an opportunity to 'speak' to your

customer, and to let them know about other deals

that you have or special items that you have available.

You should not miss this opportunity.

Do not try to get your 'thank you' sales message on

the same autoresponder as the customers email

receipt. Putting the sales message on an email that

is automatically sent to grant the customer access

to their purchase is also a bad idea - that would go

better with the receipt. Make sure your 'thank you'

sales message is a message that is sent out all by

itself, so your customer can focus solely on that!

Thank the customer for their recent purchase. Tell

them how much their purchase will help them, and

then tell them about other available products that

work well with the one that they just purchased, or

that are similar to the one that they just purchased

in some way. For instance hair conditioner works

with hair shampoo. Vacuum cleaner bags or carpet

powder works well with vacuum cleaners. Just let

them know about the various products that you offer

that will compliment their purchase in some way.

The important thing is to not let your customer get

away without further contact! Think about being in a

brick and mortar store. When you go up to the

counter to pay, there are many items there for sale.

These items are meant to be picked up as last

minute purchases, or impulsive purchases. Your

'thank you' sales letter serves the same purpose.

Don't make the mistake of bombarding your

customer! You can usually send them periodic

information about your specials after they have made

a purchase through you, but emailing them on a

daily basis with your offers is not good business!

Use your autoresponder responsibly! Make sure that

your autoresponder is set up to handle automatic

remove requests, and make sure that the information

that you are sending your customers is of value to

them.

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Tracking Autoresponder Responses

(category: Autoresponders, Word count: 453)
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As an Internet marketer, it is vitally important to

know how well your advertising campaigns are doing.

Advertising campaigns cost a lot of time and money,

and campaigns that are not doing well need to either

be changed or scraped. When using autoresponders

for purposes of Internet marketing, you will be able to

tell how well your autoresponder messages are doing

by using response tracking.

Autoresponder response tracking is usually easily

set up with the higher quality paid autoresponder

services. Using the tracking set up tool, you simply

enter the web site address that you want your

readers to visit, and the software generates a brand

new URL. This URL is used track the number of

clicks that you have from the autoresponder message

to the website that you are promoting.

When a person clicks on that special URL, the click

is captured, and they are automatically redirected to

the website that you intended them to arrive at. The

visitor does not know that they have been redirected

in most cases. You can monitor the results

through the control panel of your autoresponder

service account. The control panel will tell you how

many messages were delivered, and how many

clicks were received. Most quality autoresponders

will even include a feature that allows you to track

how many of the emails were opened. This is a

great marketing research tool for mass email marketing.

Not all autoresponder services offer tracking abilities

such as this. If tracking is important to you, you

need to make sure that this is one of the features of

the autoresponder service before you sign up. This

feature gives you the ability to know whether the

message you are sending out is effective, or if

changes need to be made. It also allows you to

see if the sales copy on your website is effective, in

a 'round-about' way. For instance, if you are getting

thousands of clicks from the autoresponder

message, but very few clicks from the sales page

to the order page, you know that the

autoresponder message is working, but the sales

copy is failing.

If you have never tracked your autoresponder

responses before, you should definitely consider it.

Again, this information allows you to find out what is

working, and what is not working. It will essentially

make your autoresponder marketing much more

effective and profitable. You will most likely be very

surprised at the results of the tracking!

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