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Autoresponders Articles


Using An Autoresponder To Publish An Ezine

(category: Autoresponders, Word count: 469)
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There are many uses for an autoresponder. One

such use is the publishing and distribution of an

ezine or newsletter. Since autoresponder services

usually are set up to send automatic responses to

the people on the list at certain intervals after they

sign up, setting up an autoresponder to send out an

ezine can be a little confusing.

Depending on the service or autoresponder that you

are using, you will need a 'broadcast' feature. The

broadcast feature works essentially the same as the

autoresponse feature, with one big difference. The

messages are not sent out at intervals. The

messages can, however, be scheduled to go out on

a certain day, which has no bearing on when the

subscriber was actually added to the mailing list.

Broadcast messages are 'one time' messages that

are only sent to your current mailing list. People

who sign up for your list after the broadcast has

been sent do not receive it, unless the specifically

request it with an autoresponder address, which

you must set up.

Using the broadcast feature of most autoresponder

services, you can simply go and either type your

newsletter, or copy and paste it into the editor, then

choose to send the broadcast to your entire mailing

list. More advanced autoresponder services will

usually have broadcasting features.

Using an autoresponder to maintain a mailing list

and to distribute a newsletter is a wonderful idea.

Your subscribers can easily opt-in, or opt-out, and

all of the distribution is handled for you, based on

the schedule that you set. List maintenance can

become very difficult without the automation that

autoresponders provide. You can write each issue

of your ezine or newsletter well in advance, and

have it delivered to your mailing list, no matter

where you are or what you are doing. That is the

beauty of automation!

Since all past broadcast and autoresponse

messages are saved, you can easily refer back to

old issues, or allow people to request past issues.

You can also use the tracking feature throughout

each issue of the newsletter to determine how

many clicks you are getting for the various products

or websites that you promote in your ezine.

If you have not yet purchased an autoresponder or

signed up with any autoresponder service, make

sure that you inquire about the broadcast feature

first. Not all autoresponders or autoresponder

services have this feature, and as your marketing

progresses, you will find that this is one of the most

useful features of the service or program.

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Using Your Autoresponder To Generate Leads

(category: Autoresponders, Word count: 447)
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Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the

only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list - the list doesn't

exist until your autoresponder mailing list starts filling up with names and email addresses!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a

waste of time - and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for

those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie.

Don't think of this as lost money, think of it as an investment in future earnings.

Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The object is

to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for

everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and

permission to email them in the future.

But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or

services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate

extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include

valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity

to earn money in the freebie that you create, you have the opportunity to earn money when you send the 'thank you' email after a

person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out

to that list in the future! Don't waste those opportunities, and put it all in automatic mode with the use of an autoresponder.

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Using Free Autoresponders

(category: Autoresponders, Word count: 476)
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If you've looked at the prices of autoresponders that

are available online, you may have decided to search

for and use a free autoresponder for your marketing

needs. Using free autoresponders is acceptable in

certain situations, and in the world of Internet

marketing, any autoresponder is better than not

using an autoresponder at all!

Your first option for a free autoresponder should be

the one that comes with your webhosting account -

if you have a webhosting account. These

autoresponders can easily be set up through the

control panel of your website, and they do not

contain advertisements from the autoresponder

company or webhosting service. If you do not have

a hosting account, or your hosting

account does not include autoresponders, there are

other options that you can pursue.

There are many free autoresponder services to

choose from. These services are free, because the

company makes their money by placing a small

advertisement in each message that your

autoresponder sends out. These advertisements

may appear at the top of your auto responses, or at

the bottom, depending on which company you use.

Many paid autoresponder services offer a free version

as well. These free versions may or may not include

advertisements in the outgoing messages. These

lighter versions of the paid autoresponders typically

do not include many of the powerful features of the

paid versions. But if you don't need the more

advanced features, this is a great choice.

Most free autoresponders have a limit on the number

of subscribers you can have. Many people start out

with the limited free versions, and then upgrade to

the paid versions once their lists are large enough

to exceed those limits. Many marketers don't feel

that the expense of the autoresponder is warranted

until the list that they are building is turning a profit.

From a business standpoint, this makes sense.

As the owner of a business, you are the only one

who can decide whether you need a paid

autoresponder service, or if a free one will do the job.

If your list is small, a free autoresponder should do

everything that you need it to do, but as your list

grows, you should definitely consider upgrading.

However, having the small advertisements that the

free services place in the outgoing

messages may present a problem if the ads

compete with what you are trying to sell. They may

even pose a problem if they do not directly compete

with your product or business. Again, this depends

on what you are trying to accomplish with your

autoresponder.

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Powerful Autoresponders Does Yours Measure

(category: Autoresponders, Word count: 238)
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Up?

Autoresponders are very necessary when it comes

to marketing or taking care of customers. But the

power of an autoresponder, or the lack of power,

can mean the difference between success and

failure.

When you use an autoresponder service, you must

make sure that the domain that the autoresponder

uses isn't blacklisted by the spam watch groups. If

it is, your messages probably won't make it past

the majority of spam filters, no matter how much

you check it with spam checkers.

Also, not having the ability to track responses can

cost you business. If you can't track response rates,

you won't have any way of knowing whether your

messages are doing you any good. A good

autoresponder will provide the ability to track

responses. If yours doesn't, you might want to shop

for a new autoresponder.

The ability to add and remove names to your

autoresponder manually is vital. Often, people will

contact you without going through your

autoresponder. These people need to be put on the

autoresponders mailing list. If you are moving your

list from one service to another, you need the ability

to import names and addresses to your list. Again,

if your autoresponder service isn't powerful enough

to allow this, look for a different one!

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How Important Are Autoresponders To Internet

(category: Autoresponders, Word count: 234)
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Marketing?

Internet Marketing and autoresponders essentially

go hand-in-hand. In today's online business world,

you simply cannot succeed at Internet marketing

without the use of autoresponders. Autoresponders

are used to achieve many of the marketing tasks

that are essential to a successful online business.

Internet marketing can be very time consuming.

Whether you do affiliate marketing or market your

own products, an autoresponder is a big part of your

marketing arsenal. Autoresponders are used to keep

in contact with your past customers, and to develop

a relationship with potential customers.

An autoresponder can be used to deliver sales

messages to your opt-in customer list. It can be

used to deliver email courses, to send reminders,

and even to help you build an opt-in list if you don't

already have one. There are many creative ways you

can use your autoresponder to make more sales and

to build customer relations.

Any successful marketer will tell you that there are

two tools that are vital to any type of online

marketing - an opt-in list and an autoresponder. In

fact, most marketers will agree that you could take

away all of their other marketing tools, but they

would fight to the death to keep the list and the

autoresponder!

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Business Automation With Autoresponders

(category: Autoresponders, Word count: 248)
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Automation is important to all businesses. The less

time we have to spend doing small tasks, the more

time we have to make more money - or we could

spend that time doing something besides working.

Putting an online business on auto pilot isn't difficult

at all - and it is all done with the use of

autoresponders!

Autoresponders can be used to get people to your

website, or to promote products and services.

Simply plug your sales message into the

autoresponder, along with some valuable

information that your potential may want or need,

and advertise that autoresponders address.

Once the person arrives at your site, and goes

through your ordering process, another

autoresponder kicks in. This autoresponder

should send out a receipt, as well as information

that will grant the customer access to whatever it

is that they have purchased. Another autoresponder

message should be sent out after this, thanking the

customer for their business, and letting them know

about similar or related products or services that they

may be interested in.

The beauty of this is that while all of this ordering is

going on, and these important customer service

emails are being sent, you can be off doing

something else! The more automation you can

integrate into your online business, the better off

you will be.

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Autoresponder Access To Secret Pages

(category: Autoresponders, Word count: 476)
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People love to have access to things that other

people can't get. It makes them feel special, and it

is a marketing tactic that really works. Granting

access to secret pages works well on the Internet.

It works best when it is limited. For instance, you

can grant access to only a lucky few, or you can

have a time limit for accessing the pages. You can

grant access to secret pages on your website with

an autoresponder.

The way this works is quite simple. You create a

directory on your website that is password protected,

with one login and password that everybody can use.

You then create some valuable content for that

directory. You can call this your secret vault or your

private stash or anything else you want to call it - as

long as it sounds like something that your visitors

may really want to get their hands on. For instance

'the secret tools that helped me earn thousands

each month' would probably entice many people

who want to learn how to make money.

Once you get the directory and the pages set up,

put the URL of the pages and the login name and

password in an autoresponder. Write a sales page

and distribute it to your opt-in list, or have other list

owners distribute it to theirs. Make sure you 'limit'

the offer. Don't let people assume that you are

going to share this secret information with the rest

of the world - they want to be the only ones with

this special access!

Keep access to the secret pages free. The goal is to

get people to those pages, so that they can purchase

your products or services. However, remember that

you've advertised secret tools or secret information.

Therefore, when they get to those pages, there must

be something of value there for them to collect - for

free in most cases. Don't make the mistake of

thinking that you will be losing money by giving

something away for free - you won't. In fact, you've

already gained by collecting the names and

addresses of the people who were interested in

your secret information!

Again, this is a marketing tactic that really works,

and it is a great way to use an autoresponder. Once

people have requested the information for your private

pages, you can email them periodically, using your

autoresponder, to let them know about updates to

the secret site. While you are updating them, you

can also tell them about other specials or new

products in your line.

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Formatting Autoresponder Messages

(category: Autoresponders, Word count: 241)
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Have you received emails that were all broken up?

These emails have one or two words on one line,

then eight or ten words on the next line. In some

cases, one word begins on one line and ends on the

next. These emails are very hard to read, and they

appear to be very unprofessional. Is this what you

want your autoresponder email messages to look

like?

If not, you need to learn how to format your

messages. Start by reading the instructions for your

specific autoresponder. Each one operates a bit

differently in the way that it handles text. For

instance, some autoresponder messages will be

messed up if you do put a 'hard line break' at the

end of each line, while others will be messed up if

you don't! Find out what the right option is for your

autoresponder!

Because each email client is different, you should

not allow any line in your message to exceed 65

characters. This will help prevent lines from breaking

up, and it is achieved by hitting the 'enter' key at

the end of each sixty-five character line. The best

way to be sure that your autoresponder messages

are delivered in the correct format is to send them

to yourself, before you send them to your list!

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Using Autoresponders Responsibly

(category: Autoresponders, Word count: 215)
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In today's world of unsolicited email and spam laws, it is extremely important that you learn to use your autoresponder responsibly. Autoresponders make our lives much simpler, and they are very powerful marketing tools, but if they are used in a way that they

are not intended, they can quickly turn your life into a nightmare!

First, never add people to your autoresponder mailing list that should not be there. If they have requested information from you, they

should automatically be added, and you should have a 'double opt-in' method in place to make them confirm that they have

requested the information. This serves to protect you and them.

Each autoresponder message should include a link that the recipient can click that will automatically remove them from the mailing

list. Without this link, you will be breaking the spam laws, and you risk having your website, your ISP service, your email, and your autoresponders shut down!

We all want to build a list of a million people, but you must do so responsibly, and it does take time. Don't get in a hurry and break

all the rules and laws in an attempt to build a large list. This will only result in losing your list altogether!

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