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Autoresponders Articles

How Important Are Autoresponders To Internet

(category: Autoresponders, Word count: 234)
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Internet Marketing and autoresponders essentially

go hand-in-hand. In today's online business world,

you simply cannot succeed at Internet marketing

without the use of autoresponders. Autoresponders

are used to achieve many of the marketing tasks

that are essential to a successful online business.

Internet marketing can be very time consuming.

Whether you do affiliate marketing or market your

own products, an autoresponder is a big part of your

marketing arsenal. Autoresponders are used to keep

in contact with your past customers, and to develop

a relationship with potential customers.

An autoresponder can be used to deliver sales

messages to your opt-in customer list. It can be

used to deliver email courses, to send reminders,

and even to help you build an opt-in list if you don't

already have one. There are many creative ways you

can use your autoresponder to make more sales and

to build customer relations.

Any successful marketer will tell you that there are

two tools that are vital to any type of online

marketing - an opt-in list and an autoresponder. In

fact, most marketers will agree that you could take

away all of their other marketing tools, but they

would fight to the death to keep the list and the


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Invoicing With Autoresponders

(category: Autoresponders, Word count: 202)
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If you have recurring invoices that you send out, you

can easily automate this process with

autoresponders. Many business

owners find that they spend a good portion the day

sending out invoices, or trying to collect on unpaid

invoices! This can easily eat into the time that you

could be spending generating new business.

If the amounts invoiced are the same each month,

and due on the same day each week or month, you

can easily automate the invoicing process with the

use of an autoresponder. Many shopping carts that

have autoresponders built in work well for this.

Others may take a little time to set up, but in the

end, they will save a great deal of time overall.

Get extra usage out of the automated invoicing

process by adding small messages to the invoices

that alert these clients to new products or services

that you offer. Think about your phone bill - doesn't

your phone company send out additional sales

material with each bill? There is no reason you

shouldn't use this same marketing technique with

your autoresponder invoices!

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Motivate Your Downline With Autoresponders

(category: Autoresponders, Word count: 214)
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Many affiliate marketers have a hard time building a

downline - and an even harder time keeping downline

members motivated and selling. If your income

depends on the sales of others, you should strongly

consider keeping them motivated with


You can load your autoresponder with positive

messages, sales tips, and news related to the

product or service that is being sold. Many affiliates

fail simply because they don't know how to market a

product, and they have little or no support from affiliate

managers or up line members! With the use of

autoresponders, all of that can change.

You should definitely write on some marketing tips,

specific to your product or service, and set you

downline members up in the mailing list for that

series of messages. Send broadcast messages

once a month congratulating the top sellers. Send

short motivational articles that will keep your

downline member upbeat.

Failing to communicate with your downline members

is the same as ensuring that they fail at the

business in most cases. If you want to succeed in

affiliate marketing, you have to take steps to help

your downline succeed!

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Autoresponder Access To Secret Pages

(category: Autoresponders, Word count: 476)
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People love to have access to things that other

people can't get. It makes them feel special, and it

is a marketing tactic that really works. Granting

access to secret pages works well on the Internet.

It works best when it is limited. For instance, you

can grant access to only a lucky few, or you can

have a time limit for accessing the pages. You can

grant access to secret pages on your website with

an autoresponder.

The way this works is quite simple. You create a

directory on your website that is password protected,

with one login and password that everybody can use.

You then create some valuable content for that

directory. You can call this your secret vault or your

private stash or anything else you want to call it - as

long as it sounds like something that your visitors

may really want to get their hands on. For instance

'the secret tools that helped me earn thousands

each month' would probably entice many people

who want to learn how to make money.

Once you get the directory and the pages set up,

put the URL of the pages and the login name and

password in an autoresponder. Write a sales page

and distribute it to your opt-in list, or have other list

owners distribute it to theirs. Make sure you 'limit'

the offer. Don't let people assume that you are

going to share this secret information with the rest

of the world - they want to be the only ones with

this special access!

Keep access to the secret pages free. The goal is to

get people to those pages, so that they can purchase

your products or services. However, remember that

you've advertised secret tools or secret information.

Therefore, when they get to those pages, there must

be something of value there for them to collect - for

free in most cases. Don't make the mistake of

thinking that you will be losing money by giving

something away for free - you won't. In fact, you've

already gained by collecting the names and

addresses of the people who were interested in

your secret information!

Again, this is a marketing tactic that really works,

and it is a great way to use an autoresponder. Once

people have requested the information for your private

pages, you can email them periodically, using your

autoresponder, to let them know about updates to

the secret site. While you are updating them, you

can also tell them about other specials or new

products in your line.

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Autoresponders And Spam What You Need To

(category: Autoresponders, Word count: 228)
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There are laws against sending spam. There are

even laws that you must adhere to when you send

out email that was requested. No matter what type

of email you are sending out, the chances are good

that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws

in various states in the US, each commercial email

that you send must include your name or business

name, your street address, city, state, zip code,

and phone number. You must also include

instructions that will allow the recipient to remove

themselves from your mailing list. If you fail to do

any of this, you are essentially breaking the law in

various states - no matter what state or country you

live in!

Protect yourself from spam complaints in any way

that you can. Make sure that when a customer

requests any type of information from you that an

email is sent requesting confirmation before any

other email is sent. If someone is placing an order

from you, include a check box on the order form,

asking for permission to send them periodic emails.

Never use your autoresponder to send unsolicited

commercial email!

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Personalizing Autoresponders

(category: Autoresponders, Word count: 462)
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Have you ever walked into a store in your town, and

been addressed by name? This has probably

happened to you at stores that you frequent often.

The shop owner knows your name, and uses it. He

remembers you, and he wants you to know that he

cared enough about you and your business to

remember you. In the offline world, this is just one

aspect of customer support.

Customer service like this is almost impossible to

achieve on the Internet, but some semblance of it

can exist when you personalize your autoresponder

messages. Autoresponder messages can be set up

to address people by their first or last name - or both.

In fact, there is quite a bit of personalized information

that can be added, depending on the autoresponder

that you are using.

The information is included in the autoresponder

messages by using codes. Each autoresponder will

use different codes to insert the information in your

messages. You simply write your message, and put

the codes where you want the personalized

information to appear. For instance, your message

may start out with 'Hello (code for first name)! In this

case, the person's first name will be inserted where

that code is.

Personalizing your autoresponder messages will

most likely improve your response rate. Research

has shown that emails that are personalized with the

person's first name are opened more often, and

those people are generally more receptive to the

contents of the email message. It is usually very

easy to do. You write one message, using the

codes where you want the personalization,

then, no matter who that one email is sent out to,

their personal information will appear where the

codes are.

Of course, the autoresponder must collect the

information first. This is done with the use of forms

that activate the autoresponder. For instance, if you

are giving away a free ebook, and you have your

visitor fill out a form with their email address to receive

the download instructions for the ebook by email, that

form should collect any type of information that you

want for personalization - such as a first name, as

well as the email address. If that information is not

collected, the autoresponder won't have anything to

insert where that code appears in your messages!

Take a look around the control panel of your

autoresponder, and find out what type of

personalization you can add to your autoresponder

messages. You may be very surprised at the

improved results!

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Customer Service With Autoresponders

(category: Autoresponders, Word count: 484)
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Ideally, when you perform customer service, it is

done on a one-on-one basis with each of your

customers. That works quite well in the offline world

- but on the Internet, that simply will not do. Your

customers are literally all over the world, and there is

no way that you can really deal with each one of

them personally. That is where an autoresponder

comes in.

Customer service with autoresponders is quite

simple. When an order is place, an autoresponder

can send out the receipt for the sale, the information

for accessing the product, and a 'thank you' email.

This happens whether you are logged in to your

computer or on vacation in an exotic location! But

customer service doesn't always end right there, and

if you are away from your computer, you may be

letting your customers down!

For instance, an elderly gentleman sees your

product advertised and places an order. Everything

goes through just fine, and he receives the receipt,

the download information, and your 'thank you' email.

Your product is an ebook, compiled into a PDF file.

This particular gentleman doesn't understand what

a PDF file is, and he has no idea what you mean by

'right click to download.' He needs additional

customer service for the product that he has

purchased, and there is nobody available to help

him - nobody but an autoresponder.

Set up an additional autoresponder that will send out

a list of frequently asked questions or problems that

deal with customer service or how to access the

product. Also set up a support autoresponder. If he

sends a message to support, he should get an

instant message back letting him know that his

message has been received, and how soon it will be

addressed. This will give him some measure of

comfort, and in most cases, he will wait that

specified period of time for assistance.

However, if he doesn't know how to download the

product, and he sends a message to support, and

nothing happens, he will most likely become very

dissatisfied in a very short period of time. The

difference between a patient customer and an irate

customer is one simple autoresponder message

that can and should be set up in under five minutes.

Really think your ordering process through, and

consider the potential problems that may occur for

your customers. Get an autoresponder set up to

address those problems, and you will find that your

customers are more satisfied with your products,

and extremely satisfied with your customer service -

all because your autoresponders handle their

problems right away!

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Articles And Autoresponders

(category: Autoresponders, Word count: 271)
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Writing articles to market a product or service is an

excellent way to build business. The articles should

be very informative, providing the reader with

information that is relevant to a specific topic. The

article usually includes a link to a webpage for more

information. The webpage, of course, is designed to

sell a product or service that relates to the topic of

the article.

These articles are commonly submitted to article

banks, websites, and ezine publishers. This is one

of the most effective ways to market a service or

product on the Internet, and it can become even more

effective when it is combined with the use of an


Begin by setting each of your articles up in your

autoresponder. It is important that each article have

its very own autoresponder address, so you will

need an autoresponder service that will allow you to

do this. Next, make a master list of your articles, with

the autoresponder address for each article listed

beside the title. You can even add descriptions of the

articles on your master list if you want to.

Advertising your articles one at a time can take a

great deal of time...but advertising one autoresponder

address - the one for the master list - won't take

very much time at all. Simply put it in your newsletter

and on your website. You can even allow other

ezine publishers to use this is a free resource for

their subscribers!

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Using Your Autoresponder To Generate Leads

(category: Autoresponders, Word count: 447)
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Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the

only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list - the list doesn't

exist until your autoresponder mailing list starts filling up with names and email addresses!

The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a

waste of time - and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for

those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie.

Don't think of this as lost money, think of it as an investment in future earnings.

Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The object is

to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for

everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and

permission to email them in the future.

But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or

services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate

extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include

valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!

Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity

to earn money in the freebie that you create, you have the opportunity to earn money when you send the 'thank you' email after a

person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out

to that list in the future! Don't waste those opportunities, and put it all in automatic mode with the use of an autoresponder.

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