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Autoresponders Articles


Getting Your Autoresponder Messages Through The

(category: Autoresponders, Word count: 228)
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Spam Filters

In light of the spam problem, most email clients now

have spam filters installed. These filters catch spam

email and either move it to a 'spam folder' or

automatically delete it. After spending a great deal

of time laboring over your series of autoresponder

messages, it would be a shame to find out that the

majority of the messages that are sent out end up

in the spam folder, or are automatically deleted as

spam!

You can avoid this in two ways. First, when anyone

signs up to receive information from your

autoresponder, have them automatically redirected

to a page that gives them instructions for 'white

listing' you. Email clients have an actual white list

where the owner of the email client can add specific

addresses that should never be considered spam.

The other way to make sure that your autoresponder

messages get through the spam filters is to check

them using one of the various spam checkers that

are available online. These programs are often web

based, and free to use. They check your message

for words or phrases that commonly trigger spam

filters in email clients. Don't send out any

autoresponder messages without doing a spam

check first!

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Business Automation With Autoresponders

(category: Autoresponders, Word count: 248)
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Automation is important to all businesses. The less

time we have to spend doing small tasks, the more

time we have to make more money - or we could

spend that time doing something besides working.

Putting an online business on auto pilot isn't difficult

at all - and it is all done with the use of

autoresponders!

Autoresponders can be used to get people to your

website, or to promote products and services.

Simply plug your sales message into the

autoresponder, along with some valuable

information that your potential may want or need,

and advertise that autoresponders address.

Once the person arrives at your site, and goes

through your ordering process, another

autoresponder kicks in. This autoresponder

should send out a receipt, as well as information

that will grant the customer access to whatever it

is that they have purchased. Another autoresponder

message should be sent out after this, thanking the

customer for their business, and letting them know

about similar or related products or services that they

may be interested in.

The beauty of this is that while all of this ordering is

going on, and these important customer service

emails are being sent, you can be off doing

something else! The more automation you can

integrate into your online business, the better off

you will be.

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Articles And Autoresponders

(category: Autoresponders, Word count: 271)
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Writing articles to market a product or service is an

excellent way to build business. The articles should

be very informative, providing the reader with

information that is relevant to a specific topic. The

article usually includes a link to a webpage for more

information. The webpage, of course, is designed to

sell a product or service that relates to the topic of

the article.

These articles are commonly submitted to article

banks, websites, and ezine publishers. This is one

of the most effective ways to market a service or

product on the Internet, and it can become even more

effective when it is combined with the use of an

autoresponder.

Begin by setting each of your articles up in your

autoresponder. It is important that each article have

its very own autoresponder address, so you will

need an autoresponder service that will allow you to

do this. Next, make a master list of your articles, with

the autoresponder address for each article listed

beside the title. You can even add descriptions of the

articles on your master list if you want to.

Advertising your articles one at a time can take a

great deal of time...but advertising one autoresponder

address - the one for the master list - won't take

very much time at all. Simply put it in your newsletter

and on your website. You can even allow other

ezine publishers to use this is a free resource for

their subscribers!

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Build Interest With Autoresponder Messages

(category: Autoresponders, Word count: 468)
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If you are using your autoresponder to sell a product

or service, you must be very careful as to how you

approach your potential customer. Few people like

a hard sale, and marketers have known for years

that in most cases, a prospect must hear your

message an average of seven times before they will

make a purchase. How do you accomplish this with

autoresponders?

It's really quite simple, and in fact, the

autoresponders make getting the message to your

potential customers those seven times possible. On

the Internet, without the use of autoresponders, you

probably could not achieve that. Too often, marketers

make the mistake of literally slamming the potential

customer with a hard sales pitch with the first

autoresponder message - this won't work.

You build interest slowly. Start with an informative

message - a message that educates the reader in

some way on the topic that your product or service

is related to. At the bottom of the message, include

a link to the sales page for your product. Use that

first message to focus on the problem that your

product or service can solve, with just a hint of the

solution.

Build up from there, moving into how your product or

service can solve a problem, and then with the next

message, ease into the benefits of your product -

giving the reader more actual information with each

and every message. Your final message should be

the sale pitch - not your first one! With each

message, make sure that you are giving the

customer information pertaining to the topic - free

information! This is what will keep them interested

in what you have to say.

This type of marketing is an art. It may take time to

get it exactly right. Use the examples that other

marketers have set for you. Pay attention to the

messages that you receive from other marketers.

Start a 'swap' file, and keep those messages. Use

some of the better sales copy for your own

autoresponder messages - just make sure that

yours doesn't turn out to be an exact copy of

someone else's sales message!

Remember not to start with a hard sale. Build your

potential customers interest. Keep building on what

the problem is, and how your product or service can

solve that problem or fill that need. If you are doing

this right, by the time the potential customer reads

the last message in that series, they will be

convinced enough to make a purchase!

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Autoresponder Training Sessions

(category: Autoresponders, Word count: 238)
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Autoresponders work very well when it comes to

training others. This is why autoresponders are the

perfect way to conduct email courses. But there are

other types of training that can be done with

autoresponders as well.

Even college professors have found a use for

autoresponders. They can use them to remind

students about upcoming tests, or to deliver study

guides. Since the information in that professor's

course is taught over and over again each time a

new class comes in, this saves the professor a

great deal of time.

Autoresponders are also used by colleges to remind

faculty and students about upcoming events.

Because events are scheduled in advance, these

autoresponder messages are set up in advance,

and nobody has to depend on a secretary to get

those notices out!

Many businesses use autoresponders to keep their

employees trained. When new equipment is brought

into the office, and employees need to know how to

operate it, an autoresponder can be set up with

training instructions.

No matter what kind of business you are in, there is

a way that autoresponders can be used. The use of

an autoresponder will save quite a bit of time, and it

can also serve to make the people in your

organization much for effective.

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Powerful Autoresponders Does Yours Measure

(category: Autoresponders, Word count: 238)
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Up?

Autoresponders are very necessary when it comes

to marketing or taking care of customers. But the

power of an autoresponder, or the lack of power,

can mean the difference between success and

failure.

When you use an autoresponder service, you must

make sure that the domain that the autoresponder

uses isn't blacklisted by the spam watch groups. If

it is, your messages probably won't make it past

the majority of spam filters, no matter how much

you check it with spam checkers.

Also, not having the ability to track responses can

cost you business. If you can't track response rates,

you won't have any way of knowing whether your

messages are doing you any good. A good

autoresponder will provide the ability to track

responses. If yours doesn't, you might want to shop

for a new autoresponder.

The ability to add and remove names to your

autoresponder manually is vital. Often, people will

contact you without going through your

autoresponder. These people need to be put on the

autoresponders mailing list. If you are moving your

list from one service to another, you need the ability

to import names and addresses to your list. Again,

if your autoresponder service isn't powerful enough

to allow this, look for a different one!

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How Important Are Autoresponders To Internet

(category: Autoresponders, Word count: 234)
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Marketing?

Internet Marketing and autoresponders essentially

go hand-in-hand. In today's online business world,

you simply cannot succeed at Internet marketing

without the use of autoresponders. Autoresponders

are used to achieve many of the marketing tasks

that are essential to a successful online business.

Internet marketing can be very time consuming.

Whether you do affiliate marketing or market your

own products, an autoresponder is a big part of your

marketing arsenal. Autoresponders are used to keep

in contact with your past customers, and to develop

a relationship with potential customers.

An autoresponder can be used to deliver sales

messages to your opt-in customer list. It can be

used to deliver email courses, to send reminders,

and even to help you build an opt-in list if you don't

already have one. There are many creative ways you

can use your autoresponder to make more sales and

to build customer relations.

Any successful marketer will tell you that there are

two tools that are vital to any type of online

marketing - an opt-in list and an autoresponder. In

fact, most marketers will agree that you could take

away all of their other marketing tools, but they

would fight to the death to keep the list and the

autoresponder!

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Personalizing Autoresponders

(category: Autoresponders, Word count: 462)
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Have you ever walked into a store in your town, and

been addressed by name? This has probably

happened to you at stores that you frequent often.

The shop owner knows your name, and uses it. He

remembers you, and he wants you to know that he

cared enough about you and your business to

remember you. In the offline world, this is just one

aspect of customer support.

Customer service like this is almost impossible to

achieve on the Internet, but some semblance of it

can exist when you personalize your autoresponder

messages. Autoresponder messages can be set up

to address people by their first or last name - or both.

In fact, there is quite a bit of personalized information

that can be added, depending on the autoresponder

that you are using.

The information is included in the autoresponder

messages by using codes. Each autoresponder will

use different codes to insert the information in your

messages. You simply write your message, and put

the codes where you want the personalized

information to appear. For instance, your message

may start out with 'Hello (code for first name)! In this

case, the person's first name will be inserted where

that code is.

Personalizing your autoresponder messages will

most likely improve your response rate. Research

has shown that emails that are personalized with the

person's first name are opened more often, and

those people are generally more receptive to the

contents of the email message. It is usually very

easy to do. You write one message, using the

codes where you want the personalization,

then, no matter who that one email is sent out to,

their personal information will appear where the

codes are.

Of course, the autoresponder must collect the

information first. This is done with the use of forms

that activate the autoresponder. For instance, if you

are giving away a free ebook, and you have your

visitor fill out a form with their email address to receive

the download instructions for the ebook by email, that

form should collect any type of information that you

want for personalization - such as a first name, as

well as the email address. If that information is not

collected, the autoresponder won't have anything to

insert where that code appears in your messages!

Take a look around the control panel of your

autoresponder, and find out what type of

personalization you can add to your autoresponder

messages. You may be very surprised at the

improved results!

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Autoresponders And Shopping Cart Integration

(category: Autoresponders, Word count: 464)
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When people place orders through your website, it

is always a good idea to immediately acknowledge

the purchase. One way to do this is with the use of

an autoresponder that can be integrated with your

shopping cart. In fact, many shopping carts that are

available today have their own autoresponders built

into the system.

When you set up your autoresponder to send a

message to someone that has placed an order,

there are several things that should be included in the

message. This is an opportunity to 'speak' to your

customer, and to let them know about other deals

that you have or special items that you have available.

You should not miss this opportunity.

Do not try to get your 'thank you' sales message on

the same autoresponder as the customers email

receipt. Putting the sales message on an email that

is automatically sent to grant the customer access

to their purchase is also a bad idea - that would go

better with the receipt. Make sure your 'thank you'

sales message is a message that is sent out all by

itself, so your customer can focus solely on that!

Thank the customer for their recent purchase. Tell

them how much their purchase will help them, and

then tell them about other available products that

work well with the one that they just purchased, or

that are similar to the one that they just purchased

in some way. For instance hair conditioner works

with hair shampoo. Vacuum cleaner bags or carpet

powder works well with vacuum cleaners. Just let

them know about the various products that you offer

that will compliment their purchase in some way.

The important thing is to not let your customer get

away without further contact! Think about being in a

brick and mortar store. When you go up to the

counter to pay, there are many items there for sale.

These items are meant to be picked up as last

minute purchases, or impulsive purchases. Your

'thank you' sales letter serves the same purpose.

Don't make the mistake of bombarding your

customer! You can usually send them periodic

information about your specials after they have made

a purchase through you, but emailing them on a

daily basis with your offers is not good business!

Use your autoresponder responsibly! Make sure that

your autoresponder is set up to handle automatic

remove requests, and make sure that the information

that you are sending your customers is of value to

them.

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