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Blogging To Promote A Cause

(category: Blogging, Word count: 668)
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While many bloggers maintain a blog for personal or social reasons or to generate an income, there are other bloggers who utilize their blogs to promote a cause. These blogs may be aimed at targeting a specific political or social cause depending on the interests of the blogger as well as blogger's opinion that the blog can produce the political or social changes they are seeking. Blogs which are committed to promoting a particular cause may face more adversity than blogs with a lighter theme but they can also be very effective. However, blog owners who opt to maintain this type of blog should be aware of the ramifications of this type of blog. For example blog owners may receive negative comments from readers of the blog who disagree with the cause. This article will offer a few tips for choosing a cause for a blog and for promoting the blog to interested visitors.

Choosing a Cause for a Blog

Choosing a cause for a blog can vary in difficulty from extremely easy to incredibly difficult. The difficulty in making this decision will depend largely on the personal beliefs of the blog owner. A blog owner who is already committed to a particular cause will likely find this decision to be rather simple while blog owners who either have no strong social or political convictions or who have a wide variety of causes they wish to promote can find making this decision to be rather difficult. There are, however, a few factors the blog owner should carefully consider before selecting a cause to promote in a blog.

First and foremost a blog owner should select an issue for which they are either already quite knowledgeable or for which they are willing to do a great deal of research. This is important because the blog owner should post blog entries on a regular basis. These blog entries should be accurate and informative to the reader. Therefore, the blog owner should be well versed in the subject matter or at least interested in learning more about the subject matter.

Blog owners should also carefully consider the potential for influencing blog visitors regarding the topic of the blog. Although it will not be possible to convince all visitors to the blog to believe in the cause promoted by the blog, the blog owner should select a subject with which he is confident visitors to the blog will be influenced to agree with the viewpoints he presents in the blog.

Promoting the Blog to Interested Visitors

Once a blog owner decides on a subject for the blog, it is time to figure out how to promote the blog to the target audience. This can be accomplished in a number of different ways. For the sake of brevity, this article will discuss promoting a blog through search engine optimization and promoting a blog through participation in relevant forums.

Search engine optimization is a very effective way for promoting a blog. This practice involves making efforts to increase the search engine rankings to ensure interested Internet users are directed to the blog. This can be done in a number of different ways including careful use of appropriate keywords, appropriate use of tags such as title tags and image tags and generating back links to the blog. All of these efforts can help to improve search engine rankings which should also improve blog traffic.

Blog owners can also promote their blog by participating in relevant forums and message boards. The blog owner may simply participate in these forums and offer relevant input while including a link to the blog in his signature. Other forum users are likely to click on the link if the blog owner is well respected within the forum. The blog owner may even be able to incorporate a link to his blog in the message body of forum posts if it appropriate and acceptable according toe the message board guidelines.

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Using A Free Blogging Web Site

(category: Blogging, Word count: 462)
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For first time bloggers, a free blogging web site is a

great way to get started in the blogosphere. Popular

blogging web sites like blogger and eponym allow users

to set up and host a blog without paying any fees at all.

This encourages people to start blogging, because the

fact that one of these sites can provide you with all of

the tools that you need to get your blog up and running

without spending any money means that you have

nothing to lose by starting a blog. The fact that it is so

easy to find a way to blog for free is one of the reasons

why so many people who have never had any other kind

of web presence before find themselves drawn to

blogging.

By signing up with a free blogging web site, you may

find it easier to get listed in search engines that you

would if you were starting your own blog from scratch.

For example, google runs the free blog hosting site

blogspot and crawls its pages very often looking for

updates, so if you have your site hosted by blogspot you

are almost guaranteed to be listed on google's blog

search engine. This easy access to search engines can

take some of the work out of promoting your blog, and

can help you gain a following with a minimum of

marketing effort.

If your blog attracts a large readership, you may want to

consider moving your site. Many people feel that being

hosted by a free blogging web site gives a blog a kind of

amateur flavor that is fine for a new member of the

blogosphere, but is not appropriate for a high-profile

blog. Having your own domain can help you make your

blog feel professional, and finding a company that will

host your domain is not difficult or expensive. Once

your blog takes off, you will probably be able to sell

enough advertising space to be able to afford to buy a

domain and pay for a hosting package, and still have

money left over. However, it does not make sense in

most cases to invest in these glossy luxuries before you

have a sizable readership.

Starting your blog on a free blogging web site is a great

way to build a following before you spend any money

on your blog. If and when your blog becomes popular

and you are ready to take the next step and purchase

your own domain, your readers will follow you to your

new home. The fact that it is possible to use a free blog

host like blogspost, blogger, or eponym as a kind of

incubator for your blog is great news for bloggers

everywhere.

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Blog Software For All Your Blogging Needs

(category: Blogging, Word count: 856)
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Are you ready to find the solutions you have been searching for?

Right now anyone who has a writing talent or is aspiring to be a author has written a blog in the net. There are blog softwares that are simple and easy to use and a technically minded and challenged individuals can effortlessly obtain a blog online.

For a few people , blogs are their projects of every day life, as they chat about their daily episodes as well as pay tribute to friends and family. In addition, blogs assume a deep meaning written to compose and collect political statements, support a product, supply information on research, and also offer tutorials. Any subject that are of your interests, you can be sure that some person has written a blog regarding it.

Blogs are now being 'penned' by musicians, politicians, sports personalities, novelists, newscasters as well as other known figures. It is this blog fever that has raised controversy. The fact that anyone can write and in regard to any subject matter under the sun, complaints about certain write-ups are an issue. In a lot of blogs, names are often mentioned; do keep in mind that although you are allowed to write anything that interests you in a blog, you have to be very cautious and take in a lot of responsibility. Do not make any statements which can become doubtful; or else, be very prepared.

Why a blog?

1.For personal acquaintances, relationships and hobby. A person can create a blog about his daily activities, what's going on with his life as his way of informing his family and friends the things that goes on in his life. Similarly, one may also create a blog just so he can express what he feels about himself, or about a certain subject that is of interest to him.

2.Topical. Many blogs are committed to a precise topic, lets say computer hardware or politics. These are often read like magazines.

3.For marketing. Corporations are too, into blogging; if well written and implemented, this kind of blog can be a powerful tool for business communications, forming enthusiasm and anticipation regarding their products and services offered, or utilised as tool within the company, keeping employees up-to-date about company issues and news.

Why someone else's software?

A lot of Web designers and creators will scoff at the belief and idea of utilizing the software of someone else. This is can be true especially when each software greatly differs from the individual requirements that a client may have. Yet on the other hand, when it refers to a Weblog software, there is no reason for concern in the use of a package that is pre-written, as most packages were developed after years of study; not just knocked together during a couple of days.

In addition, one may study its feature set. For a developer, it may take a lot of time and effort to write and compose from, nothing at all, every individual feature in the Weblog software packages of today. For most people, a blog is there for the main reason that chooses to publish or make known your literature and texts on the Web, so you would like to spend your time more on writing than coding.

Hosted Services

If one wishes to start broadcasting on the Web, yet does not have web hosting, one can consider looking into a hosted service, which includes blogger, TypePad, Live Journal, and more.

These services are operated or handled for an individual, so there is no need to concern one about technical upkeep of one's Weblog; instead, one can concentrate on his blog's appearance and content. In just minutes, after signing for an account, one can readily start his own blog. Many such services are offered free, such as blogger. TypePad charges a minimal amount for monthly service fee.

Self-Hosted

When one has Web hosting on hand, or is eager to buy hosting, in which one feesl that the advantage will prevail over the problems of keeping up your own blog connection and installation, then you may want to take into account a package that is self-hosted, which includes Movable Type, Textpattern and WordPress.

Other hosting companies did construct the process of installation easier, permitting installation with just a click from a control panel that is browser-based. It is important that you check with a hosting company so you can view if this function is offered. Similar to hosted services, some self hosted packages are made available either for free or for a certain fee which is dependent on the type of package that you choose as well as the basis why you are using it.

Thanks for taking the time to read my article. You should continue searching for additional information to help you.

Author Bio:

This Article was written by David Hill.

Tens of Thousands of Articles and Resources can be found at;http://www.articlepro.co.ukThis article is available for re-print

This Article and Author Bio: MUST be kept entire and in place without alteration, either in part or in full.

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What Is Blogging

(category: Blogging, Word count: 842)
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Blogging 101

If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.

Basically, blogs were first introduced as weblogs that refer to a "server's log file." It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.

However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.

With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.

Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.

Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.

Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.

Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader's life.

From there, you can make money out of blogs by simply syndicating it to your business' web site. This can be done through the RSS technology.

So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.

Here's how:

1. Consider your audience

Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be "heard" (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2. Pictures speaks a thousand words

To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.

3. Make constructive and beneficial blogs

Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.

After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Avoid making multifaceted and complicated blogs

In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.

Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.

5. Make it interactive

As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.

Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.

Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.

As they say, blogging is the contemporary term of creative and commercial writing.

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Careers In Blogging

(category: Blogging, Word count: 742)
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Many freelance writers are beginning to find blogging is one of the newest career opportunities available to them. Blogging is essentially a series of postings on a particular subject which are listed in reverse chronological order. These blogs may be about a variety of different subjects and may be personal, political, informative, humorous or any other category desired by the blogger. However, the key to a successful blog is a blog which pertains to a subject which appeals to a wide audience. Additionally the blog should be updated regularly and should provide useful content to the readers of the blog. This article will provide some information on finding career opportunities in blogging, will discuss the benefits of this type of career and will provide information on how writers can manage a blog successfully.

Finding Blogging Career Opportunities

Although blogging career opportunities are becoming increasingly popular, many writers are not aware of how to find these wonderful opportunities. These career opportunities may be offered as ghost writing positions or as positions offering a byline to the writer and finding these blogging opportunities is often very similar to finding any other career opportunities for writers. Companies seeking a blogger may post the job opening in the same manner in which they would post other openings with the company such as accounting positions or administrative positions. Therefore, writers interested in a position as a blogger should utilize the same job search websites they rely on to find other career opportunities.

Bloggers may also wish to visit career websites and message boards which focus exclusively on careers in blogging. The ProBlogger.net website is just one example of a website dedicated exclusively to putting bloggers in connection with those who are interested in hiring a writer for a particular blog. Interested bloggers should also consider joining message boards for those who blog for a living. This can be beneficial because here bloggers are likely to share information regarding the companies for which they work as well as any information they have about companies who are currently looking to hire bloggers.

The Benefits of a Career in Blogging

There are many benefits to pursuing a career in blogging. Perhaps one of the most alluring benefits to a career in blogging is the work can typically be done as a telecommute position. This is because as long as the blogger has access to the software necessary to write and upload a blog, there is no need for the blogger to perform the work from a specific location. This means the blogger can reside virtually anywhere in the world and can likely perform the necessary work from his own home. However, not all blogging positions are telecommute positions. Some companies may require bloggers to perform the work onsite as a matter of personal preference.

Another benefit to a career in blogging is the ability to accomplish work at a pace which his convenient to the blogger. The blogger may be required to upload a new post to the blog according to a regular schedule but the actually writing of the posts can be accomplished when it is convenient for the blogger. Many blogging software packages enable the blogger to set a specific time for a specific post to be uploaded. This allows the blogger to write several posts at a time and have them publish according to a pre-determined schedule.

Finding Time to Blog

One of the problems which many bloggers face is finding the time to blog. This is especially difficult if the blogger maintains several blogs or if the blogger maintains a current events blog in which posts must be timely in order to be relevant and of interest to the readers. Writing blog posts in batches and scheduling them to publish as needed is one way to deal with managing several blogs. However, writers of blogs related to current events must take special care to budget their time wisely to ensure they are publishing topical blog posts. One way this can be accomplished is by setting aside time daily to reading current events to derive inspiration and then scheduling time after that to write and publish the blog. For example a blogger with a current events blog might choose to review the previous day's news the first thing in the morning to ensure they are reviewing all of the relevant news from the previous day before writing the blog post.

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Blogging What It Is And Why You Need One

(category: Blogging, Word count: 995)
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It is hard not to at least notice the word "blog" or "blogging", with the frequency it seems to pop up in subjects ranging from politics to pornstars. Odds are that you have noticed it unless you have been living in a cave for the last four years. But even with that kind of familiarity of the word, few can say exactly what a blog is.

To understand the blog, first of all a little history is in order. The word "blog" is short for the word "weblog". A weblog is a word coined early in the internet age to designate a journal or diary type page mainly consisting of personal thoughts and reflections. Most of the time it is updated frequently and can range in topic from the mundane to the profound. Sound familiar? It should. What it really is when you get rid of the hype is the good old fashioned diary which has been with us almost as long as language itself.

How long have "blogs" been with us? Well, one of the first instances could easily be ascribed to a work called "Kakheperresenb's Complaint", written by none other than the egyptian scribe Kakheperresenb himself. (Please don't try to pronounce the name. You WILL get a headache. We will call him "K" from this point forward.) "K" made one of the first recordable blog entries in history circa 2000 BC. Of course "K" didn't have the resources and technology we did today and his audience was probably limited considering the fact that most of the population was illiterate.

"K" left with us the memorable phrase, "'Would I had phrases that are not known, utterances that are strange, in new language that has not been used, free from repetition, not an utterance which men of old have spoken." Obviously even then people with a blog were STILL trying to figure out what to write!

But no seriously, the blog IS the way to reach fame and fortune and make a little money on the side. Just ask Darren Rowse, whose most recent (August 2005) income total from Adsense was a little over $16,000! Yeah, that WAS three zeroes behind that 6. Not bad for a guy writing his own comments and ramblings about everything from sports shoes to bad movies. Of course Darren went so far as to even take a course in college on "Entrepeunerial Blogging". Needless to say he must have paid attention.

But you need not take a course to have a good blog that generates hits. Blogger extroidinairre Chris Wright started his by simply posting job openings for engineers which he came across during his own job search. Word got around and before long he realized his hit count was going up and up and up... You get the picture. If you write something interesting that people need to know they WILL come to you - invited or not. As Chris's own story perfectly illustrates.

So run this by me again, you say? You mean ALL I have to do is just start writing stuff about - NOTHING?

No, not exactly. As always, in the internet world and in the real world, content is king. Your writing must be somehow funnier, sharper, wittier, smarter, more bizzare or just plain weird in order for people to link to you and as a result drive up the hits to your blog and hence fatten your pocketbook.

But notice how many options you have. You don't have to depend on your education. Nor do you need a rich and lavish lifestyle that you can blog about while others read with envy. If you can make the boring, dreary life of the average nobody funny and interesting people will come regardless. As mentioned earlier - CONTENT is king.

Good content = more visitors = more banner hits = more money.

So you want to know how to get started with this blogging thing?

It's really pretty easy. There are a number of places that will allow you to host your own blog and most of them do it for free. Blogger is probably the most popular. But there are others. Try some of these on for size if you had rather go the more individual route:

Livejournal - This is the "kinda" cool and hip virtual location for the blogger crowd. You can link to other people by topic and it has some other cool features like the ability to allow posts from only certain people.

Diaryland - Diaryland doesn't hids it's origins. In fact it does it's best to try and make your weblog look as close as possible to the good old fashioned diary/journal that we all know and love. They have a smaller and more intimate community than some of the other locations.

What if you are not sure you want to get started but instead want to just read blogs of others for a while until you get a better idea of what you want to say?

Well there are PLENTY of sites that do nothing but list and aggregate blogs of other people. Here are just a few to get you started:

Globeofblogs - Globe of blogs has a real international flavor. You will find blogs from literally everywhere here.

Blogarama - Another compendium of various blogs on subjects ranging from weird to wonderful.

Blogsearchengine - This site cut's to the chase. If you want to search for blogs they will do it for you. Just enter in the subject of your interest.

Top-blogs.com - Okay so you want to know other success stories? Check out those near the top of the listings here. You will then see what it takes to reach the top.

Well, hopefully you know enough to get started on your own blog by now. So what are you waiting for? Get out there and BLOG!

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The Controversy Around Corporate Blogging

(category: Blogging, Word count: 235)
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Corporate blogging is a relatively new idea, and the jury

is still out on whether it will succeed. This controversial

marketing tool may be the beginning of a new kind of

advertising strategy, or it may fizzle out in a matter of

months. Many companies are looking for ways to

capitalize on the blogging trend, and many of these

corporations have determined that a great way to ride

the blogging wave is to keep a blog on their corporate

website. These blogs are often created to appeal to the

demographic that the company needs to court, and the

content may have quite a lot to do with the activities of

the corporation, or it may have very little to do with the

company itself. Often, a corporate blog will focus on

the kinds of content likely to attract the desired surfers,

even if that content is not related to the product or

service that the company provides.

Some bloggers feel that corporate blogging is a kind of

validation for the blogging movement, and shows that

this exciting new medium has really infiltrated the

mainstream. Other bloggers consider the kind of viral

marketing that corporate blogs practice to be unethical

or distasteful. In any case, watching the evolution of

corporate blogs and whether they survive and

proliferate or fail and disappear promises to provide

some interesting insight into today's consumers.

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The Basics Of Blogging And Web Site Creation Part One Content Is King

(category: Blogging, Word count: 827)
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My fellow writers at the Absolute Writers Forum (known lovingly as the AW Water Cooler or just Cooler) are the reason for these next series of articles so I wish to thank them.

In the next few series of articles, I will try and deal with some of the very basic technical jargon and skills that one needs when facing this daunting world of web-site creation, blogging and getting listed and noticed by the Search Engines. Some of this I take from things I posted at AW and others from my own articles on Web Creation and still others from my own blog, Cobwebs Of The Mind.

Let us start with the few important factors that are required today on the web. There are quadrillions of articles on this, most very poorly written, but the message is always the same.

On the web today, "content is king". But that is not all their is to that rule. Let us change it a bit to fit the reality of the web, search engines, and the sophisticated algorithms being deployed by the search engine trinity of: Google, Yahoo & MSN.

"Content is King, but Original Content is the King of Kings."

Okay - that is the first cardinal rule you MUST understand about the web today. Now what does this mean?

There are essentially three factors in this equation:

1. You must have content - words, phrases, information - on your web site.

2. You should have "original" content on your web site. This is content which either you have created or have gotten permission to reproduce on your web site. It should be "original". Copying content from a web site, and putting it in your blog, where that content has been reproduced in thousands of other web-sites, is not going to help your Google ranking (and you may even be penalized for it.) This does NOT mean that everything, every single phrase and post and article you put up on the web has to be original and not repeated elsewhere. What it does mean though, is that the majority of your web site or blog should be just that - YOURS.

3. Your content should constantly grow. You should be adding to it on a daily or bi-daily basis. Stagnant blogs and web sites are noticed for being stagnant - dead. They drop so fast in Search Engine (search engine) rankings you have no clue! Web sites demand nurturing and work. They do NOT run on auto mode. (Just look at how much time you spend with your blog!)

Now as to why and how.

Search Engines look for content. They have developed very sophisticated algorithms to check content. To see if this content is original, or they are coming across the millionth time they have seen the same thing. This is all mathematical btw. And this is NOT the only thing they look that. (We will get to those other things in our next posts). However, Content is critical. Lets give two examples.

1. Ever notice how fast some popular Forums get indexed in the Search Engines. This is due to the fact that they have an incredible amount of page hits, and that they exist for POSTS. Posts on forums are ORIGINAL for the most part. So engines look for the Content, forums have this, they list them, they see original content - the forum moves up the list, and thus more people find the forum in the search, more people hit the forum pages, more "hits" and "eyeballs" are registered back on the Search Engine servers, and the forum keeps on moving up. The more hits - by mathematics - the more posts. The more posts the more original content. The more original content the better the listing. The better the listing - the more people find the forum. Getting the picture? A never-ending circle of success.

2. For those of you in doubt as to whether Search Engines can "read" content just take a look at Adsense and Adwords. When you go to a site with them, adverts are fed out based upon the: 1: Content of the page you are on, and 2) Your IP address to determine which country and language you speak. Since I am in Israel, I am never surprised if I hit a site say that is discussing a topic and has adsense, and though this site is totally in English and geared to people in New York City, some of the adsense adverts are in Hebrew based upon the content of the page I am on. The algorithm finds key words (more on those later) and feeds out the adverts.

So our first lesson on Search Engines and ranking and all that good stuff is about Content. Remember the rule.

"Content is King, but Original Content is the King of Kings."

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Blogging A Critical Part Of Your Web Business Strategy

(category: Blogging, Word count: 596)
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The methods by which we use to contact each other, especially in internet marketing activities continue to undergo dramatic transformation. In the not to distant past (only a couple of years ago!) we kept in touch with customers - existing or potential new ones, using the telephone, fax machines, direct mail marketing and even in-person meetings. Today, people expect more frequent updates, new information, and the latest of everything. So much so that it is literally impossible to keep up with this dizzying pace and certainly not on a continuing or ongoing basis with any consistency. Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.

So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a popular blog website. One example is called blogger.com.

However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.

Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.

After a small amount of basic research and reading, you will quickly see, there are numerous advantages to Blogs and RSS Feeds. One of the biggest reasons is that search engines love them. This is because blogs provide fresh and new content - precisely the thing that searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. What this means to internet marketers is that if you don't have a blog for your business, you are potentially reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.

For all the reasons mentioned above (and many, many more), blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. All the marketing research you can find will tell you that regular contact with your customers is a vital component in retaining existing clients, as well as gaining new business. Don't put it off any longer; it is time to get your blog going-today!

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