The Ten Cardinal Rules Of Blogging
It was easier when I was running EMJ, since I had built EMJ slowly over 25 years so people got to know me better as the company grew. At SYNNEX, I have a whole new group of people who wondered about who I was. Blogging was one way to bridge this gap.
I am a life long learner. Doing SYNNEX threw me into a huge and fast learning curve. Part of me wants to share and inspire people. Blogging was a natural way for me to do this.
From this experience I came up with Jim Estill's Ten Rules of Blogging:
1. Have a theme. This helps attract readers. It provides a framework around which to blog. I chose Time Leadership as my theme. I have had a long interest in the use of time and published an audio book on time management. I am constantly looking for new time reducing ideas to add to my present material.
2. Blogging obligates you to do more blogging. It is just like writing a newspaper column. If you have a lot of people reading your blog, they expect to see new material. I blog about 5 or 6 days per week and occasionally skip a day, but not often. I now know the pressure writers on deadlines must feel.
3. Blogging is a two-way street. You must respond to the comments you will get. The larger the blog following, the more comments you will get.
4. Blogging takes time. One of my time rules is - if I add something to my schedule that takes time; I need to delete something that takes the same amount of time. For me, it takes about 15 to 20 minutes per day and I write quickly and keep it brief.
5. Be legal. Of course this is obvious but I mean more than just being legal - be careful of giving away information that could be considered to be business confidential. There have been cases where people have lost their job because the company does not like what has been said in the blog.
6. Keep a file of blog ideas. I keep an electronic file and a paper one. This material gives me something to say when sometimes I am not as inspired to blog. It can also be something that prompts me on writing in my blog. I know I often find myself thinking in terms of what might make good blog material.
7. Provide links from your blog. People who read blogs are used to being able to click on interesting topics and going right to the web page with the information. After all, this is the internet.
8. Only start blogging if you like to write. Even though I like to write, I do often find it to be a bit of a challenge.
9. Be authentic. I think the readers appreciate it. I think it would be hard to have a ghost writer do a blog. It would be difficult to appear real.
10. Be patient. Don't expect 10,000 readers in the first month. Readership grows over time. I follow my stats, and I notice my weekend readership is about half my readership during the week.
And now that I have written this article - am I less mysterious?
Blogging On A Social Network
Blogging is becoming increasingly popular and social networks are also becoming more and more popular as well. Social networks include popular websites such as MySpace.com where users can create personal websites and interact with other users. These websites may include a wide range of components including text, images, audio, video and blogs. Here system users can voice their opinions, provided updates on their life, offer insight into current events or accomplish a number of other goals. However, bloggers who utilize a social network to maintain their blog should consider a few different factors. This article will discuss some of these factors including whether to make the blogs available to the public or keep the private, considering the audience of the blog and dealing with harassment through the blog.
Making Blogs Private or Public
Most social networks enable users to make their website either private or public. Private websites are only available to the user and other users he specifically approves to view his website while public websites are available to all users of the system. These same capabilities also apply to the blogs which are maintained on a social network. For this reason bloggers must determine whether or not they wish to make their blog posts available to the entire social network or to only a fraction of this network.
This decision will be largely based on a matter of personal preference. Social networks can be quite extensive and some bloggers may be apprehensive about their blog being available to such a large audience while other bloggers may have no apprehensions about the size of the potential audience. Bloggers should carefully consider this option before staring a blog but always have the option to change these settings after the blog has been established if they change their mind about the choice they originally made.
Considering the Blog Audience
Bloggers who utilize a social network to maintain a blog should also carefully consider the potential audience for the blog. Most social networks include a broad cross section of the general public. Therefore bloggers should be aware of this audience when posting a blog and should consider how the blog entries will be interpreted by blog audience members. While it will never be possible to avoid offending all potential audience members some bloggers may wish to consider at least attempting to ensure the blog entries they post are appropriate for all members of the social network. If this is not possible the blogger may consider making the blog private.
Dealing with Harassment through the Blog
Another aspect bloggers who use a social network to publish their blog should be aware of includes the potential for harassment from other members through the blog. This can be in the form of offensive comments posted in response to blog entries. Depending on the degree of the harassment the blogger may choose to ignore these comments or take stronger actions. Bloggers should review the policies of the social network and solicit their assistance in dealing with harassment from other users. In most cases dealing with the problem may be as simple as blocking the user from making comments on the blog but in some cases it may be necessary to contact the social network administrators in an attempt to get the user banned from the system. In this situation the administrators will review the situation and make a judgment regarding whether or not the user has violated the terms of service.
Blogging Developing A Readership
You've finally created a blog and you've made your first post. Now how do you get people to actually read what you're blogging about?
Here are some tips on promoting your blog.
1) Quality Content - Interesting content will keep your readership returning. Update your blog regularly.
Googlebot, which is Google's web-crawling robot loves content. The more you update your blog, the more frequent the search engine spiders will return to it.
2) Take part in forums that are related to blogging. Ask other bloggers for their opinion on your blog and take their suggestions to heart.
Ask other bloggers for their opinion on your blog and take their suggestions to heart.
3) Publish an RSS/Atom/XML feed. If you're using Blogger, you can turn on RSS feed by clicking on settings in your dashboard and then clicking on site feed and make sure that your settings are set to yes.
4) Carefully choose your subject titles, taking into consideration what other internet users may be searching for.
Use keywords in your title. I suggest subscribing to Word Tracker. Their report of the most popular searches is published each Tuesday and distributed to over 30,000 subscribers.
Technorati.com , is a blog search engine that also lists the top search words. The more targeted your keywords are, the greater your return in search engines will be.
5) Involve yourself in commenting on other blogs. You can gain a loyal readership just by offering feedback to your fellow bloggers. The comment feature allows you to add a link back to your blog as well.
6) Be sure to include your blog address in forum signatures and in your email signature.
7) Submit your blog to directories.
Submit your blog's url to Technorati, Daypop, Blogdex and Popdex.
8) Write articles. Include a resource box in your article and submit it to article directories such as http://iSnare.com
9) If you're using blogging software such as Blogger, there is an option to notify the central blog update services (such as http://weblogs.com) whenever you've made a new entry to your blog. Make sure that this option is turned on! In blogger, click on publish in your dashboard and make sure that your settings are set to yes under notify weblogs. Alternatively, you can go to http://ping-o-matic.com and send out a ping each time you update your blog. This lets everyone know that you've just updated your blog.
10) Link to other blogs. Use services like blogrolling, which is similar to linking. Blogrolling allows you to maintain an updated list of your favorite blogs. But, don't build a long blog roll of sites that you have no intention of returning to. There is nothing more annoying then visiting a blog that has a humongous blogroll.
Be patient, traffic doesn't happen overnight. The best way that I've found to increase traffic is by getting to know people. Spend what free time that you have, reading blogs, leaving feedback and building friendships. Try to leave comments on the blogs that you visit as often as you can. While you are waiting for the traffic to come, just enjoy blogging. You'll be improving your writing in the process.
Eventually you'll build a network of not just readers, but friends and loyal supporters. Blogging is not just about marketing; it's about creating lasting relationships.
Blog Your Way To Profits
Everybody has picked up the trend of blogging. And blogging has picked up the money-making scheme.
If you have a blog and have not used that to make money online, then you are being left behind by the others who are already making some good profits from blogs.
How do they do that?
Selling advertising though blogs.
This is the most common ways of making blogs produce income. The process is simple. If your blog is one of those more famous and well-read, you can it to sell ad space all by yourself. But for those not so famous blogs, there are services that can be used to set up an ad program. The widely used one is Adsense.
Adsense lets you choose some ads that are somewhat related to what your site is about. You are then paid based on the number of the readers that clicked on the ads to check them out. Why people opt for Adsense is because they can get it for free.
Blogs as an affiliate program.
This is another one of those click-through opportunities. This allows blogs to serve as a medium between the affiliate sites and the readers. When a visitor became interested on something that you have promoted on your blogs, they can click on the link that you have provided that will lead directly to the affiliate site.
Once the customer has decided to buy or avail of what is offered, you will get a commission based on the sale made.
Soliciting though blogs.
As opposed to the first two mentioned, you are not offering something to your readers. On the contrary, you are counting on their kindness and seeking out their help. You can ask for contributions, whether money or goods, for a certain cause.
If your readers are taken or is moved by what you have written, there is a likely possibility that they will be more than willing to help you.
Blogging to market.
Blogs are a way of generating new businesses and getting potential customers. If you already have a product or service being offered, you can try and offer more and new things though blogs.
They can be your own or in reference to other site or business that you want to offer your readers.
With the publicity that blogs are getting nowadays, there is no doubt that it has become one of the most effective income generating tool online today.
Blogging The New Frontier For Your Aup
Building an acceptable use policy for blogging can be one of the tougher jobs for a company's human resources and internal security divisions to develop. Blogging is a rapidly growing mode of communication that provides readers with material on everything from the day-to-day comments of authors, movie stars, characters on soap operas to hard-hitting news articles and columns. The growth of blogging has given rise to a multitude of programs and tools designed to help everyone from the personal blogger to corporate users.
But how does blogging affect an organization's Acceptable Usage Policy (AUP)? In order to address blogging accurately in an AUP, you must first define what constitutes a blog. The word "blog" is actually a shortened version of "web log" and is similar to a message board in that one can post thoughts and opinions to be read by others. A blog can be viewed by the public or accessible only via password depending on how the owners have set it up. Blogs can provide in-depth information about specific topics or they can be a place for writers to vent their feelings, but their ultimate goal is to bring readers together and then encourage interaction among them.
Blogging can be a harmless and interesting way to communicate with like-minded others but, like any unmanaged activity, the opportunity for abuse is always there. If an organization's AUP addresses their Instant Messaging, Peer-to-Peer, email and other Web-based communications, they need to consider blogging as an important technology to include. Organizations should decide of they want their employees to be able to read blogs or post to them as part of an overall communications policy.
What are the ramifications of no AUP where blogs are concerned? The rapid growth rate of blogs in the country means that entire services like MyFamily.com and MyPlace.com are hosting communities of bloggers. A criminal utilized personal data posted in some blogs to stalk and attack young high-school girls.
Employees that post their identities and information to a response on a blog can influence decisions. For example, if an employee of a major computer corporation responded to a technical blog with advice about avoiding a new product line because of a lot of known 'bugs' the company is leaving itself open to legal exposure. Corporations require employees to sign non-disclosure agreements for a reason, the threat of exposure where company confidential information and intellectual property is concerned could have devastating financial consequences.
This is only one example, there are many others. If a person severely disagrees with the content of a blog and starts what is known as a 'flame' war with the blogger through the comments section, the corporation may be held liable for the harassment if the employee is posting the responses through the corporation's computers. What happens on company computers, whether permissible or not, is the responsibility of the company. They are considered legally culpable.
There are legal and financial reasons to be very clear in the AUP with regards to blogging. Some corporations, although only a small percentage, employ software that screens where and how an employee can browse the web. If there are filters preventing an employee from viewing a pornographic website, then there can be filters that prevent the viewing of political or day trading blogs. Blogs that focus on financial and business issues are growing more popular every day. These blogs may be a source of entertainment and information, but it is up to the corporation to decide the level of involvement that an employee may have.
It's worth mentioning that anonymous guests can read most blogs, although they may not be able to post comments or responses. Blogs can be enormous resources for students, educators and other individuals for discussion, debate and the sharing of experiences. However, they need to be controlled and monitored. Blogs are an excellent marketing tool, hooking visitors into the site by providing them with financial advice or credit building tips, for example. The marketing a blog can provide can translate into tens of thousands of hits a day for a site. It's also important for some companies to get their message out there; blogs can put a human face on a company that seems only to be a corporate entity. That human face can improve customer relations, invite consumer contact and increase company visibility. However, employees should be educated about the type of information they are allowed to post if they are allowed to respond.
Companies that maintain their own blogs should be particularly attuned to the commentary they generate. Blogging is a new frontier for the corporate world, but as with many prior innovations, they are quickly taking advantage of it. Security, awareness and education will help corporations, employees and even their families from suffering negative experiences while blogging, reading blogs or responding to a blog on the Internet.
Where Should You Host Your Blog
Should you host your blog yourself or pay someone to host it? It doesn't matter if you're a newbie or a veteran this question always comes up when creating a new blog. Usually someone new to blogging would gravitate to hosting a blog themselves or get a free blog and as time goes by with experience they begin to ponder maybe paid blog hosting isn't so bad after all. So what is better?
To answer this question, let's first look at how a blog is created. Just like creating web pages, first, you need a software or script that will take your entries, format it and publish it to the web. The second component of a blog, is the web space, where the software should publish to, a home for the blog pages.
Knowing this information, let's review the different ways to host a blog:
Full blog host.
This is where the blogging system or software is provided for you and your blog is also published to a web space provided by the host. Blogger, SquareSpace and Typepad fall into this category. It's very much like creating a website with a site builder.
Hosted blog software but published elsewhere
This is where the blog software is provided for you but the blog pages are published to another website or web host altogether. By doing this, the software acts as a publishing system like FrontPage except it creates nicely formatted blogs. Blogger is probably the most well known for this. Yes Blogger can do both. Publish to their host or to yours. As a comparison, this is like using FrontPage to publish your website.
Blog software and blog are hosted on your web server
This is where you would install the blog script (software) on your web server - it can be any web hosting account. And when you publish, the blog itself resides on your web server also. To draw a parallel, this technique is like buying web hosting and then installing a content management system on it to help you build web pages.
If you're new to building web pages or have built sites using site builders then you might want to go with a fully hosted blog. These hosts do all the nitty gritty for you and there's very little technical stuff you need to know. If you can point and click, you can build a blog with a full blog host.
Having said that, just because you're seasoned at building web pages doesn't mean full blog hosts won't work for you. In fact, if you have many blogs this becomes very appealing since you won't have to worry about upgrading the blog script, people exploiting the script, making plug-ins work or what happens when your web host decides to disable part of your blog functions because there is a security hole. All you do is concentrate on blogging. After a while, blogging becomes more important than maintaining your blog and that's the way it should be.
Next up, hosted software but blog is published to your website. This seems to be the best of both worlds. At time of writing, Blogger is one of the best ways to do this but because of its popularity often, you find the system too slow to publish or completely down just when you have a hot idea to share. The idea is good but you'll also be depending on someone else's availability to publish your blog. It's much like using a friend's computer to build your web pages and you know how that can go.
Finally, you have the option to use scripts. This is also a very popular method. The flexibility it allows is very liberating because you can mould the blog anyway you want. You can even get a programmer to create custom plug-ins or customize the whole blogging system the way you want it. In short, you can do pretty much anything you want.
The down side, you need at the very basic, some knowledge of HTML or publishing web pages. Also the burden of upgrading, troubleshooting and maintaining the script is on you. If you have one or two blogs it's not so bad but once you start having more, it can be quite tedious. You also have to consider all the other responsibilities of maintaining the script as mentioned earlier.
Armed with this information, you should be able to figure out which one is for you. If you're still undecided, think of how you would do it if you're creating a regular website. Chances are your choice method for publishing a website is also the best method for you to create a blog.
Blogging About Your Business
There are many uses for blogging. In most cases, blogging can be used for advertising. If you own a business, you can make use of blogs to promote your products or services. The usage of blogging in businesses is gaining popularity because it can establish a business' credibility and name recognition.
The internet is a very competitive arena for online businesses. Many people are now into home-based businesses. There are certain advantages in putting up home-based business such as lower capital requirement, free to work any time, and you can spend a lot of your time with your family. If you want to establish a successful online business, make sure that you use blogging.
You don't have to be an expert blogger. You simply have to know the basics of blogging and you're on your way to success. Through blogging, you can create a priceless platform where you can demonstrate readily your expertise, experience, talents, and your business to the whole world. Now, you have a more effective way of presenting your business to the world and most especially, to your customers or clients.
You can also look into other online businesses which previously made use of blogging for promoting their products or services. If you want, you can contact them and ask how blogging has helped them in establishing business success. You'll be surprised to find out that some business owners exerted their own efforts to create blogs for their businesses. They did not seek the help of expert bloggers to do the job for them.
Aside from enhancing your business' reputation online, you can also use blogging to enhance the web presence of your business. If you can make a comprehensive website for your business and you're able to create effective blogs, the name of your business will be known online.
Many online businesses spend thousands of their capital to enhance web presence but if you want to save some money on the promotion of your business, you must learn to create blogs for your business. This way, you can create personal blogs that your business can benefit a lot. Customers are easily attracted to businesses that are considered leaders in the business arena. You can inform the world about your expertise through the blogs you post in your website.
Many people read blogs nowadays. If you can post blogs regularly, prospective clients and customers can be kept informed. You can create a buzz so that you business will become more popular. Oftentimes, readers who are interested in your blogs will also pass the links to their friends, colleagues, and family members. This way, you will have a wider audience.
If you can blog appropriately, your business can be among the top ranked in search engine results. If you can achieve top ranks in any search engine, your business will become more popular and more profitable.
With more readers and subscribers for your blogs, you can increase the traffic in your business' site. You will then be able to reach more customers so that your business will earn more profits.
So don't just sit down and watch as your business fails. Start learning the basics of blogging and post blogs in your business' website. Soon, your business will flourish and you can earn huge profits.
Always have fresh blog ideas at hand so that your readers and customers will remain interested.
Effective Blogging How To Get Wealthy Blogging
"THERE are two kinds of knowledge. One is general, the other is specialized. General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money."
Web Blogs are online diaries made up of short frequently updated posts. In addition, they are inexplicably popular.
Steve Pavlina's Blog, dedicated to helping you make conscious decisions in your personal development and courageously follow through on them is a good example of a very popular Blog. In February 2005, this site received about 86,000 visitors, in January 2006 about 715,000, and today Steve's Blog receives over 1 million page views each month and is ranked by Technorati as one of the Top 500 Blogs in the world.
It is listed in nearly every search engine because of spider food. New content is added almost every single day. We will discuss that later.
One key advantage of Blogs is that they are easy to update. The other side is that surfers will expect you to update your site very frequently. If you do not they will go somewhere else.
When you sign up for a Blog or create one on your own site use part of the name or a similar name to the name of the sponsor program you are promoting unless it is against the sponsors T.O.S.
This blog, Marketing-Tipps.blogspot.com, showed up in the Search Engines in 3 days. It is not even in the top 10 for most search engine terms yet it consistently produces income, mostly AdSense.
But when you create your Blog or Blogs it is really important that you pick a niche that you know and understand. Ask yourself: Would and does my Blog appeal to me? Is there something about it that excites me?
If not, you need to go back to the drawing board.
When you create your Blog, let us say about "mp3 players", and its posts use the galleries and Urls from your sponsors. If they come with a description, use them. If you have a choice between short or long descriptions use the long ones. This is your spider food.
However, do not add them all to the Blog at one time. Add them 7 to 10 at a time. Set you up a schedule. Every second or third day add more. If your sponsor does not have a lot of galleries to use you're going to have to use several sponsors for each of your Blogs to keep them updated on a regular basis. After 10-15 days when the first posts are buried well out of site repeat them. You are after surfers coming from Search Engines and you are laying down spider food. It is a lot like fishing. You are putting out bait both for the surfer and for the spiders or bots from the Search Engines
Moreover, it is very important that you think about Spider Food. Use descriptions for each of your content with your Blogs name in them. If for example you are promoting Asian content, use many related names in the entries you make on your Blog. This is very important.
Go to Google and type in for example "mp3 players"
Write down all the related key words you find on your notepad and as you make entries in your Blog weave these words into your entries. Over the next few weeks, when you do entries work these keywords into your posts. Repeat them. Yes, repeat them. Repeat them and often. When the search engine surfer comes to your Blog looking for an mp3 player he is not going to set there for the most part and read your posts. He is going to go for the links that lead to mp3 player. Therefore, what you really need to keep in your mind is getting him there.
The quality of Search Engine Traffic is high. Although at first you will not get a large quantity of traffic from Search Engines the traffic the quality of the traffic you do get is very high.
When you get your Blog up on the web, there are three places you need to submit it to. The two major search engines Google, Yahoo, and BLOGGERNITY.COM, which is a Blog Directory. Hand Submit your Blog to these three places. Once BLOGGERNITY listed your Blog, go there and vote for yourself. Sign up there for a free account and write a review of your Blog. It does not have to be anything fancy. Just write how you want the surfer to feel about and see your Blog.
Make a list of the other Blogs at BLOGGERNITY and contact the owners of those sites (as many as you can). Write them a short email and ask them to do a link exchange with you. Most of them will.
It is very important that you use careful strategy and monitoring in promoting your blog. Use the referrers' script so that you will know what is going on. Keep a paper record of what you are doing.
By now if you have followed the examples I have given, you know how to set up your Blog and how to get traffic to it. If you follow it, you can make money.
Again Steve Pavlina: His Blog, http://www.stevepavlina.com/blog/, is making $4,700/month with AdSense solely based on the following ten principles:
1. Create valuable content.
2. Create original content.
3. Create timeless content.
4. Write for human beings first, computers second.
5. Know why you want a high-traffic site.
6. Let your audience see the real you.
7. Write what is true for you, and learn to live with the consequences.
8. Treat your visitors like real human beings.
9. Keep money in its proper place.
10. If you forget the first nine suggestions, just focus on genuinely helping people, and the rest will take care of itself.
This business model is fascinating. I obviously did not invent it, but I am certainly enjoying the ride. It is incredibly simple, much simpler than running any other business is. The risk is virtually zilch, and there is no overhead aside from web hosting (assuming you already own a computer and have internet access). There is no selling, no products, no customers, no order processing, no fraud, no inventory, no shipping, and no deadlines. And yet you earn income 24/7.
Grab Attention On The Net Blogs
Exchange of information on the internet has become a way of life today. And this is done through various modes by the technology savvy people. Everyone from small scale businessmen to large multi national companies are resorting to the world of web to let the world know of their existence and about their services. If one wants to know information about general market scenario or how to start a business, there are numerous websites and blogs that will provide the necessary data. There are some sites where the user has free access, and others where one needs to sign up, fill out a simple registration form to become members. This gives them the privilege of using the services of the blog or site and posting their own comments and experiences. Not all blogs will get noticed, because when a person is looking for some specific data he will key in those words and use the search engine. Unless the particular blog is about it or listed in top ten category the chances of it appearing is next to nil. For this purpose, some blogs and websites have the facility of paid memberships.
The forum must be used strictly for promoting and educating others about the business offerings and cannot be utilized to carry out online businesses or any illegal activities. If found to be such, then the company has the right to remove the concerned website and cancel their account. Since an agreement is entered to by the users and the company running the website, they need to abide by the laws stated and maintain proper conduct. The Bloggers are also expected to follow the same and not post any illegal or illicit information or use the board to send out common emails to all. Also, the data provided must be authentic and there should be no fraudulency involved. These are what make the site popular and will bring in more readers to the blog thereby increasing traffic. A textlink exchange option is also available incase the user wants to check out more information which could be on other blogs.
The main aim of the blog site is to promote healthy interaction between people from a similar background or those who are interested in sharing their two bits. This in turn should be of value to the readers and other users coming by to solve their queries on the subject.
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