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Make Big Money On Your Book 10 H O T Tips

(category: Book-Marketing, Word count: 1031)
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Wouldn't it be nice to write a book, get paid handsomely for it and be considered a top expert all at once? It's possible-if you know the rules.

1. Study the publishing industry.

Today celebrity books rule. Books that catch a quick trend come in second. Take chick lit, for example. Nobody cared about hip books for women ten, or even five years ago. But women buy the majority of books-and actually read them. It's not to say that other book genres aren't viable. Of course they are. The big categories of fiction and non- fiction will live on forever. But even self-help is on the wane according to some sources. And, as a literature savvy friend of mine said, *Plots are passe.* There's much more to know about the industry. Like what agents look for and how publishers decide on what will be profitable.

2. Understand that publishers don't buy books, they buy ideas.

Many new authors think they need to write a book to sell it. Not so. You develop an idea (fiction excluded) and give publishers a taste of what's to come. They decide whether your idea has a large enough market for them to make money on it. You must prove, without a doubt that they can. Lots of it.

3. Think of your proposal as the business plan for your book.

Map out the life of your book in the marketplace for the next five years. Plan on devoting at least that much time to promoting it.

4. Have a huge platform.

A platform is simply YOUR ability to sell books to the audience that you have said will buy-from you. Are you already a *personality* people recognize and love? How many organizations, companies, groups do you speak to every month? Do you write regularly for newspapers, magazines or the Internet? Do you have prestigious clients who can sell your books in bulk to their corporations? You get the idea. You must *look* like a mover and shaker in your field.

5. Be a media star.

If you're not already a familiar face on TV, a vivacious voice on the radio or a person who appears in print often, not to worry. If you can show you have the potential to become a star, that's a start. Maybe you've been on local TV and had rave reviews. If so, mention that.

6. Speak.

A major publishing house hired me to media coach one of their rising star authors. Her book was getting major national press-but she was dull. And they were worried that her lackluster personality would effect her book sales. We worked until she got comfortable on camera while talking vividly in 15 second soundbites.

7. Get media coached.

With some media coaching you can morph into a mediagenic maven. But it does take practice and sincere commitment. You can work on your pizzazz factor by studying great interviewees and modeling the behaviors you liked. If you can't afford a media coach, get out that video camera and do mock interviews with friend. A lot can be revealed and ironed out just by seeing how you appear to others on the big screen.

8. Develop your platform.

When I interviewed editors at top New York publishing houses like Simon & Schuster & HarperCollins they told me repeatedly that the most important thing a writer can have today is a strong *platform.* A platform is a plan of how you are going to reach your audience to sell books.

Prove you have a following. Publishers want to know who has bought your books or products in the past- and they want to know how many. Can you show that you have a track record of selling your goods to people across the globe, or at least in your community? Maybe you're not as far along in your career as one of my clients who is a $12,000 an hour speaker who put in his proposal the fact that his audiences range from 100-10,000 people, and he speaks 250 times per year.

His speaking bureau typically sells his video and audio tapes to those audiences in advance when they book his talk. What you want to show is how you can secure sales in large quantities to people you know will buy from you-because they have bought already. Or how audiences similar to the ones who have purchased are primed to buy your book.

9. Get high profile endorsements.

To instantly establish your stature put these accolades on page number one so they're the first thing an agent or editor sees. Endorsements need to be from celebrities, best- selling authors and well-known experts in your field.

Show that you're respected in the world. Endorsements show that high-level people believe in you, that you're a good bet. They also go on your book cover jacket and help sell your book-and in today's competitive marketplace it's essential. Don't say you're *actively seeking endorsements.* Leading with the endorsements makes sure an agent or editor gets that you're a big shot-or soon will be.

One secret that many authors don't know is the best blurbs are written by the writers themselves. Don't expect famous people to read your tome. They don't have the time or the desire. And please don't send it to them unsolicited. Ask permission. Then do the work for them and ask them to sign off on that perfect gem-the one you've written-touting the marvels of your work.

10. Your sample chapter.

Once you've established that the author has some sort of a platform, that they have some voice in the world beyond their circle of friends, I go straight to the sample chapter.

Prove you can write. *I want to know if they are a good writer, because an agent can tinker away with the rest of the proposal and make it sound really good,* says Kelly Notaras, a Senior Editor at Hyperion.

What if you're not a great writer? Hire a ghost writer. Remember platform is non-replaceable. You, the personality, the presence, is what they're investing in. Good writing can be bought. Star quality can't

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Submitting Your Manuscript Getting Started

(category: Book-Marketing, Word count: 748)
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I am often asked "Do you know of a publisher who would be interested in my book?" There's no easy way to answer this question. You see, according to the PMA Newsletter, there are over 86,000 publishers in existence (http://parapub.com/statistics). It would be impossible to know what each one is looking for at any given time. However you do know that you're not going to submit your manuscript or book proposal to 86,000 publishers. It would be a waste of your time and money. To improve your chances in the submission process, you have to do your homework. Here are a few tips so your research will be most effective:

Publishing Houses: Get the Facts

Can you submit your manuscript to more than one place at a time? Depends on where you're sending it. Unfortunately, each publishing house has its own set of rules for reviewing a manuscript that will have multiple submissions. You have to find out what those rules are. You can check out the 2006 Writer's Market, published by Writer's Digest. It's an excellent source for publisher's guidelines. So is the website, Literary Marketplace.

While reviewing these resources you should also note what kind of material the company publishes and what kinds of manuscripts and proposals they would like to see. Another way to get more specific information on this topic is to go to your local bookstore and look at books similar to yours. Note the publisher as well as the agent and editor who handled the book (they're usually mentioned in the acknowledgments). Granted, a publisher might turn your manuscript down if they feel they've "been there, done that", but on the other hand if the company has had success with the subject matter they may be scouring the landscape to find more of the same!

Looking for an Agent

Your research may tell you that the publishers who seem right for you don't accept unsolicited manuscripts. That means you'll need an agent so you'll have to start your submission process with literary agencies. If that's the case, the 2006 Guide to Literary Agents is a great place to begin your search. Writer's Digest publishes this hefty tome listing more than 600 non-fee charging agents.

All of the agents listed in the guide adhere to the ethical guides established by the Association of Author's Representatives (AAR). Members of AAR are forbidden from charging fees. So in one book you get the security of knowing the agent you're dealing with is on the level, plus you get a full understanding of what material the agent represents. That means you won't be sending your manuscript out on a fruitless-and costly mission.

Manuscript Mechanics

Don't get too caught up in the specifics of what your manuscript should look like. Your research will tell you if the agent or publisher wants your manuscript a certain way, but for the most part as long as it's double-spaced and printed with a clear, easy-to-read 12-point font such as Courier or Arial you should be fine. Put your name, book title and page numbers on each page and-this is key-don't staple anything. Leaving the pages loose make it easy for the recipient to make copies. This is necessary because usually more than one person will be reading your work.

One note: These days more and more agencies and publishing houses are accepting electronic submissions. Find out if this is the case for your targets. You can save yourself some money and a trip to the post office!

The Entrepreneurial Mindset

Banish all fear. I know that's easier said than done, but look at it this way. If writing is something you really want to do, then manuscript submissions will become a regular part of your life. You don't want to go through your days and nights in a constant state of submission angst! It makes me feel tired just to think of what that would be like!

Instead put yourself in the mindset of being a writer and a businessperson. Your writing is your product. You will put out the best product possible. Know that the bulk of your rejections will have nothing to do with the quality of your product so don't take it personally. You move on to the next prospect with the same positive attitude that the next one may be the right one. Know that writing is part of your work. Being afraid isn't.

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Increasing Link Popularity The Gateway To The Internet

(category: Book-Marketing, Word count: 1336)
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Search engines are the gateway to the Internet; they are

the first tool that potential customers use to find the

products and services they need. This is why link

popularity is so imperative. If the customers do not find

your website, you have no possibilities of making any

sales.

You're probably wondering what the blazes is popular about

a link! Well, in a word - plenty! Link popularity refers to

the ranking assigned to your website by the search engines,

and it determines the ranking your page gets when keywords

are entered into a search engine. So, you're probably

wondering, how do I make my link popular?

Search engines are discretionary, giving status and ranking

to sites that have links to their pages from related,

quality sites. It's a simple formula, but a very important

one. Google created the system, and now virtually all the

most popular search engines employ it to rank your web

pages in their indexes.

The more commonly used your keyword is, the harder it will

be to achieve link popularity, but without achieving this

step, it is almost certain your site will never rank highly

on any search engine. But don't be discouraged; there are

tried and true ways of achieving link popularity using the

most competitive keywords.

There are a few things you should be aware of. The first is

that just linking up with a large number of other websites

will not achieve link popularity. In fact, it may have

quite the opposite effect. This is particularly true when

pertaining to websites that are nothing more than "link

farms" - pages containing line after line of indiscriminate

links. Search engines may aggressively discriminate against

your website if you are associated with a link farm, so

steer clear of them!

The next thing to bear in mind is the quality of the site

you are linking to. Never link to a page you have

reservations about your visitors seeing. The last thing you

want your website to appear as is indiscriminate and cheap.

Linking to sites of poor quality will only lessen your link

popularity, if not completely destroy it.

So let's get to what you need to do to achieve supreme link

popularity and improve your rankings to stellar status on

all the popular search engines.

The first step, and the fastest way to get your foot in the

door, is to get a listing in a popular directory, such as

Open Directory Project and Yahoo. If your site is

business-related, you will want to be listed on Yahoo, and

despite the fact that it will cost you around $300 a year,

it will be money well spent. If your site is

non-commercial, the listing will be free, but it will take

time and follow-up to actually get it listed. Open

Directory is gives you a free listing whether you are

business-related or non-commercial, but be prepared to make

a lot of follow-up inquiries before you see your site

listed.

You are aiming to get listed in the highest level of

appropriate category, and this just takes some common

sense. For example, if your company ships Alpaca wool from

an Alpaca farm located in the middle of Nowhere, Tiny

State, do NOT submit your listing to "Retailers from

Nowhere, Tiny State." BIG MISTAKE! All you have to do is

look a little deeper - and submit your listing to the "Fine

Alpaca Wool" category. You will not only associate yourself

with culture and quality, but you will be listed in a

national category.

The next step after you have attained directory listings is

to locate other quality sites that will increase your link

popularity. Try to find sites that are in some way related

to yours, so not only will your link popularity increase,

but your customer base may also be expanded. You want to

avoid your competitors and look for sites that are useful

to your site's visitors. Let's look at the Alpaca Wool site

example. Linking up to a site that sells knitting supplies

would be helpful to your visitors, and the chances of the

knitting supply site wanting to link up to your site are

also greater. By linking to a related site that will be

relevant to your website's traffic, you are increasing both

of your site's business prospects - and both of your sites'

link popularity.

Not all sites want to link to other sites, so you will have

to do some research when you are looking for possible

linking partners. Google is an excellent starting place for

your search. Make sure you enter keywords that you think

quality customers will also enter to find your own site.

Remember, your criteria are quality, highly ranked,

non-competing websites that have a links or resources page.

Go to these sites and objectively assess them. Look at the

quality of the product, the graphics, and the ease of use.

Then check out the other sites they are linked to, and

determine if your own site would fit in with the crowd.

When you decide you have found a good prospect, you must

set out to woo them. The first thing to do is to add a link

on your own links page to their site. This is an essential

first step; it shows good faith, and ups your chances

significantly of their reciprocity. After you have added

their link, you must contact the webmaster of their site.

Since this is almost always done by email, you want to make

sure it is immediately clear that your message is not junk

mail. This requires that you tell them right off the bat

that you have added a link to their page on your site. A

hook like this almost always insures the reader will read

on.

Next, be sure to be flattering and let them know how much

you appreciate their website. Make sure you emphasize that

you have actually visited their site, and that their site

is not just a random pick. Give them the address of your

links page, and ask them to check out the link for

themselves. It's a good idea to mention that they will not

only benefit from the increased traffic your website will

direct their way, but you will also increase their link

popularity. Briefly, explain why link popularity is so

essential, but do this in a sentence or two so you don't

sound like a professor! Finally, tell them you would

greatly appreciate if they would reciprocally add a link on

their own links page to your website.

Go through this process with as many appropriate sites as

you can find, bearing in mind the criteria of quality and

non-competitiveness. After you have emailed all relevant

sites, be sure to check these website frequently to see if

they have added a link to your page. Give it about a month,

and if no link appears, try another charming email. Then

give it another month, and if your site is still absent

from their links page, it's time to remove their link from

your own links page. The only time you want to pursue a

link further than this is if you believe a site is crucial

to your link popularity and your business needs. Just

remember to keep all your communications complimentary and

cordial.

Then set up a schedule to check your ranking in search

engines frequently to see if your link popularity has

improved. This is not achievable in the blink of an eye. It

will take some time and a good deal of work. There is no

way around the labor-intensive quality of improving your

link popularity, which is why search engines regard it with

such importance.

By the way - make sure you have a beautiful, streamlined

site or you will never persuade anyone to link up to you.

Be prepared to keep plugging away at this process, as long

as it takes, until you achieve link popularity stardom!

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Leadership Is Based On Values Abilities Of A Bigger Leader

(category: Book-Marketing, Word count: 588)
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When we study on abilities we learn, of well simplist form, that ability is the set of knowledge, abilities and attitudes. If we go to the dictionary we can verify that the attitude is the way to proceed, to act, the behavior.

Thus being, we can affirm that the part most important of the ability its in our position. When the companies elaborate its pictures of abilities essences, those that represent its mission, principles and values, there see a series of earnings of the organization in relation its collaborators: enterprising capacity, focus in results, taking of decision, negotiation, leadership, creativity and as much others.

But, an important question fits: it will be that these abilities are really essential? If to consider the attitude as basic principle of the ability, the waited behaviors would not have more to be valued? Evident that we need professionals with focus in results, skillful negotiators, creative, enterprising, that they know to work under pressure, but we urgently need leaders with behaviors that impactem more significantly in the businesses or, at least, to give to the abilities accented connotations more.

We would have to try, in our companies, people capable to be:

* Humble

Humble not just to learn, unprovided of arrogance that the learning, humble only blocks to hear and to understand, humble to focus main and accessory, humble it not to share the knowledge, humble to understand that the weight biggest of the existence not to be in HAVING and yes in the BEING. And is good that if it does not forget that humbleness is a virtue.

* Intelligent

Intelligence that goes beyond the capacity diagnosising, to foresee scenes future, to analyze situations for different angles, that go even though beyond the ability interacting with the most diverse people, controlling impulses, to express feelings. She is necessary to sharpen intelligence spiritual, not in the direction of religiosity, but the intelligence that searchs the illumination, that searchs the wisdom, a directed intelligence to be better. As Mahatma Gandhi it wrote: "When an only man arrives at the fullness of the love, it neutralizes the hatred of many millions"

* Responsible

Not it responsibility demanded for the companies, who we are not more of the one than obligation, but responsibility for each said word, for each revealed gesture, each taken action, commentaries made for the coasts, would say more, responsibility even for our thoughts. We learn in the science that no energy if loses, all are changedded. Then, why not to place in our daily relations something that is not taught in books and nor in the schools, a little of pleasantness in the behavior, all the moments, all the levels, daily and for the entire life?

* Human being

We are human beings, we possess intelligence that in them makes superiors to other beings livings creature. The proper word human being always is associated with the goodness, to the benevolence. Then, a great leader must HUMAN BEING.

Somebody that either capable to love fully without being servile, somebody that the pardon understands and practises, that either capable to fully hear the other in a delivery attitude, that can act for internal certainty, to be sensible without to be piegas, capable to act with ethics and respect, capable to celebrate the victories and conquests unconditionally and for an obligatory one not to have, capable to review its values, capable to change its thoughts, capable to carry through a intramudan

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Writing The Blockbuster Book Proposal How To Sell Your Non Fiction Book

(category: Book-Marketing, Word count: 1541)
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You did it. You crafted the perfect query letter for your non-fiction book, and as a result, an editor at a large publishing house has requested a full book proposal. At this point, you have a 50/50 chance of seeing your work on a bookstore shelf. The difference maker will be a strong book proposal that exhibits knowledge of your audience, what that audience needs and wants, and how that audience can be reached on a cost-effective basis.

When an editor makes a request to see your book proposal, he/she will most likely send along a brief overview of the publisher's book proposal guidelines. You might want to make some subtle adjustments to your proposal in order to meet those guidelines. But under no circumstances should you wait for a book proposal to be requested before actually writing one. A well-written, professional book proposal takes several days, oftentimes several weeks, to compose. It should be the first thing you write - before both the query letter and the manuscript itself. Despite the guidelines, each proposal is unique, and the quality of yours will be THE difference maker in determining whether or not the publisher takes a financial risk with your book. So put your best effort into crafting a blockbuster book proposal. Below, you'll find a list of the basic elements of a book proposal that, if mastered, will all but guarantee the offer of a book contract.

Element #1: The Title Page/Table of Contents: The first page of a book proposal is the title page. The title page states the working title for the book you are proposing along with your contact information (and that of your agent if you have one). Make sure to center the text. Generally, it isn't wise to use fancy borders or cutesy graphics. You're writing a business proposal. Make sure it looks like one. On the second page of your proposal, provide a short table of contents for the book proposal itself. List each of the following sections along with their corresponding page numbers: Summary, About The Author, Audience, Competition, Publicity & Promotional Opportunities, Outline, and Sample Chapters. Some will say the Outline and Sample Chapter sections are optional, but remember, you're trying to sell a book. Providing the publisher with a sample of your writing, especially if you're a first-time author, might well mean the difference between acceptance and rejection.

Element #2: Summary: In the Summary section of your proposal, provide a brief overview of the proposed book. Try to envision the blurb that will appear on the back cover of your final product. Make that blurb the opening paragraph. Show the editor you can hook him/her on your proposal from the very first sentence, and you'll convince them of your ability to hook a potential reader as well. Elaborate on the contents of your query letter by addressing the following subjects: the content, the audience, and the author. What is the premise of your book? What does it promise its reader? Who is the market for the book? How large is that market? And, finally, why are you the best person to write this book at this time?

Element #3: About The Author: In the About The Author section of your proposal, go into greater detail about yourself. In general, it's best to use third person. But it's okay to use first person if you feel more comfortable doing so. Why are you the best qualified person to write this book? What are your credentials? Are you an expert in the field? Has your previous work been published (not just in books, but newspapers, magazines, ezines, etc.)? Are you a prolific public speaker? If so, how many speeches do you give each year? To what types of audiences do you speak? Do you have media experience or media contacts? If so, let the editor know. If you have limited experience in any or all of these fields, say so. Be honest and direct. Experience helps, but lack of experience itself will not lead to rejection. Misrepresenting yourself will. Never include information about your personal life unless it is essential to your ability to sell the book.

Element #4: Audience: In the Audience section of your proposal, clearly define the market for your book. First, identify the demographic segment you hope to target. Examples of demographic characteristics are gender, age, political ideology, religion, nationality, education level, economic status, etc. Be specific. Research the size of the audience and back up your claims with real numbers. Avoid broad claims such as "everyone will love this book," and instead use such statements as "4.5 million college-educated Christian men between the ages of 21 and 29 will be drawn to this book because of its unique..." At this point, define the psychographics of your audience. What is the motivation of this demographic to buy your book? What unmet needs and wants do they harbor that your book is sure to satisfy? In short, make certain your Audience section clearly indicates 1) who will buy your book, and 2) why they will buy it.

Element #5: Competition: In the Competition section of your proposal, provide examples of well-known published books similar to yours (or, if your book covers a new niche in a popular subject, list those books that target a similar audience). It's always best to cite bestsellers. If you can track down the sales figures for these books, provide the number of copies each title sold. The larger the sales figures, the more you strengthen your case that a large market exists for your subject matter. Once you've established that a large market exists, explain why your book will be different. In what way will you position your book in order to differentiate it from its peers? Do any demographic trends aid your case for continued demand in this market? State explicitly why your book is unique and why the market is ripe for its release. However, be wary of a bold statement such as "nothing like my book has ever been written before". You may have uncovered a unique angle for your subject, but in all likelihood, you haven't invented a new genre or field of study.

Element #6: Publicity and Promotional Opportunities: In this section of your proposal, outline the promotional avenues open to your book. If you've already established that a market exists, this section will be the make it or break it section of your proposal. The publisher must know how you intend to reach the audience you've identified. Do specific groups exist with a high likelihood of being receptive to your book? Good examples are the audience members of a specific radio or television show, readers of specific magazines or newsletters, book clubs, non-profit organizations, or trade groups. Identify the groups relevant to your book and point out the vehicles a publisher can use to reach those groups in a cost-effective manner. Do you have media connections or experience? Potential exposure on nationally syndicated radio and television shows is the best way to capture a publisher's attention. Booking the author on such shows is free, and the resulting sales can be astronomical. So publishers are always looking for authors with a media platform. Do you have one? What angle or hook can you provide a producer or editor that will land you a coveted interview or feature story? If you develop a strong enough hook, you might land a book contract based on this aspect of your proposal alone.

Element #7: Outline: For this section of your proposal, provide a list of the proposed chapter titles, along with a brief overview of the contents therein.

Element #8: Sample Chapters: In this section of your proposal, simply attach the first two or three chapters of your proposed manuscript. Providing sample chapters is essential for a first-time author. If your chapters are of high quality, they give the publisher confidence you can produce a publishable manuscript in a timely manner.

Element #9: Presentation: The presentation of your book proposal is as instrumental to its success as the content. Make sure to proofread zealously. If you think you've finished, proofread it again. Read, correct, and rewrite your proposal at least twenty times so as to be confident that it's the best it can possibly be. When it comes time to print the final draft, the body of the proposal should be double-spaced and printed in black ink on clean white paper using a LaserJet printer. Finally, just as with any business document, send your book proposal via FedEx. This will create the immediate impression you are a professional who will be businesslike in his day-to-day dealings with the publisher.

Once you've incorporated these nine elements into your book proposal, you will be left with a finished product worthy of commanding the respect of any editor. But in order to create a true blockbuster book proposal, make sure to... Define the book's concept. Identify the book's audience. And outline exactly how to reach that audience. Do these three things well, and you're certain to obtain a book contract. So don't waste any time. Get to work on your blockbuster book proposal today!

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Best Six Ways To Explode Your Online Business Writing Articles

(category: Book-Marketing, Word count: 805)
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In today's highly competitive internet market, the importance of attracting targeted traffic to your website cannot be overemphasized. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website. Routing internet traffic to your website can be your number one means of survival, especially in the world of ecommerce. Getting a high search engine ranking can be very hard.

There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.

1.Reach more people

When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2.Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.

3.Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

4.Increases Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Free Advertising

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

6.Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

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5 Tips To Magnetize Your Book Web Site With Benefits

(category: Book-Marketing, Word count: 865)
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Would you like to create a magnetic home page, one that magnetizes your visitors? Webster's Dictionary defines magnetic as 'powerfully attractive.' Best selling author and owner of the largest advertising agency in the 20s, Bruce Barton said, "The theme (any advertisement) ought to be based on two principles-first that a man is interested in himself, second, that he is interested in other people."

What will make your home page interesting? Good design plays an important part in your site's overall effectiveness. But it's not the flash that will interest your audience. It's not the jingles that will connect with your visitor. It's the benefits - the 'what's in it for me' list that create interest and even desire. Create a home page filled with benefits and it will pull your visitors in. What you say your product/service can do is much more attractive than a beautiful web page with weak copy.

Promote with benefits instead of your bio, your credentials and even the features of your product/service. Put them in their proper place on your site. But your audience will most want to know the value of your product to them.

You must answer questions like, "Will it solve my particular problem?" "What will I gain?" "What will I lose if I don't use your service?" Some universal benefits answer the how tos: getting more passion, more energy, less fatigue, more money, good relationships, more time, less trouble, less stress, less drama and trauma. Here's a quick tutorial on magnetizing your home page:

1. Develop a list of 10-20 benefits of each product and service. For example, a client of mine realized her audience didn't just want to know how to get articles written, they wanted to know why should they write them?

So on the home page selling her article writing ebook, she started with a list of good reasons to write short articles to promote: For the serious marketer this ebook explains step by step how to promote your business, build a gigantic Opt-In List, increase your traffic, get qualified links, increase your page rank, grow your affiliate base, become a recognized expert, and collar more sales.

2. Be specific. List specific benefits. Describe how your customer will feel after buying your product. For example, after you buy my service of teeth whitening, you'll look and feel 10 years younger without plastic surgery. Then post a picture of what your client looks like before and after the teeth whitening service. Let them see how happier and more confident they look with whiter teeth. Make your page magnetic with specific benefits.

3. Let the passion for your topic show in your marketing copy. Which arouses your interest more? "A 9-Step Power Plan to decimate and dominate the Consultant's Marketplace" or "The 9-Step Plan to Become a Better Consultant." "How to Convert More Buyers Into Customers" or "How to use the 'FTP' factor to pull amazing clickthrough rates that most marketers will only dream about!" Magnetize your web page with passion that creates desire and sales with your audience.

4. Develop the skill of writing headlines. Provocative titles will stir interest. Provocative statements capture our attention like a fish on a hook. They throw out the baited hook and reel a captive audience in every time. The shocking statement 'Wives Who Don't Want Sex' even if they don't have this problem will get the attention of the curious.

Use the Command statement for an immediate effect, 'Become an Internet Millionaire!" Even if it's a well worn claim, it still captures a large share of attention. Don't forget the power of the simple 'How To" information title. It alerts your audience that the information that follows will be simple and easy to digest. Capture the attention of your audience with a home page filled with magnetic headlines.

5. Give your links the power of benefits. We have added magnetic pulling power to our bulleted list, headlines, and titles. It's all good. But there's one more area that will give your home page even more pulling power. I got this tip from Allen Says' "The War Report." Many unseasoned site owners create links that say things like, "Get your FREE ebook here!" or "Sign-up for our FREE ezine!"

When first exposed to this tip, all I could say was, "Ouch!" I know my sites were filled with links like that. Perhaps we thought the magic word was FREE and people would automatically click on it and download. The truth is 'Free ezine" tells our audiences nothing. Impart life to all your links with benefits. Those left over benefits and titles you developed earlier in this article. Review each link and pretend you have to get every visitor to click on it.

Don't wait. If you wait you could be starting the next year without the explosive sales and traffic your site deserves. You have invested time and perhaps money into making your site the best it can be. Now, create a magnetic home page by giving your bulleted lists, headlines and links the power of benefits. Magnetize your home page and prosper!

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Super Bowl Advertising And Marketing For Perfection

(category: Book-Marketing, Word count: 402)
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The game kicks off in about one hour and we have already seen some of the high-priced ads. Here are my comments on how the big guys do it.

#1. Pepsi. Pepsi has an outside-the-box ad. The ad is done by two deaf guys trying to find out where Bob's house is. It is done completely in sign with sub-titles. This is a first. We will see if this is labeled "offensive" even if the National Association of the Deaf approved it.

#2. Budweiser. A perennial mainstay. Wouldn't be a Super Bowl without Bud and all of their commercials.

#3. Miller Lite. Bud's main competition that seems to always be poking fun at Bud.

#4. GoDaddy. GoDaddy is always controversial which gets them the most publicity. You may see racier ads at their web site.

#5. P&G. Proctor and Gamble will air its first ever Super Bowl commercial featuring Tide.

#6. Vitoria's Secret. Marketing lingerie with hot chicks to guys makes sense to me.

There are more and I will post another article after the game.

Some comments in general.

Sex, humor, and music still sell. Well, it sells to a primarily male audience.

More companies are linking their TV ads to their web site.

Companies can get away with more on their web site. FCC rules don't apply.

If it worked before, use it again.

Stars give credibility (to an extent).

Market to your audience (in this case, mainly males).

This is the only show that people actually wait in anticipation for the commercials.

Pepsi has coined a new term - different abilities - as opposed to disabled or challenged.

30 seconds cost almost three million, but these ads will be all over the Internet forever for free. Some ads are already at YouTube before the game started.

Marketing to 90 million people would be considered by most to be the greatest opportunity to get your product noticed. We will see who makes it big with the best Super Bowl ads.

OK. It is almost game time. I've got my sandwich, chips and dip, cold beer, and some cashews. I will be cheering for the New York Football Giants since I love an underdog.

Use the power of Super Bowl advertising to get some ideas on how to market your web site. Hopefully, for a lot less than 3 million dollars for

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Seven Secrets Of Writing A Book That Sells

(category: Book-Marketing, Word count: 597)
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It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor and here's how you do it.

1. Know your readers. We're not just talking about whether your readers are male or female. You'll want to know myriad factors about your audience. How old are your readers (age range)? Are readers married, single, or divorced? Where do your readers live (generally)? What do your readers do for a living? What other books/publications do they read? Develop a profile that includes where they shop, what clubs they belong to, etc.

These elements will help you incorporate these aspects into your book *and* help you unearth salient marketing opportunities (i.e., publications and stores).

2. Know your market. What's the market like for your book? Is there a trend out there you're positioning yourself toward? Are you reading all the publications related to this topic/trend? Are there any "holes" out there your book could fill? What's the future for this market/topic? For example, let's say you're a fiction writer looking to publish chick lit. Go to any bookstore and you can't help but spot the cutsie, pink, cartoonish covers. Many thought this trend was dying out, but it has recently seen another surge. What do you know about trends related to your book/topic/audience?

3. Similar books. What else has been published on your topic? Have you read all ten books in your category? If you haven't, you should. You'll want to know everything you can about what's out there and how it's being perceived in the marketplace. It's never a problem having a similar topic. When I published No More Rejections - Get Published Today, I knew there were other books out there on marketing. I read them all-then angled my book differently.

4. Getting and staying current. What's going on in your industry today? What are some hot buttons? What are people looking for? What's next on the horizon for this topic/audience? If you can't seem to gather this information through traditional channels, why not survey your target audience? There are a number of places to run free surveys, Survey Monkey is one of them: http://www.surveymonkey.com

5. Follow the media. What's the media talking about these days? Keep track of media buzz-what they're paying attention to and what they're writing about. Delve beyond the front page of your paper to the second or third page and see what's filling the pages. If you can get your hands on out-of-state papers, do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz even if it's on page six?

6. Talk, teach, listen. One of the best ways I've found to get in touch with my audience was to teach a class and do speaking engagements. When I was putting together my book, Get Published Today, I found that the classes I taught provided valuable information for creating a great book because they put me directly in touch with my audience!

7. Timing is everything. When do you plan to release your tome? Are you releasing around a holiday or anniversary? Could you take advantage of any upcoming event and/or holiday for your book launch?

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