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Tips To Successfully Promote Your Book On Talk Radio

(category: Book-Marketing, Word count: 592)
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For nearly two decades, we've been telling you about the value of talk radio as a means for promoting your book to the masses. Because we want you to succeed with talk radio, here are some "inside" tips to help you become the kind of guest every host wants to have on his or her show:

1. Be energetic. Make sure that you bring ENERGY to the table. Radio hosts love it when you show enthusiasm on the air. If you're excited about your message, the listeners will be excited, too-and more inclined to want to learn more about your book.

2. Avoid distractions. Make sure that there are no dogs barking or kids screaming and clutching onto your leg. Turn off your computer and the television and make sure that you switch off your cell phone. Shut yourself into a room where you can have total privacy with no distractions so you can stay focused!

3. Be honest. Always be open and honest with the host. Listeners relate better to people who are an "open book." Don't be afraid to be who you really are and say what you really think. Remember that Howard Stern built an empire by being honest with his listeners!

4. Define your message. Before going on the air, know the key points you want to communicate about your book. Make sure you stay "on message" no matter how far off the host's questions take you. Always bring the answer back to your own key message.

5. Be mindful of your word inflections. Practice saying your main points out loud before your interview. Remember that it is not only what you say, but how you say it. Inflections help keep the listener's interest.

6. Speak slowly and clearly and make sure that you E-NUN-CI-ATE. You don't want your words to mush together. If you speak too quickly, the listeners won't be able to understand you. Make sure to enunciate so that people will stay interested.

7. Have notes handy, but try not to read from them. Know your material cold. Reading your notes or word-for-word answers sounds stiff and rehearsed and you'll lose your audience. You want to sound as natural as possible so that your message will be more likely to trigger a buying response.

8. If you stumble, stutter, or slip-up during an interview, forget about it and move on. Don't dwell on your mistakes. Don't get flustered. Stay on message and you'll be fine.

9. Don't get technical or use words that most listeners wouldn't know. Remember that you are trying to get a large audience to relate to you. Use layman's terms, if at all possible, and save the four-syllable words for your next game of Scrabble.

10. Smile when you are on the air. If you are physically smiling while you are talking, the listeners will feel it. If you are frowning, they will feel that also. Although the listeners won't be able to actually see you on the radio, they will be able to "feel" your interest and enthusiasm.

Remember-your intention for every interview is to enlighten the listening audience about your book and interest them in purchasing it.

If you would like to hear more about talk radio and how it can help you successfully promote your book, call me or my husband Steve at 727-443-7115, ext. 208. Nothing beats a real-life conversation!

Call today - we're looking forward to hearing from you!

Marsha Friedman, President

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Decoration Books Enhance Your Creative Skills

(category: Book-Marketing, Word count: 275)
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Decoration Books is one of the best guides that help you to decorate your favorite places and things. In simple words with the help of decorating book you can decorate your house, garden, office, cakes, cookies, etc. It has the best collection in most of the topics that a decorator seeks for. With decorating book you can make a well-decorated output. It doesn't matters whether you are a good decorator or not but with an appropriate decorating book you can decorate easily and quickly.

Decorating Books is well illustrated in free decorating tips, way through which you can make your house comfortable and beautiful, it also tackles common design problems and bring a firm look in your decorating skill.

Decoration Books: Advantages

Decorating book contains professional decorating ideas, clear instructions, lavish photographs and easy projects that help you to decorate with ease. Decoration Books assist you to make uniquely decorated house.

Decorating Books: Review

Decoration books, enhances your decorating skills and help you to create best style in your work. It has some wonderful resources, which provides inspiration, tips and ideas. Decorating Book offers project work, which are easy, simple and inexpensive.

Before You Buy: Decorating Books

If you have decided to purchase a decorating book its very important you have a look at the book carefully. See that every color, illustrated pictures and projects are as per your choice and needs.

Nowadays you can easily purchase a decorating book online. There are number of sites that offer such books. All you have to do is select the book of your choice and apply for the same.

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Consider Self Publishing In Ebook Format

(category: Book-Marketing, Word count: 651)
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Today, more than every before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published "Riding the Bullet" exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.

It's not only big name authors that are finding success in ebooks. We at Ebook Architect have been helping authors create, market and sell their ebooks online for years now with great success. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.

Don't underestimate the power of the Ebook

Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing.

To set up an ebook you don't need to be a tech wizard

Setting up your ebook from the idea conceptualization stage to the selling stage can't be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as amazon.com, EBay and Lulu.com to name only a few sites that allow you to post your ebook on their servers.

Setting up an Ebook site is virtually costless and you keep 100% of the profits

With traditional publishers you'll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books

Ebook vs Book cost

Ebook = Free to create an unlimited number of copies

Book = Approximately $1500 for 200 copies of a 200 page soft cover book

Rights and profit

Ebook = You keep 100% of the profits and rights to your ebooks

Book = You get 10-40% royalty (usually about $2-$5/ book)

With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author you'll keep virtually all of your own profits.

If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.

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How Much Money Can You Make Selling Ebooks

(category: Book-Marketing, Word count: 344)
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One of the most common questions we get at Ebook Architect is "how much money will I make selling ebooks? Well, like most businesses the answer will depend on many different factors. For example the amount of time you put into the promotion of your ebook will have a direct consequence on sales and market interest in your ebook topic is another important factor. People who are good at picking good ebook topics and promoting their ebooks usually stand to make a lot of money with ebooks.

How Much Money You Ask?

Some Ebook entrepreneurs lose money in the course of a year while some make hundreds of thousands of dollars. More realistically however is somewhere in between these two points. Many ebook authors make between $5,000 and $20,000 a year.

How to Maximize Ebook Sales

The best way to ensure optimum sales is to constantly promote your ebook. This may mean staying in on weekends and staying up late during the week. Some of the best ways to promote your ebook include buying advertising from large advertising portals such as Google and Yahoo, partaking in link exchanges, writing articles for websites and Ezines, building an information dense website and writing great ebook sales pages. Accomplishing all of this is no minor feat. You should expect to be in product development for between 1-6 months and then the promotional aspect may take another 4-12 months. It's not necessarily an easy job but as stated above the payoff could be substantial.

Worst Case Scenario

Even if you decide half way through the process that ebook entrepreneurship is not your cup of tea, you will still have written an ebook and be selling it online. That makes you an author; congratulations. Not only will you be an author but your ebook may give you some extra pocket change on a monthly basis. If nothing else, it will be a good learning experience. You have nothing to lose, so why not give it a shot?

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Expelling The Duplicate Content Myth Associated With Plr Content

(category: Book-Marketing, Word count: 495)
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If there's one thing that scares an internet marketer more than anything else, it has to be the fear of having all their sites delisted because of duplicate content. But what if I said you had a better chance of being 'eaten by a shark' then you would of being picked up for violating this regulation set out by Google and the other search engines!

Expelling The Myth Once And For All

So when in the past has a site been delisted directly as a result of using PLR content? Very rarely I can tell you! In fact I haven't met a single marketer who uses PLR content that has been caught violating the duplicate content rule. So what does this mean? It means that whatever you've been told about the connection between PLR content and the duplicate content rule is for want of another word completely 'bogus'.

We all know that when you purchase PLR content, the chances are you're going to have to share it with a certain number of marketers. This in affect has been a major deterrent from purchasing such content, even though the real truth is, it's completely safe.

So What Is The Duplicate Content Rule?

The duplicate content rule affects those who copy a site, word for word, as well as mimicking the exact design and layout of the other site in question. Well of course they're going to delist you if you do this! You may as well download someone else's site and re-upload it to your own server under a different domain!

Using PLR content however on a completely unique looking site, won't offend the search engines at all and why should it? Sure you may have some content on your site that is the same somewhere else, but you may also have some other unique content that will benefit the visitors to your site.

Rewriting PLR Content

I bet I know what you're thinking. Your thinking "why has this guy been telling us this whole time that PLR content is completely safe and now he's going to talk about rewriting!" Well the truth is there are more advantages to using unique content then there is for using just straight copied PLR content.

Think about it for a minute. Would the search engines be more likely to rank a page with unique content rather then a page that has the same content found elsewhere? Of course! Now you're thinking "what's the point in having PLR content then?" Well when we say rewrite that only means rewriting a fraction of the PLR content you have available. 25% would be a good amount to aim for, which should take you barely any time at all. This insures your pages are going to be looked at by the search engines as being unique content, which will more than likely boost their rankings up higher than those articles copied word for word.

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Using Tipping Point Concepts To Market Your Book

(category: Book-Marketing, Word count: 649)
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Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book "The Tipping Point". There's a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells's 1996 novel, "Divine Secrets of the Ya-Ya Sisterhood", to surprising success. When I read that I sat up and took notice. I realized I could use the same concepts to market my first novel, "All I Need to Get By". You can too! Here's how.

1.) Write Your Book So It's "Sticky"

Don't compromise your artistic integrity, but do ask yourself the hard question: how much will your story appeal to others? When a book is "sticky", it's easy to remember. The story stays with people and they want to talk about it and tell others to read it. "Bridget Jones's Diary" is definitely sticky. So is practically everything that Stephen King ever wrote and all of the Harry Potter books. The topic doesn't have to be upbeat either. Truman Capote's "In Cold Blood" was a sensation when it was published despite its grim subject matter. Since I was writing about a family with a powerful father figure I knew a lot of people would connect and see themselves in the characters. What aspect of your book will draw people in?

2.) Be a Salesman

Yes, be a salesman, but not in the way you might think. I'm not talking about being "in your face" like the stereotype of a used car salesman. As Mr. Gladwell points out in his book, it's the little things that can persuade others. For a writer, that "little thing" is confidence and a strong belief in one's work. I recently spoke to a writer having a hard time feeling confident about her work. She's trying to get up the courage to submit a manuscript to agents and publishers but, as I said to her, "How can someone get behind publishing your book if you can't get behind it yourself?"

People are attracted to a person who stands for something, who believes in what they're doing. If you can be that person, people will want to buy your book. They'll know you have something to say. If you're dealing with low confidence, know that working on improving it is just as important as improving your craft as a writer. After all, no one is going to champion your book the way that you can.

3.) Use Small Groups To Spark Your Big "Epidemic"

In the fertile soil of small groups, word of mouth grows. That's what happened with "Divine Secrets of the Ya-Ya Sisterhood". It became a favorite for book groups, especially mother-daughter book groups. Those groups sparked a word of mouth wave that spread like wildfire. As Mr. Gladwell points out, "small, close-knit groups have the power to magnify the epidemic potential of a message or idea". I explored this concept with some success by contacting book groups across the country and offering to visit them if they read my novel. What groups can you reach out to in order to harness the power of those circles? And how can you fan the flame of your message so it will spread?

One Last Note: Why is all this important? Well, if you've gone through all the trouble to write and publish a book, your efforts won't stand up if you don't tell people the book is out there. And the concepts offered by Mr. Gladwell are so simple and organic that you may find the whole marketing pill easier to swallow. So take it-it's good medicine.

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Webmasters Improve Your Adsense Earnings Monetize Income

(category: Book-Marketing, Word count: 709)
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Webmasters who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the "geniuses" of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as "adsense text", and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

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Write Publish And Market A Book With No Out Of Pocket Money

(category: Book-Marketing, Word count: 1213)
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Do you dream of having a book published, but don't know where to turn? Already have a book, but unsure of how to promote it? Looking for cost effective high-return strategies to market your book? If you answered yes to any of these questions, then the following information is for you.

Many writers and aspiring authors are under the mistaken belief if their book is published by a publishing house they can sit back and watch sales miraculously happen. Nothing could be further from the truth. Fact is, competition to have your manuscript noticed and published by a large house is extremely fierce. Additionally, no matter who publishes your book, you absolutely must take an active roll in marketing, promoting and selling your book.

Moreover, profit margins are not extremely good when you go through a publisher. Sure, if you sell tens of thousands or hundreds of thousands of books, you make substantial amounts of money. In reality only a small percentage of writers achieve this level of success.

A great model for achieving success is to self-publish and actively promote your book. Self-publishing is one of the best ways to get your manuscript to market quickly is to. Another great benefit of self-publishing is you have complete control of the creative process. You make the decisions on content, editing, cover design, title and you reap the profits.

A primary downside with self publishing are costs involved. Depending on whether or not you hire an editor, designer, layout person and cost of printing, the initial outlay for self-publishing a book can be several thousands of dollars for the first run. Besides there are no guarantees your book will sell. However, you can lessen your risk of costs and increase your level of sales with a simple formula.

Imagine if you could self publish with no out of pocket money. Additionally, imagine gaining lots of free publicity and visibility in your market at the same time. I know this to be true, because I have done it.

The following formula is one that can be used by virtually anyone to raise funds to publish a book. In addition, you can gain great visibility, do the initial run with no out of pocket money and position yourself for volume sales.

Although the formula is rather simple in concept, it is not necessarily easy to do as it takes planning, time, effort, consistency and great follow up to make it work as well as possible.

You can write, publish and market a book with no out of pocket expenses by hosting a seminar with a topic that is linked to the book. In order to keep costs down in the rollout host the seminar in your local market. You can further offset costs by securing sponsors for the seminar. Event sponsors provide funding necessary to the costs of an event. They can either contribute in actual dollars or with in-kind offerings. Sponsors underwrite various aspects of an event.

I did this at the beginning of December with my most recent book, "101 Ways to Get Your Foot in the Door" and had an incredible response. Although there was a lot of work involved in the rollout the results were, and continue to be, incredible.

Besides writing content for the book each author had a very specific role. Mine was the marketing and promotions of the book. The first level was to develop a clear marketing strategy for my 3 co-authors and myself.

Prior to beginning the writing of the book, we developed a very detailed project plan. The plan included hosting an event to introduce the book to our local market.

Knowing the costs to an event such as we were planning, I knew it would be beneficial to secure sponsors. I developed a very solid proposal for sponsorship of the seminar. Because of very detailed information and showing the sponsors how they would gain from being involved, I was able to secure two excellent sponsors. One is a primary business newspaper in Utah and the other is an organization who targets start up businesses.

The paper was more than willing to do some advertising for the event in exchange for some great visibility and additional subscribers. The organization offset the costs of the room and audio-visual equipment in exchange for mentions in the advertising and all pre-event promotions. Both sponsors were given the opportunity to do a 5 minute presentation at the seminar and distribute promotional information to everyone in attendance. It was a win/win all the way around.

Had I not had a clear-cut proposal for the potential sponsors chances are I would not have secured their support. Also, I know it is easier to gain support from businesses who know me rather than trying to get sponsorship from an organization who has no idea who I am. The same will be true for most anyone.

With day of event expenses covered, we could now focus on generating revenue for publishing the book. This was done by pre-selling the book. Anyone who purchased the book sight unseen by November 28, 2004 was given a seat into the seminar on December 2nd.

With initial revenues from pre-seminar sales designed to offset book production costs we were able to write, market and publish the book with no out of pocket money. By utilizing the databases of all four authors, press releases, pre-event radio interviews and presentations at Chambers and local organizations, word of mouth promotions, and other low-cost/no-cost forms of promotions, we sold over 350 copies sight unseen. (Cost of the book is $19.95)

We had well over 200 people attend the seminar as some of the pre-event purchases were from folks who were out of the area.

A key to our success was having a functional website were the book was (and is) available. www.101waystogetyourfootinthedoor.com We utilized online credit card purchasing options for buyers. In that 80% of our sales were done with Internet and credit cards, we would have been remiss to not use this as a method to sell.

As we were pre-selling it was important to let people know that the cost of a seat into the seminar was the book. Also, if they didn't make it to the seminar we would mail them the book for $4 more or they could pick it up. The $4 covered mailing costs. If we didn't do this we would have cut way into our profit margin.

We made a strong point of letting people know they were buying the book, not the seat into the seminar. However, the only way into the seminar was to buy the book.

To gain even more value from the event and increase day of event revenues each author sold other products Back of the Room (BOR). One author sold a sales training program. The signups that day realized several thousand in additional revenue for her.

The two other authors sold specialty items and set up appointments for those who were interested in such things in their sales campaigns.

I sold my Street Smarts Marketing and Promotions

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The Use Of Forums For Viral Marketers

(category: Book-Marketing, Word count: 378)
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Recently, forum marketing has been touted as a kind of free, organic, viral marketing. But because so many viral marketers go into forums with the intention of marketing products or other services, their actions and attitude unwittingly causes the exact opposite of the desired effect.

Forums aren't marketplaces but when used that way, the viral marketers' actions become offensive and will only inspire the wrath of fellow members and marketers, not to mention moderators who can close them from the site with the click of a button.

In order to be effective, this kind of marketing carries a certain degree of commitment, responsibility and respect. The first requirement is to take a personal interest in the main topic of the forums. Not only does that mean be apart of the forum regularly, but it also means developing a good relationship with both other members and the moderators, as well as taking an active interest in helping other people. Of course, it also means abiding by and all rules that exist. By doing that, one can develop a reputation and, since it is human nature to work with a trusted colleague, business will naturally develop from this.

This type of viral marketing has already suffered some abuse and because of this, many forums have recently developed stringent rules designed to protect their members from abusive or overly-aggressive viral marketers. One forum grants .sig files only after a member has created 100 valid posts and another has disallowed ads in sig files altogether.

Viral Marketers must respect that the purpose of a forum is to be a wedsite to exchange ideas on a given topic. It is not there to advertise products or services. By staying on the topic and posting questions and answers, a marketer's reputation will grow and this creates the potential for sales naturally.

In order to be successful using forums to do viral marketing there are some things that are required.

Do Your Homework: Prior to joining any forum, you must do some research.As a viral marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.

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