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Tracking Your Emails With Mailtracking Com

(category: Email-Marketing, Word count: 954)
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I'm going to tell you about a great service I use a lot and I'd like to see you use it too. Its free and it has lots of benefits and advantages.

It is to be found at mailtracking and once you sign up for it and start using it you will understand its benefits real well.

If you use it and send me an email (for example) you will get a report back that tells you when I opened your email, how long it took me to read it and if I open it, read it and close it then open it again later it wil also tell you that.

If I were to forward your email to anyone else it would tell you I did that, when that person opened it and how long they took to read it.

There are other bells and whistles too. You can do a pretty fair job of customization once you get into the configuration menus.

The one thing you want to watch out for is that you don't demand that I send you an email receipt for opening your emails. Some of you do that now and I never hit the send button. The reason I don't acknowledge receipt is that my firewall won't let me do it for some strange reason. With mailtracking you don't need that because you are going to get a receipt anyway.

Now then, let me explain the whys and wherefores bit more. Let us assume that you send me an email and I don't answer it. Why would I ignore your emails? Well, I usually wouldn't but sometimes when deleting some to the junk emails I get a "key bounce" effect and more than one email gets deleted. The one that got unintentionly deleted might very well have been your email. I probably would not have any way of responding to you since I don't keep email address books because of the virus problems.

Then maybe I don't get back to you because I'm extremely busy from time to time and your email gets shoved down the stack of constantly incoming emails and goes by unnoticed, and you don't get the service we both want you to have.

Now then, with mail tracking you know exactly when I opened your email or if I didn't even open it. You know that I want to give you the very best service possible and you know that I want to get your email answered within 24 hours if at all possible. That means that if I don't answer you within 24 hours something has gone wrong. What might have gone wrong? As we all know, anything can go wrong with email. You make a typo and I don't get it but for whatever reason you don't get a mailer daemon return from it, So there you sit, getting madder by the hour. And I am oblivious to what has happened.

If you use service lots of that frustration can be eliminated. You can send me another email if I don't answer within 24 hours so you can be sure to get my attention and some action going for you.

If I open the email you will know when I opened it and if I don't get back to you within 24 hours you will know it is time to start calling me or asking me what for and why.

Use it for sending email to other businesses for the same reasons. And use it with friends, relatives and whoever for the same reasons. It isn't about trying to track them down or stalk anyone although you could come pretty close with the pro version I use. I could not use it to find your house and actually drive right up to your front door except by accident. In order to actually do that I would have to know your actual address but lacking that I could drive right up to your door, sit there in front of your house and look around me and wonder which house was really yours and not know I was sitting right in front of it. And why on earth would I want to do that anyway?

I use it because I want to know that you got what I sent you and so why wouldn't you use it for the same reason?

I think it can be used when sending payments by paypal too. I'd like you to start trying to use it when sending in a payment. That would make sure you sent it to and not to or some other bad address and if you did that you would have a way to track the mistake and get your money back faster so you can send it to the right address.

You don't even have to sign up for their service to start using it. All you have to do is send an email to someone such as and mailtracker will immediately pick up on that and send you back a confirmation telling you that they opened a free temporary account for you. Then you can follow the links in that and go sign up and customize your settings and start using it. Their pro version is only about $40 a year and I think that is well worth it when you send out as many emails as I do.

Security and service are important to all of us and this tool heightens both of those a whole lot. Get it and try it. I think you will like it.

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The Significance And Benefits Of Email Marketing

(category: Email-Marketing, Word count: 421)
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There is no dismissing the fact that e-mail, also known as electronic mail, is an indispensable medium of marketing on the internet.

Internet as whole has a wide marketing area because of the fact that it is available high and wide throughout the world. This makes it accessible to almost every country and eventually to the people in those countries. E-mails are very techno-savvy and also very effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.

Over the years individuals and businesses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits include:


This is the main factor as to why e-mail marketing is considered advantageous over other medias of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet, where anyone can view it worldwide.


Another factor as to why e-mail marketing is considered a good option is because of the fact that it has a better reach to the people worldwide than other medias of marketing. E-mail marketing knows no boundaries and this helps people to continue to conduct their marketing work on a large scale. The higher reach of e-mail marketing attracts more people towards it and thereby assists the whole marketing process.


E-mail marketing is comparatively cheaper than that of some other medias of marketing. Individuals and businesses do not have to incur any special or extra cost to market their product or point of view. Being inexpensive, it suits many and thereby a lot of people resort to e-mail marketing for a large part of their online marketing efforts.


E-mail marketing is very effective and a very popular form of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is effective and thus more approachable.

Personalized marketing:

E-mail marketing avails the opportunity to conduct personalized marketing. In this, people can send e-mails only to people whom they think would be interested in the topic of the message.

Thus we see why and how e-mail marketing has turned out to be an indispensable tool in marketing.

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The Importance Of An Email List For Your Online Business And How To Create One

(category: Email-Marketing, Word count: 970)
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For any business whether offline or online you need customers. It's much easier to get potential customers into your online store, or business website, by a number of different means, search engine traffic, adverts of many kinds, or from links on other sites. It doesn't matter how they got there in the first place, as long as they buy, you can capture some details then and send them updates on your later offers or deals. But what about if these visitors don't buy, how do you bring them back again if you offer a better deal in the future, or have new products they may be interested in?

That's where an email list becomes your best friend, and online businesses biggest asset. You need to capture those email addresses before the visitor leaves. This is so important that the big name online marketers make building a subscriber list one of their main activities. Some of the figures bandied about concerning email lists may be erroneous, but from my own personal experience, they're not too far out, so I will repeat them here.

Figures quoted for the value of each subscriber range from 50 cents to 1 dollar per subscriber per month, so the larger the subscriber list you have the more you can make each month, you do the maths for yourself. There is a caveat to this, your subscriber list needs to be targeted, ie it's no use trying to sell high heeled shoes to a predominately male audience, or sending your best ad for gardening tools to people who sign up on a site about rap music, if they have little interest you won't make anything. It's also claimed that sales increase after the potential customer has received several emails from an online business, and the extra sales are in the order of over 50% of customers purchase when they are more comfortable with the seller following receipt of the emails.

So now we know the value of having an email list, how do we start to build our own subscriber base?

The easiest method is to use an online "autoresponder" such as which you can preload with messages ready to send to anyone who signs up. Then you will need a way for your website visitors to subscribe to your newsletter or sales letter series, all good autoresponders will give you some html code ready to paste into your webpages into which visitors can place their name and email address as a minimum, and some will allow you to include boxes for more information should you require it.

You now need to post this code into a visible spot in your webpage(s) and make it as easy as possible for your visitor to sign up for your email subscriber list. Now you have a way to capture contact details to give you a second chance at making a sale even after your visitor has left your site. So that's it sit and wait for those subscribers to sign up.

Hold on a minute, why would they want to sign up for your newsletter, or email series?

You need to give the visitor a good reason to subscribe to your list, after all they probably already get enough emails from spam, friends sending them the latest joke, and other online businesses who have their address, so you need to sweeten the deal in their favour. One of the easiest ways to attract subscribers is to offer a free gift for subscribing. The gift can be as simple as making the emails a course to teach them something about the topic of your website, a free ebook (there are plenty available on a variety of subjects if you don't have one to give away already, search in your favourite search engine) or you could offer a competition where subscribers can win one of your products. Whatever you do, try to make it an offer the visitor will find it hard to turn down,and they will subscribe to get it.

So these are the reasons to start your own subscriber list, and an overview of how to start getting subscribers, but what sort of emails should you send as your list grows?

Obviously if you are just selling something, and want to remind visitors why they went to your site in the first place, then send them some information about your product(s) in a series of emails, and include a reminder of the original link so they can go back to review the salespage and hopefully buy. There is a more subtle way though. Information is why most people are looking on the internet, so it makes sense to make your emails informational, and gently bring your sales pitch to the subscribers as part of the information. If you don't have time to write your own informational articles, you can search in article directories for ones written on the topic your site and newsletter deal with, just follow the directories terms for using the articles. These articles can then be preloaded into your autoresponder along with your additional promotional text, ready to be sent. Once it is setup, it can be all left to run automatically.

Hopefully you will now see the benefits of using email newsletters to increase your online business, or website visits, and see that it's not too difficult to get started. An article of this type can only give you an overview of the basics of email subscriber lists for online businesses, but there is plenty more available online, and I'd recommend you to find out more about it, especially how to avoid spam complaints. But most importantly, start your own email subscriber list today, and watch your business grow.

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4 Crucial Things You Need To Do To Build Your List

(category: Email-Marketing, Word count: 856)
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4 Crucial Things You Need To Do To Build your List

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn't like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data's inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor's fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don't over do it.

Don't waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

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The 3 Things To Avoid When Emailing Your List

(category: Email-Marketing, Word count: 713)
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When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company's have seized the opportunity and have flooded many people's e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don't forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn't want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don't take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

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Email Miscommunication Is Too Easy

(category: Email-Marketing, Word count: 367)
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We misinterpret, filter, or change 70% to 90% of what we hear. Communicating messages clearly, and in a format that the receiver will understand, is difficult. It's easy to miscommunicate. By watching which words you choose, your message will be more clearly communicated.


Why does all this confusion occur? One of the many reasons is that people suffer from information overload. They simply can't process everything they receive via email - nor do they really want to.

As much as you would like them to, recipients of your email messages don't give every message they receive from you their undivided attention. In reality, people read email quickly; they do other tasks while they read email (such as talking on the telephone); and they ignore messages altogether.

Even under the best conditions, it's easy for the information you send to become distorted. You don't want to complicate matters by sending email messages loaded with technical terms or industry-specific jargon that would require the reader to decipher the language before he/she can even begin to use the data.


Here's an example of how easy it is to miscommunicate. Even when people are saying the exact same things, they can say them in such a way that they cannot understand each other. Have you ever done this?


The following are familiar sayings you have heard many times. However, the wording in this example is different. Can you re-phrase these statements using more familiar language?

1. Compute not your immature gallinaceans prior to their being produced.

2. Pulchritude does not extend below the surface of the derma.

3. You cannot estimate the value of the contents of a bound, printed narrative from its exterior vesture.

4.One may address a member of the Equidea family toward aqueous liquid, but one is incapable of compelling him to quaff.


1.Don't count your chickens before they've hatched.

2.Beauty is only skin deep.

3.You can't judge a book by its cover.

4.You can lead a horse to water, but you can't make him drink.

By using language that's easy to understand, you'll leave a positive impression on those around you - customers, staff, and coworkers.

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Why Do Email Marketing

(category: Email-Marketing, Word count: 494)
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Email marketing is the practice of using email in the marketing communications. It covers every email sent to customer, a potential customer or a public be more precise it includes:


Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again.


Sending emails designed to encourage customer loyalty and enhance the customer relationship.


Placing your marketing messages or advertisements in emails sent by other people.

It is somewhat similar to sending mails, a newsletter or e-zine or placing advertisements on a magazine or newspaper.

But now a question strikes our mind, why do email marketing? What is so good that it has to offer? Let us start with the answers of these questions.

Email marketing is in rage these days because of the following features:


sending email is much cheaper than most other forms of communication.


email lets you deliver your message to the people (unlike a website, where the people have to come to your message) .


email marketing has proven very successful for those who do it right .

Nonetheless, we can not overlook the Benefits of mail marketing which are mentioned below:


It allows targeting.


It is data driven.


It drives direct sales.


It builds relationships, loyalty and trust.


It supports sales through other channels.


Email marketing is an extremely cost-effective marketing tool.


It increase Your Sales Conversion.


It generate Repeat Sales.


It up-sell and Cross-sell Products and Services.


It gain Valuable Feedback from your Visitors.


It drive Web Users to Make Offline Purchases.

Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages.

Responsible email marketing is based on the idea of permission. Always keep a few things in mind while opting for email marketing.


Make sure your emails reflect your brand, through your content, language, tone, imagery and colors.


Your email campaign may also be an opportunity to manage and further enhance your relationships with your customers.


your content should demonstrative.


educate your customers or provide additional information.

Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer's mind. As more and more of the population begins to use email, email marketing will become a standard in the marketing industry.

If you run a conventional offline business you can use email marketing to drive foot traffic through your door. Finding another marketing method that comes close to all the benefits that email marketing offers is nearly impossible.

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Email Newsletter Templates Html

(category: Email-Marketing, Word count: 388)
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Looking for free HTML newsletter templates to send by email?

If you can find one that works for you, it's a great idea. You'll save time and money, and perhaps get a better design than you would if you created your own.

A number of online sites do offer free HTML email templates, and to find them just type in the phrase "free templates" or variations at any major search engine or directory. Follow the links and take a look at what's offered.

In many cases, you'll find that the designers hope to upsell you to a paid version of the template with more features, and that's okay. Without those paid versions, there won't be free templates for long. The best bet is to work with a free version first, and if it meets your basic needs, then upgrade to the paid version when the time is right for you.

In addition to finding a design you like, you'll also need to play around with the template to make sure you can work with it easily and effectively. In my experience, some otherwise fine free templates are too difficult to work with, and therefore out of contention.

And, plan on spending a few hours looking for, and testing, templates. In addition to the existence of many sites, there's also time needed to download the code and play around with it. When we do this, of course, we begin to wonder if perhaps a low-cost template might be a better idea than a free template, and that widens the scope again.

Now, if you didn't find a template that fits your vision for your newsletter, you can look for examples among other newsletters. Subscribe to a number of newsletters that serve the same target audience as you do, and see what they're doing. You can find other newsletters by doing a search for "newsletter directory" in one of the search engines.

Use one of those designs as a starting point. You can either do the design yourself, or hire a web designer to create one for you. Please note: I did say use these designs as a starting point. If you take someone else's design without permission, that could be construed as theft, and be far more trouble than developing your own design.

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3 Reasons Why You Should Love Unsubscribes

(category: Email-Marketing, Word count: 364)
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If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing. Well I am here to tell you three good reasons to look forward to getting unsubscribes.

The first is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate your self when you get the unsubscribe because you are actually using your list.

The second thing is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown. If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.

The third good reason to be glad to get unsubscribes has to do with personality. Now here is a shocker (said with sarcasm dripping from the keyboard) Not everyone is going to like you or your writing style. Those that don't will unsubscribe. The good thing though is that if they don't care for your style you will never build a relationship with them. If you can't build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.

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