Ezine-Marketing Articles
Using Free Reports To Build Your List
(category: Ezine-Marketing, Word count: 229)
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Aside from pre-selling your products and affiliated offers, the other purpose of your free viral report should be to build your mailing list.
This is because if you are unable to pre-sell, let alone sell, the products and services featured in your free report, the last ditch effort should be to collect leads. In short, if you cannot convert the reader into a ready buyer, you should then attempt to convert him or her into your subscriber.
In that manner, you can still follow up with your reader on future offers and have a chance at converting him or her into your customer, preferably lifetime.
You can do so by offering a lifetime update to your report or a unique notification list your reader will be interested in subscribing to, which leads to having him or her subscribed to your mailing list.
One of the few success factors in viral marketing of your free report is quality. If your readers find your information worth sharing, and you encourage them to do so by giving them the right to give your report away for free, you will be able to have your name, status and links within the report passed around without any effort on your part - simply because others are willing to do so for you!
[Insert Your Resource Box Here]
12 Golden Ezine Publishing Tips
(category: Ezine-Marketing, Word count: 442)
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1. Post testimonials for your ezine on your site.
You'll be able to increase your ezine's credibility by sharing how your ezine has benefited your readers.
2. Include a few testimonials for your business in
each issue.
In addition, to using testimonials for your ezine, use testimonials for your products within your ezine that share your customers' favorable feedback.
3. Write articles.
Your articles can help you to share your expertise with your readers and add your voice to your ezine.
They can also help you to increase your subscriptions by building up more targeted traffic to your site.
4. Swap ads.
You'll create a win-win situation as both you and the other ezine publisher will get valuable free promotion of each other's ezines.
When possible, swap for multiple issues as repetition will increase your ad's response.
5. Swap a recommendation within your ezine.
Simply plug another publisher's ezine in your ezine (i.e., in your editor's or publisher's note) in exchange for that publisher doing the same for you.
6. Swap "thank you" page ads or recommendations.
You'll be able to get valuable ongoing promotion of your ezine as everyone that fills out your swapper's subscription form or box will see your ezine's ad or recommendation.
7. Offer a bonus.
For example, you could offer ebooks, an email course, or access to your "subscriber only" membership site as a bonus for joining you.
8. Run subscriber only deals on your products and on advertising in your ezine.
You'll get more first time buyers and also repeat business.
You'll also be able to show your readers that you value them by providing them with sales and promotions that are just for them.
9. Write product reviews.
You'll be able to benefit your readers by giving them the lowdown on products you use or have tried.
You'll also be able to increase your commissions by publishing your positive reviews with your affiliate links.
10. Recommend affiliate programs.
After you've gained your readers' trust, a powerful way to increase your commissions is to endorse products in your ezine that you've found to be valuable and you believe will help your readers.
11. Promote your ezine in your sig file.
Use your signature file that promotes your ezine in your day to day emails and also, when appropriate, in your posts to forums that you've joined and participate in.
12. Have your readers forward your issues.
Get valuable word of mouth promotion for your ezine by asking your readers to forward your issues in their entirety to their friends and colleagues that might be interested in it.
Get Free Advertising While Helping Mwr Grow
(category: Ezine-Marketing, Word count: 639)
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MyWebResource is a site that was initially published to list all my favorite webmaster resources. At first, it was more of a personal site where I kept all my bookmarks and projects I've worked on. Surprisingly, the site started getting a ton of hits. I found that people actually enjoyed browsing a site that had usable information about web design that is not loaded down with a million ads and is not a "free for all" link directory.
Seeing this trend inspired me to develop MyWebResource further. Several months later, MyWebResource has become a terrific resource for any webmaster where they can read articles about web design, search engine optimization, web hosting, or any other topic related to web design. Our directory of links has grown leaps and bounds. There are now over 300 reputable links in our directory that are actually useful! Our downloads section is growing too! There are now several free website templates, XOOPS themes and XOOPS modules that all are welcome to download, free of charge.
In the hopes of increasing the terrific momentum that MyWebResource has gained, I'm posting this announcement offering free advertisement to all webmasters who publish their content on MyWebResource. It's free, it's easy to do, and the natural links back to your site will more than make up for the five minutes it takes to post your content.
What we are looking for
We have opened up submission of quality web design related articles, links, and downloads. All you have to do is click on the appropriate link under "Add A Resource", fill out the form and submit it. One of our moderators will review your contribution to ensure that it is of good quality and will publish it as soon as possible.
How you benefit
By including a link to your website when publishing articles, links and/or downloads on MyWebResource, you receive natural links to your website with no reciprocal link required! As we all know, relevant, natural, one-way links are what feeds search engine spiders and boosts page rank and SERPs (search engine results pages). TIP: To improve the benefit of listing your content on MyWebResource, include a natural link to your site in the text. For maximum benefit, turn a primary keyword into a text link!
How MyWebResource Benefits
By contributing your content, MyWebResource will continue to grow as a noted webmaster resource. A personal benefit to me is that I don't have to spend hours looking for good information on web design, it comes to the site. This helps everyone by centralizing information and making it easier to research your design projects.
Another issue that effects page rank and SERPs is content; fresh, relevant content to be exact. By keeping the content on MyWebResource fresh, it helps boost our standings in search engines, which in turn helps increase the value of the link back to your site. As you can see, this is a mutually beneficial arrangement.
What is the catch?
There is none! MyWebResource doesn't require membership. There are no fees associated with publishing anything on MyWebResource. There are no pop-up advertisements. In fact, we have intentionally limited the number of advertisements on the site so as not to distract from the content too much. We only have enough advertisements to cover the cost of keeping MyWebResource online!
So, why are you doing this?
Pure and simple, I love web design! I want to learn as much as I possibly can about all aspects of web design and development and I want to share that knowledge with like minded people.
So what are you waiting for?! You can start getting free advertisement for your site, while contributing to a rapidly growing resource of web design knowledge right now!
I look forward to sharing knowledge with you.
10 Ways To Boost Your E Zine Subscribers
(category: Ezine-Marketing, Word count: 271)
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1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.
2. Give away a free follow-up auto responder course. Publish your e-zine ad in each lesson. The more people see it, the higher the chance they'll subscribe.
3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine.
4. Give other businesses permission to give a free subscription to your e-zine as a bonus for a product they sell.
5. Ask your potential subscribers questions that'll persuade them to subscribe like: "Would you like to be able to retire before you're 40?"
6. Write your e-zine's ad to sound like it is common sense to subscribe. For example: "Everyone knows you have to..."
7. Assume people are going to instantly subscribe to your e-zine. For example: "Dear Healthy Subscriber" They will want to subscribe in order to feel healthy.
8. Allow your subscribers to collect stuff from each issue of your e-zine. It could be e-books or software. They'll tell others and those people will subscribe.
9. Tell people what their friends or family might say as a result of them of learning what's in your e-zine. People care about what other people think of them.
10. Make people feel like it's their idea to subscribe, they will be less hesitant. Tell them in your ad "You are making a smart decision for subscribing".
For more tips & tricks to boost your e-zine subscribers visit our website today.
Why Didn T You Publish My Article Other Major Article Sites Did
(category: Ezine-Marketing, Word count: 745)
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QUESTION: Do you feel like giving me a reason for rejecting my article, considering all the other major article sites have published my article?
ANSWER:
There are a dozen of reasons why I could have chosen not to publish your article. Without knowing which of your articles I rejected, it is a hard call to make from memory.
I own and manage more than 150 article distribution groups. I own and manager seven websites that are either article directories or websites that print reprint articles. I own and manage one article distribution service. Soon to be two services.
I see tons of articles.
Any and all article directory managers are free to make their own choices about what to publish and what not to publish.
On my distribution groups, so long as you follow a few basic group rules, your articles will be permitted through the systems.
1. 2 posts per day maximum.
2. Not subscribed to the group in NO Mail mode. If you want other people to read your stuff, you should at least demonstrate the same courtesy to others.
3. No straight advertising.
4. No press releases.
5. Nothing that reads like a sales pitch.
In my services, the only rules that apply:
1. Nothing that reads like an ad.
2. No press releases.
3. No foul language, or disreputable business practices.
In my directories, I follow the same basic rules above. I also follow many other internal guides.
* I don't want any of my sites to look just like all other sites. So I reject some at will, based on an urge or based on nothing.
* I don't want to be a sheep who does exactly what everyone else does.
* Bad formatting in article will get it rejected.
* Perceived advertising in body of article could get it rejected.
* Certain topics are generally always rejected.
* If the website listed in your resource box consists mostly of information scraped from search engines, and if I catch it, I will usually reject your article - no matter how good your article might be. I know other directory managers who have the same policy.
* All acceptance and rejection decisions are made in just a split second.
Chances are that your article has been published in 90% plus of the reprint article resources I own, primarily the reprint article distribution lists.
Do you need 100% exposure across my networks? No.
Do you want 100% exposure across my networks? Probably.
If all article directory managers accept all of the same articles, then your article on their site will be nearly worthless. If there are five to six sites with exactly the same content on them, then chances are that the spiders will eventually figure that out, and then they will stop indexing the "mirror" sites.
Your article 100% across the board is the worst thing that you can hope for. On the surface, it may seem good, because you have that many more links. But, these "mirror" sites with 100% the same content will come back to bite you in the arse. They will hurt your SEO rankings in the end, because these sites will be penalized by the search engines, AND the articles on those sites may be hurt as well.
I am happy to reject articles "at will" on my free article directories, because I definitely do not want to be seen as exactly like another 30 article directories.
Let's face it, few article directory websites are the same. Some are simply better than others and they are recognized as such by the general internet community.
The site where you are complaining your article "was not included" is a new directory with little recognition in the marketplace. I set it up to test out and play with its article directory software.
When we get to the end of the day, each article directory or website that hosts articles is part of a democracy. The webmaster can accept your articles or reject your articles. It is up to you to provide an article that the webmaster will want to use on his or her website. This business about expecting people to use your articles is totally off-base, and could net you the result of being forever barred from participation in the offended webmaster's website.
Tread carefully and wisely.
Mailing List For Affiliate Marketers
(category: Ezine-Marketing, Word count: 232)
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If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people's product or service for decent commissions, then you must consider building your own mailing list.
Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list.
Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods.
While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive.
This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable.
In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects.
[Insert Your Resource Box Here]
Why Self Publishing In E Book Format Is Better Today
(category: Ezine-Marketing, Word count: 692)
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Today, more than ever before authors are presented with publishing opportunities that have never existed before. This is not to understate the hard work that authors have to go through to get recognition, write great books, and make a full time living from their passion of expression. However, it is to say that today, due to advances in communications technology, authors can now get their books distributed much easier than they could a decade ago. One very popular way that authors are distributing their work is digitally through ebooks. Digital books are gaining so much popularity that even some of the most popular authors in the world have used it to distribute their books. Stephen King for example published "Riding the Bullet" exclusively in ebook format. When this ebook began distribution over Barns and Nobel and Amazon.com there was so much demand for the download that the servers of these two book giants slowed down almost to a halt. People that wanted to download the ebook were put in a large queue with the hundreds of thousands of other who downloaded the ebook as well.
It's not only big name authors that are finding success in ebooks. Many of these people are first time authors and are often amazed with the success of their ebook sales. Below are some of their ebook writing tips.
Don't underestimate the power of the Ebook
Ebooks are still looked upon as unpopular by many authors who have not yet taken the time to learn about the success within this industry. For example, while the traditional publishing industry growing at the sluggish rate of 5% a year the digital publishing industry is growing at rates between 30% -50%. This means that the opportunities within the publishing industry are growing at a fraction of the rate that opportunities within the digital publishing industry are growing.
To set up an ebook you don't need to be a tech wizard
Setting up your ebook from the idea conceptualization stage to the selling stage can't be completed overnight but it is definitely something that can be done by anyone regardless of your technological background. If you can use a word processor then you can create and sell an ebook online. While it is recommended you set up your own website, it is not necessary. There are outlets such as amazon.com, EBay and Lulu.com to name only a few sites that allow you to post your ebook on their servers.
Setting up an Ebook site is virtually costless and you keep 100% of the profits
With traditional publishers you'll be lucky to see 10% of the profits from your book. With ebooks however, you keep 100% of the profits minus the fees required to set up the site which are minimal. Here is the fee breakdown for ebooks vs traditional books:
Ebook vs Book cost
Ebook = Free to create an unlimited number of copies
Book = approximately $1500 for 200 copies of a 200 page soft cover book
Rights and profit
Ebook = You keep 100% of the profits and rights to your ebooks
Book = You get 10-40% royalty (usually about $2-$5/ book)
With the above examples it is easy to see that for first time authors ebooks make a lot of sense. The risk associated with publishing an ebook is much lower than it is with distributing a soft or hard cover book. Likewise, as an ebook author you'll keep virtually all of your own profits.
If nothing else, it is something worth consideration. Ebooks may not replace traditional paperback books, but they certainly are gaining popularity at a rate that should make all authors stop to think about how they could use ebooks to their advantage.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
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Ezine Advertising Works Top 10 Reasons To Advertise With Ezines
(category: Ezine-Marketing, Word count: 521)
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You've heard the buzz but still have some questions. Does Ezine Advertising really work?
The short answer is "Yes! It works" and here's 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters.
~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell!
Building Your List With Articles
(category: Ezine-Marketing, Word count: 236)
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You can build your list simply by writing articles, whether you have thought of it or not.
Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.
Leveraging your viral marketing efforts on article writing can be rewarding, if done right. In the real sense, you are actually proving your worth and demonstrating your expertise about your business through the articles you write.
So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.
It is strongly suggested that your resource box URL links to your mailing list's landing page where you can get your visitor's name and email address, which will in turn help you build your mailing list at no cost.
If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!
You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.
[Insert Your Resource Box Here]
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