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Ezine-Marketing Articles

Ad Swap Magic

(category: Ezine-Marketing, Word count: 222)
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Here is a little used technique you can implement to build your mailing list for no additional cost. I call it "using subscribers to make subscribers" like much in the context of "using money to make money".

This simple list building formula can be summed up in two words: ad swap.

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher's advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

Your advertisement's goal should be to get as many subscribers possible from the other eZine publisher's mailing list to sign up for yours.

The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own - built free.

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How To Take The Pain Out Of Publishing Your Ezine

(category: Ezine-Marketing, Word count: 813)
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99% of all ezines are not "being a reporter" on current events; that is the first and most important thing to understand.

This means that you don't have to be publishing your ezine one day before the "deadline" of when you've decided you'll be sending it out, and going into a great tizzy over the whole thing.

Most ezines are highly topical and related to a business, a market or futher products and services of one kind or the other, and their function is to keep customers in touch, as well as to convert interested parties into customers.

This gives you a constantly "rolling" audience of old hands and newbies, and an ebb and flow of subscribers and unsubscribers.

There are certain evergreen topics in any context that you can always write about, and write about over and over again, from many different angles, and it will always be interesting and well received.

This is the key to successful ezine publishing.

It's not so much about "news", but about enjoyable content - and that can be as old as the hills, including a 2000 year old quote from a Roman senator; if it is interesting to your target audience, it is applicable, and it can become an ezine article.

With that understood, the production of an ezine can change, and it can become far more manageable.

Tip 1: Prepare a number of issues in advance so you have at least 3-6 in hand and ready to go, all the time. That's what columnists do so they don't go mad and explode from the stress of constantly trying to beat deadlines.

Tip 2: An ezine does NOT need more than ONE GOOD ARTICLE, tip, suggestion etc. In this day and age, people do not sit around with email as though it was the Times Magazine. Too long and too much content, and they'll put it aside for later, and later never comes as you well know with your own email.

Tip 3: As you're the publisher, you can have a flexible schedule. Base your ezine on something manageable, weekly, bi-monthly, but be flexible within this to suit yourself and take things like public holidays, major events in your market like the SuperBowl or the Olympics into consideration.

Tip 4: You can have a "news space" in your ezine which you can fill with news, or leave blank and just send out the prepared column you have already waiting to go. You don't always have to have some amazing news item in every newsletter, that's way too stressful (and probably even too much for your audience!)

Tip 5: Make it as easy for yourself as possible! Don't go mad over mail merging or complicated html formatting if it's a challenge - it isn't necessary. There are people having fantastically successful newslists and ezines who stalwardly send in plain text, without any bells and whistles, but the content is good and it's appreciated all around.

Tip 6: Remember your floating audience and go back to basics every third newsletter. Advanced subscribers never mind going over the basics again, and it's essential for the new subscribers. So this may be YOUR ezine No. 266, but how many people were even there for the first 100?

Tip 7: If you are planning to have a commercial newsletter that carries advertisements, include advertisements right from the start and as a matter of course. It is the easiest thing to add a short advertisement for a book on with your own affiliate link in the "ad space section", even if you have only 3 subscribers at present. Then, it is there, and later, when you have 3 million subscribers, you can rent out a space that already exists without disturbing your recipients or changing the format.

Tip 8: On that topic, pick a format and stick with it. That makes it MUCH easier to prepare and send newsletters on a regular basis and takes the stress right out of it. Something like: Personal greeting - Advert - Article - News - Advert, for example. That way, you just need to fill in each one and that's easy. Customers also LIKE a format they can trust and it relieves THEIR stress, just the same.

To sum up: Make it easy for yourself with pre-prepared, ready to go, ready formatted ezines that just need a "season's greeting" or a short topical comment to make them right up to date. Have a number of them in hand so you can take a holiday when you want to; keep it short and sweet and stick to a simple formula.

That's what the professionals do and if you do the same, you'll find having a top quality, interesting email newsletter or ezine that goes out on time, a breeze.

(c) Silvia Hartmann 2006

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Why Ezine Articles Make Me Dance

(category: Ezine-Marketing, Word count: 465)
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I wrote my first ezine article in December 2001. I titled it 'The Power of Online Friendship'. It was five paragraphs long and contained 3 typos. I used it to promote 'The Free Promotion Tips Ezine', an ezine of mine that has long since faded into the Great Void of Cyberspace. I still think it's one of my most moving articles.

I danced around the house, riverdance-style, for about 10 minutes when I read the email from Chuck Bowden, the editor of Your Ad Space Ezine, who promised to use my article. That was quite possibly one of the happiest days of my adult life.

I'm aware that most of you have more thrilling lives than me and, therefore, would not find getting an article published online to be a crowning achievement in your life. I, however, live a life of loneliness and solitude and would thank you not to rub your lives in my face.

I've written many more ezine articles since then and have had most of them used by various ezines and websites. Sometimes when I'm tired of sorting out spam or signing up for free promotional programs just to get 50 free visitors to my site, I like to type my name, followed by the word 'articles' into Yahoo or Google. I take a few moments to go throught the results and see where some of my articles have been used.

Sometimes I find that my articles are being used in some very interesting places. For instance a few of my articles have turned up on religious websites, even though I have never written an article with a religious theme. I guess the Good Lord really does work in mysterious ways.

I find that a lot of my articles get published on Work At Home Mom websites. I find this interesting (1) because as a male I cannot, technically, be a mom and (2) as a poor, blue collar, working class stiff I do not, technically, work at home. But my message still carries weight with all those housewives. They must be despaerate...

My overall point is: Writing ezine articles is a great way to get your name, website, product, etc. plastered all over the World Wide Web. No matter how well you promote and advertise there are just some dark corners of Cyberspace that you will not reach. You articles, however, over time, can find their way to these nooks and crannies and illuminate them with your words.

So my advice to everyone? Keep writing ezine articles! Not only do you get the satisfaction of writing them but you also get the joy of seeing your name (and you words) all over the Net. And then it'll be your turn to riverdance...

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Refrain From Buying Bulk Mails

(category: Ezine-Marketing, Word count: 253)
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I am sure that you have definitely come across advertisements that read: "1,000,000 email addresses for $29.99?. And these bulk mail companies can even offer you these names in a CD at your doorstep.

Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.

What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.

Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.

That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.

On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.

When you read such ads again, tell yourself that it is a waste of money.

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Publishing Your Ezine The Pros

(category: Ezine-Marketing, Word count: 243)
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There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.

The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter.

In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as and are highly recommended when it comes to publishing your own eZine.

In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one.

Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often.

Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build.

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Converting Every Visitor Into Subscriber

(category: Ezine-Marketing, Word count: 263)
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If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor's name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve - the easy, wise way.

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The Ultimate Recipe To Make Money Online

(category: Ezine-Marketing, Word count: 440)
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As you know a well written article can do wonders for your exposure and traffic.

The article should contain good useful information. It should be of interest to the reader. A boring article could possibly brand your site as boring also. Although, someone might find it useful if they're having trouble sleeping. You might want to write about your tips and techniques and turn them into a series of articles for the newcomers that are starting out in this business.

An article that solves someone's particular problem or answers their questions is a good article. You will be amazed at the number of people that will read an informative and interesting article.

Whatever it is you choose to write about, you will be starting from the headline; it should catch the people's attention. It must make them read the next paragraph with eagerness to learn more. The title of your article can more or less determine the success of your articles exposure.

Your chosen article topic must match the contents or theme of your website. If your expertise is about banner marketing and your website reflects this, then writing your article about the pros and cons of banner advertising or creation could be a good option.

You article introduction should be powerful continuing from the headline. It must be compelling enough to keep the reader wanting more.

The content must be interesting and informative. It must contain what the headline and introduction promises. If the content is written with the intention to help the reader solve their problem or answer their questions, then your reader will appreciate your information and continue reading to the end and hopefully clicking on your link for more satisfying advice. At this point the reader already likes your work and the chances of him or her buying your product has been fused with trust.

As mentioned earlier the placement of your keywords is paramount to the success of your article reaching its target market. The keyword/s should exist in the headline of your article, in the introduction, and in the main body. They should not interfere with the flow of you message and they should look like they belong there. Your keyword density probably shouldn't exceed 3% in your article. This would simply mean 3 keywords for every hundred words.

Your article might be seen by thousands of potential customers, so it is important that you include a brief description of yourself or your product along with your name and website URL on the bottom. Your little ad here should entice the reader to visit the link.

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Why Ezine Advertising Still Works

(category: Ezine-Marketing, Word count: 417)
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Lately I've been hearing a lot of rumblings around the internet marketing community that say ezine advertising is dead and gone.

I have to tell you that ezine advertising is alive and well - and still one of the most effective and powerful forms of internet marketing available.

There are several reasons this is true but I'll simply concentrate on three main points.

Today's ezines and newsletters are permission-based which means subscribers want to receive these messages in their emailbox. Responsible publishers are proactive about giving subscribers total control over their subscription and working closely with their mailing service to ensure as close to 100 percent deliverability as possible. Ezines deliver because they have to do so or shut down.

The experts in internet marketing and search engine optimization offer wide ranging and diverse opinions about what the best marketing technique may be, but they all agree on one point - content is king on the internet. Content is attractive to search engines and visitors alike. It is content that makes a site sticky and successful. And content is one area where ezines and newsletters reign supreme. In today's permission-driven environment they need to deliver quality information or they'll quickly be out of business. Imagine your ad placed in a prominent position beside high-quality information that your target audience wants. That is what ezine advertising can deliver.

If content is king then links are the lifeblood of the internet. Without links surfers could not navigate around the internet and without links search engines will not locate web sites and pages. Oneoften overlooked aspect of ezines and newsletters is the powerful text link benefits offered by ezine advertising. While most people are attracted by the immediate return of their message appearing before X number of subscribers, they do not realize that their ezine ad could work for them weeks, months and years after it was read via email. Almost all ezines and newsletters are archived on the web and because of the content they provide often those archives are crawled regularly and ranked high by search engines - and provide you with valuable back links to help increase your search engine standing.

You can dismiss ezine advertising as dead and gone and concentrate on other forms of internet marketing. Yes, you can dismiss ezine advertising, and you can miss out on immediate results from a targeted audience and you can miss out on valuable back links working for you long into the future.

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How To Get Massive Free Advertising With Ezines

(category: Ezine-Marketing, Word count: 707)
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For the netrepreneur seeking targeted free and low-cost advertising, ezines are an excellent resource. Using the following strategies you can get hundreds of dollars worth of ezine advertising on an ongoing basis, absolutely for free. You can also use these resources to structure an advertising campaign to fit your budget.

Before you get started, make sure you set up a special email address just for your ezine subscriptions - this will be very important to help you stay organized. Be careful about using a web-based email account, if you go out of town or miss a few days, there's a chance it might fill up too quickly. If your emails start bouncing, your ads will not run. If you do not have access to a separate email alias from your current ISP and need to set up a free web-based account, it's best to use one with a large amount of storage space, such as:http://gawab.comTo get started with your free ezine advertising campaign, first visit:http://subscribeme.netThis is a free service you can use once every three months to get your classified out to over one million subscribers.

Submitting your classified to the service above is just the beginning of your new free advertising strategy. When you use this service, you will be automatically subscribed to many excellent ezines. A number of them offer free weekly classifieds to subscribers, so your next step is to read through the ezines, looking for the directions provided as to how and where to submit your next free classified.

If you're the organized type, here's where you might start making note of which ezines offer ongoing free ads, and tracking your ad submissions. After your ad is published, you can record it's publication date also.

Each ezine will have different specifications for the size of your classified. You will need to format your ad to a certain amount of characters per line, and a certain amount of lines. It will help if you set up a text file with multiple versions of your ad formatted to the varying guidelines. There are several great resources you can use you can use to make sure each line is a certain amount of characters. You can use this online text editor, simply enter your ad copy and specify the number of characters per line:http://formatit.comOr you can download this free software (NoteTab Light) and format the characters per line on your computer:http://notetab.comNext, you can find more ezines which offer free ads, some only for new subscribers, others on a regular basis.

The links below contain ezines which offer free advertising: can also search through various ezine directories to find more ezines to subscribe to, such as: that you're subscribed to a wide variety of ezines and have your ongoing free classified ads, you have another great opportunity to get even more high quality free advertising, such as free banner ads, top and bottom sponsor ads, solos, and more. As you take the time each day to go through your subscription inbox, you will find tons of contests you can enter to win advertising.

If you take the time to diligently enter every contest, you may find yourself winning high quality free advertising once or twice a week!

Another great benefit of being subscribed to multiple ezines and actively reading them is that you will sometimes find the publishers sending specials and discounted advertising rates straight to your inbox that you would not have access to if you had just ordered an ad without subscribing.

You can track the results of all of your ads to test different ad copy and see what is pulling the most, and which of your ezines are performing the best. This will give you a real headstart when you want to order some paid advertising.

Subscribing to many ezines is an excellent business strategy for gaining ongoing free advertising, winning additional free advertising, testing your ad copy, discovering which ezine subscribers are most receptive to your offer, and accessing valuable discounted advertising rates. So subscribe, and invest a few minutes to go through your inbox daily. Your attention will pay off. The time you spend will be a worthy investment.

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