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Youth Sports Fundraising

(category: Fundraising, Word count: 955)
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Looking for some tips on improving your youth sports fundraising? Every youth sports league must fundraise to cover expenses and keep fees low. So, how do you raise more funds? Focus on these seven factors and you can easily double your results.

#1 - Product Selection

In youth sports fundraising, it's so important to select the right products to sell. The right selection is one that has mass appeal, an above average price point, and good profit margins.

Don't sell what's always been sold every year. Consider choosing items that meet the criteria below.

#2 - Product Price Point

Your product offering should be at an attractive price point. This means it should be neither high nor low, but rather right in the comfort zone that encourages people to open their wallets.

If you're selling a low-priced product, you are at a disadvantage because you aren't maximizing your revenue from each prospect. In this situation, try bundling a small quantity together and ask for more dollars.

For example, if candy bars are being sold for $1 each, put together variety three-packs or a family ten-pack. Get your prospect thinking bigger numbers. Many of them will step up to the bundle.

#3 - Product Profitability

It's important that your fundraising product has a high profit margin. Ideally, you'd like to make 80% or more if you can. This would be products like discount cards for two-for-one deals at fast food places.

Many standard items have a profit margin of 50% and that's OK. It just means that you'll have to pump up the volume to make the same net that you would with higher profit items.

If the product chosen is one with a lower profit range of say 40%, then it needs to either be a higher-priced item or it needs to be likely to inspire quantity orders from each prospect. For example, cookie dough is often in this range, but price points are $10 & up. Many families will buy two or three units.

#4 - Sales Script

Don't send your sellers out unprepared. Part of youth sports is teaching and helping kids with their sales skills goes a long way toward building self confidence.

Here's what to tell them:

1 - Make eye contact, smile and introduce yourself.

2 - Say one sentence about why you are raising funds.

3 - Say second sentence that asks for their help.

4 - Make sure that sentence includes the word "because".

5 - Extend sample item, catalog, or order sheet.

6 - Suggest a personal favorite item or bundle.

7 - Always ask for the order.

#5 - Prospect, Prospect, Prospect

Now that your kids know what to say, they have to have prospects for their sales pitch. You can't set sales records without having a large supply of prospective customers.

Have everyone make a list of their potential customers. Have them do it as a team exercise and make sure they write them down. It's very important to do this and to have each seller commit publicly to doing their part.

Have each seller stand up in front of their teammates and state how many prospects they have. Then have them make a commitment to raising a certain financial amount. Set minimum amounts and encourage competition by offering prizes for various achievement levels.

#6 - Location, Location, Location

Another way to boost your youth sports fundraising is by going where the prospects are. Your group can reach incredible numbers of people just by setting up fundraiser sales tables at entrances to high-traffic retail locations.

Grocery stores, home improvement stores, and mass merchandisers are all places where hundreds of prospects are available. Get permission well in advance from the store manager.

Set up a small table to display your fundraising product items. Staff your spot with two adults and two kids for each 90-minute shift.

Decorate the area with league banners and large-lettered signs explaining your offer. Your signs must inform them well in advance of reaching your display and sales table. That way, those interested in helping your sports team will be primed to stop and will be more receptive to hearing each youth's sales pitch.


"New Uniform Fundraiser"

"Tasty 3 lb. Cookie Dough - $10?

Imagine how many potential prospects there are at those locations who are completely outside your normal range of contacts. Now, go out there and sell them something!

#7 - Have Fun

Always make raising funds fun for the kids. Their emotions are subconsciously communicated to each potential prospect.

If they are smiling while cheerfully communicating your team's need and asking for help, then chances are good they'll get a favorable response.

If they're looking down and mumbling some garbled sales spiel, then chances are more people will pass on the offer. The way to get them involved is to have some competition going, have some fun activities built around the process, and have some rewards waiting for success.

For example, post a list at each team practice of the top sellers. Everybody loves to be recognized!

Do a fun activity just for those who help out by working the retail location sales table. Take the participants bowling or to a batting cage or a golf driving range. It'll bond fathers and sons and encourage increased participation.

Have a rewards party after the fundraiser wraps up. A simple pizza party or group picnic is sufficient. Just make sure that everyone gets recognized for pitching in.

Allow the kids time to run around and enjoy themselves. After all, isn't youth sports all about having fun?

Follow these seven tips and your youth sports fundraising effort will be a big success.

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Non Profit Fundraising Ideas

(category: Fundraising, Word count: 605)
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Need a new way to pump up this year's fundraisers at your nonprofit? These six fundraising ideas will definitely maximize your results.

1 - Auction off premium event seating

2 - Grab Google Grants for publicity

3 - Leverage eBay for donations

4 - Swell your revenue stream with credit

5 - Multiply donations with upfront requests

6 - Explode your results by going OTT

Auction Premium Seating

Heard about the Minneapolis church that auctioned off their three front pews for the Christmas Eve service as part of their school fundraiser? The bids topped $6,000 or $1,000 a pew. Not bad for something that went for free most other places. Just imagine what you can get for the premium seats at your own events.

Google Grants

Are you hip to Google Grants? The world's favorite search engine provides free advertising for registered 501c nonprofit groups. The Google Grants program is like Google's pay-per-click AdWords program without having to pay for the clicks.

To be eligible, groups must have a website, non-profit 501(c)(3) status and not be religious or political in nature. Google picks new grantees every quarter. To apply for Google's free advertising program, fill out an online application at

eBay Giving Works

Got eBay? Not in your fund raising plan? Then go to the world's largest market place and sign up your nonprofit group for online donations. eBay Giving Works puts the power of the eBay Marketplace to work for nonprofit organizations.

Anyone can sell items on eBay and donate part or the entire final sale price to your nonprofit organization. Donations from the sales of eBay Giving Works items will be collected and distributed to you, and tax receipts will be issued to the seller on your behalf. Find out more at

Increase Revenue With Credit

Did you know credit is better than cash? Not only are people more likely to honor a pledge backed by a credit card than an ordinary phone pledge (100% to 70%), they are also much more willing to give more if you split the amount into smaller monthly pledges.

Instead of asking for a $100 donation, ask for $10 a month. Make sure you set it up as a recurring billing where you can bill the monthly amount for periods up to 36 months. Find the monthly sweet spot of your donor base and explode your donations on autopilot.

Make It Easy To Donate

Shy about asking directly for money? A small Illinois nonprofit held a fundraising dinner for their supporters and raised $6,000. They prominently placed a big donation jar at the registration table and raised an extra $18,000.

Don't be shy about asking for help and don't be shy about making it as easy as possible for supporters to give financial support at any event. Just be upfront about your needs and give them high visibility.

Explode Results By Going OTT

Know the secret of OTT? Over the top is what you want your fundraising event to be, the must attend occasion topping the social calendar. Pull out all the stops to add glitz and glamour. Be sure to provide multiple attractions that encourage participants to join in the fun (and open their wallets) wherever possible.

Silent auctions, live auctions, raffles, door prizes, entertainment, sponsorships, celebrity presenters, and glamorous settings work wonders by boosting turnout through free publicity and word of mouth. By going "over the top" with your fundraising event, you'll magnify your donations mightily.

Put these fundraising ideas to work for your nonprofit group and make 2006 your best year ever.

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Car Wash Fundraiser Ideas

(category: Fundraising, Word count: 464)
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Car wash fundraisers are a proven money-maker in virtually every community. All you need are willing volunteers, a high-traffic location with good visibility, and some attention getting signs.

You can put a car wash fundraiser together on short notice, but they work best with a little planning. Here's how to get started...

Things To Do List

1- Line up a location with good main road frontage

2- Ensure it has suitable water access

3- Assemble supplies list - hoses, buckets, wash towels, dry towels, squeegees

4- Assign each volunteer an item from the supplies list

5- Make 8-10 poster board signs in high-contrast colors

6- Arrange your volunteers in 2-hour shifts

7- Get advance publicity, if possible

How To List

1- Organize your group into teams - Promotion, Sales, Wash, Dry

2- Promotion team attracts new clients with signs

3- Sales team explains offer (use flyer for quick info) and up-sells clients

4- Wash team soaps, scrubs, and rinses each car

5- Dry team gets water residue off, vacuums, does tires, etc.

6- Have at least two lines so you can wash two or more cars at once

7- Wash cars for six to eight hours (Saturday 9:00 to 3:00 preferred)

Your fundraiser's success will depend on the weather. If you can wash 12 cars an hour (one every 10 minutes in each line), you can raise $500- $1000 in one day.

Remember to put together a quick flyer that includes the reason why you're raising funds and clearly states the price. You can even offer some extra services such as providing high-gloss tire treatment or vacuuming interiors for an additional fee.

Car Wash Fundraiser - Success Tips

1- Location, location, location!

2- Sell car wash fundraiser tickets in advance

3- Use a flyer that clearly explaining why you're raising funds

4- List all prices concisely in large, bold type

5- Up-sell to include additional services

6- Partner with another group if your head count is low

7- Increase revenue with an extra offering such as a 2-for-1 pizza savings card

Alternatively, you can advertise a free car wash and just ask for donations for your cause.

Often, this can raise more cash than stating a specific price, because people will see a group of volunteers working hard and having a good time, and may part with their money more easily.

Final Advice

Make sure to keep the event fun for all your participants and your customers. Play upbeat music. Provide soft drinks and snacks to keep the energy level up.

Keep safety in mind. Be sure to get volunteers to hold and wave signs toward passing traffic, not just volunteers to wash cars.

If you have time, get your car wash fundraiser some publicity coverage in the local newspaper, or by posting signs a day or two in advance.

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Oh, No! Another School Fundraiser!

(category: Fundraising, Word count: 788)
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If you have children still attending school, then you probably know all too well the feeling you get when you receive a flyer stating the need for yet another fundraising event! That horrible feeling in the pit of your stomach that says you're going to have to contribute in some way, either buying something you really don't need and really can't afford, or by donating hours of your time, hours that you don't have either.

But do not despair. Life for fundraising people has got easier because of the Internet, and with computers in general, as you can use the computer to make your life easier in many ways. You can document the jobs needed to be done by volunteers, you can email volunteers to keep them all informed of meetings, jobs and the like, and computers can help you keep track of donors, donations, and so much more.

The trick with fundraisers is to find something that people want to buy from you, either a product or a service, and that you want to sell and promote. And of course, if the event is because you are fundraising for your school, ideally it should be something that will inspire as many students as possible to participate.

That rules out the good old favourite bake sale, as it is hard to devote the time to helping preschoolers bake for a bake sale, but with so many food allergies around, and fear of food contamination, I think those days are over. I remember how awful I felt when I baked for the school fundraiser, only to find that my daughters had bought the goods so they could see what mommy's baking tasted like! I must admit, baking didn't happen very often because of a shortage of time, but I didn't realize my family felt so deprived!

Then there are car washes, and this one I like because the time involved can be limited to one day, or one weekend, and the kids can take part themselves, under adult supervision of course. Kids love to get wet on a nice hot day, so summer car washes often work well, and aside from advanced advertising, there is not a lot of preparation to do in advance, and very few funds need to be spent on supplies.

There are school fairs that can be lots of fun and they can raise significant income, but the level of organization means it is not for everyone. And there are so many more options, too many to list here.

Ok, so how else can computers help you, other than with the organization of your fundraising events? There are websites out there that provide you with a ton of advice and loads of suggestions that you can look at to see what fundraiser best suits your group. They suggest how to go about organizing it, how to advertise and promote it to your best advantage. There's information about how to target your fundraiser, in other words, lots of information about aspects of fundraising that you may not have even considered in the past.

One of the problems I always encountered with fundraising, was that I provided some goods to sell, but then was expected to buy some at the event too, so it seemed like a double hit to me. Instead, see if there is a section of the community that you can target. For example, our daughters always did very well when they were collecting donations by standing outside a liquor store. I don't know whether it was a guilt thing or not, but people entering the liquor store seemed to give more readily than those entering a grocery store! ( Not all municipalities permit this kind of fundraising, so you need to check first.)

You need to consider what your expenses will be especially those needed in advance of your fundraising. Do you have the funds to cover this? Is it worth paying for advertising? Is it worth mailing to companies to ask for donations, or to others to ask for support? Who is likely to support your fundraising cause? Are there others out there that could be reached? Easily?

Yes, it will take a little time to read all this information, but it can be well worth it, as it may save you from having to organize a second event if the first one does not raise the funds you need. It gets you thinking about who you can sell your goods or services to, other than those already involved in your organization, who will benefit from your product or service, and how you can reach them without huge expense and without a huge commitment of time.

So get a coffee, take a deep breath and re-evaluate your school fundraiser!

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Being Creative With Your Fundraising Ideas

(category: Fundraising, Word count: 548)
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Have you realized just how much fundraising is going on these days? There is fundraising for little league, school fundraisers, and the college fundraiser, as well as church fundraisers. Day cares need more funds, hospitals need new equipment, and cheerleaders need to fundraise for their costumes. And to think up new fundraising ideas that will be successful is becoming more challenging every day.

On a good note, it shows that people do care how others live and cope with their lives. However, it also means that, because we are always being asked to donate to one good cause after another, we are not always able to help. Despite our best intentions, our own funds simply will not stretch that far.

However, if we request the donation of items instead of cash, that is often a relief to a potential donor. People will often gladly donate a can of food for a food drive, or a kitchen item they have never used for a sale, whereas they would not donate cash. And there are many kinds of fundraising ideas you can use to hold sales based on items collected.

For example, you could hold a toy drive that would give your organization toys to sell to support your work. Or what about a gardening sale? If you have some volunteers with green thumbs, they could easily grow some plant cuttings or start some seeds or bulbs growing ready for a plant sale in the spring or early summer, when the general public is looking to restock their garden after the winter.

Book sales are always well attended, but of course you will need to collect a lot of donated books to make this a success, as books do not generally sell for a high price. You could approach local publishers to see if they have any books that they could donate to support your cause. If they do give you some books, don't forget to write them after your event to thank them and also to let them know how successful you were and how much their donation helped you. Donors like to be thanked, and they are more likely to support you in the future if they know their gift has been appreciated in the past.

Some groups like to ask for donated items and then they use these to make up some themed gift baskets which they then raffle, usually at another fundraising event. For example you may make up a bath basket containing some soap, hand towels and bath salts from your donated items. The trick here is to keep raffle tickets affordable, especially if you are expecting those that donated the items to be buying the raffle tickets!

You may find that some people are willing to volunteer their time rather than funds. For example an electrician may prefer to spend a half day checking the wiring in the new offices your non-profit group just moved into, rather than donate cash. As long as this benefits your non-profit organization, any donation is welcome, whether it is time or money, but make sure your donors know what the goal of your organization is, and how their assistance will help you. They may then mention it to their circle of friends, and this kind of promotion is very valuable.

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Fundraising Ideas For Your Next Fundraiser

(category: Fundraising, Word count: 927)
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Here are four keys to better nonprofit fundraising results.

Non-profit fundraising is all about multiple streams of income, so how do you make more money for your organization?

Simple. When you put together your annual plan, you need to include as many ways to raise money as possible.

So, you're probably thinking: 'That's easy for you to say, but how exactly do I go about it?' Easy! You just have to be "smart" about it, with a well thought-out plan that doesn't make too many demands on any one facet of your organization.

Every fundraiser that you conduct places various demands on your volunteers, your supporters, and your leadership. Those demands can be time consuming, expensive, and stressful.

The more large-scale fundraisers you conduct in one year's time, the greater the load you place on the people you depend on.

You need to be 'smart' in how you go about your fundraising.

Four Keys to Non-Profit Fundraising:

Think Smart

Plan Smart

Work Smart

Be Smart

Non-Profit Fundraising - THINK SMART

Thinking smart means taking the time to review past results and strategizing about how to do better this year.

If you don't spend some time brainstorming some new and creative ideas to increase your bottom line, how are you going to rise above last year's results?

Define your three best income streams. Now, daydream a little about what changes or enhancements you can make that will add additional volume to those streams.

Non-profit fund-raising is all about reaching more people with a compelling message that inspires them to take immediate action to assist your organization.

How can you reach more people? By exploiting two things - personal networks and personal motivators.

Your non-profit fund-raising has to be structured to achieve maximum leverage of everyone's self interest by providing sufficient incentives for giving time or money to your cause.

How can you make your message more compelling? By giving it 'story-like' visual imagery that speaks to your supporters emotions.

Decisions are made on an emotional level, not a logical one. A 'story' allows people to visualize their contribution having a positive impact on what they've visualized.

How can you inspire a higher percentage to immediate action? By combining your story with a call to action.

A call to action leverages the immediacy of the emotional reaction to your story with a request to help now BECAUSE their contribution will have a positive impact.

Everyone wants to help. They just have to be properly coached about your situation and motivated to act now.

Non-Profit Fundraising - PLAN SMART

Planning smart means taking concrete action to put your ideas into an annual business plan. Yes, I did say 'business plan.'

No self-respecting, non-profit fund-raising organization should be without a written business plan to guide their fundraising efforts.

Your plan should spell out roles and goals along with detailed instructions on how you'll get there. It should be grounded in the past and targeted at the future.

Each non-profit fund-raising activity should be broken down into the necessary action steps that will produce the highest level of results with the most cost-effective effort.

Everyone should know exactly what's expected of them. A well-organized team where everyone understands their role is able to execute their mission flawlessly.

Everyone should know and be able to state your group's value proposition.

If they can't articulate, in two sentences or less, a convincing reason why you are raising funds, then you need a plan that helps communicate your message more effectively.

Non-Profit Fundraising - WORK SMART

Working smart means taking your plan and putting it into action with an eye towards getting the most bottom line results from every facet of your organization.

You'll get the best long-term results if you stay focused on not overburdening your volunteers, your supporters, and your leadership. Overworking volunteers will ensure that many will not be around to help next year.

Too many demands for small donations will alienate your group's supporters. Structure your non-profit fund-raising requests to two or three campaigns in a year's time, no more.

Size those non-profit fund-raising campaigns to get the most from each time your supporters are asked to make a contribution.

Continuous fundraising will wear out your leadership as well. Your key personnel will be spending most of their time on organizing and conducting campaigns.

You want to keep everyone fresh and motivated. Do that by having a well thought out plan that maximizes the value of everyone's time, energy, and contributions.

Non-Profit Fundraising - BE SMART

Being smart means taking the time NOW to begin a 'Get Smart' effort about your non-profit fund-raising efforts.

Start the brainstorming process now.

Get a small journal and start recording any and all ideas you have, day or night, about improving your fundraising. Some of them will be duds, but others will be gems.

Sure, the gems will be rough and will need polishing, but you won't have any gems at all if you don't let your creative juices run wild.

Just write them down as they occur to you and keep adding to the ones that make the most sense in the light of day.

Hey, if it worked for Edison and Einstein, it can work for you.

Start writing down all the ways that you can think of to create multiple streams of income for your organization.

Get your non-profit fund-raising planned and organized, then watch the money flow in.

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School Fundraiser Organization Tips Part 2

(category: Fundraising, Word count: 773)
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Hopefully, you've already read Part One of these tips for organizing your school fundraiser. A smart plan can make your school fundraiser much easier. Here are some other considerations:

Using a consultant

Consider using a fundraising consultant to assist your organization with larger fundraisers, first-time events, or mission critical efforts. Among the benefits of using professional help are the following: increased market penetration, increased sales per client, higher average sales volume per participant, and smoother logistical flow.

Use a fundraising consultant to take the hassle out of organizing your event and put the "fun" back in fundraising again.

Protect your reputation

Offer only high quality products. Remember that no one feels good about overpaying for something or getting shoddy merchandise in return for a contribution. Take the high road and build loyalty within your customer base.

Profit percentage

Place less emphasis on the percentage profit offered by the supplier and focus more on the total net profit generated. Higher unit prices will mean higher total sales revenue and often, higher profits per customer.

That's not to say that percentage isn't important, but consider other factors as well. Look at whether sales incentives are included, hidden costs that may arise, sales brochures that cost extra, poor quality merchandise that can hurt future sales, and so on.


Rewards will increase participation and that can positively effect the net proceeds from your efforts. The quality of the incentives is an important motivator. If appropriate, consider rewards from among the products you're offering. Look to local merchants for supplemental prizes.

Insist on best value

People will be more inclined to buy if you're offering quality goods at the right price. Higher-priced goods will actually generate more net from each sales transaction to your organization than the cheap stuff that offers a higher percentage profit to your group.

Price points

Many times, different organizations conduct similar fundraisers at coincidental times. Make sure that the prices asked are comparable to other fundraisers in your community. Check prices ranges via the Internet and with other nearby organizations. Look at other catalogs, retail merchant pricing for similar goods, and trust your gut instincts.

Beware of perfuming the pig

There's an old saying about making a silk purse out of a sow's ear. It means that someone is trying to assign a higher value to an item than it is worth. Another phrase often used to reference the deceptive selling of overpriced goods is "perfuming the pig."

If you overcharge your customers for common items, they'll resent it, consciously or subconsciously. Compare results with records from past fundraisers to check what price points were offered before on similar items. Be certain to give fair market value for the items your group is offering. You want those customers back the next time, don't you?

Setup calling trees

Once your fundraiser has begun, don't forget to utilize your calling tree for immediate feedback. Ask if there are any problems, check on initial reaction from participants and their families, keep the enthusiasm level high, and don't let your initial positive momentum slip away. Regular polling of team leaders and participants will keep you informed.

Doubling Up

Double check all order forms and check payments to be sure they're correctly filled out. Double-team all money handling facets of the fundraising process. Have double dates (makeup days) planned in advance in case of inclement weather or other unforeseen delays on delivery day.

Use co-chairs for each mission critical function. Cross train on all tasks. Keep duplicate records of important details in a different location as part of your backup plan. In the world of technology, this is called disaster recovery or disaster prevention. Double count all deliveries coming in and going out.

Record Keeping

Accurate records are a lifesaver and a source of information for future fundraisers. Follow audit guidelines just as if you were a small business. As a non-profit organization, you have to be able to document the source of your funding as well as how those funds were spent.

Setting goals and deadlines

Do this well in advance, mapping out campaign timelines and strategies before the school or fiscal year starts if possible. Your goals should be realistic and based upon solid data from previous results. Take some time to think what extra offerings you could add that would double the net proceeds from each customer.

Always have a hard deadline for the sales period to end, nothing more than 17 days. Seventeen days is two weeks plus an extra weekend, the prime selling time.

Don't forget to smell the roses

A well-planned and well-executed fundraiser will leave you time to bask in the glory of your success. Remember to have fun and good luck!

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Fundraising Fundamentals

(category: Fundraising, Word count: 727)
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Successful fundraising requires following certain fundamental steps. Here are two things you have to do with every fundraiser:

1) Increase community awareness of your need

2) Increase community awareness of your offering

Everybody reading this instantly thinks, "Yep, we've got that covered. Everybody in our group knows what we're doing."

Let's take a closer look and see, shall we?

Creating Awareness Of Your Fundraising Need:

1) Can your need be expressed in a single sentence?

2) Has everyone in your group memorized that sentence?

3) Is expressing your need a part of your approach to all supporters?

Test your group from top to bottom.

Randomly ask individuals to tell you why your group is raising money.

I absolutely guarantee you that you'll be surprised at how weak the various answers are.

In many groups, more than 50% of those involved with the fundraiser will not be able to tell you in a single sentence the specific reasons why they are raising money.

What about outside your group?

Can you honestly say that you've exhausted every possible approach in getting the word out to the community about your fundraiser?

Does everybody know why you need money?

Have you done each of these?



Press release

Roadside signs

Newspaper coverage

Public service radio announcements

Pre-kickoff letter, postcard, or email campaigns

Or, are you assuming that all you have to do is tell someone that you're doing a fundraiser and that they'll be glad to help?

Two problems with that approach. One is that most of your group can't effectively communicate your need.

The second is that you are already assuming that your group has more than enough prospective supporters to meet your goal.

Both these problems limit your potential results.

Consider these three points:

One, if your need isn't communicated clearly and concisely, it will not be understood and internalized as a deserving cause by your prospective supporters.

Two, if your sellers don't really understand your group's need, then they won't push as hard to meet that need.

Three, if your need isn't general knowledge in your community, then your fundraising job will be that much harder.

Think of "getting the word out" as being similar to softening up the beachhead during the Normandy invasion. If you don't do the advance prep work, you're much more likely to meet a hostile response.

Creating Awareness Of Your Fundraising Offering

The second fundraising fundamental goes hand-in-hand with creating an awareness of your need.

Creating an awareness of your offering is just as important as telling people why your group needs money.

Your fundraising need and your fundraising offering should be closely linked in all your communications.

At the same time you are getting the word out, you need to make sure the message gets through on exactly what your group is doing to raise funds.

Just as with expressing your need, everyone in your group should be able to sum up your fundraising offering in a single sentence.

That sentence should also reinforce the emotional foundation that is derived from recognition of your need.

So what in the heck does all that mean?

Put simply, if someone believes your need is real and agrees with the value proposition of your offering, they will help you.

And what's your fundraising value proposition?

It's a summation of your offering, combined with a reminder of your need, that's expressed in a way that informs each prospective supporter of what's in it for them.

In other words, your prospect needs to:

1 - Be aware of your need

2 - Be linked to it on an emotional level

3 - Be in agreement that your offer has real value in it for them

Getting your need and your offering across to as many potential supporters as possible is the essence of fundraising.

Take the time to develop single sentence statements for your fundraiser covering both of these fundraising fundamentals.

Teach everyone in your group how to communicate these basic value statements when they talk to prospective supporters.

Executing well on these fundraising fundamentals - communicating your need and communicating your offering - ensures that your fundraiser will be a smashing success.

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School Fundraising Ideas - Part One

(category: Fundraising, Word count: 483)
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Looking for a good school fundraising idea?

You're not the only one. The good news is that there are other school fundraising ideas besides coordinating a special event or conducting a catalog-based fundraiser.

These often end up overwhelming your supporters with multiple fund raising products that aren't everyday items for most people.

In this series, we'll take a look at three school fundraising ideas. Part One looks at Discount Shopping Cards.

These are simple products that your group can offer that provide these benefits:

1) They are easy to sell

2) They offer good value

3) They produce excellent results

Using Discount Shopping Cards for your school fundraiser has benefits that are easy to explain to your supporters, they have widespread appeal, and each can be offered for immediate sale or sold via a simple brochure.

School Fundraising Ideas: Discount Shopping Card

What exactly is a discount shopping card?

It is a wallet-sized card packed with a selection of prearranged discounts at local and national merchants in your area. Most usually contain a dozen special offers that save the bearer either a fixed amount or a percentage discount.

Each card usually retails for $10 and provides for almost unlimited usage of the special offers. The only exception is when you custom design a card to feature a special one-time only discount from a sponsoring merchant.

This type of premium offering is often worth half the purchase price all by itself, such as a $5 discount from a national oil change company.

Other money saving examples include free drinks with a fast food order, $1 or more off on a submarine sandwich, savings on video rentals, haircut discounts, free ice cream, and other special offers.

Because of their high perceived value (what family doesn't want to save money these days?), these are excellent fundraisers.

Discount cards can often produce impressive unit sales per participant. It's not unusual for each seller to make ten or more sales.

Another interesting benefit is the unique customization of the discount card. Many suppliers can place your schools' name and logo on the front side of each card. This firmly affixes your group's value proposition in their minds for the next time around.

Cards are usually good for a one year period and bear an expiration date on the front. This creates a built-in market for repeat sales.

In the supplier cross-reference section of my book, Fundraising Success, I list 27 suppliers for these discount cards.

As with any type of fund raising product it pays to do more than a little supplier research.

Costs for 1,000 unit batches begin at $6 with many of them and drop as low as $1.00 from the best suppliers.

Among school fund raising ideas, discount shopping cards are a perennial favorite. They also make a good overlay or add-on item for a catalog fundraiser.

Using Discount Shopping Cards for your school offers a great profit for the school and a great value for your customers.

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