Fundraising Publicity Tips
The success of your fundraiser depends on how much publicity your group can attract. Community awareness of your fundraising need and your fundraising offering will always increase your results.
Here are some fundraising publicity tips:
Publicity Tip #1 - Use your website
If you don't have one, get one. Use it to communicate your goals,thank your sponsors, highlight periodic offerings, recognize successes, honor individual contributors, etc.
Promote your web site on all your materials.
Publicity Tip #2 - Actively seek more publicity
Get the word out about your fundraiser in as many ways as possible. Get into as many neighborhood newsletters and other public forms of communication as you can.
Send out press releases to the local media and invite coverage with photo opps at your fun events.
Publicity Tip #3 - Utilize any gathering
Make announcements at other events to spread the word, display products, take orders, make sales, and recruit volunteers.
Take a joint venture approach to marketing your group by giving something of value back to all those who join your team.
Publicity Tip #4 - Goal awareness
Heavily promote the goal of your fundraiser in all communications, particularly between sellers and buyers. A good cause gets the money out.
Make sure that all participants know the specific reason why the money is being raised.
Publicity Tip #5 - Communication
Use all available means of increasing awareness of your group's efforts including roadside signs, e-mail lists, phone calling tree, newsletter, flyers, posters, bulletin boards, recorded hotline messages, etc.
Publicity Tip #6 - Sponsorship decals
Offer these free to supporting merchants. Sell to membership level supporters. Use the glass stick-on type for storefronts or vehicle windows.
This "branding" gets the word out to the community that your organization has a strong support base.
Publicity Tip #7 - Bumper stickers
Sell your organization year round with every fundraiser by offering one that says "Proud Supporter of _____." Give one to every volunteer and group member.
Publicity Tip #8 - Flyers everywhere
Hit local mailboxes (follow postal regulations) and car windshields in shopping centers. Give fundraiser details in your flyer in a way that promotes sales and gives contact information.
Put a coupon or free gift offer into the flyer that will keep it from being thrown away. Your merchant base will help provide the offers because this is free advertising for them.
For example, a flyer including a car wash, dry cleaners, or oil change coupon. (Or even all three!)
Publicity Tip #9 - Build an e-mail list
Ask for an e-mail address for a newsletter distribution when you're fundraising. Have opt-in links on your web site.
Build an online community of supporters by offering them extras available only at your site.
Put your fundraising publicity plan in place today. You'll reap the benefits in continued growth and additional fundraising success for years to come.
Cookie Dough Fundraisers
Looking for good school fundraiser? Cookie dough sales are an easy moneymaker. What is a cookie dough fundraiser? The basic concept is the same as all order taker fundraisers. You equip your sellers with a brochure, an order form, and a basic sales script.
Your group does catalog sales of a three-pound tub of cookie dough. Average retail price is $10 per three-pound tub. The dough comes in a wide variety of flavors, including some that are sugar free.
Some suppliers are now offering the dough in pre-sliced packages to further simplify the baking process.
Others are offering it in a dry mix that doesn't need to be refrigerated. All you do is add water, mix by hand, and you have your cookie dough ready for baking.
Most fundraising companies offer the three-pound tubs of cookie dough at a 40%-50% discount. Some suppliers also offer a larger four-pond tub for slightly more.
Cookie dough needs to be refrigerated, so this fundraiser requires a little more delivery preparation. Kids like selling this because it's something that they enjoy themselves.
The average seller makes ten sales or approximately $100 in revenue. That translates to roughly $50 in profit per seller, which is quite good.
Factors affecting your cookie dough fundraiser profitability include freight charges, quantity discounts, quality of the brochure, number of available cookie dough choices, and the need to keep the dough refrigerated.
This product works well for both elementary school and high school fundraising.
Larger groups can easily earn a quantity discount above 50%. As always, do an RFQ fax quote to the supplier list and get your best possible discount up front.
Here's what they need to do to sell:
1 - Smile, use their name in greeting, and introduce yourself
2 - Use the power of "because" (give a reason why)
3 - Ask for their help (ask for the order)
4 - Make eye contact and suggest a favorite
Example sales script: (Keep it short & sweet)
Hi, Mrs. Johnson! (Smile & make eye contact)
I'm Jimmy Roberts from down the street. (Hand over sales flyer with large bold print)
Our school is doing a cookie dough fundraiser because we need new computers.
Can you help us out with a $10 contribution? That gets you a three-pound tub of cookie dough. My favorite is the chocolate chip, but peanut butter is real popular too!
(Pause and wait for a response)
The important points are to smile, use a sales flyer, use the word because, ask for their help, and suggest an order size, then wait for a response.
Each prospect has a potential dollar value to your organization. Don't waste prospects by not being prepared. Make sure all your sellers know what to say and how to say it.
Fair Trade Fundraisers
Organizations everywhere are starting to see the benefits of staging certain types of fundraisers. As you may have discovered through trial-and-error, some fundraisers are simply more successful than others. We all want to raise as much money as we can for our respective organizations, but there are times when we ought to give pause to other considerations.
Coffee fundraisers have been massively successful in the United States and beyond. It should come as no surprise, mind you. Everyone loves coffee, especially really good coffee. It is estimated that over 200 million people in the United States alone drink coffee on a daily basis. At approximately one dollar per cup, you can imagine how staggering the profits can be. Organizations have an excellent opportunity to tap into this market, and to brew up massive revenues for their respective ventures.
The difficult part of doing coffee fundraisers, is convincing people to compromise their morning coffee routines. It may sound absurd, but many people feel very passionately about the coffee they drink. From what I have been told by some of our readers, Canadians are absolutely fanatic about Tim Horton's coffee. The challenge for people involved in fundraising, is to convince people to try something new. We have to appeal to their thoughtful side. It is for charity, after all.
One of our friends has had tremendous success by putting a new twist on the traditional coffee fundraiser. Instead of offering people unimpressive gift boxes of coffee, why not consider selling bags of Fair Trade Coffee? If you are not aware of the Fair Trade movement, you should be. It is essentially an effort to ensure that farmers in developing countries are properly compensated for their labor and their products. The movement also tries to address issues regarding the environmental impact of certain farming practices, as well as local economic sustainability.
There is a significant percentage of the population in America that truly cares about what is happening in the world today. The environmental movement has been going strong for decades now, and people have become both active and aware of the issues that affect citizens in America and beyond. These conditions create a wonderful opportunity for fundraisers, as we can give people an opportunity to support two wonderful causes; the Fair Trade movement and your organization! Let your conscience guide you in your fundraising efforts, and help make trade fair.
Oh, No! Another School Fundraiser!
If you have children still attending school, then you probably know all too well the feeling you get when you receive a flyer stating the need for yet another fundraising event! That horrible feeling in the pit of your stomach that says you're going to have to contribute in some way, either buying something you really don't need and really can't afford, or by donating hours of your time, hours that you don't have either.
But do not despair. Life for fundraising people has got easier because of the Internet, and with computers in general, as you can use the computer to make your life easier in many ways. You can document the jobs needed to be done by volunteers, you can email volunteers to keep them all informed of meetings, jobs and the like, and computers can help you keep track of donors, donations, and so much more.
The trick with fundraisers is to find something that people want to buy from you, either a product or a service, and that you want to sell and promote. And of course, if the event is because you are fundraising for your school, ideally it should be something that will inspire as many students as possible to participate.
That rules out the good old favourite bake sale, as it is hard to devote the time to helping preschoolers bake for a bake sale, but with so many food allergies around, and fear of food contamination, I think those days are over. I remember how awful I felt when I baked for the school fundraiser, only to find that my daughters had bought the goods so they could see what mommy's baking tasted like! I must admit, baking didn't happen very often because of a shortage of time, but I didn't realize my family felt so deprived!
Then there are car washes, and this one I like because the time involved can be limited to one day, or one weekend, and the kids can take part themselves, under adult supervision of course. Kids love to get wet on a nice hot day, so summer car washes often work well, and aside from advanced advertising, there is not a lot of preparation to do in advance, and very few funds need to be spent on supplies.
There are school fairs that can be lots of fun and they can raise significant income, but the level of organization means it is not for everyone. And there are so many more options, too many to list here.
Ok, so how else can computers help you, other than with the organization of your fundraising events? There are websites out there that provide you with a ton of advice and loads of suggestions that you can look at to see what fundraiser best suits your group. They suggest how to go about organizing it, how to advertise and promote it to your best advantage. There's information about how to target your fundraiser, in other words, lots of information about aspects of fundraising that you may not have even considered in the past.
One of the problems I always encountered with fundraising, was that I provided some goods to sell, but then was expected to buy some at the event too, so it seemed like a double hit to me. Instead, see if there is a section of the community that you can target. For example, our daughters always did very well when they were collecting donations by standing outside a liquor store. I don't know whether it was a guilt thing or not, but people entering the liquor store seemed to give more readily than those entering a grocery store! ( Not all municipalities permit this kind of fundraising, so you need to check first.)
You need to consider what your expenses will be especially those needed in advance of your fundraising. Do you have the funds to cover this? Is it worth paying for advertising? Is it worth mailing to companies to ask for donations, or to others to ask for support? Who is likely to support your fundraising cause? Are there others out there that could be reached? Easily?
Yes, it will take a little time to read all this information, but it can be well worth it, as it may save you from having to organize a second event if the first one does not raise the funds you need. It gets you thinking about who you can sell your goods or services to, other than those already involved in your organization, who will benefit from your product or service, and how you can reach them without huge expense and without a huge commitment of time.
So get a coffee, take a deep breath and re-evaluate your school fundraiser!
Political Fundraising Online
Looking for low cost political fundraising tips? It's obvious that the campaign fund raising system is badly in need of reform. This article covers a dozen ways political candidates can raise money quickly and easily online.
Getting elected to any type of local, state, or national office is hugely expensive. As a result, most politicians are beholden to special interest groups who contribute heavily to fund their election and reelection campaigns.
There are plenty of ways that political candidates could raise money the right way, but that requires work and quite frankly, a lot of them take the easy way instead.
If they'd only use their brains and build grass roots fundraising organizations, leverage the power of the internet, and avoid wasting money on ineffective advertising, they could get elected without compromising their beliefs.
Remember how Howard Dean shocked everyone in 2003 with his fundraising prowess? Well, that success is a huge arrow pointing at new ways to raise funds online.
12 tips for online political fundraising:
Website name capture
Your candidate website should be designed to capture the names and email addresses of as many visitors as possible. Use the technique known as name capture that presents a special page to visitors asking them to be added to your mailing list. That way, you can add as many as 50% of your site visitors to your follow-up autoresponder messages.
Offer RSS feeds
RSS (Really Simple Syndication) distributes new website postings to everyone who've signed up to receive your info. This is great for getting media coverage, creating a lot of links back to your website, and keeping supporters updated.
Add a blog to your website explaining your positions on the issues. Blogs are all the rage these days and having one will get you additional exposure within the political community. Be passionate in your postings! Allow visitors to add comments, but set them to be approved.
Doing podcasts explaining your positions on important issues is another great way to push information out to the public. Create multimedia presentations for others to view such as speeches, hot topics, requests for donations, etc. You can get setup to podcast for under $100.
Post detailed position statements on your website on how your views contrast with opponents. This will attract people searching for information on the issues.
Provide summary info on your website in PDF document format for press kits to increase media coverage.
Collect donations online
Howard Dean stunned everyone back in 2003 with his online fundraising capabilities. Do the same in your race. Make it easy to receive campaign donations with one-click donation buttons.
Include interactive content on their site such as blog comments, forums, streaming videos of speeches, audio files, photos, "tell a friend" capability, etc.
Sell promo materials
Sell tshirts, hats, campaign buttons, bumper stickers, polo shirts, supporter kits, lawn signs, banners, placards, etc. Put the profits into your campaign fund.
Provide detailed voter registration information for your area. Ask people to sign up for registration drives and Election Day turnouts.
Tell us exactly how you will MAKE US BETTER!
Start using these online political fundraising tips today.
Fundraising Ideas Keep It Safe
When your youth group is doing a fundraiser, it is imperative to make sure that the proper safety precautions are followed.
Never allow door-to-door sales without direct adult supervision. Period.
In a sad case, an 11-year-old boy selling candy for a PTA fundraiser came to the door of a 15-year-old boy who was home alone at the time. The youngster was invited inside, sexually molested, and then murdered.
This is not an urban legend. The murder happened in Freehold, New Jersey on September 27, 1997 and it raised the fundraising safety issue to national prominence.
I'm not usually an alarmist, but I included the example above to heighten awareness of the safety topic.
I am by nature a trusting person, but not when it comes to my children! Nothing is worth such devastating consequences.
Develop An Appropriate Safety Focus
So, how do you build the appropriate safety focus into your program?
You start by stressing safety from the top of your organization to the bottom. You have to make sure that safety is a focal point in all your communications.
1) Use written selling guidelines
Put it into writing that all selling should be supervised. Your organization needs this as a protective measure and so do the children. If an adult cannot commit to accompanying a child, the child must not perform that type of sales activity.
Make sure that each child's parents are aware of these guidelines. Get the message to them that their children are not being encouraged to sell outside their comfort zone by your group.
Tell them that they should focus on their core contacts - family, friends, neighbors, and coworkers of parents. In other words, e safe by selling only to individuals who know your parents.
2) Repeat the message
Put up fundraising safety posters at convenient locations to remind young sellers. Make them friendly, but firm.
Example: "What's the last thing you do in a fundraiser? Sell without an adult present."
Print a safety message on all of your sales literature. Look for this from a quality supplier. Put the "Keep It Safe" message on all communications.
Repeat the safety message at every opportunity. Cover it in your kickoff meeting, during sales brochure distribution, in the take home package, etc.
If your fundraiser is school-based, have teachers reinforce the safety message in the classrooms.
3) Put safety into practice
Don't encourage inappropriate behavior such as risk taking, unsupervised sales, shopping center sales activity without prior approval and adult supervision.
Your group's policies and procedures may vary from this approach.
The important thing is to develop a written policy and make sure those guidelines are followed.
The best way to avoid an unsafe situation is by not going there. Many other youth programs also carry a strong safety message. Make sure yours does too.
School Fundraising Ideas - Part One
Looking for a good school fundraising idea?
You're not the only one. The good news is that there are other school fundraising ideas besides coordinating a special event or conducting a catalog-based fundraiser.
These often end up overwhelming your supporters with multiple fund raising products that aren't everyday items for most people.
In this series, we'll take a look at three school fundraising ideas. Part One looks at Discount Shopping Cards.
These are simple products that your group can offer that provide these benefits:
1) They are easy to sell
2) They offer good value
3) They produce excellent results
Using Discount Shopping Cards for your school fundraiser has benefits that are easy to explain to your supporters, they have widespread appeal, and each can be offered for immediate sale or sold via a simple brochure.
School Fundraising Ideas: Discount Shopping Card
What exactly is a discount shopping card?
It is a wallet-sized card packed with a selection of prearranged discounts at local and national merchants in your area. Most usually contain a dozen special offers that save the bearer either a fixed amount or a percentage discount.
Each card usually retails for $10 and provides for almost unlimited usage of the special offers. The only exception is when you custom design a card to feature a special one-time only discount from a sponsoring merchant.
This type of premium offering is often worth half the purchase price all by itself, such as a $5 discount from a national oil change company.
Other money saving examples include free drinks with a fast food order, $1 or more off on a submarine sandwich, savings on video rentals, haircut discounts, free ice cream, and other special offers.
Because of their high perceived value (what family doesn't want to save money these days?), these are excellent fundraisers.
Discount cards can often produce impressive unit sales per participant. It's not unusual for each seller to make ten or more sales.
Another interesting benefit is the unique customization of the discount card. Many suppliers can place your schools' name and logo on the front side of each card. This firmly affixes your group's value proposition in their minds for the next time around.
Cards are usually good for a one year period and bear an expiration date on the front. This creates a built-in market for repeat sales.
In the supplier cross-reference section of my book, Fundraising Success, I list 27 suppliers for these discount cards.
As with any type of fund raising product it pays to do more than a little supplier research.
Costs for 1,000 unit batches begin at $6 with many of them and drop as low as $1.00 from the best suppliers.
Among school fund raising ideas, discount shopping cards are a perennial favorite. They also make a good overlay or add-on item for a catalog fundraiser.
Using Discount Shopping Cards for your school offers a great profit for the school and a great value for your customers.
Tried and True Fundraisers
When someone is put in charge of fundraising, their first instinct is to look for something new and different. While change is great, sometimes the tried and true fundraisers work best. That's why they are tried and true, right?
Whichever fundraiser you choose for your group, consider the amount of time and resources you will need to accomplish your goal. Ask anyone who has organized a quick and easy fundraiser, and they will tell you there was not much quick and easy about it. That's where tried and true fundraisers come in.
Try one of these ideas for your next fundraiser:
Yard Sale/Garage Sale
Yard Sale/Garage Sale
Parents, neighbors, family members all donate their unneeded belongings to the cause. Locate a site to hold your sale. One person's yard or the parking lot of a business work well, with permission of course. Advertise cheaply in the local newspaper and by using flyers.
Increase your traffic by advertising that this is a multi-family sale. Each family can attend their own table or you can schedule block times for groups of volunteers to work. How many working volunteers you need will depend on how much stuff you collect. By the end of your sale, you will see that, indeed, one man's trash is another man's treasure.
Called by various names, these "thon" events not only raise money, but showcase the talents of the team! Each team member gets sponsors to sign up for a flat amount or a certain amount they will pay per lap, distance throw, accurate kick, whatever talent or group of talents works best for your team.
Your target sponsors can be local businesses, neighbors, family members, and so on. Save money by making your own pledge forms.
Product sale fundraisers can vary in duration and complexity.
There are three basic categories of product sales:
If simplicity is your goal, go for the immediate sale, or cash and carry items. These are usually low ticket items and often involve something edible. Consider the size of your target audience and order products accordingly. You don't want to get stuck with leftovers.
For medium complexity and higher revenue and profit than immediate sales, is the one to two-page flyer offering products from a similar category. This is more complex than a cash and carry sale because a second visit to the customer is required to deliver the products they bought.
The more complex product sale fundraiser is the catalog sale. Suppliers offer all kinds of product catalogs from candy or seasonal items to safety and first aid kits. Because catalogs offer a wider variety, the first sales call is more involved. Before choosing which catalog your team offers, consider who you will be selling to. The usual suspects are family members, neighbors, co-workers and local businesses.
Knowing what other area groups are selling or have recently sold can help determine what kind of product you choose to sell. Imagine trying to sell sweet treats on the heels of the Girl Scouts cookie sale. Knowing your competition can determine your level of success.
The most tried and true of them all, the car wash stands true as a great way to raise money. Some advanced planning is involved and getting your volunteers lined up is an important step. Secure a place to hold your car wash; many gas stations and convenience stores are very approachable about having a car wash at their site. It increases their traffic and brings in more potential customers.
You will need a water source (or two), cleaning supplies, promotional posters, and plenty of car washers. Be sure to have some of your volunteers holding signs where passing traffic can see them. Waving car wash signs at a safe location near a busy intersection works well. You can charge a certain amount per vehicle, or simply ask for donations. Often, taking donations reaps more money than a flat fee per car.
Profit Tip: Use An Overlay
Any of these tried and true fundraising methods can be enhance by doing an overlay fundraiser. Do a cash and carry product sale or bake sale at your yard sale, car wash, or "thon" event. While you've got your resources gathered, take advantage of it and make as much money at one event as possible. Who knows, you might not have to do that second fundraiser after all!
For any fundraising effort, always make sure your team members are safe and supervised. Be sure each team member can tell a potential "customer" what group they represent and why they are raising money. Everyone should also know what the collective goal is, and the average amount each individual needs to attain to make that collective goal.
By using a tried and true fundraiser, you are using a proven method for your team's fundraising success.
The Real Thing About Fundraising
Fundraising is both challenging as it is rewarding. Raising the needed fund for a worthy cause is indeed spiritually and emotionally satisfying. Every school organization may want to extend a helping hand to those folks who are in dire need. The prospect beneficiary could either be a charitable institution, an orphanage, a community project, and the likes. However, no matter how pure the intention is, school funds can be exceptionally tight. Even the school itself needs aid from people who have a kind heart to give out donations.
When your school organization aims to help out through whatever possible means regardless of who or which is the beneficiary, fundraising is just the most precise thing to do. Is it not much fulfilling on your part to put out the best possible effort you can in order to earn money for a specific cause or if you're earning money to help others? Of course it is!
Confused of which fundraising strategy to go for? There are a lot of fundraising ideas to opt for which may either be simple or a bit complicated. As a matter of fact, it is usually the simplest plan which works best.
What can fundraising do for you?
Due to the fact that fundraising stirs the best out from you, the feeling of being able to help the needy is particularly spiritually and emotionally gratifying. Fundraising campaigns are as well beneficial for your organization as it heightens the return of good and positive feedbacks that your group may get.
Apart from all other glorifying aspects which fundraising generate, one's creativity, organizational skills, communication dexterities, and firmness as likewise enhanced. During fundraising ventures, you and your group mates get the chance to interact with people from all walks of life and be able experience for yourselves the real score outside of the world which you are traditionally confined in.
There are a number of fundraising ideas that your school organization can choose from. The most common fundraising ideas are selling sandwiches, candy and chocolate bars, shakes, beverages, meal coupons, concert tickets, basketball game tickets, discount coupons, personalized shirts, mugs, pens, and other collectible items, and so on. Cooking and then selling the output from the recipes you have collected can also be effective. You can try selling them to the school's population or to the outside community. Your organization can even team up with the school's sports games and earn profit from the ticket sales. Or, your organization may stage a concert for a cause. Garage sale and car washing is also among the trendiest fundraising activities these days.
Things to Consider in Fundraising
After finally deciding on which fundraising idea to go for, there are two major things which must be borne in mind. The first thing is to carefully think about the percentage of profit that you will make out of the fundraising activity. When your organization had opted to team up with another organization or some company, the agreement must be put into writing.
Next, it is significant to make sure that the products you put up for sale for the fundraising campaign are worth it. Once the people know for a fact the real cause for the fundraising activity, they tend to be exceptionally generous.
Any fundraising activity needs careful planning. For the campaign to be highly successful, it is important that all members of your organization should concert enough effort for the realization of the specified goals.
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