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Making Better Use Of Your Resource Box

(category: Internet-Business, Word count: 730)
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What is a resource box ?

A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use.

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don't have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn't fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.

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A Hot Trend For 2006 Internet Tv

(category: Internet-Business, Word count: 368)
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The term Internet TV may refer to either of two things. Internet TV may refer to a set top box that allows users to view Internet content on their television. Alternatively it may refer to television shows and channels that are broadcast over the Internet allowing you to watch your favorite television channels or new channels that you wouldn't ordinarily receive through your terrestrial television channels.

Internet TV is still a modern technology and, as such, there are regular improvements being made that enable easier access, greater quality footage and other features. It's possible to find most of your favorite television and satellite channels on the Internet that transmit simultaneously on the Internet. It is quite easy to find access to these stations for free and completely legally. Alternatively, there are also new stations that aren't available except on the Internet or new content provided by existing television stations. The use of internet TV broadens the entertainment capability by giving the viewers more channels equipped with more of the shows that people really want.

You will need high speed Internet access and a reasonable computer to ensure that you receive a good quality of footage. However, apart from this you do not need any more equipment. Previous problems have been that the cost and the difficulty of setting up an Internet TV station have made it unfeasible to do so. However, the technology required for video streaming has become more easily accessible and more affordable. As more and more people become aware of internet TV the funds being appropriated to the concept are increasing making it even easier for small TV stations to set up online and provide high quality television online.

One emerging method to help Internet users access and watch Internet television is a peer-to-peer network. P2P streaming enables users from all over the world to share image files with one another, including live TV action. The more people who share a particular channel, the better the quality usually is. P2P streaming looks set to present excellent options for the future if any new developments are not introduced first that will take away the need for P2P.

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Free Blasters Blog Blaster Traffic Blasters Reviewed

(category: Internet-Business, Word count: 586)
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Why Blasters Disapoint and Don't Work.

SAFELIST BLASTERS DISAPOINT!!!

INTRODUCTION.

A Safelist Blaster is formed of 1000s of Safelists usually with hundreds of members in each. Usually The Safelist admin will submit a Safelist to the blaster in the hope to inflate Safelist numbers.

THE PURPOSE.

To the marketer the Safelist Blaster offers the opportunity to reach 100 000s of email boxes spam free and within a matter of minutes. Which really sounds inviting and some what exciting

THE DOWNFALL.

At first the thought of reaching 100 000s of customers is very appealling and exciting but after a few days the reality kicks in.

The majority of Safelists on the list are old.

The members who signed up on the blaster like your self are on all safelists (say theres 2000) for example you send an email to entire blaster and like you another member is signed up on all 2000 there for that member receives your email 2000 times.

The majority of Safelists are full of stale members, when a member leaves the Blaster there name stays on all the safelists and unless the admin is honest the member stays on each safelist.

The majority of participating members are using the blaster aswell (becomes obvious as you receive there message 1000s of times) and are also using a private mailbox which cleans email regularly (I was dumping mine every 4 hours) so most email goes unread.

To receive all the email you will need a large email box, mine was costing me as much as the blaster membership.

The only email you will be sending is plain text, HTML is virtually gone or impossible, you will only be sending plain email and no point based emails, in my experience point based email is much more responsive, but I know I cheat with my point based email, I open between 50-100 emails at a time and wait for the timers to finish.

As you can see I am not a real fan I now stick to 5-6 point based safelists.

BLOG BLASTERS.

INTRODUCTION.

Well they are what they sound like, write a short piece about your website and submit your piece to millions of blogs at the click of a button.

THE PURPOSE.

To blast your advertisement to millions of potential customers within minutes.

THE DOWNFALL.

All Blogs require registration, your email and details,

The blog blaster doesn't do that of course.

I imagine the constant spamming of blogs infuriated a lot of admins.

Blog Blasters are old and don't work.

COMMON 1000 000 EMAIL BLASTERS.

INTRODUCTION.

Often claiming to reach 100s of millions of email boxes, sound really good and promising, type your message and click a button to send message to millions.

PURPOSE.

To reach millions of clients with a click of the button, bringing millions of hits to your site.

THE DOWNFALL.

Well I have no idea who these millions are but I personally found 80 assorted blasters (each claiming over 1 million members) and used these for one week straight for curiosity sake, I placed a tracker on each blast, to my disapointment not a single hit resulted.

CONCLUSION.

While some of these examples are disapointing I am sure there are some that work, just be careful of the hype surrounding a traffic blaster and always test your new means of advertising.

Author.

I give permission to copy this article but only in its complete form and with a link to my site.

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Share The World

(category: Internet-Business, Word count: 540)
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"Back to the Past"

"Manuscripts don't burn," the ancients used to say. But one guy named Gerostratus managed to reduce the Alexandrian Library to ashes. He got his own way, but priceless manuscripts were lost.

Modern Gerostratuses, also known as hackers and noble burglars, are ready to be hide from the audience. But a marriage contract, a rental contract, and a report for your boss may all vanish from your computer into thin air in a moment - just a tiny virus is more than enough. Methods for protecting information have been discussed 1000 times, but no panacea has been found. Anyway, relief exists - you just need to look for it in another place.

"Just My Luck"

Of course you may buy some cd-rw and flash drives with up to 1 Gb volume, and every day, or, better yet, hourly, copy your data to removable drives. Spacious shelving and a friendly catalogue search engine would be great too. And the main thing - don't forget your CD-case to grab all that stuff for work or on vacation. I know one guy who has opened two e-mail accounts and every day sends data from one to another on purpose to keep files on a mail-server. Unfortunately for him, his huge Power Point files didn't want to attach to his messages. We could keep on torturing you, mentioning "hacker-like" nightmares, and you will keep on copying data to removable drives forever. But the new file-hosting services have changed everything.

"Forward To The Future"

Nowadays, file-hosting is one of the most reliable ways of hosting and sharing data. Super protected servers cut off all the endless attempts by hackers to penetrate the system, and keep all data primitive. As a whole the list of services at those sites are the same. Upload, Host and Share. But you will really be surprised by most of them because of the commercials and strong requirements they have in order to register. You can breathe freely just doing what you want to on friendly www.oxyshare.com. First of all, there is an Oxyshare directory, where you can share and store everything you want. You can find here Video Storage, which doesn't let your home videos take over your hard drive, Photo Album, where you can upload and share your photos with anyone on Earth, Music Library, in which your favorite songs are always within reach, Movies Collection, and even Organizer, which gives you access to files anytime and from anywhere. In brief, OxyShare gives you 24/7 access to your data wherever you go.

And all these things can be done without any registration, and absolutely totally for free. But "for free" is not exactly the right expression. You can even earn money for your living with Oxyshare. Its Partnership Program allows you to upload interesting video (your grandma's anniversary is not the best idea) or useful soft, and get money for every download from your link. It's a piece of cake. But that's not the only good thing. If your upload gets in the TOP 100, you'll get a bonus. But we won't tell you the amount of this bonus aloud. Otherwise... Well, you know that not only Joe Black's visit is inevitable.

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Why The Internet Is Creating Millionaires Daily

(category: Internet-Business, Word count: 318)
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There are millionaires created daily via the Internet. How are they doing it? If they can, can you?

One of the secrets these millionaires believe in is setting your goals high. The more one earns the more confidence he has that he can earn double that amount or even triple.

The secret to building mailing lists of over a million people, millions of hits on your website and marketing high end products are the three events that are making Internet millionaires.

It doesn't hurt to come up with a unique idea, like software to create instant communication access to board members and company officials.

Brainstorming and interacting with ordinary people who have already made their millions is a great way to pick their brains, find out how they started and what they did to keep going.

The Internet has the possibility to reach millions of potential customers and making you a millionaire.

Just a few steps could help you start making the money you've only dreamed of.

1. Decide what niche you are going to market to and create a website. Give something away FREE. Right, free, but require them to sign on to your list to receive it.

2. Respond quickly when a visitor signs up.

3. Send the new subscriber some new quality information. Promote a product of your own or an affiliates.

4. Promote your website and continue to add subscribers to your list.

5. Create a newsletter that goes out every week. Remember this is going to your niche market so be sure to include quality information and earn the trust of your visitor list.

6. Offer them a sales pitch, you don't have to every week, but don't be afraid to sell something!

Using these six simple steps, you too can make millions on the Internet. Find your market niche and start your marketing campaign today.

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Can You Really Generate Internet Wealth Without A Website

(category: Internet-Business, Word count: 523)
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The word's out that it's possible to make a good income from the internet without even owning a website.

It's an appealing proposition, but is it too good to be true? I used to think so. But now I know differently...

Have you noticed the ads down the right side of the Google search results screen? Those little squares of text are changing the face of the internet. They are changing the way we use it, and the way we can earn from it.

These are "Pay per Click" ads. When you click on them, the owner of the ad pays. Usually something between a cent and a few dollars.

Welcome to the Wealthy World of AdWords

The bare facts: If you have a good product to sell, and know how to write an eye catching ad, you can make money on the internet without a website.

The harsh reality: You can run up a huge bill and sell nothing if you don't know what you're doing.

The secret: Finding the right product, and getting that ad to work without costing you a fortune in costly clicks that don't result in sales - that's the secret to success.

The AdWords Academy

Google runs an online training school for adwords that takes you step-by-step through the process of how to set up an ad and get it running. It's a good way of learning the basics... But if you are serious about earning money and saving time by stepping round a huge and costly learning curve, you could do with consulting the experts.

One such expert is Wade Winger, author of the Google Profits ebook. Following his advice I have a campaign up and running and getting clicks for just pennies a day.

The Google Proftis ebook gives excellent step-by-step guidance on the two sides of the Google money making coin.

The two-step Google Profit Process

1. find a good product to sell

In this case - ebooks that pay affiliate commissions. There are literally 1,000's out there and they often pay around 50% of the full selling price to affiliates. Wade's recommended source and system is Clickbank and I agree with him.

Google Profits takes you step-by-step, with screenshots, through the process of setting up a ClickBank account and choosing products to sell.

2. make Google ads work for you

Most of us get nervous when it comes to committing to a paid for ad service that we barely understand. Google Profits is the highway code of the AdWords system. Once you know the "rules of the road" everything becomes less daunting and more doable.

The Google Profits ebook even gives working examples to follow, and tells you how to tweak your ads to get you more clicks for less money.

I'd love to hint at Wade's secret formula that makes sure you get results without having to worry about running costly test campaigns - but I'd probably have a law suit on my hands!

Instead I'm inviting you over to find out more about Google Profits on our Health & Wealth ebooks site.

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Attracting Web Business

(category: Internet-Business, Word count: 970)
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So you've finished building a great website and you're ready to start raking in the profits - if you can figure out how to let the world know your business exists. Although creating an attractive website is an important first step if you plan to start your own online business, it is definitely not the last. In fact, once the website is complete you've still got quite a lot of work on the horizon.

Just because you have a website up and running, it doesn't mean people will automatically know where to find you. And yet, surprisingly, many first-time web entrepreneurs drop the ball at this point in the game. They assume customers will find them amongst all the other sites floating around in cyberspace, as if through some kind of psychic connection. But if you think about it, this type of thinking is very misguided.

It is the same with any business: customers won't start flocking to your store unless you invest some time and money into advertising. Depending on your budget, you can either blast the trumpet really loud or toot the horn a little bit at a time. But in the end, you have to make some kind of noise in order to be heard.

But how do you achieve this in the vacuum of cyberspace? Or perhaps more fittingly, how do you make yourself heard amidst a crowd of other aspiring musicians all trumpeting their own cause? Obviously, online marketing is different from marketing a bricks-and-mortar business, so it's important to know exactly where to begin. If you take the proper steps you will be attracting interested customers in no time.

The first step is to know your customer, inside and out. This is key if you want to be successful in your marketing strategy because you can't market to potential customers if you don't know who they are. For someone selling baked goods, targeting the "Carb-Haters of America" might not result in the profits you are anticipating.

Next, determine where you want to market your product. The Internet allows every new or expanding business the opportunity to reach a global market, but not every business is aiming for that goal. If your website is set up as one arm of your existing offline business, you might wish to target potential customers in your local area who also want the option of online shopping. In this case, integrate your website into promotional materials for your store so people will learn about the new branch of your business. Essentially, the efforts you make to promote your business outside of the Internet can be used to get your web address out there as well.

Internet Marketing

But of course, most people who begin an online venture are looking to broaden their customer base and attract a global clientele. There are several ways to start advertising online. Just remember: online marketing is always changing, and nothing works perfectly for every business. You might have to tailor a marketing plan to suit your company's specific goals, or if Internet marketing makes your head spin, you also have the option of hiring a company to do the marketing for you.

Step one: register with search engines. Unfortunately, this doesn't guarantee hits to your site, and the promises many search engines make are usually more pie-in-the-sky than realistic, but it is still a necessary evil. If you have to choose, register with Yahoo! and Google, as the highest percentage of web traffic originates from these two giants. In the past, achieving top search results could be done for free; now you have to shell out some cash if you want to get top placement and advertising space. Yahoo! Express and Google's Adwords program are two examples of this type of paid search engine placement.

Another way to get noticed is to participate in a link exchange. Simply put, this involves seeking out other websites that are related to your company or product in some way and asking the owner if he/she will post your link on the site. If the owner agrees, you offer to post their link on your site, hence the term "link exchange." This is a good way to start advertising your site because it involves targeting the right kind of people (someone visiting a site already related to your business) and forming solid bonds with other websites. And the more links other sites have to your site, the more popular you become with the search engines, without having to pay for top placement.

Finally, don't sit back and wait for customers to come to you. Be proactive and go directly to your clientele. Of course, this means you must know where to find them, but this sounds harder than it actually is.

For instance, many new businesses actually use eBay to source potential customers. It depends on what you're selling, but if you know a lot of people looking for your product spend a good amount of time making eBay purchases, that might be a good place to begin and get your name out in public. Use eBay as a marketing tool - sell a few items for very low prices, get people on your email list and invite them to consider future purchases from your website. EBay is more than a place to sell goods; it can be used as a highly effective marketing tool.

Or, as mentioned above, make business connections with people in a related business. Pay to have banner ads displayed on other websites to help spread the word about your business. This will bring you closer to the people who make up your target market.

This is just the beginning when it comes to online marketing, but if you start off on the right foot and persevere, you will succeed.

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The Basics Of Setting Up Downloadable Files On Your Website

(category: Internet-Business, Word count: 858)
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Setting up files that are downloadable from your website is a very simple process. However, there are a couple of issues you will need to consider before choosing to do so.

Security

File size

Since security is obviously the most important of these two issues, we will be discussing it first.

Before we get into how to secure the files on your server, I would like to say, if it is a file you intend on selling, you should seriously consider using one of the many paid file delivery services out there. The main reason for using a service like this is they can ensure the security of your file via encryption methods you can't duplicate on your server.

If you choose to house your own downloads. There are a few techniques you can utilize to ensure the security of your downloadable files, on your server.

Create a new directory under your home or public HTML directory. Then upload your downloadable files to the directory you created. Also upload a blank HTML page to the directory you created and name it index.html. Using this technique will not interfere with your download. However, it will stop unauthorized people, ie, hackers, from viewing or copying the contents of your download directory.

Password protect your downloadable file. This technique would require the use of an auto responder to deliver the password for the file upon an event taking place at your website, ie, signing up for your mailing list or the purchase of a product. This technique offers more security then the first one I mentioned. Even if someone did manage to steal your file, it would be of no use to them because they wouldn't have the password to open it.

Download protection software. There are many software programs on the market you can purchase and run on your server to protect your downloads. But using one of the file delivery services I mentioned earlier is much cheaper and easier on you as the site owner. If you choose to use a download protection script you will need to install it on your server and maintain it yourself.

After you have chosen the method of security that best suits your needs, the next thing you will need to consider is the size of the file you want to make available to your users.

If it is a single file it really isn't that big of a problem. However, if you're selling or giving away an e-book with resale rights, the file would likely include a sales page, order page, thank you page and an images file that would take up a lot of space on your server.

You can compress your files to make them smaller, using file compression software like Win zip. Win zip compresses your files and puts them into a self extracting file. When your user clicks on the file, it will extract itself to whatever directory your user chooses on their PC.

It is also a very good idea to scan your files for viruses, before making them available to your users. Don't risk spreading a virus to your customers through one of your downloads.

Now that you have prepared you downloadable files you are ready to upload them to your server. You can accomplish this task by using an FTP program or by using the file upload function in your web hosting control panel.

If the file is small, then the file upload function of your web hosting control panel should work fine. But if your file is very large or you're uploading multiple files, you should use an FTP program to get the job done faster.

Now that you have prepared and uploaded your files, you are ready to make them available to your users, Place links to the downloadable files on the appropriate Pages, ie. Thank you or Download. If you are giving away a free gift as an incentive to sign up for your newsletter, include your download link on your "thank you for signing up page." If your downloadable file is a product you're selling, include the download link on a download page your payment processor redirects your customer to, upon completion of the transaction.

Examples Of What The Links Should Look Like

http:// your web site/download directory you created/file name

Once your customer clicks on the link, the download process will begin automatically. Your customer's browser will open a "save as window," which will allow your customer to save your file onto their computer.

The last thing you will need to do is test your link to ensure it is working properly. If you click on the link and nothing happens, verify you have written your link properly. Also check to ensure you have placed the files in the proper directory. Sometimes spelling can also be a problem, so check to ensure you have spelled everything properly. If after checking everything it is as it should be, contact your web hosting company for support.

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Maintaining Your Business Website

(category: Internet-Business, Word count: 1075)
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QUESTION:

Should I build and maintain my business Web site myself or pay someone else to do the work for me? - Wesley L.

ANSWER:

When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. If my assumption is correct, then read on. If not, go ahead and flip over to the comics section. You will get no good out of the advice I'm about to give, so you might as well consult Dilbert for your hot business tips.

Should you build and maintain your business Web site yourself or pay someone to do it for you? Let me answer your question with a couple of my own. Number one: is building and maintaining Web sites the key focus of your business? Number two: could your time be better spent doing more important things like, oh I don't know, say running your business? If your answers were no and yes, respectively, then you have no business building and maintain a Web site.

Remember this: every minute you spend on tasks that are not related to the key focus of your business is time spent to the detriment of your business. In other words, every minute you spend focusing on tasks that do not contribute to the growth of your business and thereby increase your bottom line is time wasted.

If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn't take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites.

Case in point: I once had a very wealthy dentist ask if I could teach him how to maintain his Web site so he wouldn't have to pay me to do it. Now my teeth had helped put this guy's kids through college, but that didn't seem to matter. At that moment he was more concerned about having to pay for changes to his Web site than my personal oral hygiene. Sure, I said, I'll be glad to teach you how to update your Web site, just as soon as you teach me how to clean my own teeth so I don't have to pay you to do it. He got the point. And he charged me enough for the cleaning to keep his site updated for months. Smart man.

Many business owners think they can't afford a professionally designed Web site and that simply is not true. While the old adage, "you get what you pay for" is never more true than when applied to Web site design, having a professional web designer do the work for you is money well spent. A well-designed Web site can bring you a many-fold return on your investment. You can't say that about too many other collaterals.

While it is best to leave Web site design and maintenance to the experts, it is up to you (or someone considered a subject matter expert within your company) to provide the designer with the content (text and photographs) that best conveys your company's message to your customers. A Web site, no matter how well designed, is meaningless if it lacks the content required to interest customers in the products you sell or services you provide.

Here's are a few questions that, once answered, will help ensure that your Web site's message is as appealing as its design. Go over these points with the designer before the design process begins as the answers will help determine the direction your Web site's design should take.

What Is The Purpose Of Your Web Site?

Most business Web sites have two purposes: (1) to educate the consumer and, (2) to sell them products or services. If you sell shoes, for example, the purpose of your Web site is to educate potential customers on the quality and durability of your shoes and as a result, to sell them shoes. If you paint houses the purpose of your Web site is to educate home owners on why your services are superior to other painters and sell them on hiring you to paint their house. By defining the purpose of your Web site you will give the designer the information required to create a Web site that best conveys that purpose to your target audience.

Who Is My Target Audience?

Your target audience consists of those folks you want to attract to your Web site: potential and current customers, future and current employees, possible investors, etc. Anyone who might be interested in your company and its products or services is a member of your target audience. Correctly identifying your target audience is vital since your Web site should be designed specifically to appeal to your target audience.

Put yourself in their shoes (or in front of their computers). Imagine your Web site through their eyes. If you were visiting a Web site such as yours what would you expect to find and what would you be disappointed not to find? Identify your target audience, then have your Web site designed to fulfill their needs and surpass their expectations.

What Content Should My Web Site Feature?

Your Web site content should be driven by the nature of your business. If you're a real estate agent, your site should feature photographs of homes you have for sale and information on buying and selling a home. If you own an auto body shop, your site might feature before and after photographs of cars that you have repaired. Remember to determine the purpose of your site, then develop the content to serve that purpose.

What's My Competition Doing?

The last question you should ask is one of the most important: What is your competition doing on the Web? Do a Google search for similar businesses and click around their Web sites. How are their Web sites designed? What message are they trying to convey? Are they doing a good job of conveying that message and as a result, selling products? What do you like about their Web sites? What don't you like? Make note of the things you like and the things you hate, then share your findings with your site designer.

Remember, you're not stealing trade secrets here.

You're just borrowing ideas.

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