Internet-Marketing Articles
Relentless Internet Marketing
(category: Internet-Marketing, Word count: 654)
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The internet is a fantastic place to promote your skills and accomplishments. You can pay a large sum of money by coming up with banner ad or pay per click plans to "get the word out" or you can go the budget way and market yourself smartly without spending nary a dime. I'll leave the money plans for another article, instead let's take a look at smart ways for you to promote you or your product online for little or no money!
Who said you have to have a marketing budget to promote yourself? Well, many companies do, but they are in the business to sell you something [namely, their marketing plan]. If you have the money to spend on marketing then go for it. If not, then you must examine cost effective ways to get your name out there. Here are some of my personal favorites:
Write Articles - Yes, just as I am writing this article in hope that you are reading it, you can do the same and submit your missives to leading article directories. A well written article of medium length [500-750 words] can go a long way in attracting interest by others. If you are new to the game, write the article and give it to a friend for their review and critique. Once you make your changes, find article directories you can join and start submitting. Make sure your resource box - the information at the end of the article - effectively pitches your product or you personally. Enjoy the resultant [and free!] links back to your site. Submit on a regular basis and you will reap the added traffic to your site resulting in more business for you.
Join Forums - I run several message board communities and with my two largest ones - the Corporate Flight Attendant Community and the Aviation Employment Board - I permit members to add a link within their signature to their personal or business website. Many of my threads are indexed by Google and picked up by people all over the world. Thus, the right person at the right time can click on a thread and see valuable links to other sites of interest. Not every forum manager permits this practice, however. I guess I am just a nick guy! [wink]
Post on Craig's List - Craig Newmark started his "list" more than a decade ago to serve the San Francisco community. Years later his site is still going strong with well over one hundred cities across the globe featured. People from Atlanta to Auckland and from Zurich to Zimbabwe now have access to a site that allows them to pitch their products, display their resumes, or sell their very souls. The site is still free unless you are posting a job opportunity or real estate information under a few, select cities.
Your Website - You do have a website, right? Oddly in this day and age I am meeting people who do not. I hear all kinds of excuses: it is too expensive, too time consuming, too difficult, etc. Heck, if you are going to "play" the internet you must be properly equipped to participate. Quit making excuses...find a way to get online and do it today! At the very least your DSL account probably provides a page or two where you can design your personal page and upload it to the internet. Oh, you are still using dial up? Yikes!
As with any marketing campaign you must stay on top of it at all times. What I mean is this: however you choose to proceed, you must continually monitor and adjust your plan to maximize its effectiveness. No going on auto-pilot here: you must take charge of what you are doing to reap the rewards. If you do, you can gain a lot of exposure - and work - without expending a huge amount of money.
Advertise To Millions 4 Link Exchanges
(category: Internet-Marketing, Word count: 664)
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Introduction:
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that "what matters is not what you sell but how you promote it." So, the secret to success lays within your marketing techniques. That's why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
- Link exchanges -
Link exchange is another way to increase your exposure for free. Let me explain. There are millions of web sites out there right? So when someone is looking for an specific subject on the Internet, Search engines list the most relevant pages first.
For example, if the surfer types in the search bar the keyword real estate, the most optimized real estate related web sites are the ones which will appear first. There are thousands of web sites related to this subject competing for placement. You don't want yours to appear in the 17th page right? You want it to appear if possible within the first page.
Now, achieving that rank is hard. There are different tools you can use to improve your web pages optimization. I have already mentioned some of them. You see, one of the most important aspects you will have to take into consideration if you want to increase your site exposure is link popularity.
The more pages out there linking to your site, the more popular your site will be and the more visitors you will receive. You can increase your link popularity through link exchanges. You can go to certain web sites and arrange deals with other web masters. You can post links on your web site to other web masters' sites as long as they do the same thing with you.
This will be beneficial for both of you. Think of it as having business partners who can refer new clients to you on a daily basis while you do the same for them. The best thing is that it all happens automatically without either of you lifting a finger. The Internet takes care of it.
After the exchanges are completed you will receive visitors from their web sites and they will receive visitors from yours. For example let's say you set up an online dating business with the intention to sell your dating magazine.
Using many of the advertising techniques described in this series you can attract a lot of customers. Some of them will be also interested in some of the web pages you are linking to. So they will click on those links and visit those pages.
The same will happen to you. You will receive extra traffic from "your Internet partners" which are linking to you. Furthermore, you can also achieve better rankings on the search engines if you have many websties linking to yours.
Some experienced marketers think that if you write articles it won't be necessary for you to exchange links. But some successful online business owners combine these and many other techniques to increase their exposure.
It can basically bring you extra traffic which is good, it is very good. For your convenience I have provided bellow a list of link exchange web sites. Visit these sites and sign up with their programs if you are interested. http://www.linkmarket.net/http://www.linkalizer.com/http://www.links-pal.com/As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
EasyWebRiches
Analyzing Website Traffic
(category: Internet-Marketing, Word count: 949)
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Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don't understand how to apply it to your particular business and website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website's activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as "hits" and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors
can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that
purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the
wrong page.
After you have analyzed your visitor statistics, it's time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor - meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase - the more valuable that keyword is.
However, if you find a large number of visitors are being directed - or should I say misdirected - to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor's needs and motivations.
Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
Internet Marketing And Advertising Ideas
(category: Internet-Marketing, Word count: 455)
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Website owners wanting good ideas for marketing and advertising are always seeking new and ingenious advertising and marketing methods. Of course, all business website owners want their ideas and efforts to bring in more internet traffic and increased revenue. Unfortunately, online advertising and marketing methods can be quite costly, but there are marketing and advertising ideas and techniques that don't cost a small fortune. There are great marketing strategies and ideas that can bring in a sizeable amount of website traffic and revenue.
E-zines are a popular method of marketing and advertising websites because e-zine publishers have control over links and banner ads within their e-zines. Publishing an e-zine can be very beneficial for online business owners. Even if a website owner isn't a skilled writer, with a little help they can still publish an e-zine for online marketing and advertising purposes.
Unbeknownst to some, there are websites that offer free and low-cost content for those wanting to publish an e-zine. Besides the many free content websites, there are many e-zine publishers that trade content with writers who also want to take advantage of free marketing and advertising methods. Contributing writers submit original articles and include links to their business websites in exchange for the content they are submitting. This is a marketing method that benefits all concerned. The original e-zine publisher receives free content, and article contributors receive free marketing and advertising for their business websites. Writers without business websites often sell their work directly to websites that buy articles and sell articles to those seeking website and e-zine content.
Blogging is the latest internet craze amongst online business owners looking for fresh marketing and advertising ideas. It certainly doesn't take a professional writer to create a blog. An internet business owner can create a blog and submit content to that blog on a daily basis. If information is full of valuable keywords and phrases, many search engines will pick up that information. People searching for particular keywords and phrases will likely stumble upon the information. Include links to a business website along with related information people are seeking, and the business could receive a great increase in internet traffic and revenue. Advertising using daily blogs are simple low-cost marketing methods, and these marketing methods have proven effective for a great number of online business owners.
Internet business owners seeking marketing ideas and advertising methods are often willing to exchange links with other online business owners.This can be accomplished through link exchange programs or by directly contacting internet business owners. Those looking for free online marketing and advertising methods and ideas can create partnerships with many online business owners and greatly increase their traffic and revenue.
Online Business Directory An Effective And Lucrative Marketing Method
(category: Internet-Marketing, Word count: 627)
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Effective marketing medium like newspapers, popular magazines or TV are very important for boosting a business. However, for small businesses especially for those that are just starting, advertising through these medium might be too expensive.
However, with the internet, there are already powerful but cost-effective measures to gain free marketing. First requirement, though, your small business must have a website. Invest on it and find its advantages.
One very affective way to boost your business quickly but not spending too much is through having your business website listed on an online business directory fast. Actually, you can have it listed on many directories, repeatedly. Your website will slowly get ranking and attract many potential customers in the process.
On the other end of the bargain, don't you know that running and organizing an online business directory can be quite profitable? First, you must first know what its advantages are and how you can get more search engine optimization importance for it. Only then will you find that it is indeed a lucrative online site.
There are online business sites that want to list their companies as an advertising tactic on online business directory websites. Online business directories are much like yellow page sites online. They are a great help for both users and business websites because online yellow page sites also list the websites together with their city address and zip code.
Other online business directories list websites like this, as well. This strategy boosts the chance that business websites even small ones, come up on their target customers' local search.
On their own, small and local business, company websites cannot get higher rankings, since they might only have 5-10 pages. Thus, online business directory advertising websites are really helpful and significant for them.
As online business directories regain more recognition among internet users, more business websites find make sure they are listed on them. An online business directory connects buyers and sellers. They offer the same advantages as advertising in traditional yellow pages. By having a business website listed, they can establish their brands, give customer latest information about their business and what's more important, attract new customers.
Many online business directories list websites free. Some asks for reciprocal links. Nevertheless, once an online business directory achieved a good ranking especially on major search engines, they may charge for listing already. Listing sometimes is categorized from basic listing to other listing opportunities, like attaching company logo, giving a direct link to the website, and maps/directions to the business website address.
There are also upgrading opportunities. Larger online business directory services may offer a business website already subscribing a basic listing with online coupons, acquisition services and reporting tools.
One of the characteristics of a good online business directory is its good organization. If you are running an online home based business directory then you have to know that it is very critical to have a well-organized structure for your directory. Having a good directory structure will not get your users hopelessly confused and make it easy for them to find what they need.
Also, having an organized business directory means they are all in one place and makes it easy to have a back up file for it. Like organizing a real file cabinet, you can have your online business directory organized by having three levels. The file cabinet itself is the first level, 2nd is the file drawers and third is the file folders.
Understand that whatever end of the deal you may be, a small business website opting to have your site listed in an online business directory, or a directory offering free and paid listings, you can have advantages.
Complete Guidance To Write Optimize Press Release
(category: Internet-Marketing, Word count: 646)
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Publicity is essential for a business, whether it is located at the market centre or on internet. When a business has small or even no promotion budget, "Press Release" is the optimum method to lure people.
Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.
Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.
Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.
Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.
Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write "Search Engine Optimization" instead of writing "SEO", this would make your product name much popular.
Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.
Consider viewer's interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.
Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out 'what's true and what not'?
Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.
Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like "The most powerful". Tell your story with lesser words, as verbosity distracts from your content.
Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.
Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.
Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.
Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.
Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.
Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.
Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.
4 Steps To Improving Your Search Engine Marketing Strategy
(category: Internet-Marketing, Word count: 1245)
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Search engine marketing can be a complex and scary topic. Endless opportunities to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory. So, what you don't need when you're evaluating or creating your search engine marketing strategy is lengthy explanations about how different techniques work. Instead, seek out advisors who can guide you with simple explanations and techniques based on real results. That's exactly what following article is about. It's a simple list of four things business owners can use in creating or evaluating their search engine marketing strategy.
1. Establish Your Internet Marketing Strategy Goal
Many consultants will tell you to set goals about what you want to achieve with your website. Forget it. Those are distractions from the real question you need to ask yourself, which is
"What is THE purpose of my website?"
Once you answer that question, all other aspects of search engine marketing strategy can be leveraged to help you achieve that purpose. Typically, people use their website for many different purposes. Regardless, you still need to answer this question. The focus you will get from it will help you create a more effective strategy.
Here are the top three most common answers to the question "What is THE purpose of my website?"
1. To sell things
2. To generate leads for my sales team
3. To educate my target audience
It can be this simple! Just decide which of the three answers above suits you best (or create your own) and then move on to step 2.
2. Establish a Search Engine Marketing Plan
There's a reason why search engine marketing is so hot. It works. It consistent generates leads, sales, etc. at a lower cost-per-lead or cost-per-sale than traditional mediums like TV or direct mail advertising. It makes sense when you think about it: when people want to find something online, they go to Google, Yahoo!, MSN, etc. and search for it.
Search engine marketing is all about SHOWING UP when people search for what you sell, offer, or have on your website. There is a growing body of knowledge (books, articles, etc.) on how to do this. And like anything else, it has become over analyzed and too complex. To further complicate things, some search engine marketing techniques are ethical and legitimate, while some are not. The best approach is to create a search engine marketing plan that focuses on two aspects:
1. Search engine optimization - showing up in the "free" area of the search engine's results
2. Pay-per click advertising - showing up in the "paid" area of the search engine's results
For search engine optimization, first realize there is no "silver bullet." There just isn't a way to easily get ranked consistently high in the search engines. It is a combination of factors that always come down to one underlying truth: build your website according to web standards, with a focus on accessibility for all.
Just like search engine optimization, there is no "silver bullet" for pay-per click advertising, either. Instead, the formula for PPC success is in well-placed bids (what you will pay to have your ad show up) combined with meaningful landing pages (where people go when they click on your ad).
3. Conduct Search Engine Optimization (SEO)
The goal of search engine optimization is to make changes to your website to get higher rankings in search engines. Yet, search engine optimization is a confusing sector. On one hand, there are "snake oil salesmen" ready to get you a #1 ranking with their latest trick. On the other hand, the things that actually do work are very simple, and frankly, just not very "sexy."
The best strategy to take is a common-sense approach to SEO: develop standards for your website that ALL pages must adhere to. If you do this, and enforce it, you can then branch out to some of the other "niche" aspects of SEO.
Here's a sample list of SEO standards to enforce on your website:
1. Write descriptive HTML page titles that really describe the page it is on (in 255 characters or less)
2. Write a summary sentence that really describes the page it is on (in 255 characters or less)
3. Write page content that is focused on
4. Write descriptive ALT text for all images that describes the concept the image illustrates and never use images for text
5. Build all pages to comply with current web standards observed by the World Wide Web Consortium (W3C)
Only once your web pages comply with the above standards should you start more advanced SEO techniques, including keyword targeting, 301 redirects, link building (getting more links to your site), RSS news feeds, blogs, and SEO-specific metrics and tracking.
4. Leverage Pay-Per Click Advertising
Pay-per click advertising helps you get more traffic from search engines through advertising in search engine results. You pick terms that people search on. You bid a price per click on your ad that you are willing to pay. You ad shows up when someone searches on that term, and, if you're lucky, they click on your ad and come to your website.
So, pay-per click advertising really boils down to 3 components:
1. Picking keywords to advertise on (i.e. target keywords)
2. Determining what to bid for those target keywords
3. Writing copy for the ads that show up when people search
Picking keywords is all about knowing what terms your customers, clients, etc. would use when searching for your product or service. There are several tools to help you generate ideas. The best tools also check to see how many searches-per-month your target keywords receive. You typically want to find keywords that generate a lot of searches every month, but are focused enough for your business. For example, a company that sells Keen high-performance outdoor sandals probably would be best served bidding on "keen sandals" versus "sandals" which could include searches for the all-inclusive resort, Sandals.
Determining what to bid for your keywords can be a highly-scientific process, sometimes managed by complex software and several key metrics. To keep it simple, let a tool like Google Adwords Traffic Estimator recommend to you what to bid at first. Start there, and start small. Your best bet is to lock-in a low daily budget limit until you are comfortable with the impressions your ads are getting, the flow of traffic from the ads to your website, and what those people do once they get to your website.
Writing ad copy comes down to writing a headline that people will click on, and creating compelling copy below that headline/link that will get people to click.
Headlines are best created by following what magazine covers do: focus on getting attention through eye-catching, short phrases. Using words like best (i.e. "Best Tips for a Summer Barbeque"), ultimate (i.e. "Ultimate National Park Vacations") and number-based lists (i.e. "Top 5 Hybrid Cars for 2006?) have all been proven to work.
Writing effective ad copy below the title/link is really about reinforcing the term(s) search for. This means using the keywords in the ad copy, and starting the copy with an action verb.
By following the approach above, you can create or evaluate your search engine marketing strategy, focus on what matters most when executing your plans, and more effectively achieve your goals.
The Skinny On Article Directories
(category: Internet-Marketing, Word count: 650)
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Article directories (also known as article archives) are searchable on-line databases of articles contributed by multiple authors. The goal of an article directory is to collect articles on certain topics and offer them to publishers to place on their website, in their e-zine or in print. Each article directory has unique guidelines for both authors and publishers. The benefits of submitting your articles to directories are numerous and include:
1. Most directories give you a separate page for each article and some publish your photograph along with your articles. This allows an author to promote their articles without needing a website of their own.
2. Directories are a magnet for publishers. Most publishers are looking for specific articles on a specific topic and they are more likely to find such articles in a directory rather than in an individual e-zine that offers reprintable articles.
3. Many directories allow you to edit your articles and change your by-line as many times as you want.
4. Some directories offer a news feed that automatically adds your new articles to dozens of websites.
5. Article directories may have a good search engine page rank that that makes them ideal for providing a one-way link to your website.
There are hundreds of article directories on the internet. I am constantly searching the internet for new directories to add to my list but I have found that I receive the most benefits from older directories. Over time I have discovered a few directories that I absolutely love that I visit for submission and for research. A few of these are:
Alumbo! Magazine - This on-line magazine doubles as an articles directory and offers a free membership that allows you to submit articles in some very interesting categories such as ecology & environment, love relationships, paranormal & divination in addition to the normal business and career topics. Alumbo permits you to choose more than one topic for your article and often suggests additional topic pages where your article would be a good fit.http://www.Alumbo.comArticle Alley - Allows you to register as an author for free and submits your articles across a network of sites. Allows for update of author profile, editorial access to your articles and a unique web page listing all your articles.http://www.ArticleAlley.comBPubs.com - Although this is a business site only it does accept articles in a wide variety of business subcategories. Google(tm) visits often because it knows that BPubs.com adds fresh content from many authors every day.http://www.BPubs.comConstant Content - This is a unique article directory that allows you to sell or give away your content. You must register prior to submitting your articles in many different formats - all of which are editable at any time.http://www.Constant-Content.comEzineArticles - Owned and operated by one of my favorite article submission experts, Christopher Knight. This directory offers more submission topics than other directories and much of the enhancements done to the site are based on author and publisher feedback. When I submit an article to this directory I receive more attention and traffic than I do from any other submission site on my list.http://www.EzineArticles.comIdeaMarketers - You absolutely must register for a free author's account at Idea Marketers. Topics covered include business, holiday, lifestyles/self-help, technology, Christian, home/family/parenting and marketing. You are provided with a professional looking author's profile that includes your by-line and your picture after completion of a lengthy form.http://www.IdeaMarketers.comEstablish yourself as an expert in your topic area and take advantage of the many benefits of adding your content to every established and credible article directory. You are guaranteed to be delighted with the response you will receive from publishers who find your articles in the directories they frequent.
(c) 2006, Davis Virtual Assistance. Reprints welcome providing the article and byline are published intact with all links made live. This article may not be sold individually or as a part of a database.
How Webcasts Can Improve Your Marketing Reach And Reduce Your Costs
(category: Internet-Marketing, Word count: 568)
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The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.
As a result conventional methods are no longer sufficient to reach potential customers. Companies must adapt their marketing methods to include communication tools, such as VOIP, opened up by the Internet.
One very powerfull method of reaching customers and prospects is organising regular Web Events in the form of live online presentations and seminars, also called Webcasts or Webinars.
With the technologies that are now available on the Internet, you are now able to present content in a compelling way by using audio, video, animation and graphics. This cannot be matched in any way by printed materials or a phone call.
The advantages are obvious. In comparison to Trade Shows, locally held Training Workshops and Seminars, a Webcast is set up in a shorter time span, with much less reliance on resources and manpower, resulting in a improved cost effectiveness.
By repeating the Webcast at various dates and times you also allow your prospects and customers to choose a presentation which can better fit their schedules. It will also allow you to reach more potential customers.
A positive side effect, is the use of audio and video recordings to enable you to reach other prospects once the Webcast has been held. By posting the recording on your website, you can further profit from the Webcast. For example, you can use it as an on-demand product to build an opt-in list, improve your customer service or even to generate an additional profit stream.
Now consider the choice you offer your customers and propects. By just comparing having to travel to an event location and waste precious time in traveling, as opposed to attending a Webcast at your own PC, at a time they can choose, the latter choice wins everytime.
This means you are able to reach a targeted audience and interact with a maximum number of people regardless of time zone, location or other restrictions you would have, by traveling or meeting the person face to face. You are able to do this at a fraction of the cost that a normal event would incur.
At Conferentia, we use our VOIP Conference System to host regular Webcasts to show our prospects just how they can use Conferentia to do the same with their own products and services.
We have found that once the Webcast concept is set up, with a little practice, people easily slip into the role of moderator and presenter. Someone who is used to doing live presentations has no problem with the change to using Conferentia.
You can practically take your PowerPoint presentation, generate HTML-files out of it. Put it online and you can use it in your Conferentia VOIP conference room within minutes. You send an e-mail to customers and prospects and can have them attending your Webcast within the first 24 hours. It is easier then you think.
I recommend you visit one of our Webcasts and see for yourself. You will be surprised at the ease of use and I am convinced you will be planning your first Webevent within minutes of being online with us.
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