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A Brief History Of Podcasting

(category: Podcasts, Word count: 750)
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Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community.

Podcasting is a term that was only coined in 2004, combining two words: iPod and broadcasting. Ironically, this definition is somewhat of a misnomer since neither component is completely accurate. Neither podcasting nor listening to podcasts requires an iPod or other portable player. In fact, podcasts can be listened to on any mp3 enabled device including a desktop computer. The name association came about simply because Apple Computer's iPod was the best-selling portable digital audio player when podcasting began. What's more, no over-the-air broadcasting is required either.

Even the editors of the New Oxford American Dictionary jumped on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was defined as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player." The word will be added to the online version of the dictionary during their next update.

The term, podcasting was coined by journalist, Ben Hammersley, and then popularized by former MTV VJ and media entrepreneur, Adam Curry. Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files to iPods.

Other names or alternative interpretations of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology writer, Doc Searls came up with this phrase back in September, 2004. Terms such as "audio-blogging", audio magazines" and "web-casting" have also been offered to describe this unique form of media distribution.

Other "pod"-derived phrases include "podcasters" (those who create podcasts) and "podcatchers" - the special RSS aggregators which periodically check for and download new content automatically. Podcatching software enables the user to copy podcasts to portable music & video players.

The popularity of podcasting is spreading like wildfire because of the rapid adoption of MP3 players and the desire of consumers to have fresh content. Podcasting has flourished because it gives people more control over what they listen to, and the freedom to take their programs with them with them.

Not since blogging has a technology seemed so unexpected and been so quickly and widely adopted as podcasting. Growth in this nascent industry is expected to accelerate quickly due to the rapid acceptance of the technology by the radio broadcast industry in 2005 and Apple's iTunes distribution. The rising popularity of podcasts is challenging conventional radio's broadcasting model.

While iTunes is less than two years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research from The Diffusion Group. Already the Apple iTunes service offers 15,000 podcasts and listeners have signed up for more than 7 million subscriptions.

A study by Bridge Ratings in November 2005 with radio listeners in ten national markets showed that approximately 20% of users who have ever downloaded and listened to a podcast do soon a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download.

This study projected even more dramatic growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number closer to 75 million by this date.

How does this affect you?

With podcast listening rising exponentially, podcasts offer you a very powerful tool for promoting your products or services. The great thing about podcasts is that they are relatively easy and inexpensive to create. Podcasting can help ensure a closer relationship with your target audiences by providing them with engaging, informative and frequent updates about the goings on in your industry. If you have a website then there's no reason you shouldn't have a podcast available as it's not difficult to set up and can bring a significant increase in traffic to your site. So in short podcasting should be a vital component of any online marketing campaign.

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To See Is To Believe The Rise Of Video Podcasts

(category: Podcasts, Word count: 511)
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With a user base of well over 20 million listeners, Podcasting may very well continue to gain popularity as video podcasting latches on. Video podcasting is like being on television, only your podcast is available through the Internet, at any convenient time to just about everyone who goes online. Just as audio podcasts cover a vast assortment of topics, video podcasting presents many possibilities to its user, for both sender and receiver of the message.

Even those experienced podcasters only need to incorporate the corresponding visuals to their audio script and use a camera to record it instead of an audio recording device, to start making their own video podcasts. Video podcasting is made even easier, as this type of broadcasting does not involve any particular software for server distribution, nor does it have technical limitations as to the format of video encoding.

Resources available online for a low price or for free have made the creation of video podcasts quite simple. Anyone who seeks to promote his or her business or simply make his or her own face famous through podcasting will only need a digital camera or web camera to record the video, plus some free downloadable software for recording and editing the actual video. Also needed are free video codecs for encoding and compression of the final video, and free software for generating the necessary RSS files.

Some topics that audio podcasts were previously made about may effectively benefit from a video upgrade, such as travel, video game tips, technology updates, and even relaxation trends. A how-to video podcast also seems logical and possibly much easier to follow than an audio-only version. Meanwhile, budding filmmakers can start making a name for themselves, as they find an audience by making independent movie podcast projects. As the technology becomes even more and more available, a greater possibility for podcasting as a commercial venue lies ahead. Businesses looking to advertise to a greater audience are sure to find ways.

Now, with the rise of mobile video players, it has become much easier for the message to reach the audience even while they're on the go, queued up at a store register, or waiting for a friend. The technology has allowed an optimised take on video viewing on-demand. In addition to that, if you're accustomed to viewing your shows on a typical television screen or want to show your latest download to a group of friends, you can easily connect your mobile media player to your TV and just sit back down.

For more professional audio and video podcasts, you can use Podcasting packages available online, such as the Podcast Blaster. The package includes the professional recording software, over a hundred sound files that may be used for embellishing your podcast, and a podcast manual that will not only guide you in making that worthy podcast, but will also give you tips on effectively promoting your podcast. To know more on how to make your own Podcasts, visit

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Podcast Learning

(category: Podcasts, Word count: 459)
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Imagine a mobile classroom that's accessible to the student wherever he or she may be, and that holds lectures whenever he or she is in the mood for it. This is the kind of learning scenario that those with the knowledge to share are able to provide through Podcasts. With these downloadable files from different learning sources, portable digital audio and video players now offer the anytime, anywhere option to learning.

Before the iPod and other portable media players became popular not so long ago, on-demand learning was possible through audiotapes and compact discs primarily featuring audio versions of books. Now that more advanced technology has made it possible for more people to make podcasts at a smaller cost, more and more of these audio lectures are turning up, thus more information in this format has become available to just about anyone.

Aside from being able to choose the time and venue for your learning experience, as a podcast user, you are also able to dictate the pace, as well as be able to better retain the information by replaying, or learning by repetition. This method of learning, however, will not provide you with clarifications in case something in the content of the podcast is unclear to you. Yet it provides students a convenient means of preparing for class discussions and quizzes, even while on the commute to school.

Visiting podcast directories aimed to answer the user's learning needs, one will find podcasts on science, language, philosophy, management, history, and arts, to name a few subject groups that may be included in the student's curriculum at school. There are also podcasts on the topics of spirituality, self-development, and professional advice. Of course, podcast versions of many major literary works that may be discussed in class are also accessible through the Internet.

Meanwhile, you can also check on the biographical background of an important figure you're studying, from scientists to philosophers, from artists to political figures. For the more practical learners, podcasts of language courses are becoming more and more popular, as the portable media players make it easier for learners to check back on different parts of the lecture without much delay. There are also pieces on hobbies, sports, travel, and even teaching for professional teachers.

Sooner or later, teachers and professors will catch on and even look around on the Internet for "recommended listening" to prescribe to their students. They may even rise up to the challenge of providing their lectures in podcast format and making them available to students online even for the purpose of reviewing or helping students who missed the actual lecture. Whatever development arises from this technological advancement, it just goes to show how much technology has affected how people learn.

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How To Podcast Using WordPress

(category: Podcasts, Word count: 443)
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Podcasting is the next step up from blogging. While blogging is done by armies of pajama-clad ordinary people, podcasting is done by many of these same people, though less often in pajamas, in front of a digital or audio recorder. Short pieces are recorded, then distributed via RSS 2.0 or Atom to their website, typically a blog site. Listeners and viewers can then download podcasts using podcast clients. A good podcast client (for example, Juice, CastPodder, or iTunes) will allow you to subscribe to the RSS/Atom feed of your favorite podcasters and automatically download the content to a computer or to a portable audio player when new items are available.

Most podcasters create their content in MP3 or MP4 audio or video files and upload them, linking to the file in a blog post. Users can then click the link to download the content if they're not automatically subscribed to the RSS/Atom feed. The problem has never been in getting the content to the web page, but in getting the content to work through the feed systems. WordPress, in most cases, will automatically include new podcasting data in your RSS/Atom feed system. This makes it easy for you to deliver content and for your users to subscribe to that content.

For most people, WordPress 1.5 and above will podcast easily and automatically. When you link to the audio file in a WordPress post using the full URL address, it automatically adds it to the RSS/Atom feed and makes it usable as a podcast. Make sure you use a full address:

Wrong: My podcast

Right: My podcast

Your last step is to put a link to your RSS/Atom feed on your page. By default, the feeds are located at the bottom of your WordPress page. The link should look something like this if you're using RSS: you're using Atom, the link will look like this: earlier versions of WordPress, automated links work for posts only, not for static pages. Because WordPress needs to maintain accurate file size information, if you change a linked file you should be certain to republish the post containing the link. If you've linked to a file that for any reason is not fully accessible from your blog, your podcast won't work properly when it is up because WordPress won't have the correct file size information.

For Apache servers and others that use the .htaccess file, you'll need to add a directive to the config file or .htaccess file to get the server to recognize podcast files (m4a and m4b) properly. You can simply add this line to the file you use:

AddType audio/x-m4a .m4a>

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Benefits Of Business Podcasting

(category: Podcasts, Word count: 390)
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Mention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many. It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line.

Podcasting is simply the act of making radio-quality audio programs available for download through an RSS feed to a computer, MP3 player or other portable media device. Listeners need only subscribe to a podcast once; afterwards, new content is automatically delivered to them as soon as it becomes available. With computers and portable media devices being everywhere, podcasting is a powerful tool for businesses to extend their brand, improve "customer stickiness" and increase sales and their online visibility.

Small to mid-sized businesses are known for being early adopters of cutting-edge technology because they are generally more willing to try new things that can help them gain a competitive advantage. Business podcasting is an inexpensive, effective means for these companies to get their messages in front of potential customers, globally. And because listeners have a vested interest - otherwise they wouldn't subscribe to the show - delivering specific information so precisely to target audiences yields a higher ROI than any direct marketing or advertising campaign. This unique ability has even large companies like IBM, Disney and General Motors either exploring or already experiencing the benefits of business podcasting.

Companies are also using podcasting to streamline business processes and enhance their internal communications. Instead of sending out monthly newsletters or conducting group training sessions, business podcasting is a more effective method for distributing and sharing information. Simply create a podcast and your target audience can listen to the information whenever and wherever they want by simply downloading it into their portable media device. Not only does this create a more enjoyable listening experience, it's more cost-effective and less time-consuming than the old traditional methods.

The benefits of business podcasting are still emerging; but, it's only a matter of time before businesses leveraging this new medium become commonplace. Inexpensive, easy to implement and greater ROI, podcasting is one of the most effective tools a company can use to communicate with potential customers and grow its business.

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What Do Boy Scouts And Podcasting Have In Common

(category: Podcasts, Word count: 539)
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Always be prepared. It is the Boy Scout motto but preparation is also critical to the production of a successful podcast. You might want to start by first listening to a variety of podcasts to get a better idea of the variety of formats and styles that exist within the medium.

Also it's important to brainstorm and come up with several possible topics to cover in your podcasts. A good source of material could be any kind of new developments or interesting news about your company. You might want to go over any press releases that you've recently issued for ideas. Also are there any innovative products or service features that distinguish you from your competition? This should be the springboard for your outline. Do some research and try to see if you can tie it into something newsworthy. Keep in mind who your target audience is so that the message is relevant and as well as engaging to them.

Try to keep in mind that you'll want to share just enough information to pique your visitors' curiosity in order to get them to tune to the upcoming installments of podcast series. You want to make your podcasting engaging without going into to too much or too little detail. You want to maximize listener retention, and as you can imagine, getting new listeners is a challenge so you surely don't want to loose them once you have them.

How do you Structure your pod cast?

To make sure you cover everything you want without being redundant you should develop an outline of just what you'd like to include in each podcast, as well as a basic outline of the series.

1) You need an outline of your potential pod cast ideas

2) Create an order for the shows starting with a basic introductory show that explains who you are and what your show is about and then schedule your regular shows from there

3) You'll need to create an outline for each individual pod cast

This should include an:

a) intro

b) 2 or 3 important points

c) Summary with contact info

Remember that the content of your podcast is critical, and the outline it will enable you to be sure you don't lose your audience. How long your podcast will be is directly related to how much news you have to share and the extent to which you can keep that news fresh and exciting. Frequency of updates is also an important issue to address. This will likely depend on your industry, the and the number of new developments, or newsworthy happenings. Keep in mind though that most people are probably listening while in their car. You have a finite amount of time. If you produce a 45 minute podcast it had better be well edited and put together. It probably easier to be brief, and divide a much longer show into shorter more regular 15-30 minute broadcasts.

Whether creating your own podcast or outsourcing it elsewhere it's important to keep in mind that preparation is the first step in creating a successful podcast.

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Avoiding The Pitfalls Common Podcasting Mistakes

(category: Podcasts, Word count: 614)
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In learning anything new there is always a sharp learning curve, and you're sure to make a few mistakes a long the way, we all do. However in an effort to save you some grief and embarrassment along the way I've compiled a short list of some common mistakes and how to avoid them. So read on, and enter the podcasting arena a few steps ahead of the competition.

Number One - Reading from a script. While I strongly recommend writing out an outline of what you want to cover in your podcast it isn't necessary to read verbatim from a script. When most people try reading directly from a script they wind up sounding like Ben Stein. "Bueller?" It isn't entertaining and you'll lose your audience before you even have a chance to get started. So unless you have a background in acting or extemporaneous reading it's probably a good idea to forgo the script.

An easy solution is to make a list of talking points, note cards, or even a more detailed outline of what you intend to say in your podcast. So long as the format leaves room for improvisation it will come across as more friendly and conversational. It may take a few tries to get used to "winging it," but you'll sound much better. It's still advisable to rehearse and edit your podcast whenever possible you not to the point where it sounds too scripted or contrived.

Number Two - Sound. While not everyone can afford really slick production values it is important to appear at least somewhat professional. This means investing in a good quality microphone, some headphones, and an editing program of some sort.

This doesn't necessarily involve a large investment though. The mic and headphones can be obtained for a reasonable amount, and you can download a free program like Audacity which will allow you to edit your show. Audacity will allow you lay down tracks of music, edit out coughs, "ums", or even portions of the podcast that you aren't happy with. It's also worthwhile to do a sound check before spending 15 to 30 minutes recording a podcast that is unintelligible. Check that the mic volume is properly adjusted and that there isn't any background interference.

Number Three - Infrequent episodes. No one wants to subscribe to a show if it only airs sporadically. Why? Mainly because it's hard to get into and maintain interest in a show if it isn't on enough to keep you engaged in the content. At the very least try to have shows broadcast ever other week if not weekly. It's true that some shows are only released monthly but generally the more frequent the show airs the higher its ratings are.

Number Four - No call to action. It's rare that a listener will come to find your podcast in the context of your site. Most people will probably stumble across your podcast via podcast directory that's why it's important to make sure you include a call to action at the end of your podcast. The fact is that if you don't provide a clear way for people to interact with you then they won't.

Number Five - No album art. This really only applies when submitting your podcasts to the various podcast directories and podcatchers. iTunes, for example, allows album art and more often than not people don't even take a second look at the podcasts without it. It doesn't have to be anything fancy, and you can even use your logo as the album art so long as it communicates something about the podcast.

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Preparing For A Successful Podcast

(category: Podcasts, Word count: 574)
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For those of you who have already launched your initial podcast, it may take a while before you begin to see an increase in traffic to your site. But it may be a good idea to start considering how you'll respond when you do. Before you figure out how to spend your new revenue, it's necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers.

First of all, it is important to remember that your podcast is only one part of the marketing mix. So anything that you mention or highlight in your podcast should be reflected elsewhere. There's no point in directing people to check out a new range of products online if they aren't featured on your site. And even if the product is listed on the site, you need to make sure that it has prominent placement and is not hidden in some dusty corner of your site that's harder to access than Fort Knox. It seems obvious, but it's usually the seemingly simple things that get overlooked. It's also important to note that your sales force or customer representatives will require training so that they too are equally knowledgeable about new developments and ready to answer any questions that may arise. This is critical because members of the sales force are the ambassadors of your company: if they don't know about the product, no one else will either. To make things easier, it may be worthwhile to prepare a list of Frequently Asked Questions and their appropriate answers, so that everyone is informed and consistent in their replies to inquiries.

More importantly, when those inquiries prompt sales (your ultimate goal), you certainly want to be equipped to satisfy increased customer demand. Be sure that your product or service is readily available and that distribution channels are in place for customers to quickly receive what you have to offer. After all, it doesn't matter how many customers you attract if the infrastructure to serve and retain customers isn't in place.

More frequent visits to your website and increased purchases help develop and solidify the relationship with your customers and enables you to build a closer relationship with them. An effective podcast also helps to build brand loyalty by encouraging listeners to subscribe to the podcast news feed and creating a relationship between your brand and the customer. By encouraging customers to download the most recent shows or having them automatically delivered to the client's pc, the likelihood of regular contact and interaction with your target audience is significantly increased.

So, what exactly do you need to do to prepare for the influx of customers?

1.) Keep track of all the news and highlights featured in your podcasts.

2.) Create an FAQ sheet for all Customer Service and Sales personnel so that they can answer questions about the changes or new services.

3.) Remember to update your website, print ads or other marketing materials so that they also reflect the changes and present a cohesive brand image.

4.) Make sure that you have the products/services readily available and that the distribution channels are able to effectively bring them to the marketplace.

By following these steps you can ensure that when that additional traffic does hit, you'll be able to convert visitors to customers.

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The Power Of Podcasting What Exhibitors Need To Know

(category: Podcasts, Word count: 748)
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What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.

The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours.

What is this precious thing?

Why, it's your attention. I'm hoping by this point that I have yours. Capturing the attention of today's mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services?

Enter the podcast. Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Podcasts can be on any topic - there are regular podcasts devoted to life in Iceland!- and any length. Some are a few minutes, others go for over an hour.

Podcasts have two distinct traits that will appeal to exhibitors:

1. They allow the listener to multi-task: Many of our clients are busy, busy people. They may not have the time to sit down and read a magazine article, much less the new book you've just authored. Yet they can listen to your podcast while driving to work, going for the morning jog, even while working on some less-vital aspects of the day's paperwork.

2. The feed the societal need for self improvement: Podcasting offers listeners the experience of attending a one-on-one lecture with some of today's most foremost experts. Listeners who want to advance their careers, improve their health, or do a better job raising their kids are natural audiences for podcasting.

Podcasting can play an integral role in your development as an Expert. Regular podcasts that share industry information, insights, advice, and guidance will create the impression that you're someone the public can turn to. This is an ideal time to display your expertise and speak directly to the topics that are relevant to your market and target audience. Considering the low cost of podcasting - you can get up and running for a few hundred dollars - can you afford to forgo this opportunity?

To be an effective podcaster, remember the four C's. Your broadcasts must be Concise, Chatty, Clear and Consistent.

Concise: Each podcast should have a clear focus. Pick one point you want to concentrate on and select your material to support and illustrate that point. It is better to offer several short, clearly focused podcasts than one, long, rambling, self-indulgent diatribe.

Chatty: Make your material engaging. That might be difficult, especially if you're talking about estate planning or tax avoidance strategies, but it's necessary. Use real life examples and simple language to communicate your points. Listeners will tune out jargon, dry statistics, and 'academic-speak'.

Clear: Once upon a time, politicians and thespians used to train by speaking with a mouth full of pebbles. The thought was that if one could make oneself understood even under those circumstances, clear speech would present no problem if one were unimpeded. I'm not recommending you start putting rocks in your mouth. However, make an effort to speak clearly. Listeners won't value what they can't understand.

Consistent: You can podcast monthly. You can podcast weekly. You can even - if you're brave and have the time - podcast daily. It doesn't really matter, as long as you pick a schedule and stick to it. Blow off your listeners at your peril. If there's no material when they expect it, they won't come looking twice.

Once you have your podcast up and running, remember that you have to promote it. Link to it from your website, add info about your podcast to your signature files, and include a mention in your print advertising. People won't listen if they don't know the podcast exists!

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