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What Are Podcasts And How Can They Help Your Business

(category: Podcasts, Word count: 841)
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So what exactly is a Podcast?

The word Podcast gets thrown around a lot these days but what exactly is a Podcast? Think of a podcast as a radio show that you can subscribe to or download at any time. It may help to think of it kind of like TIVO for audio programs. In fact, a podcast is a web feed of audio or video files placed on the Internet for anyone to subscribe to, or download. Search online and you'll find a range of Podcasts available on nearly every topic imaginable. They range from entertainment focused to educational to business oriented and everywhere in between.

A podcast differs from a simple download in that new content may be automatically delivered. Users need not click into your website for important specials since all of this information may be automatically downloaded. A podcast show consists of a series of individual episodes that you can listen to and view on-line or offline whenever and wherever you want.

While podcasting has been around for about five years now remarkably, the term itself, has only been around since 2004. It's a contraction of IPod (The most popular MP3 player) and broadcasting. However, you don't even have to have an MP3 player to listen to programs. You can 'subscribe' to an entire podcast series using software on your PC or listen to a single episode at a time by using a web browser. Subscribing to a podcast ensures that all new shows are automatically downloaded to your computer as they are published, and even better subscribing is generally free.

If you do happen to have an MP3 player, the next time you sync your device, your podcasts will be downloaded for listening on the go. If you don't want to subscribe, but rather just want a copy of a particular episode, you can just click the "Download" button to save to your hard disk. Once downloaded you can then manage it and play it like you would any other audio file. What distinguishes podcasts from other audio or video media is that the content is accessible to its audience(s) whenever, wherever, and however they want.

What are the business applications of Podcasting?

The podcast is a real advantage for business travelers and salespeople who are constantly on the go. Since they are frequently in transit they can learn about what a company is offering while they travel. They're able to stay in the loop about changes that are occurring in the industry or a particular company while on the way to their next meeting.

Whenever a business wants to change its marketing emphasis, their podcast will change with them. Podcasts enable potential customers to find out more about a particular company and its range of products and service without feeling pressured by a salesperson. Rather, a friendly voice explaining what makes the company unique will better serve to convert a potential client into a customer.

Podcasts also save on manpower. An extensive sales force is typically required to detail a company's newest offers and innovations. With a podcast, visitors click in and are directed to any new information the company wants to present.

The other really great thing about podcasts is that they have an incredibly wide reach. Clients from across the world can access information on companies or products and learn about them in a simple, direct manner at any time, and without having to be tied to a computer.

Especially important is the utilization of pod cast directories which list podcast shows along with the links to their original websites. These directories publicize the available podcasts. Among the more popular of the podcast directories are Yahoo Podcasts, Odeo, Podcast Alley and Podcasting News. When using directories it's important to select genre and content categories that make it easier for listeners to find your podcast. Once you are listed with a directory, you will begin to get visitors from these directories to your website.

In order to encourage visitors to listen your podcast you'll need to start by creating an enticing title that tells them just enough about your product to intrigue them.

More important than having a great title though is having even better content. An outline for your podcast will enable you to be sure you don't lose your audience, and cover all the points you want to hit. How long your podcast will be is directly related to how much news you have to share and the extent to which you can keep that news fresh and exciting. Frequency of updates is also an important issue to address. This will likely depend on the nature of what you're discussing and how quickly things change in that industry.

So to sum up: Podcasts are basically like online radio shows that can be downloaded, or subscribed to. When used effectively they can be a powerful marketing tool for any sort of business.

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Podcasting Software 10 Essential Tips

(category: Podcasts, Word count: 537)
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Podcasting has come a long way from its birth in 2003. In a little less than a year after that, Podcasting had become very popular around the world, with more and more information available to everyone. Now, you can hardly find a single person who hasn't at least heard of the word podcast.

More than just looking for podcasts and listening to them, the interesting thing to do for many is to create their own podcasts. There is definitely no lack for information on how to make your own podcast. Podcasting is really quite simple - all you need is you and your material and the right podcasting software. There is a plethora of podcasting software to be found on the internet. Here are some important tips to remember when choosing the one for you.

First you have to get an audio recorder. There are a lot of audio recorders out there. What you need to look for is software that records quality audio. Of course, you have to make sure it runs with your operating system.

Then find a good audio editor. Recordings always need to be edited in order to present the best quality podcast. Some software combine recording and editing features. These kinds of software will make it easier for you.

In choosing your recording and editing software, take note of its output format. Generally, the MP3 format gives you the best compatibility for audio while MPEG is best for video. If the software you choose does not create these types of files, you can make use of conversion software. It is important for your conversion software to be able to compress your file to a manageable size. Smaller file sizes are easier to upload and download.

Before you publish your podcast, make use of playback software. You will be able to listen to your podcast just as subscribers will. This will ensure the quality of your final product.

In choosing podcasting software, you should also check if it creates RSS feeds. Podcasts are found and downloaded by users through RSS feeds. Without this capability, you would have to find your own RSS feed creator.

Perhaps one of the best ways to promote your podcast would be through iTunes. Thus it would be a great plus if your podcasting software created valid iTunes feeds. This way, your podcast would have maximum exposure. More listeners will be able to access your podcast. More potential listeners will find out about your podcast.

In order to upload your podcast, you need a file transfer program. There are certain podcasting software that automatically include this feature. It is beneficial for you to use software offering such functionality.

Without promotion, you might as well publish your podcast. Software that allows listing in podcast directories gives you an edge. Most podcast listeners look for new podcasts in the numerous directories online. Do not allow your podcast to remain unnoticed by missing out on the directories.

The idea of podcasts is to create a series. Updates to your series are part of podcasting. Choose software that will alert multiple directories for updates. This way, you won't have to manually alert each directory you are listed in.

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Podcast Learning

(category: Podcasts, Word count: 459)
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Imagine a mobile classroom that's accessible to the student wherever he or she may be, and that holds lectures whenever he or she is in the mood for it. This is the kind of learning scenario that those with the knowledge to share are able to provide through Podcasts. With these downloadable files from different learning sources, portable digital audio and video players now offer the anytime, anywhere option to learning.

Before the iPod and other portable media players became popular not so long ago, on-demand learning was possible through audiotapes and compact discs primarily featuring audio versions of books. Now that more advanced technology has made it possible for more people to make podcasts at a smaller cost, more and more of these audio lectures are turning up, thus more information in this format has become available to just about anyone.

Aside from being able to choose the time and venue for your learning experience, as a podcast user, you are also able to dictate the pace, as well as be able to better retain the information by replaying, or learning by repetition. This method of learning, however, will not provide you with clarifications in case something in the content of the podcast is unclear to you. Yet it provides students a convenient means of preparing for class discussions and quizzes, even while on the commute to school.

Visiting podcast directories aimed to answer the user's learning needs, one will find podcasts on science, language, philosophy, management, history, and arts, to name a few subject groups that may be included in the student's curriculum at school. There are also podcasts on the topics of spirituality, self-development, and professional advice. Of course, podcast versions of many major literary works that may be discussed in class are also accessible through the Internet.

Meanwhile, you can also check on the biographical background of an important figure you're studying, from scientists to philosophers, from artists to political figures. For the more practical learners, podcasts of language courses are becoming more and more popular, as the portable media players make it easier for learners to check back on different parts of the lecture without much delay. There are also pieces on hobbies, sports, travel, and even teaching for professional teachers.

Sooner or later, teachers and professors will catch on and even look around on the Internet for "recommended listening" to prescribe to their students. They may even rise up to the challenge of providing their lectures in podcast format and making them available to students online even for the purpose of reviewing or helping students who missed the actual lecture. Whatever development arises from this technological advancement, it just goes to show how much technology has affected how people learn.

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What Do Boy Scouts And Podcasting Have In Common

(category: Podcasts, Word count: 539)
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Always be prepared. It is the Boy Scout motto but preparation is also critical to the production of a successful podcast. You might want to start by first listening to a variety of podcasts to get a better idea of the variety of formats and styles that exist within the medium.

Also it's important to brainstorm and come up with several possible topics to cover in your podcasts. A good source of material could be any kind of new developments or interesting news about your company. You might want to go over any press releases that you've recently issued for ideas. Also are there any innovative products or service features that distinguish you from your competition? This should be the springboard for your outline. Do some research and try to see if you can tie it into something newsworthy. Keep in mind who your target audience is so that the message is relevant and as well as engaging to them.

Try to keep in mind that you'll want to share just enough information to pique your visitors' curiosity in order to get them to tune to the upcoming installments of podcast series. You want to make your podcasting engaging without going into to too much or too little detail. You want to maximize listener retention, and as you can imagine, getting new listeners is a challenge so you surely don't want to loose them once you have them.

How do you Structure your pod cast?

To make sure you cover everything you want without being redundant you should develop an outline of just what you'd like to include in each podcast, as well as a basic outline of the series.

1) You need an outline of your potential pod cast ideas

2) Create an order for the shows starting with a basic introductory show that explains who you are and what your show is about and then schedule your regular shows from there

3) You'll need to create an outline for each individual pod cast

This should include an:

a) intro

b) 2 or 3 important points

c) Summary with contact info

Remember that the content of your podcast is critical, and the outline it will enable you to be sure you don't lose your audience. How long your podcast will be is directly related to how much news you have to share and the extent to which you can keep that news fresh and exciting. Frequency of updates is also an important issue to address. This will likely depend on your industry, the and the number of new developments, or newsworthy happenings. Keep in mind though that most people are probably listening while in their car. You have a finite amount of time. If you produce a 45 minute podcast it had better be well edited and put together. It probably easier to be brief, and divide a much longer show into shorter more regular 15-30 minute broadcasts.

Whether creating your own podcast or outsourcing it elsewhere it's important to keep in mind that preparation is the first step in creating a successful podcast.

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Business Resource Business Related Podcasts

(category: Podcasts, Word count: 517)
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Among the many genres or types of podcasts there are some that are have moved beyond the entertainment or plain informational aspect of podcasting (which was very prevalent during its very early years). These new genres have a far more loftier aim - to inform AND help people. There is a whole new wave of podcasts that have adopted this goal and they run the gamut of topics from technology, science, economics, even home improvement. But by far, the podcast type that is seems to be experiencing a massive push in popularity among podcast fans are business podcasts.

Business podcasts are still in its infancy but when it comes to popularity it is considered as one of the most popular on the internet. There may be many reasons why business podcasts have achieved such a high level of popularity in such a short time. One very important reason is that most people (be it "casual" podcast listeners or more experienced businessmen) have a fascination on how to handle a business correctly. Most people have a belief that operating a business is a very hard task and they need all the help they can get in order to make their business run smoothly and successfully. And if they can get that information from business experts then all the better.

Another reason why business podcasts are quite popular is because of the need for self-improvement. There are people who think that since they will be investing some time listening to podcasts then it may as well be about something that will improve themselves personally or professionally.

Business podcasts are also entering the marketing mix of most companies and online businesses. Business owners and marketing professionals have realized that business podcasts are a great way to drum up attention for a business. A podcast about a business' core market gives the impression that the business is a prime mover in the industry and a source of credible information. This will definitely increase the corporate equity of the business.

Some of the most popular business related podcasts on the internet right now include:

B-EYE-Network - Solution Spotlights - This podcast are all about one on one interviews conducted with some of the top software company executives in different sectors of the industry. The interviews usually revolve around the insights these executives give with regards to products, business and industry trends. The interviewees are considered as some of the most recognized experts and leaders in the industry.

Knowledge@Wharton - this podcast is actually the online research and business analysis journal of the Wharton School of the University of Pennsylvania. This program was launched in order to help bring out the knowledge and information that the school possesses to a wider audience.

Manager Tool - this is a very helpful weekly podcast that aims to give listeners the information, tips and advice in order for them to become more effective leaders and managers. Every week, a new tool or technique is discussed in depth so that listeners can be aided in achieving their management objectives.

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Preparing For A Successful Podcast

(category: Podcasts, Word count: 574)
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For those of you who have already launched your initial podcast, it may take a while before you begin to see an increase in traffic to your site. But it may be a good idea to start considering how you'll respond when you do. Before you figure out how to spend your new revenue, it's necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers.

First of all, it is important to remember that your podcast is only one part of the marketing mix. So anything that you mention or highlight in your podcast should be reflected elsewhere. There's no point in directing people to check out a new range of products online if they aren't featured on your site. And even if the product is listed on the site, you need to make sure that it has prominent placement and is not hidden in some dusty corner of your site that's harder to access than Fort Knox. It seems obvious, but it's usually the seemingly simple things that get overlooked. It's also important to note that your sales force or customer representatives will require training so that they too are equally knowledgeable about new developments and ready to answer any questions that may arise. This is critical because members of the sales force are the ambassadors of your company: if they don't know about the product, no one else will either. To make things easier, it may be worthwhile to prepare a list of Frequently Asked Questions and their appropriate answers, so that everyone is informed and consistent in their replies to inquiries.

More importantly, when those inquiries prompt sales (your ultimate goal), you certainly want to be equipped to satisfy increased customer demand. Be sure that your product or service is readily available and that distribution channels are in place for customers to quickly receive what you have to offer. After all, it doesn't matter how many customers you attract if the infrastructure to serve and retain customers isn't in place.

More frequent visits to your website and increased purchases help develop and solidify the relationship with your customers and enables you to build a closer relationship with them. An effective podcast also helps to build brand loyalty by encouraging listeners to subscribe to the podcast news feed and creating a relationship between your brand and the customer. By encouraging customers to download the most recent shows or having them automatically delivered to the client's pc, the likelihood of regular contact and interaction with your target audience is significantly increased.

So, what exactly do you need to do to prepare for the influx of customers?

1.) Keep track of all the news and highlights featured in your podcasts.

2.) Create an FAQ sheet for all Customer Service and Sales personnel so that they can answer questions about the changes or new services.

3.) Remember to update your website, print ads or other marketing materials so that they also reflect the changes and present a cohesive brand image.

4.) Make sure that you have the products/services readily available and that the distribution channels are able to effectively bring them to the marketplace.

By following these steps you can ensure that when that additional traffic does hit, you'll be able to convert visitors to customers.

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Interviewing For Your Podcast

(category: Podcasts, Word count: 246)
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People love to hear an interesting conversation because dialogue makes things fun. But when you are podcasting solo you miss out on that element. However, interviewing guests can add that exciting element to your podcast.

Interviewing is not as simple as ask a question and get an answer. There are a few things that you should consider.

1. Prepare for the interview. Make sure to do background research on your subject. Background research includes the 5 W's and H (Who, What, Where, When, Why, How), previous media coverage that your subject has received, and obtaining bio sheets if applicable.

2. Prepare your questions. Write down your questions in advanced and make sure to organize them in a way that flows.

3. Prepare to listen. When newbie interviewers have the questions written down they tend to not listen to the answer that the person gives. They just ask a question and move on to the next question. But when you truly listen to the answers, you'll come up with more questions that will add depth and excitement to your interview.

4. Prepare your guest. You'll get a much better interview if your guest is prepared as well. Before you start, be sure to inform your guest of the types of things that will be discussed. Don't give them each question word-for-word because that will give your interview a "scripted tone". However, given them a basic overview so that they can prepare.

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Podcasting Technology What Is It

(category: Podcasts, Word count: 415)
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Podcasting: Everyone is talking about it. But what exactly is it, and how does it work? Simply defined, podcasting is the dissemination of syndicated files, either audio or video in content, over the Web for use on handheld audio/video equipment and computers. The term itself is a combination of two words, "iPod" and "broadcasting." The word refers to both the file that's downloaded and the technology to transfer it. Keep in mind that an iPod is not necessary for accessing podcasts. A podcast is also known as an audio subscription service. Listeners can subscribe to and download as many podcasts as they want. As a new method of downloading and transferring information, podcasting is revolutionizing the way we communicate. Podcasts differ from streaming video and audio. Podcasts are usually a continuous series of programs, with many episodes featured in serial format. Podcast subscribers can listen to the content on MP3 players or computers whenever they want. Unlike streaming video, no Internet connection is necessary to review the content of a podcast. But, due to their nature as stored files, podcasts can never be experienced live, in real time - again, unlike streaming video.

Podcasters, or people who create podcasts, have Web sites where their content is available for downloading. Can any old Joe start his own podcast? For better or worse, the answer is yes. All a would-be podcaster has to do is put his files on a web server that's accessible to the public. The file should have an internet address (URI). Podcast files can be any kind of files, from a PDF to a text file. The files can contain audio or video content. The would-be podcaster begins to create a series of files, creating a feed or list of URIs, so the entries in the series can be easily found and downloaded. Each entry is usually accompanied by a date, a title and some kind of content overview. The podcaster links the file to an identifiable place on the web server. This place is usually permanent, and it's called the feed URI.

The popularity of these informational feeds has grown astronomically since 2004, when podcasting first became popular among bloggers and software developers. Podcasts cover all sorts of subjects, from technology to politics, to art and literature. Apple made podcasting part of its iTunes package in 2005, and last year, Sony Entertainment released a statement saying that its Play station Portable would be compatible with podcasts.

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A Brief History Of Podcasting

(category: Podcasts, Word count: 750)
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Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community.

Podcasting is a term that was only coined in 2004, combining two words: iPod and broadcasting. Ironically, this definition is somewhat of a misnomer since neither component is completely accurate. Neither podcasting nor listening to podcasts requires an iPod or other portable player. In fact, podcasts can be listened to on any mp3 enabled device including a desktop computer. The name association came about simply because Apple Computer's iPod was the best-selling portable digital audio player when podcasting began. What's more, no over-the-air broadcasting is required either.

Even the editors of the New Oxford American Dictionary jumped on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was defined as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player." The word will be added to the online version of the dictionary during their next update.

The term, podcasting was coined by journalist, Ben Hammersley, and then popularized by former MTV VJ and media entrepreneur, Adam Curry. Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files to iPods.

Other names or alternative interpretations of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology writer, Doc Searls came up with this phrase back in September, 2004. Terms such as "audio-blogging", audio magazines" and "web-casting" have also been offered to describe this unique form of media distribution.

Other "pod"-derived phrases include "podcasters" (those who create podcasts) and "podcatchers" - the special RSS aggregators which periodically check for and download new content automatically. Podcatching software enables the user to copy podcasts to portable music & video players.

The popularity of podcasting is spreading like wildfire because of the rapid adoption of MP3 players and the desire of consumers to have fresh content. Podcasting has flourished because it gives people more control over what they listen to, and the freedom to take their programs with them with them.

Not since blogging has a technology seemed so unexpected and been so quickly and widely adopted as podcasting. Growth in this nascent industry is expected to accelerate quickly due to the rapid acceptance of the technology by the radio broadcast industry in 2005 and Apple's iTunes distribution. The rising popularity of podcasts is challenging conventional radio's broadcasting model.

While iTunes is less than two years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research from The Diffusion Group. Already the Apple iTunes service offers 15,000 podcasts and listeners have signed up for more than 7 million subscriptions.

A study by Bridge Ratings in November 2005 with radio listeners in ten national markets showed that approximately 20% of users who have ever downloaded and listened to a podcast do soon a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download.

This study projected even more dramatic growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number closer to 75 million by this date.

How does this affect you?

With podcast listening rising exponentially, podcasts offer you a very powerful tool for promoting your products or services. The great thing about podcasts is that they are relatively easy and inexpensive to create. Podcasting can help ensure a closer relationship with your target audiences by providing them with engaging, informative and frequent updates about the goings on in your industry. If you have a website then there's no reason you shouldn't have a podcast available as it's not difficult to set up and can bring a significant increase in traffic to your site. So in short podcasting should be a vital component of any online marketing campaign.

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