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Making Money With Google Adsense

(category: Ppc-Advertising, Word count: 673)
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Many marketing professionals are using Google to place targeted ads in front of prospective customers. This is increasingly effective due to the highly targeted nature of Google AdWords. Google AdSense, the other side of the online advertising equation, allows website owners to make money by provided contextually targeted ads to their website traffic.

Providing targeted ads to your online visitors creates a better user experience and communicates your knowledge of the audience you serve. Google AdSense automatically delivers text and image ads that are precisely targeted to your site and your site content through the Google AdSense advertising system.

If you're involved with an affiliate program such as commission junction, you know that signing up with, and maintaining relationships with advertisers is a full-time job. With Google AdSense, Google manages the relationships with advertisers for you, making the process simple and easy to manage. Once you place the appropriate code on your website, the AdSense program requires basically no maintenance.

How You Make Money

When you display Google ads on your website, you create the potential to generate revenue. Google places relevant cost-per-click and cost per thousand impressions ads into a real-time auction and lets multiple advertisers compete against one another for displaying their ad. The auction takes place instantaneously and when it's over AdSense automatically displays the text or image ads that will generate the maximum revenue for a given page, resulting in the maximum revenue for a web site owner.

Ads Are Updated When Your Content Changes

Google AdSense technology analyses the content of your web pages and delivers ads that are relevant automatically, no matter how many pages of content your site may have. As your content changes, Google's ads change to match.

Google Ads Can be Customized in Look and Feel

AdSense allows you to customize the appearance of your ads to fully match the look and feel of your site. As of the writing of this article, Google AdSense provides more than 200 colors and 24 pre-set color palettes to choose from. Additionally, you can create and save your own custom palettes using a point-and-click color selection tool which is relatively simple to use. This ensures a consistent user experience for those browsing your web site.

Track Your Earnings Online

The key to making money with Google AdSense is to monitor your ad performance with customizable online reports. These reports are available online and offer details regarding the number of page impressions delivered, clicks, and click-through rate. You can also track the performance of specific ad formats, colors and pages, allowing you to spot trends quickly and easily. The reporting tool lets you group your web pages however you want, so you can gain insight into your earnings by viewing results by URL, domain, ad type, and category. When you spot revenue trends, develop more content for your site in the areas that produce the highest Google AdSense revenue.

If you are interested in getting started as a Google AdSense publisher, just go to your web browser and type in Google AdSense. You'll find information about the program and a link to the program registration form. Signing up is pretty easy. It only takes a few minutes to apply online for both content and search ads. Once you're approved, you simply need to log in to your account, copy and paste a block of HTML code t into your existing ad server or directly into any of your web pages. Relevant ads start to appear on your web pages right away, and you start making money from the first impression or click.

Be sure to evaluate the effectiveness of your program at least once per week. Doing so allows you to determine what type of content is driving the largest percentage of your online advertising revenue. As mentioned previously, when developing new content for your site, be sure to focus on the areas that are driving the greatest ad revenue as indicated by your online Google AdSense reports.

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5 Tips To Boost Your Ppc Results On Google

(category: Ppc-Advertising, Word count: 855)
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As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

- The impression rate

- Your ad position

- Click thru rate (CTR)

- Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let's quickly sum-up the concept how Google displays your ads in its sponsored results:

* Daily budget controls frequency of your ad display

The frequency is expressed by number of impressions. If your daily budget is not high enough, your ad may not show all the time (meaning you don't have enough impressions per day).

* Ad position depends on the Rank Number

The higher the rank number, the higher is your ad's position on the page. The rank number is calculated based on the following formula:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

Now we're ready to explore what practices are more likely to help us improve PPC campaigns performance:

1/ Improve Ad Delivery

If your ad does not show up every time when searches are performed under your keyword, it may be a sign that your daily budget is not high enough. As you now know, how frequent of your ad display is controled by the daily budget. If you would like your ad to be shown more frequently, please consider to increase your daily budget in order to receive a maximum exposure for your ad.

Normally, you have 50% margin for your daily budget. For example, if your desired daily budget is $10.00 per day, you can set your actual daily budget on Google to $15.00 per day, because your actual spending is based on your click thru rate, by setting the daily budget higher will allow your ad to get more exposure, but your actual spending may still be in your desired daily budget range.

However, be sure to monitor your daily advertising costs and if they are rising too high, decrease the budget on the safe level.

2/ Improve Ad Delivery per Keyword

Each campaign can have one or more adroups. An AdGroup is a group of keywords and ads that will display when those keywords are searched for on Google. You may have experienced a situation when only few keywords out of the whole AdGroup trigger your ad. The explanation lies again behind the daily budget that controls a number of impressions for your campaign. These impressions are distributed between individual AdGroups and further between individual keywords. So it may happen that some keywords in a particular Adgroup have more impressions than the others, meaning some keywords trigger your ad more frequently than others.

If you want to improve the ad delivery for your targeted keywords, you can consider splitting your keywords and creating a new campaign for keywords with low impressions. This should improve the frequency with which they will trigger your ad.

3/ Optimize your Adgroups

As mentioned above, each campaign has one or more adroups that all share campaign's impressions. Often, the impressions are not divided evenly between adgroups. So it may happen that some adgroups have more impressions and show their ad(s) more frequently than others. It is a very similar scenario as with keywords we just described above.

To improve results of your low-performing adgroups, you can consider to create a new campaign for them in order to increase the frequency with witch they show your ad on Google.

4/ Analyse your Clicks

Make sure the clicks are made for specific, targeted keywords. If you're getting lots of clicks on non-targeted keywords, consider reducing Max CPC and/or your ad position in order to improve your ROI. Similarly, you can raise bids for targeted keywords that are performing well.

5/ Optimize your Ads

Make sure you bid on targeted keywords, create compelling ads and link them to relevant content on your website. The keywords you chose will segment the market and target your desired audience. If you won't chose wisely, you'll finish targeting the wrong market and wasting your advertising budget. The ad you create needs to attract attention of your prospects. It needs to communicate your unique selling feature - in other words, what makes your product/service different from others and why a visitor should visit your website. Be specific about your offer and include call to action. Lastly, guide visitors to the content on your website where they can access more information about the offer advertised. The landing page should also clearly state what is the next natural step to make - buy your product, download the white paper, sign up for a free trial, etc.

PPC management requires lots of work and testing but if you stick to the basics you can make money instead of losing them. Remember, the only measure that matters on the Internet is the profit you make.

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Pay Per Click Search Engine Marketing Starting A Campaign

(category: Ppc-Advertising, Word count: 957)
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Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.

Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are dedicated to search engine placement 24 hours a day, 7 days a week?

Don't fight the battle, win the battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place...

If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.

Huh? If you've never seen these small ads within Google, go to:

If you type in "web design" in google's search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.

Underneath the small green boxes, you will see a link that says; "Place your ad here". Another route is by going here:

Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.

You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.

Try coming up with an ad that's catchy and to the point!

Ex. Legal Services

Get A FREE Consultation!

Legal Services in Ontariohttp://www.legalservices.comAfter that you need to predetermine the "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service.

EX. "Legal Services".

When Google asks you to enter your key words or phrases, you might want to try entering something like this....

1. Legal Services

2. Lawyers in Ontario

3. Law Services

4. Lawyer Services

5. Lawyer Services in Ontario

Try using as many as you can think of... Google will later show you the most popular key phrases compared to the key phrases that don't work at all.

Please Note: I am using Goggles Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.

Once you've entered your "Key Words & Phrases" now you're going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.

Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click.

This will give you a pre-qualified potential client for 0.07cts.

Let's move on a little now..

Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.

It might read something like this....

1. Legal Services ---- Ad was viewed 2000 times ----- Clicked on 100 times.

2. Lawyers in Ontario -- Ad was viewed 4560 times ----- Clicked on 9 times.

Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.

KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.

Are you ready???

Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.

1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: or or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.

Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this...

5) Legal

Our firm is dedicated to helping you win your case each and every time.

Cost: $0.10

The key is to look at the cost. The cost is what "Legal" was willing to pay for the 5th search engine placement.

And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.

I recommend to all my clients to at least master the Google Adword program. Goggles search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!

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Extremely Effective Pay Per Click Avertising

(category: Ppc-Advertising, Word count: 937)
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Advertising your services or products on the Internet is

both extremely effective and extremely competitive. There

are several ways to go about attracting traffic to your

website; Pay-Per-Click is one of the options you can choose

from, along with developing an SEO, or search engine

optimization campaign. Both pay-per-click and SEO are

targeted to get your website placed as close to the top of

search engine results as possible. One of the differences

is that it takes minutes to set up a pay-per-click campaign

versus months for a good SEO campaign.

Pay-Per-Click is a simple type of paid advertising that

most search engines, including some of the largest ones,

now offer. It requires a bid for a "per-click" basis, which

translates to your company paying the bid amount every time

the search engine directs a visitor to your site. There is

the added bonus that when a per-click site sends your

website traffic, your site often appears in the results of

other prevalent search engines.

As with all marketing campaigns, there are advantages and

disadvantages. If you understand the process and monitor

your pay-per-click campaign frequently, it can be very

effective. One of the greatest advantages is that you never

have to tweak your web pages to change your position in

search engine results, as you must do in a typical SEO

campaign. What you do have to do in a pay-per-click

campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click

process. You just bid and you're up and running. It doesn't

demand any specific technical knowledge, though the more

you know about search engines and keywords, the easier -

and more effective - the process will be.

The downside is that pay-per-click is essentially a bidding

war. A higher bid than yours will lower your position on

search engine results. This means that you will have to

raise your bid to regain your position - which can

obviously become quite expensive, especially if you are

bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective

form of marketing for your business, you must do some

computing to figure out how much each visitor to your site

is worth. You can compute this value by dividing the profit

you make on your website over a given period of time by the

total number of visitors for that same time period. For

example, if your site made $5,000 in profits and there were

2,5000 hits, each visitor would be theoretically worth 50

cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which

your business breaks even. The idea, of course, is to show

a profit, not to merely cover your costs. Therefore, you

are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost

considerably more than 50 cents a click. The only way

around this is to bid less for these phrases or you will be

paying too much for each individual hit.

The key (pun intended) to success is to learn everything

you can about search engine keyword research. The good news

is there isn't a limit to the amount of keywords you can

add to your bid because additional keywords do not add

additional cost. This translates into a lot less hassle for

you because there is no need to optimize your site to index

a particular set of keywords.

Obviously, some keywords are much more effective than

others are, but they will not cost you anything except time

to set-up your account in your pay-per-click bid. Of the

popular search engines that offer pay-per-click, one called

Overture provides an online tool that will give you the

data on how often particular keywords are entered into

their search engine. They also offer suggestions for

keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You

must understand that the object of your description is not

to generally attract visitors, but to be as specific as

possible so that only those visitors who are likely to buy

your service or product go to your site. You must use

expert marketing copy to guarantee that your description is

both precise and enticing to attract the most ideal

candidates to your site. This description is your most

powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is

that you constantly monitor your bid. It is very important

that you bear in mind that the results of the top search

engines providing pay-per-click advertising, which are

Overture and Adwords Select, usually appear on other

popular search engines. Because of this, the competition

for top ranking is intense, and very often you will find

that the bidding price balloons too high for pay-per-click

to yield a profit.

If this happens, it is advisable to withdraw your bid on

that particular keyword and try another one. Remember: when

you pay too much per click to make a profit, you are in

essence losing the bidding war.

Since losing is not acceptable, you must have a plan in

place to closely track the effectiveness of your keyword.

It is advisable to monitor your keywords on at least a

monthly basis.

Not only is careful monitoring important, but the analysis

of visitor behavior can produce invaluable knowledge about

consumer motivation, habits, and trends. Expert monitoring

and consumer analysis is essential to your overall business

needs, and will also insure that your pay-per-click

campaign is a success.

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How To Boost Your Adsense Ctr

(category: Ppc-Advertising, Word count: 503)
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How to increase your adsense revenue? Increase traffic or increase CTR!

Traffic and CTR, these two just like " King " and " Queen ", both important! But everyone know, increasing traffic is a longtime work, you should work hard on it constantly, more unique contents, more backlinks, more exposed..., So if you want to inrease your adsense revenue of your exsiting traffic, try increasing CTR!

How to increase your CTR?

First of all: The Right Adspaces!

What is the " Right Adspaces ", a right adspace is a position where you can extract maximum profit out of it, also we can say it's a position where our visitors normally have a look at!

And now you should get an idea: how to find out and which part of your sites your visitors click on! Of course you can play the vistor's role and image your clicking behaviour, but this just your action, not others! So, if you want to figure out what other vistors do, you need " heatmap " service! Just do a search in Google and you can find out there quit a few companies provid this service, some are free! Just sign up one and put the scripts they provided to your sites, and you can get a detail of your visitor's activites on your site pages, also you can get an advice on where to place your ads!

Here 3 tips below can help you better increase your CTR:

1. Keywords URL

Use Keyword in your URL: you can use this trick to better target your ads! Google agree you to use keywords in your URL, but you should use the target keywords! Of course you'll keep the keywords targeted for your site!:)

You can Achieve this by appending your URLs with ?k 1 = keyword1&k2=keyword2 .


URL before:

URL before: money

2. Colors

This Colors inclue two sections: site color and ads color!

How to choose the color for your websites? The only one thing you should know is that vistors will stick arround the sites using lighter background a longer time than those darker and shiny colors!

And the Ads link color: Blue is always the first, cos a " blue colored" text is always a link has already in our brain for a long time! So white or lighter background + blue colored ads = profit!

But this is just a common style, you should test this to make it work for you better~!

3. Image

Images normally catch the attention, So it's very important to insert images arround your ads smartly~

Not only images, you can use everything that will catch visitor's eyes, a from, a quoteblock...!

After of all, these tricks are just some tricks, you can use them to increase your adsense revenue of your exsiting traffic, but the traffic is always the King, so if your want make more and more money, you should increase more and more traffic for your sites!~

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Businessmarketingagency Smart Internet Marketing Seo

(category: Ppc-Advertising, Word count: 238)
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Internet marketing blends together creative and technical aspects of the internet, which covers design, development, advertising and sales. Some of it's methods include search engine marketing, blog marketing, viral marketing etc. Basically it involves the development and advertisement of an organization through online media. It does not simply mean developing and promoting a website. Rather a website is always created for a real organization having real goals.

Every minute detail of online advertising products, services, and websites, covering market research, email marketing, and direct sales are taken care of through various internet marketing strategies. Several industries including the advertising industry have been influenced by the internet marketing. It may appear comparatively an easy task to venture out into the scenario of online marketing. But one should never overlook the competitive edge,a sound business strategy offers in any kind of marketing. Of course the availability of latest and vast amount of information is one of the merits of this form of marketing. Here,the transaction is not restricted by business hours or days as a customer can access the internet, study and verify the products, and even purchase them at any hour of any day.

Internet marketing has indeed become one of the major ways of making oneself known to the whole world. In fact in the present day scenario, there could be no better medium than this to market any kind of business.

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Pay Per Click In 2006 The Latest News And Tactics Discussed At Ses New York

(category: Ppc-Advertising, Word count: 612)
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There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay.

Therefore, online marketers need to understand what it is, how to use it and what your competitors are doing. It is also important to know what some of the most effective tactics are out there.

The first thing to know is that PPC marketing is evolving just like organic placement. There are new players entering the market with unique ways to help you improve your PPC results.

Take MSN, for example. Because of its huge user base it can offer demographic placement of ads. In other words, if you want your ad to appear only for Women in the 20-35 age group then MSN offers that ability.

Google and Yahoo! are also offering some form of demographic placement, but not to the extent of MSN. With these two you can also opt to place ads in geographic areas, for example, or limit your contextual advertising to appear only on selected sites if you chose to do contextual matching.

Further, as a PPC advertiser you need to be aware of the types of ads and delivery platforms being developed right now.

For example, we already know that Google is moving into Click to Call ads. They are offering AdWords advertisers the ability to advertise in magazines, and likely they'll soon be able to advertise on the radio as well.

But, there are also other formats in the works such as rich media ads and video ads.

In reality, the paid advertising market on the Internet is still in its infancy. As the Internet becomes more ingrained into our lifestyles the advertising opportunities grow.

In the future we'll see more ads embedded into all our online content including videos we download or watch and even web media we receive via our portable devices.

There are some pitfalls to paid advertising, however. At a recent Search Engine Strategies session covered by SEO Roundtable, attendees learned just how competitive the paid landscape is.

They introduced a variety of bidding tactics which have been designed to help the bidder own the market space.

Through such things as "bid shadowing" and "bid surfing" one can effectively force a competitor out of the marketspace for chosen keywords.

Or, bidders can work co-operatively to lower the bid prices while still maintaining their presence online.

These are tactics which go beyond proper landing page creation, dayparting and other bid managmenet tactics. But, they do illustrate how competitive and advanced some firms have become.

Overall, I think the best bid strategy must start with an acknowledgment of your bottom line - what can you afford to bid and still make money doing it? This is where some firms fail while the most successful go on to bigger and better things.

This ROI based bidding can help ensure that you don't "break the bank" while trying to maintain your competitiveness.

This type of bidding can also help you find those markets which are untapped by forcing you to constantly analyze and re-analyze the market looking for those opportunities.

Remember, an effective paid campaign is just like an effective organic campaign. You don't always have to be number one. In fact, in some cases a number 2 or 3 position can be much more effective at a much lower cost.

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Google Adsense Tips For Maximum Earnings And How To Avoid Smart Pricing

(category: Ppc-Advertising, Word count: 1804)
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Almost everyone has probably heard of AdSense by now, if not then I am pretty sure you have seen AdSense and may have not even known what it was. To explain AdSense, I must first tell you a little about ' AdWords ', Adwords is a Pay-Per-Click (PPC) advertising system that is available through Google the search engine. You create a small text ad, which is placed on Google's search result pages, the ads match your websites subject or content. You bid or set a fee that you are willing to pay Google every time someone clicks on your ad, this is a great way to get highly targeted traffic that can turn into sales, subscribers, or whatever you are trying to achieve with your website traffic.

Now that I have explained Adwords, I can now tell you about AdSense. AdSense makes it possible for website owners to earn money by simply letting Google place ads on their web pages. AdSense ads can be either text or images, the ads can be altered to blend into the webpages, so they don't make your site look junky or poorly designed. AdSense ads are highly relevant to the content of most webpages, for instance if you place AdSense ads on a webpage that sells Coins, you will get ads about selling coins or other coin related subjects. Every time a website visitor clicks on one of the AdSense ads on your webpage, you earn money, and every month after your first balance reaches one hundred dollars, Google will send you a check or you can have the money deposited into your checking account. The AdSense program is a great way to earn extra money if you have a website, it's easy to make a few dollars every day, and some folks are making thousands of dollars per month doing it.

When I first started Adsense, I placed the ads on my webpages and it wasn't very long until I had made a small amount of money, a few days later my account balance had grown even more. I was pretty happy, but I thought to myself, after reading a lot of articles, I am not making nearly as much money as others are making with AdSense, something must be wrong. Then I thought, maybe my website doesn't get the traffic that the others are getting ? I chatted with a lot of people on the internet that were in the program, and I discovered that the amount of visitors I get, was higher than some of the traffic they receive. You may think that 200 - 400 unique visitors a day is low for website traffic, you are very wrong, the average website gets a lot less per day, especially if your website is only a few months old or is not optimized for the search engines, or it's subject matter has a very low search demand.

If my website was getting a nice amount of traffic or visitors, why was my AdSense earnings so low ? The first thing that I discovered that was wrong was ' adsense ad placement ', that's right, you have to study each webpage's layout that you plan on placing the ads on. Wherever your webpage has sections or areas that grab and hold the visitors attention, this is a prime area to place a section of AdSense ads, in other words, place the ads on your webpages where folks will notice them. We are currently allowed to place up to 3 different AdSense ad sections or groups on each webpage. I found after some testing that the best places for my ads are, just under the title or sub-title, near the middle of the page, and near the end or bottom of my page. If you place one section of AdSense ads near the top of your webpage, folks entering your site will probably notice the ads, and if they scroll down a ways and theres more ads, that increases the odds that they will notice them also. Probably the best place to place one section of ads is at the bottom of your webpages, right after your last bit of text or interesting reading, but make sure you place the ads before any other links, because when visitors are ready to leave your site, they may leave by clicking on one of your ads, earning you money, and if you have other links showing before your ads, they may leave your site by clicking on one of them. So after I studied the layout of all my webpages, I went back through and repositioned the AdSense ads, almost immediately I noticed my earnings increased.

I left my webpages alone, and about three months later I received my first check in the mail, it wasn't a lot of money but still for really doing no physical work I was very glad to get it. My earnings slowly started getting better and better after that first check, the next month I received another check, then the following month I got another and so on. After having been in the AdSense program for about 8 months, and chatting with more folks who were also in the program I found that my earnings were still low compared to some other people.

I then discovered another method that increased my earnings even more. I noticed that my ads stood out from the rest of my webpages text and content. I had always thought, I should make my ads a different color than my webpages background so folks would notice my ads, and click on them, I was totally wrong. Almost everyone that has been on the internet for any length of time, has become so accustomed to seeing banners and other flashy ads that almost everyone now has what is called 'ad blindness', that is, when they visit a site they are automatically turned off or they ignore anything that looks like an ad. I used the Adsense editor and I changed my ads background and border colors so they matched the background color of my webpages, and I changed the text color of the ads so they matched the text color of my webpages content. The ads blended in very well, to me they were barely noticeable from the rest of my webpage, but right away the number of clicks on the ads increased, and the earnings went up even more.

I left my webpages alone and for another couple months my earnings stayed about the same, I was content with the results, but my earnings were still not as good as some of the other folks who received roughly the same amount of traffic that I did. Then I found out that they had done something else to their AdSense ads, something that made the ads seem to really get peoples attention, they were placing images near the ads, it seemed adding images made the ads look unique and it helped make the amount of clicks on them rise. So I searched the internet and I found some little icons and images that matched the content of my webpages, and near where the Adsense ads were shown, I displayed the images by adding a simple html image tag. I asked google if adding the images was within the AdSense rules, and I was advised that they were fine as long as they didn't make folks click on the ads, by this I mean, you cannot have a flashing sign that says, ' click these ads ', or you shouldn't have a scantily dressed girl pointing to the ads saying ' make me happy - click here ' or stuff like that, just make some nice little images that pertain to your webpages content.

The next couple months or so, my earnings still continued rising slowly. By this time, besides my regular webpages I had been working on several BLOG's pertaining to different subjects, so I thought I might as well place AdSense ads on all of my blogs also and make even more money. For a couple weeks my earnings went up quite a bit, and I was very happy, then all of a sudden, just like someone turning off a switch, my AdSense earnings plummeted. I was now making in a day, what I had made when I first joined the program, what the heck happened I thought to myself ? My traffic was still slowly rising, the number of clicks was rising, but for some strange reason, the earnings per click, (EPC) had dropped a lot, it was horrible.

Then I learned that Google had introduced a new feature or system into the AdSense program, called 'smart pricing', 'smart pricing' automatically adjusts the cost of an ad click. Using Googles system of analyzing AdSense data, if it shows that a click from one of your webpages is less likely to turn into an online sale, or other business result for the Ad publisher, the amount you earn per click in AdSense is greatly reduced. When 'smart pricing', was introduced, some AdSense users saw their EPC drop to as low as 3 cents a click, where before 'smart pricing', that same click might of earned them a dollar or much more, this was quite a drastic drop in earnings. What is horrible about 'smart pricing', besides the earnings loss to AdSense users, is that one site or webpage can trigger it, and once triggered by that one webpage, it effects your entire account and every webpage you have will now earn substantially less per click. Remember awhile back when I had added AdSense Ads to my BLOG's, that seemed to be what had triggered smart pricing for me. The BLOG's were on numerous subjects, but they were not business or real professional sites, so hardly any business results such as sales, occurred from folks clicking the ads on these sites. After I removed the Adsense ads from the BLOG's, it took about a week, then I noticed that the EPC was once again climbing back up, yes the 'smart pricing', spell had been broken.

If you are thinking about trying AdSense, or if you are already in it, beware of the smart pricing curse, or if it has already effected your earnings, try removing AdSense ads from your webpages a few pages at a time, the smart-pricing system is evaluated each week, so it will take a few days to see if you have removed ads from the page(s) that triggered it.http://inovatrek.dealspot.hop.clickbank.netYou may publish this article in your ezine, newsletter or on your web site as long as it is reprinted in its entirety and without modification except for formatting needs or grammar corrections.

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Easy Profits With Pay Per Click

(category: Ppc-Advertising, Word count: 746)
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PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick look at how PPC Search Engines work.

These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.

PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services. The same ones who leave your site and never comes back.

You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site's recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.

This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers' account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers' bid amount.

PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.

The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.

Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.

Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

Article Written By J. Foley

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