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Google Adsense The Easiest Money To Make Online

(category: Ppc-Advertising, Word count: 722)
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For the last couple of months, Google Adsense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.

The key to success with Adsense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits.

With all the people getting online and clicking away everyday, it is no wonder why Google Adsense has become an instant hit.

For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people's services. But then, when they get the idea that they are actually earning more money that way, all doubts and skepticism is laid to rest.

There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using Adsense.

1. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you.

2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing Adsense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.

When learned to work effectively, these two factors are actually a good source of producing a minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up some extra and cash with Adsense. This is also especially rewarding to informational sites that focus their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a monetary return on their services.

With the many techniques that people are now learning on how to make the easiest money by their Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in order to maintain their good image.

The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more time in their Adsense now and still more getting into this line of marketing, there is no doubt about the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and publishers all around the world if ever they sign up for sub-affiliates and double or even triple the amount that they are already earning.

The one particularly handy money-making feature that is available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the option to block out low value offers from their pages as well as competitors to their websites. Talk about taking only those that are advantageous and discarding the ones that seem "useless".

With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone taking advantage of the easy money process that this internet marketing is doing. If you think more about it, these negative factors may force Google to break down and thrash Adsense in the process. If that happens, people would have to go back to the old ways of internet marketing that does not make money online as easy as Adsense.

For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good. Besides with all the strict guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be spammed and even terminated.

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Major Pitfall To Avoid While Using Google Adsense

(category: Ppc-Advertising, Word count: 608)
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Anyone using Google Ads is aware of the great potential of income by way of visitors visiting your website or blog and clicking on one of the Google Ad Links and registering a payment in your Google Adsense account, sounds simple.

The major hurdle for people is getting that website traffic to your site, and reading the various information guides on the internet will provide you with practically thousands of useful ways of generating traffic such as keyword rich web pages, article writing and reciprocal linking to name but a few.

But people must also realise there are actual ways on the internet that are expressed in articles as being the golden ticket to riches, which are in fact the sure fire and quickest way to get yourself banned by Google, ruining any potential of you making a decent income from your website, and people must be aware of the problem outcome.

From my own experience when first starting out with Google Adsense, I found myself to be very impatient at the fact that I may have to work at my website for possibly years to generate enough traffic to click on my ads and earn me a decent income from my website. So being frustrated at this lengthy procedure, I embarked on searching Google for possible quick fix methods which would start traffic flooding to my website and greatly increase the potential of visitors clicking on my Google Ads.

The method I fell upon was the TRAFFIC EXCHANGES, which guarantee visitors to your site in exchange for you visiting other people sites. Some of these TRAFFIC EXCHANGES operate with Google Ad clicking in mind, promising no guarantee that people would click on your Ads, but you will see an increase in Google Ad clicking.

Being stupid and impatient and at the time not realising I was doing anything really wrong I joined ten of these TRAFFIC EXCHANGES and built up my traffic credits every day for a month and sure enough I got thousands of visitors and quite a few clicks on my Google Ads, it wasn't thousands of dollars but it was enough to put a smile on my face.

Then like a bolt of lightening from the heavens, a nice little email came from Google expressing they had been detecting invalid page impressions from TRAFFIC EXCHANGES and if this was to continue they may have to ban my account.

Now I tell you I immediately went to all them TRAFFIC EXCHANGE accounts and promptly deleted my urls to my Google Ad site and ceased the use of these traffic programs straight away. Sure the traffic to my site dropped to under ten a day, but I felt very lucky and relieved that Google had not banned me permanently from the Google Adsense program.

The trouble with the terms and conditions at Google Adsense, is it does not clearly state what is illegal page impressions and it wasn't till I received this email that I realised I was doing anything wrong, and im pretty sure that many webmasters out there have had the same conclusion and have not been as lucky as me and have had their Google Adsense accounts permanently closed.

This articles main purpose is drive a point home, if you're wanting to make an income from Google Adsense, then the slow methodical approach of adding keyword rich web pages and writing and submitting articles over many months will eventually start giving you that much needed traffic and hopefully reward your hard work with enough Google Ad clicks to give you that dream income. DON'T CHEAT!!

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Do Pay Per Click Advertising Campaigns Really Work

(category: Ppc-Advertising, Word count: 727)
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Pay per click advertising works through search engines that have an agreement with a business. This business will place a small ad on the results page for certain key terms. The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. Depending on the search engine, the advertiser may or may not get to control the text. The advertiser pays nothing to appear on the results page itself. He or she only pays a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.

Despite its popularity and its once record profit returns, pay per click advertising has lost something in returns. It is still, however, one of the best, fastest, and most effective methods of advertising on the web. According to Google's record profit posting recently, lots of people see these ads and click on them. While it is true that pay per click advertising is only worth it if the sale gets from click to close, those businesses that do manage to close the sale have an excellent deal in their hands with pay per click. This means that customers are usually directed to their site for about five cents each, depending on the price of the key word. Pay per click advertising is even better than high search engine rankings because the ads can go up in just a few minutes while changing your web page content to improve your rankings, even with the help of a search engine oriented text company, can take weeks.

There are many different current companies that offer pay per click advertising. Google's pay per click program is called AdWords. Google estimates that over eighty percent of internet users visit Google as a search engine. That results more customers seeing the ads than most businesses ever thought possible. Google allows you to create your own ads. They do, however, have a service that will design your ad for you if you choose. Yahoo is the other most popular pay per click program. Yahoo's Overture works through partner sites like MSN and Alta Vista. Through these many sites, they claim to allow you to reach over ninety percent of internet users.

Choosing a company to sign up with can be difficult, but the most difficult part of pay per click advertising will be the planning and writing stages. To make the best pay per click ad campaign, you have to bid on key word phrases that work best for you, write the most effective ads, and have a strong, quality page when they click on your ad. The price of some key word phrases is extraordinarily high, so picking the right phrases immediately is your best bet. If you know how to catch the customer's attention and offer them a perfect presentation, you will get the sale almost every time. If you don't, you will lose some serious money with pay per click advertising.

Some people recommend using a search engine oriented professional to design your pay per click advertising campaign. However, the right campaign can be self-managed, with the right skills. You need some understanding of consumer psychology, excellent writing skills, and plenty of time to research what will work for you. Before you get ready to start your pay per click campaign, be sure to do some research into what is out there with regard to your product or services. When you get ready to write, you'll want to notice that the best campaigns are legitimize by what their pages declare about them. Without that legitimacy, your ad will not only fail, it may be removed by your pay per click service. The search engine company you choose to work with may be able to help you find the right key words, but their suggestions can sometimes be ineffective. You can find the best key words by using several services and performing web research on a regular basis.

Pay per click advertising campaigns can be very effective if your ad is well written and if your target site helps to complete the sale with the customer. Without these elements, pay per click advertising is simply a waste of your valuable time and money. You would be better off with a traditional ad campaign.

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How To Bid Lower But Get Higher Ranking With Google Adwords

(category: Ppc-Advertising, Word count: 616)
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Nowadays google's adwords has become the main contender for pay-per-click industry leader, Yahoo! Search Marketing Solutions.

If you can afford use both of them. Especially with recent changes made by Yahoo, small business owners with limited budget should have no problem to jump into the ships.

Out of that, today we're going to discuss about google's adwords.

Google has extended networks that match Overture, and requiring relatively small amount of money and time to start it's obviously not something you can miss out in your marketing campaign.

We'll begin at:

Find Exact Keywords That People Is Searching For Buying

According to Planet Ocean, people who actually willing to purchase will type in 3 or more word-phrases. For example, "stock trading book". This is where you're going to start.

Go to http://inventory.overture.com/d/searchinventory/suggestion/

And type in the common term of your business, which in this case is investment. Yahoo! Search Marketing Solutions' suggestion tool above then will give you a list of exact and related keywords had been searching during the previous month.

In this way, you'll have rough prediction which one you should bid for.

After that your ad copy too should be enticing people to click through.

The Secrets To Bid Lower But Get Higher Ranking

Google's adwords considering your placement of the search pages based on 2 factors:

- How much you bid and

- How much your ad get click through

Google's adwords will give you better placement even though you pay for less than your competitors, if and only you get the highest click through rate of all your competitors' ads.

How to get the highest click through?

Contrary with what people believe, I would say bid more at the beginning. From my personal experience, at first, I bid as lower as I can. But nobody will see you if your ads bury in third pages, especially for competitive terms.

So bid more to get on the first page. You don't have to be on the first rank, just make sure people can see you.

On this early stage don't choose contextual targeting option. Contextual targeting option is google adword's feature that makes your ads displayed on related google's partners' content site.

Keep tracking your campaign, right after you get higher click through rate drop your bid lower. This way, you can get higher placement but bid for lower without losing your spot.

How To Write Compelling Ad Copy That Make People Buy

Here're 3 clues to help you:

> Basically, all about writing ad is all about writing benefit.

For instance, you sell digital product through PDF (you can learn more about this by going to www.adobe.com).

In this case you can state about "instant delivery" to your customers' computer as benefit. Meanwhile 'PDF distribution' that made instant delivery possible is feature.

> Your ad's headline should be the most compelling benefit you can offer. For example, "Instant Way To Learn Japanese Language"

> Put the price tag in the end of ad. In this way you can make sure that customers that click through your ad is the ones that ready to buy.

Where to Go Now?

After you pass this stage, then you can choose to display your ads through contextual targeting option or not.

Also you can test various different ads on same keyword to find out which one gets the highest click through.

However, be careful to set up your budget wisely. Un-proper planning could drain your pocket off in a minute.

The simple way to determine your advertising budget is by asking this question,

how much you can afford to loss?

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Michael Cheney S Adsense Videos A Review

(category: Ppc-Advertising, Word count: 778)
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I have to admit I'm a fan of Michael Cheney. Call me prejudiced, but firstly, the guy is British so he has a decent accent. Secondly, he knows what he's talking about when it comes to Adsense and making money of the internet. His latest venture is Michael Cheney's top 500 where he has sold 500 keywords on his page for at least $50 a pop. Yeah, that's a minimum of $25,000 US Dollars for just one page of one website. Now that is genius. I wish I had the reputation to do that.

I used his Adsense videos, and the advice they contain is structured, valuable and useful. I have implemented nearly all his ideas, except where I had to put my hand in my pocket and pay for a web service where there was a limited version for free! And yes, my Adsense earnings have gone up. I'm certainly not in the league of hundreds of dollars a day, but the website is paying for itself and all the functions for the members, such as the paid for chat-room ($500) and the server fees.

A summary of Cheney's advice is as follows.

1. Think like Google. Google does search. Search is the cornerstone to their business. The reason they are the most popular search engine on the internet is that they are the best at finding what you want. Adsense is a means of targeting traffic based on content, so you have to make your site easy to navigate, useful to people. Google wont just look up a whole load of keywords or spam. So think like Google, be up front, be honest and write a good website.

2. Find your keywords. Find the right niche and the right market. Choose something you're interested in. Better still something you're passionate about. Use resources like Overture's Inventory keyword tool to see who is searching for what on the internet. Then find the niche using the wordtracker tool, which will tell you who is competing for certain words on the internet and the potential for those keywords.

3. Create your website, focusing on ability to navigate and getting good content in. Write it yourself. Get free articles over the internet. Get your website readers to contribute articles. Make the content relevant and useful to your visitors. If you have money pay people to write. Put up a blog. Make the content relevant and useful.

4. Select your ads from Google. Choose the right format. Put your ads in the middle of your page. Put your content on the right hand side or the left hand side. Put your full quota of ads on each page. That's three blocks of ads, and an adlink. Put pictures above or next to your ads. Choose relevant pictures which you can find with royalty free searches.

5. Make sure your ads don't look like ads. Make the background colour the same as your website. Take off borders. Integrate your ads in the body of your website without trying to disguise them.

6. Sign up for everything Google can offer you. That's referrals, products, and sign-up to Adsense. Put it on every page.

7. Test and track your sites. Use Google's channels option in Adsense or find other tracking tools. If you notice a page or a channel has a low click through rate, or low page impressions, then check the page. Is it running all the ads in the right place? Try moving the ads around, the format of the page, the content of the page.

8. Reinvest some profit back into the website.

9. Find high paying keywords. Make content around these keywords. Some people are paying up to $40 per click! Get a slice of that by finding the high paying keywords.

10. Check out Google's Adsense resources and discussion forums across the internet. Lots of useful information and advice and hints are available.

Those are the basics. However, the videos go into considerably more depth and discuss techniques and methods and websites on his videos. Are they useful? Yes. I implemented nearly all his advice and my click-through improved, and my revenue has gone up. The cost of Cheney's video has paid for itself. My site isn't yet a high-traffic site, and makes about 5,000 page views a day. So for me the challenge is to make it a 50,000 page-a-day site, but at least my ads are doing what they are supposed to do, and I am continually improving them and adding more and more content to the site.

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Be An Adwords Superstar Learn How You Can Start Earning Mammoth Income With These Tips

(category: Ppc-Advertising, Word count: 319)
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Tracking Your ROI (Return on investment)

This is one crucial stat you will need to know. You need to find out what keyword converts and what does not and sufficient knowledge in this stat will dramatically slash your advertising costs. Now Google offers Analytics which you can link to your adwords account and track your ad performance.

How to Improve ROI?

Improve conversion rates. This can be achieved by, improving quality of traffic, improving ad copy and improving the landing page.

Traffic Quality - Perhaps you are being on too general a term. You should be focused and specific and "drill down" on your keywords. Learn more on how to do that when you get a free copy of my "Secret Google Tactics". Improving your traffic quality means getting viewers that are more targeted and, as a result, more warm to your pre-selling or product.

Ad Copy - Constant do split testing within each ad group. Test the same ad body with different headlines. Remember to set the ad showing to equal rotations instead of it showing only the ad with a higher click through. This is a continual renewal process which will force you to write better copies every time.

Landing page - Do you have your own landing page? If you are merely directing traffic to a affiliate link there is pretty much nothing you can do here but only to work on traffic quality and ad copy. If you do have your landing page, do constantly track and test the response rate. Try to capture or pre-sell your prospects. You can do this by having an email capture pop-up which is like an auto responder. Offer them something free (free courses, free book, etc...) in exchange for their information. This way, you still have a way of contacting your traffic.

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Making Money From Keywords Through Adsense

(category: Ppc-Advertising, Word count: 590)
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Although it is not that difficult to get started in Adsense and have your site producing revenue while you sleep, it is much more difficult to make this venture actually payoff. The trick to becoming successful in gaining a number of hits on your site it through the proper use of keywords. When used correctly, keywords will bring browsers to your site quickly and often. So how do you develop the power of your keywords? Here are a few tricks!

Keep It Simple

If you want to generate hits on your Adsense link, it is best to keep your site uncluttered and focused on the keywords. An abundance of text will only make viewers go elsewhere and will cause the keywords to get lost in the shuffle. Keeping it simple also applies to the design of the page. This means keeping the "flash" of a site to a minimum. The easier the keywords are to locate without needless distraction, the more likely you are to have successful hits.

Be Specific

Nothing can kill the possibility for successful hits quicker than too many keywords on one page. It is important to be very specific and to keep your keywords grouped together on themed pages. This will ensure a large amount of hits on pages that interest the browser.

Diversify Your Site

Even though you should try to be specific on the individual pages, it could greatly increase the productivity of your site to have multiple pages that are very heavy in keywords. These keywords could be as different as you want them to be. Indeed, some webmasters actually make their pages as different as possible in order to attract several types of users that will search using a variety of keywords.

Get The Most Out of Search Engines

One of the most effective ways to make sure you get the most out of keywords and Adsense is to understand how search engines actually work. Often times, search engines will pick up key words that are a part of a file name or within the first few words of a document. By placing keywords in these places and ensuring that they are prominent, you will be greatly increasing the chances of a large number of hits on your site.

Know What Keywords Sell

Before you try to gain some income through Adsense, it might be important for you know exactly what words are the hottest key words on the internet. Tope search engines will most often give you this information for free and many even have it posted. By tailoring your keywords, you can cash in on the productivity and trends of others in order to make sure that you do not fall behind and that you generate plenty of hits on your site. It is only through a volume of hits that Adsense is able to create any payoff. By knowing the kewords that will generate enough views to make your site worthwhile, you will be in a better position to generate income from the hits.

Check Out Your Own Site

This is a great way to find out how easily it is for viewers to find your site. Type in the keywords of your site and see how easy it is to "stumble" across your own site. By doing a little research, it will enable you to find out exactly how your site will appear to the casual viewer. This will help you to tweak the site to become more readily noticed.

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Pay Per Click

(category: Ppc-Advertising, Word count: 364)
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Pay per click or PPC advertising is possibly the easiest and most effective way to market your business online. Getting your website listed in the search engines is vital due to the fact that the majority of website traffic (statistics say over 80%) comes from the search engines. Effective PPC management begins with devising a strategy to drive qualified traffic to your website.

PPC (PPC) advertising is simply advertising your website through the use of the search engines' "sponsored listings". When using PPC you bid on keywords or keyword phrases that your targeted prospects may use to find whatever your website offers. Yahoo! Search Marketing (formerly known as Overture) for instance, only considers the bid amount in ranking a site. The most popular PPC Google Adwords uses bid value and your success (click through) rate.

To develop a your PPC strategy and plan, you must conduct market research. This should consist of identifying your target market (preferably a niche market), identifying keywords that your target market uses to search for what you are offering, and analyzing the keywords and alternative keywords that will appeal to your target market.

During your keyword analysis, you will want to find out how popular keywords are and what the average bids are for certain keywords you are considering for budgeting purposes since defining a budget is a necessary part of PPC management.

Budgeting for PPC advertising involves not only determining how much money you can spend on your campaign, but basing that on the monetary value of a click to your website since you are paying per click.

Your conversion rate, the number of unique visitors divided by the number of sales, plays an important role in determining the value of a click to your site for PPC advertising budgeting purposes as does the average net profit per sale. By dividing your net profit per sale by your conversion rate, you can accurately determine the value per click to your website. The price per click that you pay for your PPC advertising should not, of course (!!!) exceed this value.

So if your selling a product that gives you a

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What Should You Know About Search Engines And Pay Per Click

(category: Ppc-Advertising, Word count: 1015)
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Here's a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?

So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.

Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the website's size, the number of incoming links to the website, and the content's relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.

For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search engines' results when your target user searches keywords or keyword phrases.

The good news is rankings on standard search engines are free. The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings. Let's confess to each other that top rankings on standard search engines can be tough and timely to achieve!

The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a "bid for position" basis. Simply stated, you "bid" a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase. For example, the #1 position on the search phrase "pay per click" recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.

With pay-per-click search engines, your ability to bid high can dramatically impact your website's search engine ranking when the search results display website domain names or URL's for the search keyword or keyword phrase. The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click "bid" until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.

In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this? A click is when a searcher selects or "clicks" your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:

Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100

Let's do the math for our #1 position bid of $3.55 per click. In September, 2004 there were 21,535 searches for "pay per click." First, let's assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55). Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55). Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile? That depends on your website's cost per visitor, conversion rate and profit margin of your product or service.

From what we've covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.

However, pay-per-click offers one significant advantage. It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!

Let's summarize the pros and cons of pay-per-click marketing:

Pros

* Improves your website's ranking and traffic quickly.

* Tests the marketability of your product or service swiftly.

* Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly.

* Identifies which keyword phrases will provide the best conversion rate rapidly.

* Provides complete control of the search engine campaign, both position and cost.

Cons

* Cost

Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization, you'll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines. So, my question to you is. Are the standard search engine rankings really free?

At the end of the standard versus pay-per-click search engine debate, it's like the old saying, "There is no such thing as a free lunch." Or, it's like the old commercial, "You can pay me now or you can pay me later." The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.

About the author:

Chet Childers is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. His clients' websites promote products such as window treatments, furniture, medical uniforms, swimming pool tiles, capital equipment, computer software and much more.

Read More at http://ewebsources.com/web-articles/website-traffic/what-should-you-know-about-search-engines-and-pay-per-click.html

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