Advertising In Rss Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.
Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed.
Take a closer look at some of the ad serving options currently available for RSS feeds.
Review of Current Options
Google AdSense for Feeds
Google's AdSense for Feeds offers contextually targeted advertisements, with a wide selection of advertisers. Google chooses not to divulge the percentage of revenue that is shared with the publisher, so it is difficult if not impossible to predict monthly revenue. The current Google AdSense system for feeds is tied to blogs and does not appear to be overly flexible.http://www.google.com/adsensePheedo
Pheedo displays categorized advertisements rather than contextual advertisements. The upside to this is that Pheedo's advertisements can be used in conjunction with Google AdSense or AdSense for feeds without violating Google's contract. Pheedo works with the publisher to serve advertisements from similar or related categories associated with the feeds contents.
Pheedo's system allows for advanced ad filtering, giving publishers control over keyword ad filtering, specific ad filtering or url filtering. Pheedo's system also allows publishers to sell ads to existing advertisers whom they already have a relationship. The revenue split is 50% and feeds can be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is only paid if the advertisement is clicked.http://www.pheedo.comKanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is similar to Google's but they do not have the breadth of advertisers that Google boasts. Advertisements are served based on topics, not to keywords. Kanoodle shares 50% of the revenue generated from the advertisements with the publisher serving the ad.http://www.kanoodle.comEvaluating Options
When evaluating feed ad serving solutions consider the following:
1. Ad Relevance
In order to generate revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It is absolutely critical that the advertisements served in the feed contain related content, the more related the content the higher the likelihood that the advertisements will be of interest to the reader and clicked. Also the closer the content relates to the feeds theme the higher the likelihood the reader will have genuine interest in the product or service being advertised.
2. Ad Ratio
Publishers need to retain control over the frequency of advertisements. Readers will become frustrated with feeds that are heavily laden with advertisements and genuine content.
The advertiser is happy as they are reaching a targeted audience the publisher is happy because their advertisement is being clicked and generating revenue.
3. Clearly Denoted as Ads
The debate over editorial control and advertisements rage on. It is generally considered proper net etiquette for publishers to clearly mark advertisements to distinguish them from editorial web content. When selecting a RSS advertising partner consider the context in which the advertisements are displayed. Does it blend with the feed or site, while still being clearly marked sponsored material? Or does the content blend so well that it appear as a product or service endorsement from the publisher? Credibility and reputation online matter, and the segregation of advertisements and ensuring they are properly denoted as such will go a long way to enhance credibility with readers.
Clearly as RSS increases in popularity publishers are looking for ways to monetize their content. RSS in advertising is a logical step, and striking a balance between quality, consistent content and occasional related advertisements will lead to the success of advertising in RSS feeds. If the balance is not found, publishers may be forced to move to a subscription RSS feed model.
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Marketing Power Of Rss Content Syndication
RSS content syndication is relatively new legitimate practice in the world of search engine optimization (SEO). Marketing professionals specializing in SEO techniques are beginning to recognize the value of RSS content syndication however, and it seems that the more popular this technique becomes the more effective the results.
The value of RSS content syndication lies in the links contained within the content. This is because the big search engines like Google and Yahoo! pay a whole lot more attention to incoming links to a website than they did in the past. We'll get to content a little later, because it still counts, but it is so important to understand why syndicating content to RSS feeds across the web may make you more money and cost you LESS!
RSS feeds are appearing on websites across the internet in order to keep people up to date with the latest news or information on a particular topic quickly. And we all know that users expect quality content, but even more so they expect that content to appear immediately! And, they want to see the content. They do not want to look for the content. They do not want to link to the content. They want the content to jump off of the screen and into their brains in 10 seconds or less!
Perhaps this is why Really Simple Syndication, or RSS, came about in the first place. It's great news for web site owners too, however. Taking advantage of the huge variety and sheer number of RSS feeds that accept submissions from other websites provides a very cheap and simple way to develop more web site traffic and higher income.
Did I mention cheap? A minimal amount of time invested will allow you to not only provide a way for your loyal visitors to stay aware of your newest updates, but also to expand the awareness of the world about your services or products. I did mention cheap, right? Well, RSS content and article syndication allows you to spend some time preparing content in the standard XML RSS format and then to make it available to many free RSS feeds across the world.
If you have ever spent a large amount of money on an online marketing program - you already know the drawbacks of traditional internet marketing. Mass emails are no longer effective due to the increasing power of spam filters. Directory listing services are finding that their clients are removing their links due to retribution by the major search engine algorithms. And, Pay Per Click... well it's just really expensive if you intend to see real results.
With RSS syndication, you are never going to face any of these issues. If you can write an html file for your website, you can syndicate your own RSS content. The basic process is quite simple to master, and as you become more familiar your skills will expand quickly as well.
What's even better news for web site owners? The major search engines are not only approving of RSS syndication, they are providing RSS feeds open for submission in a huge array of topic areas like sports, entertainment, world news, travel, health and technology. There is a topic for every web site owner willing to put in a little effort! And people use their sites already, so what a better place to syndicate your content?
When you place content in an RSS feed, a link appears to your web site. This is noticed by the major search engines, and helps to increase your link popularity among the search engines. Link popularity will potentially move your site up in the search engine results pages (SERPS). Combine these two facts, and you will see that no matter how you look at it, RSS syndication will get you more traffic.
It doesn't really matter whether your additional visitors found you through an RSS feed, or if your visibility and increased link popularity allowed them to find you through a major search engine! Think about that, and you are sure to see the true benefit of RSS content.
There's that word again... "Content." RSS content is different from what you might normally expect in an SEO campaign. The reason that most web sites containing RSS feeds put them there in the first place is to provide extra information for their visitors.
Think about it, if you publish a web site geared towards IT professionals you might be providing content that is of a fairly specific nature. You may be giving information, tutorials or even advertising for a certain software package. Although this information is important to a large majority of the visitors who click on your link, some visitors may be more interested in a different area of the IT field.
Providing an RSS feed that displays the latest in the world of IT news may be a great answer. If the information found in your RSS feed is quality and relative to your visitors' interests, they will bookmark your site. Then they will COME BACK!
But what does that mean to you as the RSS syndicated content provider? It means that you will need to produce quality content - because it's your content that keeps the users coming back to the original site. As long as your content is quality, and you remain a part of that RSS feed, you will see increased new and return visitors.
And generating traffic is the largest goal of an SEO campaign, so why wouldn't you want to syndicate quality content for RSS feeds? This simple and inexpensive method of marketing your website is gaining popularity, and becoming visible now as a content provider will only mean greater returns in the future.
Update Your Websites Content Automatically 24 7 Using Rss Real Simple Syndication And Rss Feeds
RSS(Real Simple Syndication) is the newest form of content syndication to hit the Internet and is widely becoming the best known way online to deliver fresh targeted content to your website(s) to whatever audience you're targeting 24/7/365.
Now for those of you who aren't quite up to speed on "RSS" here's the basic definition - RSS is an acronym for "Real Simple Syndication" or "Rich Site Summary", and the .XML extension is the format used for distributing your news headlines via the Web, which is known as "Syndication".
"Syndication" is where the TRUE power of RSS is unleashed, getting your message or information across the web in an INSTANT to websites, your subscribers and/or readers.
Why is this such Good News for website owners who publish content on a Daily or Weekly basis for there audiences?
By having "RSS" plugged into your website with targeted RSS feeds you'll now have an endless supply of Fresh targeted content delivered to your website for your visitors and/or subscribers 24/7/365 without you ever having to lift a finger.
Just imagine how much time what would save you and how it would allow you to focus on other important tasks related to your business.
Time is something we are always fighting for and since web surfers primarily come online in search of 'Information' it can be a very time consuming ordeal to deal with on a Daily or Weekly basis.
The other great thing about "RSS" is it'll keep the 'Search Engine Spiders' coming back more frequently since "RSS" automatically updates your selected feeds 'Daily' with Fresh targeted content.
And if you know anything about Search Engines then you'll know that they LOVE fresh content to digest.
Now that you have a general idea of what "RSS" can do for you and your website(s), your probably wondering how you can take advantage of this right now and where to find these ever so valuable 'RSS Feeds'.
The answer is simple - 'Article Directories'.
Now, not all 'Article Directories' have adopted "RSS" at this point But they will soon catch on once they see the value RSS offers there publishers(you) and readers.
Below I have listed a few 'Article Directories' offering RSS feeds in every category under the sun for you to choose from.
Article99.comhttp://www.article99.com/rss-feeds/ZapContent.comhttp://www.zapcontent.com/rssfeed.phpEzineArticles.comhttp://www.ezinearticles.com/rss/Now, all you need to get your hands on(if you don't already) is a "RSS Reader Script" and have it installed on your server so that you can display the 'RSS Feeds' on your website(s).
All you have to do is a simple search on Google using the keyword "RSS Reader Script".
Once you've done all that and updated your website(s) pages with your RSS code, you can now just sit back, relax and let RSS(Real Simple Syndication) do all the work for you 24/7/365 while you go focus on other important tasks.
Making The Most Of Rss
If you're spending a lot of time online, you may be noticing a lot of websites with links to RSS feeds, and you may not be certain what these are. If you're looking for current information or if you want to provide information, you may be missing out on a great tool.
There are a couple opinions as to what RSS stands for, but basically what you need to know is that it allows the content from a website to be syndicated. For visitors, this makes it easier to keep up with what is happening on a website; for webmasters it provides one more way to keep in contact with your visitors.
Even if you are not familiar with RSS you might have used it already. Yahoo, MSN and Google all have pages you can personalize to include information that is of interest to you. RSS is how this is generally done. With each of these services there are items they have listed that you can easily add as well as a way for you to select an RSS feed so that exactly the things you are interested in appear on your page.
One of the most common uses is in blogs. The feed is a very popular way to encourage people to come back and visit regularly, as they are automatically notified of new content.
Some websites are also using RSS as a supplement to email newsletters. RSS has the advantage for the user that it is easy to subscribe or unsubscribe to, and there is no spam. For the website owner, RSS ensures that their messages do not fall prey to spam filters or spam complaints.
Subscribing to an RSS feed is very easy if you have a My Yahoo, My MSN or a personalized Google homepage. Some sites have buttons you just click; other times you need to get the URL of the RSS feed, then find where you add content to your pages and put in the URL.
You might also choose to use a feed reader on your computer. There are free and paid versions; a quick search on your favorite search engine should find one that is suitable to your needs.
If you have a website and want to take advantage of RSS, there are several possibilities. One is, of course, the aforementioned blog. Content management systems such as Joomla also provide you with an RSS feed for people to subscribe to. You can also create an RSS feed on your own, although that requires more effort.
RSS is tremendously helpful in making content more accessible. A well planned RSS feed benefits both webmasters and visitors. Choose a way that is easy for you to subscribe to RSS feeds and let the information come to you.
Rss And Multi Media Content Delivery
RSS, or Really Simple Syndication as it is generally known, refers to a family of file formats that is used for web syndication. It is normally used to automatically deliver newly posted content from websites - including forums, blogs and news sites, among others - to its readers. However, RSS is also useful for other things aside from delivering written content thanks to "enclosures" or media attachments. Wherein in its most basic use, people who are subscribed to RSS feeds gets updates from their favorite websites, media enclosures to RSS feeds is like attachments in emails sent between people. Files are "enclosed" in RSS items and then automatically delivered to the RSS subscribers. These attachments could be an image, an audio file, a video, and even an application or program.
Examples of RSS feeds with enclosures are podcasts (spoken content), Vlogs (video), MP3 Blogs (music files), and appcasts (programs).
Podcasting is perhaps one of the most famous of the mentioned uses of RSS for content delivery. It is the method of distributing audio content by attaching audio files of spoken content to the RSS feed. Podcast's popularity is helped in part by the very device on which the term was based - the iPod. Podcast is a combination of iPod and Broadcast. In its early stages, podcasts allowed users of handheld audio players such as the iPod to automatically download spoken content from independent internet-radio talk show publishers to their computers, and then listen to them on their iPods at a later time. The capability to "postpone" listening to your favorite radio talk shows proved to be a very attractive feature and soon became a huge success.
This new-found way of content delivery quickly evolved paving the way for additional multi-media file formats to be used as media enclosures. Image enclosures to RSS feeds opened a window of possibilities for sharing photos over the internet. Photo-sharing sites, such as Flickr, featured RSS feeds for people's photos. Flickr's RSS feed enabled people to subscribe to other peoples' photo albums so that their favorite photographer's latest shots or friend's latest vacation pictures are automatically delivered to you as they are posted. Avid fans of online web comics also benefit from image enclosures to RSS. A reader can subscribe to a web comic's RSS feed and daily updates are automatically delivered to the readers' RSS syndicator of choice.
Video enclosures to RSS, on the other hand, gave rise to an evolution of a type of blog called the video blog, which is sometimes referred to as Vlogs. Video blogs uses videos as its primary content and is usually accompanied by a supporting text, image, or additional data to provide context to the content. Vblogs are slowly rising in popularity in thanks again to the introduction of this time, video-capable iPod.
Appcasting is a type of RSS feed wherein there are attached executable programs to regularly deliver new versions of software programs. Appcasting, though not as mainstream as podcasting and video blogs, is important and very significant, especially for those in the IT industry.
Problems Adding Rss Feeds To My Yahoo Feedburner Solution
In the last few weeks, adding feeds to My Yahoo has been next to impossible. Here's a solution that worked for me with a feedburner feed.
Why Won't It Add My Feed
If you have a blog, adding it to My Yahoo via a feed is a fairly standard option. To do this, you simply accessed your My Yahoo page, clicked "add content", click "add RSS by url" and then entered your feed. At least it used to be that way.
For the last few weeks, the add content provision for My Yahoo has developed a glitch. Following the above steps simply no longer works. Instead, My Yahoo will show you a preview of your feed, but refuses to actually add it to the My Yahoo page. Why is it My Yahoo will show you a preview, but not add the feed? This realization is followed by an combination of the following: banging head on the desk...rebooting computer...throwing computer...
Feedburner Solution for My Yahoo
Last night, I was able to add http://feeds.feedburner.com/BtrTaxRelief to My Yahoo through feedburner.com. Here's how I did it.
First, log into and pull up a My Yahoo page. Next, pull up feedburner.com in a second window. Log in to your account. In the resulting page, you should see a clickable title for your feed. To the immediate left of the title is an "xml" link in light grey. Click it to open a new window.
In the resulting window, you will see a light blue box followed by your feed. In the blue box near the bottom, you should see a "My Yahoo" button. Click it.
At this point, your My Yahoo add content page should appear with a preview of how the page will look in My Yahoo. This will be the same preview you were shown when trying to add the feed the traditional way. Go ahead and click the "add content" button on the top right of the page. You should see a page showing the preview and a message that it has been added.
Once you've done this, it takes up to 10 minutes for the feeds to appear on My Yahoo. I can't promise this will work for everyone, but I was able to add three feeds last night.
Rss Provides Multiple Opportunities To Share Your Information
RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.
It seems like it shouldn't matter to the search engines - the way you choose to market your website. But, it does when your link popularity begins to fall due to too many links on irrelevant web directories, etc. With RSS content syndication, you will not face that problem. And the better your content, the better the chances of increasing your standing with the search engines (not to mention your site visitors).
RSS feeds are no longer just appearing on the large news sites in order to show the latest headlines. They are appearing on internet-enabled cell phones, PDA and other mobile devices. The reason this is possible is the simple XML format used to produce the RSS feed. By using RSS syndication to spread the word about your site, you are now using one of the best advertising methods for reaching the "non-traditional" web browsers installed on these mobile devices.
Anyone familiar with web directory will understand the approach recommended for RSS syndication that I will term "many doors." The many doors approach means that you are providing several different headlines for the SAME article! If you have done directory submissions, or worked with a directory submission service this is what you provided for anchor text and site descriptions.
So, you can see that while some level of time investment will be required... you will no longer need to generate huge numbers of SEO content in order to "trick" the search engines. As a matter of fact, you will probably want to concentrate your efforts on providing a few high-quality relevant articles that will gain and keep the attention of your site visitors.
You will need to generate content an update your website frequently if you want your RSS content syndication technique to be an effective form of marketing. Why?
The answer is simple, but often overlooked by those publishing RSS content for syndication. When site visitors become accustomed to looking at an RSS feed for teasers about new information they can use, and they notice that there have not been any new additions for a while they stop looking. If you decide that RSS content syndication is a good marketing tool for your site, understand that you are committing a small amount of time in order to draw and keep your web site traffic.
How often will I need to update? That is a question frequently asked by those new to the world of RSS marketing. It really depends on a few things. If you are publishing content about developments in the stock market, your readers may expect hourly updates. However, if you are publishing content on the week's hottest new movies you could probably publish once a week and keep your readers happy. Of course, if you are syndicating RSS content about new books written on the topic of antique shoe stretches you may only need to publish content annually. This also points out another thought to consider.
If your content is so specific that it applies only to a limited group of people, then either RSS content syndication is not the right marketing technique for your web site or you need to expand your content offerings. If you find your website traffic lacking, why not try expanding your content to include a broader audience?
When you publish content on your website that you want your visitors to see, but you also want to make that same content available to others interested in the same subject area, RSS feed services provide a great and inexpensive way to expand your readership!
There are actually new search engines (Example, Feedster) that are in place with the purpose of allowing people to search for syndicated content that can be placed on their RSS feeds in order to provide a service to their web site visitors. Because there is such a service, there must be a need for this type of content! Therefore, listing your syndicated content with sites like Feedster will enable other web site owners seeking your information to find it.
Here is a short overview of what you need to do in order to get your content out there for RSS syndication:
First, you will need to compile a list of the content articles provided on your website with their headlines, URL and description. From this list, you will need to create a simple XML file (RSS format).
Second, you submit the XML file to services that make RSS syndicated content available for other users.
Third, you wait for approval of your RSS feed from each of the services.
Fourth, after you are accepted by a site you need to find out how often they will update their system with your latest XML RSS feed. You then need to ensure that you are updating your information at the appropriate time!
Finally, you need to sit back and enjoy the fruits of your labor! This is when you will begin to see increased traffic and sales to your site.
What Can Rss Do For Me
If you have used the internet lately you have most likely heard of something called "RSS." If you are anything like me I am sure that you have wondered what this "RSS stuff" is all about. I am going to try and answer that question as well as explain a little bit about how RSS can be useful.
For the purpose of this article RSS stands for "Really Simple Syndication". I started my RSS research by going to wikipedia.org and simply looking up the term 'RSS'.
The information in the article I found, (http://en.wikipedia.org/wiki/RSS_%28file_format%29), is informative, but if you are like me you don't want to have to read a huge document to understand what something like RSS is all about. You want a simple, concise definition and a few example of what RSS might mean in your life.
So, let me break the topic down in a way that we can all understand.
I have been using RSS for about a year. I discovered a use for RSS soon after I started using Firefox, which is a browser alternative for Internet Explorer. (If you would like to know more about Firefox, visit
One reason to use Firefox as your web browser is that it makes using RSS simple. Firefox makes it so that whenever you go to a webpage that uses RSS you will see a small orange symbol in the address bar.
When you see this symbol, you can click on it and it will bring up an option to add a bookmark. This adds a bookmark that links directly to either a RSS file or an XML file. These files are a condensed version of the website that you were visiting when you clicked on the RSS symbol (sometimes they are referred to as "feeds').
Another great thing about Firefox is that you can read RSS files without the need for any other software. The feed will look like a folder with a collection of links that are the articles from the RSS Feed you subscribed to.
But, to get some of the more advanced feed reading features you can get an 'RSS reader'. Firefox includes an RSS reader extension that you can install called Sage. You can download it at
You can also use an online reader put out by Google here
If you aren't using Firefox and you still want to subscribe to an RSS feed the link will be a small orange button that says "RSS" or "XML." These standard icons are usually used to make the RSS Feeds easier to find.
RSS feeds are also used for Podcasts and Videocasts. A Podcast and/or Videocast is an internet radio/TV program that can be listened to on an iPod or other MP3 device. You subscribe to the RSS feed using iTunes and it will automatically download the audio file and put it on your iPod (or another type of MP3 player). If you don't have an iPod you can still use these feeds with other audio programs like http://www.cwahd.com/podcasts.html. This directory is full of Christian Podcasts.
I have a Video iPod and I love to watch Videocasts when I have some free time. I have even gone as far as mounting my iPod in my car so I can listen to audio podcasts on the way to work.
I hope that you have been able to get at least a little bit of information about what RSS is and what it can do for you. I am really excited about RSS and have started a project to have CWAHM.com and CWAHD.com redesigned to incorporate RSS for all of the articles featured on both sites. I believe that RSS will change the way that you surf the internet in the near future. It is a quick way to get a lot of information from the internet in a simple, easy to read format.
Using Rss To Make Money Online
You probably know that RSS stands for "Remote Site Syndication", but what does that really mean to you as a marketer and more importantly can you use RSS to make money online?
As you keep reading you will learn to understand the benefits of using this recent technology in your internet marketing efforts to increase traffic and profits.
Plainly put, RSS feeds are printed in XML, a unique mark up dialect much like html. That means that they have mechanisms included that detect structures in a file. The structures identify the content and how that content will be displayed inside that file. RSS is what makes big newscast websites feasible: RSS documents are used to generate a data feed which will send headlines, links or virtually any other portion of information to a channel viewer application, regularly called a news reader.
These readers are subscribed to certain RSS feeds and constantly check them, alerting the user when any new information has been added to the RSS feed.
So, how can you use this to your benefit in internet marketing?
Here are the most common ways to integrate RSS feeds into your marketing plan:
you can use RSS to replace any email marketing you are presently doing, use RSS feeds to increase traffic to your blog or web site or build your own RSS feed so your messages and information show up on thousands of websites, blogs and desktops via the internet.
While many marketing experts will agree that email marketing isn't over, with the advent of increasing spam complaints and filters coupled with the danger of viruses originating from an email, more and more people are wary of even opening your email.
With RSS, your email won't ever get filtered and have a greater chance of actually being read vs. a normal email and your marketing outcome can only be better when people actually read your messages. You can even incorporate autoresponders in conjunction with RSS.
With RSS feeds on your web site or blog allows you to add dynamic theme related content to your web pages making your web site or blog very popular with the search engines. The constantly updated content is just what the search engines desire and helps increase your search engine ranking with more traffic driven to your page.
Possibly the best way to use RSS to help your online marketing goals is to establish your own RSS feed. This way your information will be available on any website that is using the RSS feed you are supplying that information to.
There's even automated software to submit your RSS feeds to the different directories that furnish the feeds to people using them as described above.
RSS is still a relatively unknown technique of increasing traffic to websites, but is becoming more accepted every day. As an internet marketer, this is a great opportunity to benefit by this this new technology before all the online gurus start taking advantage of RSS.
There is a lot of information on the internet pertaining to RSS and how to use it as a tool in marketing. The basis of this writing is only the tip of the iceberg to get you aquanted with Remote Site Syndication, and yes you can make money with rss!
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