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Ten Search Engine Optimisation Mistakes

(category: Seo, Word count: 1608)
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Search Engine Optimization (SEO) is not something performed as a blanket approach to website development, it is an individual set of actions performed page by page to suit that page's particular goals and SEO needs. I like to break up a clients website into specific and important pages based on the keyword terms we have identified through research and then write the first few pages to suit those terms. We associate page titles, page file names (buy-blue-widgets.html), H1 tags, description and keyword Meta tags and in page content to tell the story that match those identified keywords. It is also important to ensure your pages are W3 compliant and have no errors.

I have compiled a list of some of some common Search Engine Optimization (SEO) mistakes.

1. Bad Titles. Titles are the most important thing about a webpage. Search engines spiders see the title on your page first and they make a general assessment about it based upon this. They scan the page and make sure the content of the page matches the title and then assign rankings based upon these matches and how they best fit. The title tag is the best way to inform the search engine what your page is about, and they play an important part in ranking if used properly. Placing your main identified keywords in the title and ensuring to obey the rule of leftward and stemming is vital - leftward rule, the closer the word to the left of the sentence the more important it is, stemming is where words can be associated but with words in-between i.e.: Great Blue Widgets when stemmed would allow Great Widgets. It is important to ensure your title matches your page content, description and Meta keywords and in unique for your website. Every page title and content should be unique otherwise is will be ranked supplemental.

2. Filename of the page. It is important if you are using dynamic websites like Joomla or other content management systems that a search engine friendly URL translator is installed. Because I use Joomla every day I will describe what I mean relating to Joomla. In Joomla (and most other dynamic websites) URL's like the normal Joomla URL "index.php?option=com_mtree&task=listcats&cat_id=1766&Itemid=35? drive the website. The problem with these URL's is that they are unintelligible by humans and also by search engines. Installing a search engine friendly URL component will change these pages to something more meaningful and also including your keywords in these page names can help with SEO. The newly transformed search engine friendly URL would look like this "buy-blue-widgets.html". If you do not have a dynamic website then ensuring your page name is short, to the point and contains your main keywords for that page maybe with a call to action like "buy" and "blue widgets".

3. Duplicate or Bad Content. Ensuring your content is unique and relevant is vital in SEO success. Often websites just duplicate content or bring in plagiarized content from other websites. It is my experience that these websites fail dismally in search engine rankings. Write some decent and unique content or maybe search online and find someone who can actually write you decent unique content for a fee. Make it good, friendly and unique content that people will want to link to. If you are listed in the supplemental index of Google then making sure you titles, descriptions, Meta keywords and on page content is unique is the only way to drag them out of the supplemental index.

4. No Links. Having covered off a few of the on page most important SEO tips we now look at links, which are an off page SEO concept. For each person or website that links to your website it is a vote for your site. If the website that links to yours has a high pagerank itself then it carries more weight. Simply having good keywords, titles and text on your page is only part of SEO. Just because you created a unique and perfectly optimized webpage does not mean you will automatically gain a decent pagerank for that page. In order to ensure SEO success you have to create incoming links - this is probably the hardest part of search engine optimization because you are effectively selling your pages all over the Internet. One way to gain instant (within a few weeks) links is to pay for text advertising - A search on Google will uncover some of the best text linking services. Link exchanges are bad because for every vote you get you are giving one away and if you happen to link to a "black listed" site then Google will penalize you significantly. One way links are the ultimate in SEO link campaigns so seek out directories (either paid or free, you need to evaluate), post in forums, write articles and submit them and ask other friendly webmasters if they can help you out with a link. The best way to gain links is to have unique content that other people actually want to link to.

5. Incoming link anchor text. Having pointed out how important it is to gain incoming links it is now important to also point out that the text those links are anchored to is important also. The text should be targeted at your main keywords and the page they point to should have those keywords as relevant and prominent also. The website you link from should be relevant to your website. So, as an example I own a web design company in Melbourne, Australia so I gain links from web hosting providers and/or open source Joomla sites in or around my region. Getting 1000 links from a casino related website will serve no benefit to my website and will not make it rank higher for "web design" keyword search terms. Use professional common sense when gaining links.

6. Bad Internal Page Links. We return to on page factors that you can work on within your website. It is important to make sure that the anchor text linking to pages within your own website is relevant to the target page. Make sure the title tag is filled in also for each link. You have the greatest control over links from within your own web site so make sure they are relevant and that link title and the on page copy match the main keywords of the target page.

7. Live links. Using some external tools like the link checker that W3 Org offer is good. I suggest harnessing as many tools as you can to ensure all of the links on your website are live, working and not sending people to 404 error pages. It is also important to check and make sure your page markup, or html, xhtml, is valid so W3 also offer a tool to check this. Make use of both of these freely available tools.

8. Impatience. Search Engine Optimization is not a short term task. It is one of an ongoing refinement after refinement and hour after hour of working on your website. Producing unique content, checking it, validating, listing and checking the search engines and making sure they have it listed correctly. Do not think for one second that you can optimize your site thoroughly ever and do not ever think that just because you are number one for a search term that it will indefinitely stay that way. Search Engine Companies are always changing their ranking and rating systems and coupled with this there are always other people out there gunning for your top spot. Keep looking to improve and learn more and don't sit back and wait for others to take your top spot, be proactive, seek out new content, links and keep ahead of the curve.

9. Keyword selection. This is proving to be a very common mistake among beginners to SEO. Often people base their own keyword selection on what they *think* is right but is this what people actually search for when they are looking for your product or service? Often the answer to this questions is no. It is an important step to do the correct keyword research and ensure you have the right keyword list before you optimize any pages with them. Using Overture, Google Adwords and some other paid keyword tools like WordTracker (the default standard in Keyword Finding) are vital to success in finding good keywords. It is important to localize your target market and figure out what they are actually searching on when they are looking for products or services that you offer. Do the research and be as specific as possible while still being broad enough to capture some high keyword traffic.

10. Keyword Spamming and Stuffing. If you sell "Blue Widgets" then every page of your site does not need to have "Blue Widgets" in the title, description and Meta tags. Try and be objective and analyze you website. Focus pages on a specific group of keywords you have identified from the keyword list. Sometimes finding niche markets locally first can be best. So, as an example, "Buy Blue Widgets Australia" or "Buy Blue Widgets Melbourne". These would be examples of good second or even third tier search keyword phrases but you can make some good sales with these niche terms because the searcher is targeting buying these items.

These are not the be-all and end-all of Search Engine Optimization mistakes but I have found these to be the main mistakes made by my clients prior to Kanga Internet being involved. Good luck and I wish you all the best with your SEO efforts.

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A Quick Guide To Google Analytics

(category: Seo, Word count: 566)
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Google, the best search engine ever built, has been famous for everything that it provides - free of course. It has even increased the size of the Email (G-mail) storage to 2.6 GB. Since then, it has started launching a huge variety of products & services, which contains 50 online services. It was in May 2005 that Google acquired a company named Urchin Software Corporation which provided a web service called 'Urchin on Demand'. Henceforth, the service was renamed to Google Analytics.

Google Analytics is an excellent solution for all the website related needs, starting from the source which brought the visitors to your site to how they interacted with your website. Hence, it provides good results as to how the site should be designed/ modified so as to attract more visitors or how to do better marketing for your product online. Some of the features of Google Analytics are given below.

Firstly, it is much easier to use. With the special AdWords feature, Google provides more flexibility with the keywords and also provides you immediate ROI results. It also provides good suggestions as to which keywords can make the site or product more attractive. Nextly, it focuses on only those modifications (in your website) which will gain you profits. As the service is available in many languages (English, German, Spanish, Korean, etc.) there is a wider scope for improvement of the site along with the marketing campaign.

As Analytics is powered by the same server which runs Google, it can be reliably used for even top corporate projects. Also, it is very much easy to use. For e.g. instead of purchasing or downloading some software or script, just pasting the tracking code in the web pages directly begins the tracking. Google Analytics also provides Executive summaries of the conversions, traffic directly to you so that you don't have to hunt for the reports. You can then comfortably compare keywords, revenue & basically, the performance of the website. It also provides you the comparative reports of the performance, for e.g. if you need to compare this weeks performance with last week's you can very well get the entire tabular data. This service extends so much that you can tally this winter's reports with last summer's reports. Google Analytics can also be used for e-commerce websites, as you can compare revenues, arrange & modify campaigns & get a whole view of the metrics.

Another special feature of Google Analytics is the Funnel visualization. Sometimes it so happens that a visitor starts exploring your site but quits in the middle. Mostly, it is due to puzzling or maze-like data or irrelevant information on the site that confuses the visitor. Google tracks the positions of the quitting & hence provides you the opportunity of modifying that particular area of the site. Google also provides you the segmented visitor report, which includes sorting of visitor information by location, by action, by new versus returning visitor, making it easier to compare the keywords and the traffic. Geotargeting helps in tracking the location of the visitor and also gives your information about markets in various areas & their potentials. Hence, it provides you a better option of the market analysis & gives you more options of setting up or modifying your campaign in order to increase the market value of your website.

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Basics Of Search Engine Optimization

(category: Seo, Word count: 638)
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I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today's world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.

SEO technical definition

SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

Why SEO is important today

Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.

Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn't means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.

The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet's most important search engines for the keyphrases/ keywords which are relevant to your company, business.

Out of million's of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.

Basic Techniques of SEO

Optimizing a website for Search Engines is neither as difficult nor or complicated job as we think. We just need to know what practices to be done and how to do it. You can optimize your own pages yourself and receive excellent ranking in a matter of few months.

As, number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.

Below is a list of items which are important in SEO. Each item are factors that search engines look for when crawling your website in my next coming articles I will discuss each item separately to improve your website in terms of each of the following factor:

Your Keywords

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Freelance Seo

(category: Seo, Word count: 366)
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If you are a blogger or webmaster, you are likely looking high and low for a freelance SEO provider and finding it just a little bit difficult. Freelance SEO or even SEO is not an easy thing to come by. It requires a great deal of experience and training to get the art of SEO down just right. Many people will come to you saying they know all there is to know about SEO, but nine times out of ten, you will find that they while they might know bits and pieces, they do not know enough.

Freelance SEO providers are required to keep up with algorithms associated with search engines, as well as programs and technicalities of the field. Most often, the really great freelance SEO providers already have several websites they are currently working on, therefore, are able to show examples of work.

Freelance SEO (search engine optimization) is a combination of many things from links and keyword optimization to articles. It might be necessary to hire several people that are experienced in one area of SEO, which may be a lot easier than trying to find one person possessing all the skills that are available to help you out on your website.

Either way you go, make sure you check out examples of freelance SEO work. See some websites they have worked on, look at their page ranks and search engine results on specific keywords. Check with the webmasters to ensure that the freelance SEO provider did indeed do the work they claim. Look at their style and make sure it clicks with your own as well.

If you post a project on a freelance website, look at the feedback of the person. If they are an experience freelance SEO provider they will have several positive feedback to back up their claims. That is not to say that you should not consider someone with no feedback if they can provide verifiable samples or references. If they have no feedback it could mean they are new to the site or even new to the freelance world, but have the necessary experience in SEO to do the job for you.

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How To Use Online Pr To Boost Your Search Engine Rankings

(category: Seo, Word count: 329)
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If you are looking for new ways to boost your search engine rankings, you would be wise to consider the new technique of online article distribution. Below we take a closer look at Online PR and what it could mean for your company.

If you have heard a lot of talk and wondered what online PR is all about, this article is well worth a read. Not only will you understand exactly what Online PR involves but you will also see the potential gain for your corporate site and business as a whole which Online PR can bring.

So, what is Online PR? Online PR, or web article distribution is a way of distributing PR type articles relating to your company's main interests to a variety of article directory websites. These directories then choose to put your article on their site and it then acts as an effective form of PR for your business. As a form of viral marketing web article distribution can work exceptionally well, delivering similar results online as you would except from the offline version: word-of-mouth.

So, what benefits is your company likely to experience as a direct result of Online PR? The most influential benefiting factor is the likely increase in your website search engine rankings. This is brought about because the article links directly back to your corporate site, providing one of those all essential inbound links, which the likes of Google actively seek when ranking websites. Other benefits include:

An Increase in Site Visitors - As your web presence grows so will the number of web-users arriving at your site.

Online Brand Boost - As the author of the article, your company will experience a significant increase in online brand awareness amongst web-users.

Widen your Prospective Customer Base - Online PR increases the likelihood of your targeted audience reaching your website which in turn, should lead to an increase in sales.

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Search Engine Placement Through Seo Services No Fluke

(category: Seo, Word count: 167)
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Affordable SEO services don't necessarily mean lower quality of service. Rather, it really takes some serious effort to keep your SEO services cost low and at the same time to provide the desired quality of service pertained by your clientele. After all, Search Engine Optimisation is a methodical process with ample opportunity for experimentation. Whatever process or practices the search engine optimizers adopt, search engine placement in organic listings and increase in targeted traffic flow should be their ultimate objective. This objective can be fulfilled only when one keeps oneself abreast with the continuous developments in the field of search engine optimization. Only high Search engine placement is not the absolute solution but the SEO consultants should ensure that they are optimising their clients' websites for right set of keyword phrases. Right set of keywords means those phrases are widely searchable terms and have relevancy to the clients' website.

Any standardized SEO plan is dependent on the following factors:

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The Seven Secret Skills Of Seo Work

(category: Seo, Word count: 1401)
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There is a lot of talk on the web regarding Search Engine Optimization (SEO) and how, if you just do this one thing, you will be at the top of Google. If only it were that easy! In fact, I believe there are seven distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all seven. In truth, to get to all seven, people who are good at two of these need to actively develop the other skills. This takes time and effort and, if you are running your own business, do you really have the time to do this?

The seven skills that I believe are necessary for SEO work are:

Web Design - producing a visually attractive page

HTML coding - developing Search Engine friendly coding that sits behind the web design

Copy writing - producing the actual readable text on the page

Marketing - what are the actual searches that are being used, what key words actually get more business for your company?

An eye for detail - even the smallest errors can stop spiderbots visiting your site.

Patience - there is a time lag on any change you make, waiting is a virtue.

IT skills - an appreciation of how search engine programs and the algorithms they use actually work

Many website designers produce more and more eye-catching designs with animations and clever features hoping to entice the people onto their sites. This is the first big mistake; using designs like these may actually decrease your chances of a high Google rating. Yes, that's right; all that money you have paid for the website design could be wasted because no-one will ever find your site.

The reason for this is that before you get people to your site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to crawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.

I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem.

So, optimising a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site. The second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be "down and dirty" in the code rather than using an editor like FrontPage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur. Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google. We actually run seven test domains which are testing different theories with different search engines. Remember that different search engines use different criteria and algorithms to rank your site - one size does not fit all.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text - but only when written well in properly constructed English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site - in Google terms, this is sandboxing. Google takes new sites and "naughty" sites and effectively sin-bins them for 3-6 months, you can still be found but n t until results page 14 - really useful! As well as good English, the spiderbots are also reading the HTML code, so the copy writer also needs an appreciation of the interplay between the two. My recommendation for anyone copy writing their own site is to write normal, well-constructed English sentences that can be read by machine and human alike.

The fourth skill is marketing, after all this is what we are doing - marketing you site and hence company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. I have seen many sites that can be found as you key in the company name. Others that can be found by keying in "Accountant Manchester North-West England", which is great, except no-one ever actually does that search. So the marketing

skill requires knowledge of a company's business, what they are really trying to sell and an understanding of what actual searches may provide dividends.

The next skill is an eye for detail. Even a simple change to a web page can create an error that means the spiderbots will not crawl your site. Recently, I put a link to a page that didn't have www. at the front of the address. The link still worked but the spiders stopped crawling, and it took my partner to find the error. We have recently invested in a very sophisticated html validator that picks up errors that other validators just fail to see. These errors do not stop the pages displaying correctly to the human eye, but cause massive problems with spiderbots. Almost all the code that I look at on the web using this validator flags major errors, even from SEO companies.

The sixth skill is patience, or is it a virtue! Some people seem to want to make daily changes and then think they can track the web page ranking results the next day. Unfortunately, it can take a week for absolutely correct changes to take effect, in which time you have made six other changes. Add to this Google's

reticence to allow new sites straight on to its listings by adding a waiting factor of, maybe, three months for new sites, and you have a totally uncontrollable situation. We say to all our clients that a piece of SEO work should be looked at like a marketing campaign that runs for six months, since it is only after that time that a true judgement of the effectiveness of the work can be made.

The final and seventh skill is an appreciation of how search engines and algorithms work, for this where both IT and maths experience is useful. People who have programmed at a detailed systems level have a natural feeling for how spiderbots will read a page, what they will search for, what tables they will set up, what weightings they may give to different elements. All of this builds a picture of the database that will be created and how it will be accessed when a search is undertaken. Unfortunately, this skill is the most difficult one to learn as it relies on many years experience of systems programming.

So, in summary, I would say "If it was easy everyone would be doing it!". I hope you will see that professional Search Engine Optimisation companies need more than a bit of web design to improve your business. Make sure anyone you choose for SEO work can cover all the bases.

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Search Engine Optimization Another Perspective

(category: Seo, Word count: 290)
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The best source of qualified, targeted traffic is search engine traffic. But millions are still unaware of this fact. The most baffling part is even people involved in an online business are unknown to this fact. Some would say, there would be no SEO companies if most knew it. That's a truth too.

Where does a website go wrong in being search engine friendly ? The answer to this is that it goes wrong as soon as it is started by a web designer. The lack of knowledge or complete illiteracy of SEO on the part of most web designers is the key problem. The second step where the website owners go wrong is the choice of an experienced and skillful seo expert. Tracking down someone good is not that difficult. The key to finding someone with reasonable skill is clear communication. When you interact with someone, you will find out the expertise level, the experience, search engine parameters and algorithm knowledge and also some references. These should be enough to verify YOUR seo expert. A couple of minor but sometimes reflective aspects are - mode of payments and his own website rankings. While varied mode of payments reflect an established company or individual, his own website ranking should provide a lot of insight in to his seo skills.

Search engine optimization at the inception of the website or designing of the website is the best way to go about. There are a lot of optimization companies which offer web designing and development. A lot of people actually opt to get a site designed by a seo company in order to make it search engine friendly right from the start. Why not all ?

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Progress In Search Engine Optimization

(category: Seo, Word count: 307)
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It's SEO India, which really hits the nail on the head. Being one of the budding internet marketing companies in the UK, SEO India knows how to rank a website in the shortest span. How ever they never overrule search engine rules and are complete ethical to what they do. Before beginning with your website marketing campaign, they will gather every bit of information required for ranking your website. SEO India main aim is to give a proper rank to your website. But also generate quality traffic. SEO India provides internet marketing services in India as well as other countries across the globe. This SEO India is a company that educates, performs work, analyses and solves problems, makes decisions and promotes ethics. Following just the right way SEO India promotes ethics associated with this field of study. Being a search engine marketing company they follow a simple and clearly defined path so that there are no hiccups. Every search engine marketing company in India follows contact stuff, in which various points are clearly stated. You can get desired rankings, if you don't make changes online. So try to mention or clearly state the changes you are planning to make to their site in your contract. And do this before staring any work.

In India many SEO organizations offering internet marketing services. Which are very particular about certain addition and deletion? SEO India always tries to maintain that the client should not change, add or delete the new copy, while searching three months of marketing under progress. It has been seen that any online change directly affects the search engine rankings if they change. SEO India creates a new facet in day to day online marketing. And it has just grown to become one of the most powerful medium to drive online business.

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