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Why Do I Need Video And Or Audio On My Website

(category: Site-Promotion, Word count: 723)
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Bottom Line: If your website and emails are silent, you're leaving money on the table! Its that simple.

More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. It's a proven fact that multimedia more easily and effectively captivates your audience and grab's the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.

If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.

"As traditional banner ads continue to decline in their effectiveness...leading companies..[will turn] to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market...Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% "buy" rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook)."

When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?

Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically dropped over the last couple of years all over the Internet.

Savvy Internet Marketers know this and have already seen the light. You'll notice that many of these "Gurus" are lending voice to their sales copy in an effort to increase their conversion rate and many have incorporated video into their marketing. In essence, they are re-inventing themselves, recognizing the tremendous power and benefits inherent in multimedia and using it to captivate their intended audience and to convert prospects into subscribers and customers.

Think about can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesn't convey your passion for your product, service or publication. The human voice has the power to influence, motivate, and persuade prospects to take action with much less resistence and reluctance.

These days there are scams all over the Internet and as a result people are very skeptical of many sites and ultimately the "online" business owners behind these websites. By using multimedia in the form of video and audio messages, you leave visitors with the impression that you are a "real" business and someone they CAN trust.

By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you to get your point across much easier which all leads to one end result- MORE SALES!

There are many others benefits to speak of which include the following:

1. Explain selling-points much more easily and clearly to captivate your potential buyer.

2. Describe your product or service and the benefits of using it clearly and concisely.

3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.

Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web experience.

Again, the question asked is "Why do I need Video and Audio on my Website?"

The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses. Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to maintain the continued existence of their online presence.

Do advertisers on TV try to sell you their products and services by using written text?

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How To Get Multiple Backlinks From Article Submissions

(category: Site-Promotion, Word count: 604)
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One of the keys to ranking well in the major search engines Google, Yahoo!, and MSN is having lots of links to your website. But sometimes it's challenging to get those links - while once trading links was the way to do it, today it's hard to get those links with quality websites. This is partly because there's not a lot of room on those websites anymore, but it's also because reciprocal links, the way backlinks used to be arranged, aren't as attractive to the good sites. You get much more out of a link to a more popular site than they get out of a link from yours.

But if you offer something in exchange, your odds of getting that link go up a lot. The currency of exchange on the Internet is knowledge - quality website content. That's why many webmasters are turning to article submission services to promote their websites.

Using Articles to Get Links

Original articles placed on other websites are a fantastic way to get links back to your site. Not only do original articles showcase your knowledge and skills, they also include something called a "resource box" at the end. This box contains your name with two or three lines of information about you and your business, and a link back to your website formatted in any way you wish.

Services like use original articles to place your one-way links. With specialized submission software, they can get your articles, containing your resource box, out to hundreds of websites. Once your article is posted, each of these websites will send out a one-way link to your site from that resource box; even better, the sites your article is placed on have good rankings on Google themselves.

Whatever Happened to Reciprocal Links?

Once upon a time, something like a year or two ago in the fast-moving world of the Internet, reciprocal links in which you agree to link to someone if they link to you were a great way to make your site look popular. But the techs at Google and other search engines figured this out. Their search engines have been cataloguing who links to whom for a while, and it wasn't hard to figure out which pages linked to one another for no discernable reason except to spam links, and exclude those links.

This makes one-way links incredibly valuable. They're the primary link type you can be certain will count for you in the search engine races.

Reciprocal Links: Not Dead Yet

Despite the controls the search engines place on reciprocal links to prevent artificial inflation of your site ranking, there is still a place for reciprocal linking.

Sites that link to one another and that have some similarity in content are the ones that search engines still use to add to your rankings. But you can't do this with an automated submitter, though many online companies would like you to think you can.

Instead, you need to research manually and individually each potential link partner. You'll need to identify the partner, determine the site's suitability and compatibility for yours, and contact the webmaster to propose an exchange of links. This is amazingly time-consuming, but over time trading links can help you build your site ranking.

The best way to get your website jump-started in the rankings is through article submission. In the beginning, you need the web equivalent of a nitric oxide boost, not incremental steps. Trading reciprocal links can come later, when you have more time to devote to climbing in the ranks.

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How To Start Off Your Advertising Campaign With Impact

(category: Site-Promotion, Word count: 470)
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When you do call your prospects or talk to them to follow up on an offer, please do not start your conversation with "How are you". Not only does it kill the conversation instantly, it also opens you to a lot of responses that you either are not ready for or that you don't want to hear it.

For one thing, when you do ask this opening phrase, be sure that you can actually bear to hear your target client's answer. Be prepared to care - a lot, if your prospect says that he or she is sick and is not feeling fine, or get a never ending political rant of how Obama is better than Hillary.

Secondly, with a call-killer like your "how are you", it surely makes you lose control of the call and gets you off track. You must remember that the main purpose why you talked to the person in the first place is to pitch your business. But how can you do that if your client is already lecturing you of the hazards of getting married with someone who nags all day and all night.

Another reason why you shouldn't open your conversation with "how are you", the moment you utter the phrase, your prospective client is already on to you. And before you could even say your first word of your sales pitch they would have already turned you down flat.

Even with your ads printed by a commercial color printing company, you should also avoid words and phrases considered as "call-killers" so you can effectively give your piece without your prospective customers throwing you out even before they can read your whole story.

Having call-killer phrases in your ads not only give your potential clients the tip off that you're going to start a sales pitch, you also give them the opportunity to reject you outright. And when they do, you'll have a heck of a time trying to keep them interested in what you have to say.

You probably think that it's the polite thing to say when talking to somebody. Then again, there are other ways to start your ads. Introducing yourself and going directly to why you're there in the first place can be more effective and it gives you the power to take control of the connection.

It's all about taking control of the moment. When you are in control you are more likely to provide the most effective ad and copy that your target audience can appreciate. Don't risk blowing your opportunity of being able to convince your prospective clients of your business' worth. Avoiding call-killer phrases can lessen, if not totally eliminate your chances of getting your target clients interested, and eventually making a sale for your business.

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Getting Visitors To Stay Through Web Based Marketing

(category: Site-Promotion, Word count: 416)
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9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!

For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever!


There are creative marketing strategies that you can implement so that you don't entirely loose your clients, you just need to keep them in the loop for when the time comes for them to buy.

"Marketing Online - Is about creative patience"

Being creative with your web marketing ventures is crucial but it doesn't necessarily react like print magazine ads or like newspaper press releases. No, it takes time for something to kick into full force.

This is why you should always keep on top of creating something new because, just like regular marketing, if you don't have another campaign ready to go when your done this one, you'll start to loose prospects on the way and create a slow period for your business.

You want your world online to consistently grow. Don't grow too quickly, just grow and keep growing with all your marketing efforts.

Here are some of the marketing strategies you can implement:

- Create an online newsletters

- Give something away for free

- Create online questionnaires

- Engage yourself into discussion groups

- Write helpful tips

- Create local resources for others

- Have a section of tips from others in your field

- Create a forum on your site

As you can see, these are all marketing strategies that ingage people in some way. The key is to create emotion through your visitors. Once you've engaged someone from your site, your site will be imprinted on their mind. It may take them a year to buy something from you but once in a while, maybe even weekly, they will keep coming back to your site.

The important thing to remember is that, eventually, we loose all of our visitors, even more important is to find marketing ventures that keep them coming back from time to time.

Just because someone saw your service today, doesn't mean that he/she is ready to buy what you are offering. Many people "Shop For Tomorrow". They like to browse around, see the options out there before they dig into their wallet.

I hope this article will spawn off some ideas for you!

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Do It Big Get Noticed

(category: Site-Promotion, Word count: 605)
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Whatever you do in business, do it big! There's no other arena in which those words are truer than the internet. It's a competitive world wide web, and you do have to find your niche. But once you find that niche, do it just a little bit different than everybody else. Do it big. People don't often think in those terms. So if you are able to put yourself in that mindset, then you'll be ahead of the pack.

You can struggle all you want trying to get your website to the top of the search engines, but by the time you get there, the rules for getting there will have changed. You can spend countless hours trading links with other websites, but you'll find that many of those will soon ditch their domain. You may consider any number of online strategies for getting your website noticed, but the bottom line is somebody on the other end always wants to get paid.

This is when the idea of "do it big" comes into play. Let me explain. I recently discovered a website owned by a woman from the UK. Her product was original art. Specifically, cartoon-like pencil sketches. Her intention was to put her work on shirts, stationary, and greeting cards and to sell it through her website. The problem was she couldn't get her site noticed. She had no visitors.

How many times have you lamented over the lack of visitors to your site? I have, and I do. It doesn't matter how many visitors a site receives. It never seems to be enough. We are insatiable. But you can struggle with online strategies, or you can do something big offline. Here's what I suggested to the woman from the UK.

Start a campaign. Call it the "loan a shirt" campaign or something of that nature. The idea would be to take a shirt featuring the artwork, and send it around the world. How? She or somebody else would wear it for a day and then pass it on to another person who would do the same. This would continue for any duration of time. But the goal would be to send the shirt around the world, and each person who wore the shirt for a day could log on to the site if they choose and fill out a quick location form so the shirt may be tracked.

It's such a simple, low-cost idea, but it's a creative way to expose a website as the address would be listed right there on the shirt. And people who wore the shirt for a day would get to see and sample the product first hand. It could even be an event for charity, and an effective press release would be the only invitation the media would need to get involved.

But what if somebody decided not to pass the shirt on? What if somebody stole it? What if the shirt got lost? What if "this", and what if "that"?

Hey, what if it worked? What did it cost? Nothing. It only required a little creative thinking. A person could do anything they wanted with the idea in order to eliminate every negative "what if".

The point I'm trying to make is we don't often think of doing something big offline to promote ourselves online. And it doesn't have to be costly. It doesn't have to even follow what we believe to be the traditional rules of advertising. Just think big, do it big, and get noticed. After all, isn't that the goal? Or is the goal just to advertise?

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5 Ways Increase Web Site Conversion Rate That Will Increase Internet Sales Using Free Giveaway Promotional Product Sample

(category: Site-Promotion, Word count: 701)
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What keeps you up at night?

It's a good question for you to ask yourself once in a while. For most eCommerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. That's 97.4% or so of your visitors, according to the accepted industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, you're probably getting a better night's sleep than most.

If not, you're probably tossing and turning, thinking about ways to increase web site sales. You might think you have already tried every little conversion rate optimization tip or trick. Do you have a strong "Call to Action" benefit? Have you ever tested different messaging with tools such as split A/B landing page optimization? The web is always changing. Unless you are sure that there is no room for improvement, its clearly time to consider how you can take your website to the next level to increase online sales with a value added promotional benefit.

1.Bait your prospects with the right cheese.

Online shoppers are more sophisticated today. You should assume that your prospects will evaluate three to four competitors before deciding to purchase. You need to stand out and provide the right bait to get your prospects to stop and buy at your site, rather than move on to a competitor.. In some cases, merchants need to find a special kind of cheese that will get the mouse to click on certain shipping options or up-sells. Getting creative in what bait you use is what will increase conversion rates if you know what type of cheese will make that mouse click.

2.Create a value-added offer.

Sometimes you need to go beyond your product line to find a potential partner that could benefit from a cross promotion. Some gift items can be presented as bonus offerings that would bring a high perceived added value, such as. Phone cards with a volume discount. Such an item could even be co-branded as a special value- added thank you gift.

3.Offer free gifts that create viral marketing buzz

Think of a gift or promotional item that prospects will keep on them at all times such as inside their purse or wallet. Giving this item away is what creates the viral marketing buzz for increased "buzz", brand awareness, and ultimately more Internet sales. The example of a free co-branded phone card giveaway is a great way to get your customers to carry your brand at all times and increase repeat orders and referrals. Gifts like phone cards are especially effective because they are designed for repeated use. As a result, the customer will be exposed to your brand for the seven plus times experts say are necessary before a prospect is ready to convert to a sale or reorder. It's also likely to more than carry its weight in referrals.

4.Create a personalized benefit

Always look for ways to personalize your offer. Instead of "we" or" I". talk to the customer individually as "you". Make your prospects feel special, elite and make it personal in any way possible when giving away a value added benefit. Personalize your gift when possible and find a partner with whom you could cross promote a co-branded personalized items.

5.Give away a high perceived value item:

Offering something for FREE is always nice. But the word "free" can carry negative connotations. You always want to keep the perceived value of any gift or offer high.


Get a Free phone card with your order today


Receive a complimentary phone card worth more than 1 hour of free calling to the U.S. and many other countries as a personal thank you gift for your order today.

Grab your prospects today, and give them an incentive to buy on your site. Now its time for you to find your special "cheese" that will get your prospect's mouse to click on your personalized high perceived-value benefit.

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Website Promotion Via Social Networking Search And Bookmarking

(category: Site-Promotion, Word count: 556)
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If you have been trying to get traffic to your site without paying for it, you must know by now that participating in online communities is one of the best ways. There are many different types of online communities that you can join and most will help you get a certain amount of traffic to your site. For this article, I will focus on only three types. Most commonly, new webmasters try to promote their website by subscribing to an online forum or a news site such as Slashdot or Digg. In addition, there are two other overlooked communities that can help you drive lots of traffic to your website and that includes social search engines and social bookmarking sites.

When it comes to using an online forum or news site as part of your marketing campaign it is important that you remember the most essential rule and that is, do not spam. Make sure that you are actively participating in the discussion and that you are not there just to promote your website. Many of these forums such as Slashdot and Digg use a moderation system that allows other users to give your posting such a low score that the vast majority of people will never see it. This is what will happen to you if you spam the forum other than of course getting banned all together. If you ad meaningful comments to a discussion, other users will become interested in what else you have to say and they will visit your website either via your signature or your profile.

In addition, social search engines have, recently, been gaining popularity. The internet consists of billions of websites and dishonest webmasters have been busy keyword optimizing their sites just to profit from Adsense. It has become very difficult for surfers to find the most relevant sites to their queries. Even Google's results even though the best compared to other search engines often are not the most relevant. In an effort to avoid this clutter, web users are coming together in social search engines such as to create a searchable collection of websites with useful content. If you are a webmaster and you want to promote your content rich site and your search engine optimization is not working then you might want to consider submitting your website to one of these social search engines.

Finally, social bookmarking sites such as are becoming very popular and you can definitely use them to promote your site. In social bookmarking, you store links to your favorite websites online so you can access them from any computer that you are using. Most importantly, you can make your collection of links public so that others can also use them. In addition, you specify a set of tags for each link that you submit. You and other web surfers can use these tags to search for links of similar interest to their own. This is how you can promote your site. Simply bookmark your site and tag it with the most relevant keywords. Then, when other people search using these keywords, your site will come up and they might pay you a visit. If people enjoy your website, they might bookmark it themselves increasing the chances that others will come across it.

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Build Your Site Around Your Resources Resource Advertising For Your Site

(category: Site-Promotion, Word count: 553)
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We all collect resources online to give to our visitors. Why not, it gives an added bonus to your site. What we want to do is use as many resources to our advantage. Advertise your business around your resources and gain major exposure.

Most websites out there are utilizing resources to enhance their website functionality, the only thing that we don't see being implemented is promotion by means of self advertising You're giving your visitors some great resources, then why not advertise your business within those resources?

Advertising With Your Own Resources:

If you reprint articles on your site, you could use those articles to advertise your business. The reason you do this is simple, adding articles on your site is going to increase your traffic, right? Then once your articles start to get good traffic from search engines on their own, people will come into your site directly from that article. You want to make sure they know who's hosting this article. This is a great time to start promoting specials that you may have.

Consider Yourself Your Best Advertiser:

Do you host a resource directory? Maybe your company does link swapping, maybe you just like to give your visitors some great resource websites within your industry. Always make sure that your link is above the rest. Make sure that your company is listed #1. It doesn't even have to be about your front page only. Be creative, spice up what you list within your own resource listings.

The Whole Point Is This:

Many of your resource pages are going to get traffic directly from elsewhere. Just because these resources are on your site isn't enough exposure for your business. You want to advertise as much as possible for yourself without being too pushy or offensive.

Banner Advertising Was Never Dead:

For a long time, they said that banner advertising was dead. Some still do. I said then and I still say now, banner advertising works as long as it's implemented properly. Adding a small banner above all your articles and resource directories isn't a bad thing. Adding 5 on one page can be somewhat excessive and too pushy. Try creating banners that relate to the resources in mind. This will in turn create an additional resource for search engines and visitors.

Your Homework:

Sometime tonight, right now even, take a peek at your website again and look for areas in which you can add a small piece of advertising for your business. If you don't have any resources, shame on you, create something right away and implement some advertising for yourself.

Till Next Time, Stay Creative & Grow Every Day!

Bottom line is no one is here to hold your hand. We can only sit back and watch to see what you feel is appropriate to present your business, your family name, and your honor. Improving your site brings greatness to your work. If not now, maybe later.

My Promise To You:

If you improve your entire site tonight, tomorrow will be a great day for your business. It will have undergone a well deserved face lift that brought life into the picture. You will feel better about yourself and where you are going.

I hope you enjoyed the article.

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Proven Internet Marketing Techniques To Help Promote Your Web Site

(category: Site-Promotion, Word count: 326)
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Every successful business campaign begins with a strong, viable marketing plan. To rise above in the internet marketing world, you must be prepared to pull out all the stops in the areas of promotion and advertising. Sound difficult? Think again. The expansion of the World Wide Web has made the complications of internet marketing promotion a thing of the past. With a wide array of promotional avenues to wander, almost anyone can be victorious in the internet marketing game.

Search engines have always been, and still are, the most effective way to generate traffic to your web site. The largest search engines have their own huge databases that contain tons of information that can be discovered through keyword searches. Keywords are an essential factor when dealing with internet marketing. Search engines account for over 80 percent of traffic generated to web sites. In internet marketing, every visitor is a potential customer. The more customers you have, the more money for you.

The mailing list is an excellent internet marketing technique that can be of great help when trying to accomplish your goals. The unique aspect of a mailing list is, while it not only brings recent visitors back to your web site, these visitors will most likely send your newsletter to their acquaintances. To utilize this internet marketing method to the fullest, develop an expansive customer list, and use this list frequently.

Blogs are a new and increasingly popular internet marketing technique designed to educate readers about your product or service. This marketeting method is favored because of the ability to create and publish information instantaneously on the web, and receive feedback from its readers. Blogs and blogging have become an excellent source for internet marketing promotion because of the constant content development, as well as, overall popularity. In the internet marketing realm, it's the web site visitors that make the world go round.

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