Social Bookmarking Services How To Chose The Legit Ones
Social bookmarking is a unique and revolutionary way for online users to store, compile, share and search bookmarks of web pages. In this new and modern system, Internet users save links to Web pages that they want to remember and/or share. Many social bookmarking sites have Web feeds, which are provided for their lists of bookmarks, including lists organized by tags.
This service helps subscribers become aware of new bookmarks as they are saved, shared, and tagged by other users. As these services have grown more popular and have evolved further, these sites have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, e-mailing of bookmarks, web annotation, and groups or other social network features.
Tips In Getting Started with Social Bookmarking
Today, there are many social bookmarking sites on the Internet, and joining them is generally free. Probably the largest site today is del.icio.us. To register, simply click on the "register" link and fill in the information. Members of these sites should also install the two buttons on their browsers at home to make the process of tagging pages easier. Click on the help tab to find out more information.
Most Bookmarking Sites Are User-Friendly
Most bookmarking sites are free and very easy to use. It only takes a few minutes to join one of these sites. New members are usually asked to provide their e-mail address and a password. Members can post and review their bookmarks from any computer on the Internet. Individuals can also download and save all of their bookmarks for security. Bookmarks can also be easily transferred from one bookmarking service to another. Sharing is what makes social bookmarking so powerful.
More often than not, it is Web user who allows their tagged bookmarks to be available for public viewing, and this results in links to sites of generally better quality. Some bookmarking sites allow members to rank the site's usefulness as well. Usually, the quality of a site over time, may be more easily discovered by recommendations from individuals rather than depending on standard search methods like Google, which usually measures the value of a site by the number of visits.
How To Steer Clear Of Unscrupulous Bookmarking Sites And Methods
According to industry analysts, social bookmarking can also be prone to corruption, misuse and collusion, and due to its rising popularity, some users have started considering it as a tool to use along with black-hat search engine optimization methods, to make their Web sites more visible. The more often a Web page is submitted and tagged, the higher the chances it has of being found.
Spammers have started bookmarking the same Web page multiple times and/or tagging each page of their web site using a lot of popular tags, thereby obliging the developers to constantly adjust their security system to overcome abuses. Because of this, some social bookmarking websites were forced to institute safety measures against spam, which caused some problems for people who use social bookmarking for legitimate, non-spamming purposes.
In addition, there are also drawbacks to such tag-based systems as well; no standard set of keywords, also known as controlled vocabulary, no standard for the structure of such tags (e.g. singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning.
Techniques In Logo Design
Your logo is a tangible representation of your identity and image. This means that whatever you decide to put on your logo - the colors, shapes, and even the lines - all of these should reflect the image you would want your target readers to remember you even for many years to come.
It represents your values, your beliefs and the traditions you have in your business. That's why you put so much effort in coming up with the right logo especially with your full color business cards.
Here are a few ideas for your logo design that you can consider when you start creating your very own logo:
This technique is more of a going-back-to-the-basics kind of thing. It reflects simplicity more than creativity when designing your logo. In fact, major corporations have gone back to this type of logo design that the classic trend that was so popular during the 70s is again one of the hits today.
The technique is based on the basic geometric lines with a little visual twist. Especially with the advent of the computers and digital technology, the 70s natural geometric lines is definitely here to stay.
This technique applies two or more droplets, making them appear that they're coming together to act as one entity. It is usually reflective of a union and meeting of ideas, which is very expressive especially if you're looking at a more technical and scientific design. Often, this logo design have flat shapes, while some have highlights or shadows that provides the feeling of a multi-dimensional effect in your design.
This logo design comes out when you use two elements together that creates a natural and less-contrived spiral shape. This technique is more of a nature-inclined rather than a computer generated design. The unaffected combination of seeming disarray and geometry in the design provides order and freedom simultaneously.
This is in response to the growing youth market that needs to have their own set of design structure. The youth have always been one of the driving forces that every business owner and marketer need to focus on. That's why from the late 60s to the early 70s, the set of designs that came out to address the personality of the youth market have become very popular during those time. You can see this type of logo design resurfacing especially from companies that cater to the ever developing youth niche.
There are a lot more logo designs out there that you can apply to create your very own design. The bottom line is to make each design that you pick embody what you value most in your business because that would be yours for a very long time.
Being a novice website developer the hardest part of creating a new website is getting actual people to look at your website. Coming up with the next great idea seems to be the easy part but it will never be a real success if you are the only person reading your work. I have been doing some experimenting with this problem and here are some of the things that seem to work for me.
1.Social Bookmarking - this is my number one pick because in large it has brought the lions share of the traffic to my site, there are some great sites that do this www.digg.com is my favorite it seems to be one of the most popular at the moment you can submit a link to one of your stories with a brief description and if it intrest the rests of the diggers you might make it to the homepage.
2.Article Directories - I have to admit that there are a lot of crappy articles on most article directories so if you put your well written article on one it is bound to get snapped up by hundreds of content starved websites looking for new stories all they will all have backlinks pointing to you,
target="_blank">Articledashboard.com seems to be a nice one.
3.Forums Posting - This has got to be the most time consuming one if you do it correctly you must find people who might have some interest in your site, in my case those are computer related forums and I try to help people with there computer problems and drop a link to my site in the signature. Becareful with this one please don't spam forums with a bunch of junk just to get you link out there if you can add to a discussion or help another member most forum admins will not have any problems with you putting a link in your sig.
4.Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here www.searchengineworld.com. You also might consider trying to implement Google's new Sitemap generator - this is on my to do list
5.Directory Submissions - Submit your site to human edited web directories like http://dmoz.org/. It will help your page rank and may even get you some traffic.
6.Link trading - Most sites with similar interests as yours will be more than happy to add a link to your site as long as you provide them with a reciprocal link.
This is by no means an all inclusive list and I am sure there are many more great ways to generate website traffic if you have a suggestion please post a comment.
How To Start Off Your Advertising Campaign With Impact
When you do call your prospects or talk to them to follow up on an offer, please do not start your conversation with "How are you". Not only does it kill the conversation instantly, it also opens you to a lot of responses that you either are not ready for or that you don't want to hear it.
For one thing, when you do ask this opening phrase, be sure that you can actually bear to hear your target client's answer. Be prepared to care - a lot, if your prospect says that he or she is sick and is not feeling fine, or get a never ending political rant of how Obama is better than Hillary.
Secondly, with a call-killer like your "how are you", it surely makes you lose control of the call and gets you off track. You must remember that the main purpose why you talked to the person in the first place is to pitch your business. But how can you do that if your client is already lecturing you of the hazards of getting married with someone who nags all day and all night.
Another reason why you shouldn't open your conversation with "how are you", the moment you utter the phrase, your prospective client is already on to you. And before you could even say your first word of your sales pitch they would have already turned you down flat.
Even with your ads printed by a commercial color printing company, you should also avoid words and phrases considered as "call-killers" so you can effectively give your piece without your prospective customers throwing you out even before they can read your whole story.
Having call-killer phrases in your ads not only give your potential clients the tip off that you're going to start a sales pitch, you also give them the opportunity to reject you outright. And when they do, you'll have a heck of a time trying to keep them interested in what you have to say.
You probably think that it's the polite thing to say when talking to somebody. Then again, there are other ways to start your ads. Introducing yourself and going directly to why you're there in the first place can be more effective and it gives you the power to take control of the connection.
It's all about taking control of the moment. When you are in control you are more likely to provide the most effective ad and copy that your target audience can appreciate. Don't risk blowing your opportunity of being able to convince your prospective clients of your business' worth. Avoiding call-killer phrases can lessen, if not totally eliminate your chances of getting your target clients interested, and eventually making a sale for your business.
How Exchanging Links With Other Sites Improves Your Own
Business websites are a necessity in today's society and the internet is only as good as its links. Without links, the internet simply would not be able to exist. To ensure a quality World Wide Web continues, you must provide links that your customers might be interested in. Linking to other sites helps tell the customers which products you use and trust. It also forms a bond of trust between you and other sites. Moreover, it can improve your own site by associating with other products that customers both know and trust and by giving you an increased level of visibility. There are two kinds of links you should include in your site. You should include a general links section for the benefit of your customers, and you should include a reciprocal links section to help you and other businesses as well as your customers.
There are several ways to decide which general links to include in your site. You might start by visiting competitor's web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.
Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.
Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.
General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.
This process is fairly simply, but there are many ways to engage in reciprocal linking.
First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.
After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.
Once you've done that, it is time to start sifting through your results. Bookmark any sites that look promising.
When you've made your final choices, it is time to draft a letter to the webmaster of each site you're considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.
The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.
The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.
Latest Website Promotion Advice
I have written articles about website promotion in the past, however things on the internet are always changing and my opinions have now changed. This article is all about my new website promotion ideas, ideas which I use on my all of websites.
A good linking campaign is the main priority. Attempting to increase the number of backward links you have pointing to your website is essential. However you have to be careful. Here is a list of do's and do not's.
Increase the number of backward links pointing to your website slowly
Obtain backward links from within the same industry/market as your own
Build up the number of one-way links your website has pointing to it
Write articles and submit them to article directories
Add your website domain on all of your adverts, documentation and e-mails
Offer the visitors to your site the chance to sign up to a monthly newsletter
Offer the visitors to your site a free e-book
Write press releases
Join a link building website to automate your linking requirements. These are tempting to join however are frowned upon by the search engines. Always remember hard work pays off.
Increase the number of backward links to quickly
Purchase too many link text ads
Just leave your website without any promotion, it will not grow on its own
Build hidden pages
In my opinion one-way links are vital. These are the most powerful form of backward link and the search engines love them. I can see no way in which they can penalise a site that is only acquiring these type of links.
The best and easiest way of obtaining these one-way links is by writing articles like the one you are reading. Once you have written the article, you then need to submit it to a number of article directories. You are able to add a link to your website on the bottom of the article and the hope is that other webmasters will want to include your article on their website, thus giving you a one-way link.
I have been writing articles for around a year and I must say it has done wonders for my businesses. The number of visitors to my sites have rocketed and the page rank have also steadily increased.
I hope you have found this article interesting to read and beneficial to you.
Good luck with your website promotion campaign
Building Solid Traffic With Backlinks
Many coaches put up web sites with the hope of getting clients from the Web. What usually happens is they get nothing.
Here's the reason.
A web site isn't an ad. No one "peruses" web sites in some "web site newspaper." In fact, no one will go to your site unless you specifically invite them. A web site actually needs advertising.
You need to build traffic to your site.
There are a lot of great ways to do this and one terrific way is with backlinks.
What is a backlink?
A backlink is a link FROM another site TO your site.
For example, if you are a member of Coachville, and someone is looking for a coach, then it is possible that this person sees your listing in the "Find a Coach" section and clicks a link to your web site.
This is a backlink from Coachville to your site.
Backlinks are also referred to as "in-bound links" and sometimes can be called "reciprocal links."
Many of the links that coaches have on their web site are designed to take visitors from the coach's web site to other web sites. These are usually located in a link section or a resources section. These are also called "forward links" or "outbound links."
The important thing to note is that a backlinks bring visitors TO your site. Once visitors come to your web site, you can turn them into clients, product sales, newsletter subscribers, commissions and more.
So why are backlinks totally awesome?
Firstly, the obvious, is direct traffic to your site. This traffic can be cashed in for clients or sales.
Secondly, when done right, "backlinking" can sky-rocket your search engine rankings and thus result in even more traffic.
From the eyes of search engines, your "site's worth" increases when the number of backlinks increases. Each backlink raises the popularity of your web site.
It's like being the popular kid in school. The more kids who know you, the more popular you are.
What does this lead to?
When people put the phrase "life coach" into a search engine, for the most part, the sites with higher popularity will come up first.
Thirdly, backlinks can create consistent traffic.
Sending out newsletters and giving talks often bring you immediate "bursts" of traffic.
Bursts of traffic are great, but require you to make those additional efforts in order to continue to get that traffic.
Backlinking builds a steady, consistent, and predictable stream of traffic that keeps coming without additional work. You can confidently expect the same number of visitors each month.
Fourthly is the snowball-effect.
Creative backlinking strategies can create a situation where your web site is attracting backlinks without you doing any work at all. It's like a snowball going down-hill that continues to grow.
Networking Through Strategic Alliances
Networker's know that you always get back more from your network then you have to give to it. However, that should not stop you from thinking about new ways you can help the people in your network. Your network is full of people who would like to partner with you, though neither of you may have approached the idea or formalized a plan. Here are some suggestions for ways that you can form strategic alliances with other businesses in your network.
BNI (Business Networking International) coined the phrase "giver's gain", which basically means that if you give referrals, leads or resources the recipients will want to repay you somehow. The problem is that as your network grows, it will become increasingly difficult to give referrals to everyone in your network.
This is somewhat counterintuitive because most people would think that as they add contacts to their network it will be easier to refer the new members of your network to each other. However, if you know five accountants it is difficult to refer to all five of them equally. One way to give back to your network is to develop a number of strategic alliances.
There are a few basic steps you should follow to help ensure that your new alliances are effective. First, be sure to think about what you want the alliance to accomplish. Are you simply trying to reach new potential customers? Or are you also trying to reduce your marketing costs? In general, think about the goals of the alliance. Here are some things you might want to consider.
- You will get access to the networks of your partners.
- You will get to associate your business with another, potentially, more established brand.
- You can decrease your overall marketing costs, while expanding your reach.
- You can learn from other businesses. What has been successful for them in the past?
Next you should think about who you want to partner with. If you are a Realtor, you might think of mortgage originators or real estate attorney's that you could partner with. Bear in mind that your partner does not have to have the same goals are you, but they should be complementary. Here are several ways you can potentially form and alliance with another business.
- Create an alliance with a customer - Creating a mutually beneficial relationship with a key customer can strengthen the relationship and reduce your risk of losing this key customer.
- Create an alliance with a market leader - If you are a small business, you may be able to reap hue rewards from partnering with the market leader in your area. You may be able to offer a level of local penetration that a big company may have trouble creating on it's own. The alliance may not offer a huge financial incentive for the small business but you can leverage the alliance in your own marketing program. If you are the market leader, consider partnering with a young, easer business that might be able to offer you this type of market penetration.
- Create an alliance with a non-profit organization - You might be able to create an alliance with a trade organization or local community organization, which offer not only direct rewards, but also in-direct rewards from helping a good cause.
- Create an alliance with a former employer - Your company may offer a service that complements the services offered by a former employer.
- Create an alliance with a competitor - while you have to pay very close attention to detail when partnering with a competitor, you might be able to tap into their resources to extend your reach. They might be a competitor, but may not have the specific expertise that you do. For example, many people would consider Yahoo! and Microsoft's MSN internet portal to be competitors, but MSN recognized Yahoo! Strengths in keyword driven advertising and started featuring Yahoo! Ads with their search results. Of course, MSN is now developing their own contextual advertising system, which means the partnership is coming to an end soon.
- Create an alliance with a parelell industry - simply stated, find another business in your market but that is not a direct competitor and then team up to market to the same customer base. Each company can pitch in financially and see incremental results from their marketing activities.
Planning out exactly how the alliance will work is the next step. You and your partner should clearly outline what each party is going to be responsible for and how results are going to be monitored. Be sure to discuss the costs involved in the alliance and make sure that each party has a clear understanding of what all of the costs will be. Here are some ideas to consider.
- Ask your partner to display your literature and/or products. A Realtor may be able to display brochure from a mortgage broker in their office or include it in the packet of information they present new clients.
- Ask your partner to link to your website from theirs. An accounting firm may be able to place a link to your financial planning practice on their website.
- Include your brochure in a partners mailings. A delivery company might be willing to include your brochure in the invoices they send to their customers each month.
- Develop joint marketing materials that promote both businesses and share the expenses of implementing the plan. For example, a handyman and a landscaper may develop a direct mail piece that promotes both companies and then each company can contribute to the mailing expenses.
- Develop a "preferred partner" program that offers customers a financial incentive to buy products in tandem from two companies at once. For example, a car dealership might form a partnership with a service station and offer maintenance bundled with the purchase price of a car. A health club may offer a joint membership to a local tennis or pool club.
- Develop a seminar with another business - develop a educational seminar program with a business in your industry and then market the events as a team.
- Publish news about the businesses you have developed an alliance with.
- Introduce your new partners to your key clients. Perhaps you can invite your partner to events you are involved in.
- Serve as a sponsor for events your partners are involved in.
Once you have set up your alliance and implemented your plan, it is critical that the lines of communication stay open and that you pay attention to the relationship you have formed. Check in with your partner to make sure they are happy with the way things are going.
Set up a weekly meeting or conference call with your partner and go through a progress report. You may also find it helpful to create a "report card" for your project before it begins. Base your report card on the goals you laid out early in the relationship and then revisit it over time. By laying out the goals in advance, each person involved with the project will understand what is expected of them. In addition, it is harder to ignore setbacks and bumps in the road if expectations are fully developed and everyone is on the same page before the project begins.
The most common mistakes involve failing to clearly communicate through each stage of the alliances growth. Think about the overall value proposition, where each parties goals are aligned and mismatched, the level of commitment or excitement from each party. Always think about how the alliance can become a win-win for everyone involved. If you do not think you can really add value, don't participate because you do not want to damage your credibility. Finally, if the alliance simply does not add measurable value to your business, do not participate.
Creating these formal alliances will help you develop and strengthen the relationships you already have. Power networkers can create multiple alliances with multiple members of their network. These alliances have the added benefit of allowing you to add value to a number of businesses without having to actually give specific referrals to a number of businesses individually.
Internet Marketing For Professional Organizers
It is very important to put a lot of thought into marketing your professional organizer business. Even if you are a great professional organizer you will not be able to get any clients if no one knows about you and your business. Marketing is the process of getting the word out and letting others know about your professional organizer business.
Using Internet marketing to market your business is an excellent solution for professional organizers. Even if you are looking for local clients, marketing and promoting your business online is a great way to get the word out. Here are five tips to help you reach your potential organizing clients using Internet marketing:
- Create A Great Looking, Professional Web Site For Your Professional Organizer Business. Since you help your clients to organize, eliminate clutter and streamline their lives, make sure that your own web site is streamlined and easy to use.
Your professional organizer web site should have a professional look and feel and have information about you, your business, and services that you provide to your clients. There should be a way for potential clients to contact you. After all, you would like these people to get in touch with you and start working with you.
- Optimize Your Web Site for Search Engines. A great looking web site is not enough if you want to have a thriving professional organizer business. You need web site traffic. You need people visiting your web site, learning more about you and your services and contacting you for more information and to hire you.
A good way to drive more traffic to your web site is by doing search engine optimization. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. By optimizing your web site for search engines you can get more people looking for professional organizers in your area to your web site.
- Decide How To Monetize All Web Site Visitors. While you might be looking to work with local clients, some non-local visitors might visit your web site as well. While you cannot work with these people in person, can still monetize them by offering them phone consultations. You may also offer organizing e-books and special reports on your web site that you can sell to people who are not in your local area.
- Publish A Newsletter. Not everyone who comes to your web site will hire your immediately. Many people will need some time to make a decision about hiring you. You need to be able to keep in touch with the people who come to your web site, but are not ready to hire you yet.
Your newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your professional organizing products and services.
- Publish Your Articles Online. Writing and publishing articles on professional organizing topics is a great way to show off your expertise and let others know about your business. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.
Use the techniques above to get more potential clients to your web site. Using online marketing is an excellent way to promote your professional organizer business.
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