Link Building Strategy
Website promotion is essential to promote your e-business. Building a website is not enough for carrying on a successful online business. You have to adopt right link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites.
A website with quality links is likely to rank among the top ten results of the search engines. The link popularity for every search engine is different from the other. You can find out the link popularity by typing "Link: domain name of the website" in any of the search engine. The compete details of the sites linking to your website will be in front of you.
You can devise an effective link building strategy to raise the link popularity of your website. You can incorporate three types of links for this purpose
Google Patent Application User Data As Part Of Ranking Process
In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results.
What Is User Data?
Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers.
The site server should have an administrative program telling you what searches are being used to reach the site, better known as "search strings." The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site.
Essentially, Google is also looking at your server statistics to determine the value of your content and factoring it into the rankings. Specifically, Google claims in the patent application that it tracks the amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how "deep" they go into it.
Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is monitoring the click through rate on search results. The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results.
Every Little Bit Helps
Google claims that it looks at what users are bookmarking. The apparent jist is that Google considers a site with a lot of bookmarks to be "worthy" of a higher ranking. In short, get out there and bookmark your sites!
The effort of Google to look for depth in a site should be commended. There is nothing worse then clicking onto a promising search result to find one crappy page full of links. With this new policy, Google rewards sites with healthy amounts of relevant pages. In short, content is king again.
Everyone wants a web business. Well, not everyone, but a lot of people want to quit their day job and be able to work at home in front of their computer and make their living while being able to spend time with their families.
But how does that happen? Of course you have to have a website. That's a start. And of course you need something to sell there. That would be a good step. But once you have a product and a website, the people will start coming to your website and buying stuff right?
Well, not exactly. The "build it and they will come" philosophy only works in movies about baseball. You have to do a few things to get customers. Of course you can submit to the search engines for traffic, but that takes time and is never guaranteed to send your website traffic. You aren't even guaranteed to be indexed when you submit your website. Although this is a necessary step, it may not answer all your traffic needs.
You could trade links with other websites to get traffic. However, you need to trade links with a website that is already getting a lot of traffic for enough people to go there, then a few of them click your link and go to your website. Most websites that have a lot of traffic don't want to trade links with someone with a website that has no traffic.
You could buy advertising on other websites. Again, you need to buy advertising on a website that is related to your topic and one that has a lot of traffic. Most webmasters are very proud of their traffic and charge a lot of money for you to advertise there. So unless you have a pretty hefty budget, you may not be ready for buying advertising just yet.
So, how do I get traffic for my website? I'm glad you asked. Again, you do need to submit your website to the search engines. That will probably get some traffic to your website in the long run.
But in the meantime you may need to purchase bulk traffic from a good source. There are several companies out there who offer to sell you traffic, but you need to be smart about it and not buy just any traffic. If the traffic you buy for your website is not geared or targeted toward your topic or product, then all you will do is spend money and get no one to buy your product or service.
Some websites sell popup, popunder, or exit traffic. What that means is they have websites out there that whenever someone goes to the website, a popup or popunder is sent to them advertising your website or it can be an window with your website actually inside of it.
If you purchase this sort of traffic you will definitely see hits to your website. The question is which popunder or popup traffic to buy. You need to make sure the company you are buying from is reputable. The wrong traffic to your website can penalize you with the search engines and hurt you in the long run.
In addition to that as I said above, the wrong traffic will not convert to sales anyway so it is a waste of your money. You need to find a company that is selling you targeted traffic. You need to be sure they have the type of traffic you want for your website. If one company does not have traffic that is specifically targeted toward your topic, product, or service, find another one.
However, keep in mind that you need to know who you are targeting. You need to understand who your buyers are. Many times your buyers may not come from a website that is related to your topic. If you are offering a general service or product, you may only need to make sure the traffic is coming from the countries you want it to come from. If your website is all in english, you might not want 100,000 visits from people in China.
Do your homework to make sure the company selling the traffic is legitimate, that the traffic is from the right countries, and that the traffic is traffic you can convert and popunder or popup traffic can get you started making sales in as little as one day or one hour!
The Link Is The Thing
Natural linking, what is it and how do I get it? More importantly, do I need it? If you run an Internet web presence that you want others to find in the search engines then the answer to the latter is YES!
What is natural linking? That is an easy question to answer. Natural linking occurs when someone places a link to your site from another site. The reason that someone might link to your site is not really important, the fact that they placed the link is the only thing that matters.
Some of the reasons that someone might place a link to your site or to a page within your website are:
3 Main Ways To Get Instant Traffic
We have seen in our previous topic, how to increase your traffic.
In some circumstances, you may need to increase your traffic immediately or to boost it in order to spread a new product or an offer or or simply to implement your viral marketing. Well there is 3 easy to do that and we will explain them now. You can: Buy targeted traffic to your site, email to your list, or make a Joint Venture(JV).
To buy fast and immediate traffic, you will need to go to google or one of the other alternatives like overture from yahoo..
You may need to know how to use google adwords first, there is excellent ebooks on this subject, that will save you a lot of money, and avoid your ad to be deactivated.
That type or advertising is called Pay Per Click advertising. You will set a daily budget for your campaign, and you will only pay when some one make a click on your link. You will be able to see your ad on the right table of the page, when you search for specific keywords.
You will need to track your campaign.
For example, you can buy 3 different advertising sources, pay the same price for each, then track with a software which advertising gives you more results.
Then go on, like that you will save your money.
The second way is to email to your list. You must understand the sale process. In a nutshell, visitors are surfing they fall on your site, but they probably won' t come back except if you offer them an incentive, or newsletter, something that will bring them back:
You can send a promotional email, twice a month or once
Send valuable information between the promotional offer.
The last tip for immediate traffic is Joint Venture.
You have to get other websites to send email to their list, place your link on their website, and you will pay them only when they process a sale.
Pay them 50% or more.
And make the sale easy for them, prepare for them the subject and body of the emails, prepare the affiliate link they will put on their websites, and any other material you can use.
And who knows, you will maybe find some good friends out there.
Software Distribution Service Easily Boost Your Site S Traffic Sales
As a software developer, how many times did you ask yourself: "What else can I do in order to increase my site's incoming traffic in minimum time and effort?' - Once a week? Or maybe once a day..?. After developing your software, you invest much of your time and effort to attract new potential customers to visit your site and learn about your products, download, and hopefully buy them. One of the easiest and most effective ways to achieve that goal is by using a professional software distribution service.
How Does it Work?
As a software developer you probably already know that your first step after developing new software is to submit it to as many quality download sites as possible. There are 3 ways to do that:
(1) Manual software distribution - You can distribute your software by manually visiting popular download sites and submitting your software site by site. The problem is that there are hundreds of download sites, this could take you weeks, not to mention how boring and frustrating that task is.
(2) Manual Software distribution service - There are several sites that offer to do that frustrating and tedious task of submitting your software for you, the problem is that they never reach so many download sites, they charge separately for each of your new/updated products and they never maintain your existing submissions for any required updates.
(3) Automatic software distribution service - There are several professional cost effective tools that can easily distribute any or all of your software, shareware or freeware in less than an hour to hundreds of quality downloads sites. You can submit and maintain existing or new products by yourself and as much as you want at no additional cost.
(1) Using an automatic software distribution service, can easily generate a massive network of inbound links on your product's download page on each download site, these links are now pointing at your site, attracting thousands of potential users to visit your site.
(2) Such a massive network of quality inbound links to your site is appreciated by search engines such as Google, it improves your site's page ranking, meaning, you win more visitors from the search engines users.
(3) The more visitors you get the more downloads you get and eventually more sales.
How Do I Get Started?
It is recommended to visit a professional software distribution service guide where you can learn more, download a professional automatic software distribution tool and get the hottest tips.
Free Web Site Traffic 7 Ways
How many ways can you get free web site traffic? Who knows, but here are some to get you started. Hopefully there will be one or two ways here that you haven't yet tried.
1. Submit your web site to search engines. Don't wait for them to find you. You can automatically submit to 20 at freewebsubmission.com. You'll have to submit manually to Google (www.google.com/addurl.html).
2. Directories. Do a search for niche directories for the topic of your website. Just type in "directory + online games," or whatever your site is about. There are also many general directories that accept submissions for free. The primary value of directories is not direct traffic, however. It is the links that help your ranking (and therefore traffic) with the search engines.
3. Forums. A great source of traffic for some sites. Talk about things of interest to you, and get free traffic to your web site (always sign off with a link). You may want to link to subscription pages for newsletters or e-courses you offer, to get maximum repeat visits from the traffic.
4. Free classifieds. There are many places that you can advertise for free, although few of them seem to be of any value. Test a little, and go with the ones that deliver.
5. Exchange Links. Exchanging links with other web sites can get you free traffic in two ways: traffic from the site, and traffic from the search engines, because the link helps your ranking with them.
6. Give testimonials. Do you love an e-book or other online product? Tell the author, and let her know she can use your testimonial. Mention that you'd appreciate it if she left the link to your site (under your name) active. Good testimonials are valuable, and you've probably seen them with a name and link attached.
7. Write articles. A great way to generate free web site traffic. In fact, thats what this article is about, and I have to tell you that there are at least ten more ways to get free traffic in my newsletter. You may want to visit the site and sign up.
How To Convert More Website Visitors Into Customers
You are fighting some tough obstacles to get a website visitor to respond to your company. These include the short attention span of the web, you being one of hundreds of websites they can visit, and the visitors having seen thousands of websites already.
In analyzing the 25 most successful websites we've written for our clients, here are the 9 big-picture secrets to having a website that gets you maximum conversions, leads, sales and profits.
1. Your website needs a headline that is very specific, unique, remarkable and features a mouth-watering customer-benefit.
Generalities in your headline and website will kill your response. People have heard general statements hundreds of times before, so they have no power:
"lowest prices" ... click away;
"great services" ... click away;
"industry leader" ... click away.
2. Develop instant credibility on the first page of your website by using logos of well-known customers, membership associations, years in business, etc.
The internet is a phenomenal tool because it literally puts the world at your fingertips. The problem is that there are a lot of crooks, cheats and nuts in the world who could all have web sites.
You need to make sure your visitors instantly know that yours is a legitimate, professional business. This not only puts their minds at ease, but it removes a huge obstacle they might otherwise have to doing business with you.
3. Get to the point on the first VISIBLE screen.
The key here is VISIBLE. This means make sure your visitors know EXACTLY how you will solve their problems and meet their needs BEFORE they ever touch a scroll bar. There is nothing more aggravating than a site that forces you to link and scroll before you can even figure out if they can meet your needs.
Think about it: do you take the time to dig through one web site when you can GOOGLE thousands or millions of other sites that also claim to have what you need? Neither will your prospects. If people have to go hunting, they will simply move on.
Two other important tools that can help turn visitors into buyers are a site search, and easy-to-find contact information. You want to make sure no one visits your site without INSTANTLY knowing you WANT to help them and YOU can solve their problems.
4. Make a free or special introductory offer.
You need to get the website visitor to DO SOMETHING NOW ... IMMEDIATELY! Because if they don't, they're gone ... and you've lost your opportunity. (When we added a free evaluation offer to our Profit Boosters Copywriting website, our response rate tripled.)
5. Offer a free eNewsletter sign-up.
And don't worry about writing your eNewsletter. You obviously have a passion and expertise for your business, or you wouldn't be in it. Just write about what you know, using your own words.
Here's another important related tip: don't try and impress anyone with technical jargon and flowery language. Pretend you're writing a letter to help out a good friend. That's the perfect tone for your eNewsletter.
6. Focus on the message, not the technology.
With a media as technology-driven as the internet, it's unbelievably easy to get caught up in all the latest bells and whistles.
But remember, people are visiting your site because they WANT something ... NOT because they want to be impressed by how much technology you've packed onto your site.
Your headline is still the key (see tip number 1 again) to driving business. And whether you use the latest technology, or plain old text, EVERYTHING on your site should point your prospect to a BENEFIT only YOU can provide.
Here's another good reason to hold back on the tech stuff a bit: not all new technology is ACCESSIBLE or ACCEPTED by most users right away, or even at all. To reach the largest audience, wait until a technology is generally accepted by users and developers so they'll already have, or be willing to download the necessary components to view your site. Some examples of this are:
Internet Marketing To Increase Web Site Traffic
Want to know the best Internet marketing strategies that maximize network marketing Internet businesses to peak potential? Just remind yourself that it's all about WEB SITE TRAFFIC. Online advertising (plus Internet marketing affiliate programs) are your exclusive way to significantly increased online traffic.
How powerful is your current strategy for Internet marketing online advertising? Have you formulated an effective yet basic plan for your business home Internet marketing promotion?
So many potential entrepreneurs have dreams of marketing on the Internet. Yet, the sad reality is that 90% almost continually fail at conducting online Internet advertising in a highly income-producing manner. The key problem is lack of down-to-earth, practical Internet marketing information. For most of us, unfortunately, it takes a while to learn that "quick" Internet marketing solutions actually take longer than doing Internet web site advertising the correct way.
So, what is "Internet Marketing Advertising" all about? And, is it truly necessary for website promotional Internet marketing to cost a lot?
The true answer is that Internet marketing home business opportunity can be fruitful and rewarding, but if, and ONLY if, you get the worlds best Internet marketing tools? Which are the best online marketing promotion tools? Well, surprisingly, gaining targeted web site traffic is not just a matter of opinion. There exists a list of the highest, most proven, absolutely effective, and repetitively rewarding Internet marketing advertising online tools available.
For example, the simplified yet outstandingly effective and informative Internet marketing ebook, "Secrets of the Big Dogs," provides bona fide, down-to-earth online marketing promotion guidelines. It ranks approximately number 17 on the prestigious ClickBank popularity listing of over 470 other "secret-revealing," Internet marketing home business opportunity, and Internet marketing ebooks. The hard-core facts presented here can significantly help almost any Internet marketing "newbie" in obtaining network marketing internet business results, and especially, to locate plus utilize targeted web site traffic.
When you want more web site traffic, use advertising for Internet marketing strategies that maximize your online marketing business opportunity. Online marketing business opportunity demands it because Internet advertising can be tricky. Especially with home based Internet marketing businesses, you may have a tendency to underestimate the residual value of professional and proficient Internet marketing strategy. You simply must increase web site traffic! This is your most crucial, strategic Internet marketing advantage because marketing an online business is all about TRAFFIC.
If you can figure out how to successfully muster up increased web site traffic (but it must be WEB SITE TRAFFIC OF HIGH VALUE) then you successfully master the most rewarding principles of nearly all Internet marketing strategies. Get more web site traffic by following these simple guidelines that most take for granted.
This article is primarily about garnering for yourself the best Internet marketing strategies that boost network marketing Internet business toward soaring financial heights while also providing the additional side benefit of personal satisfaction. However, obtaining superior web site traffic is the only way to attain that most coveted online advertising success.
Today, one of the worlds best Internet marketing tools is Internet affiliate marketing programs. And, when you can find such powerful information in a dynamic, income-generating Internet marketing ebook, you are that much the better for it. Nearly all home based Internet marketing businesses need to maximize their Internet marketing advertising in order to increase web site traffic results. Get more information about Internet marketing strategy and increase web site traffic for your online marketing business opportunity.
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