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Writing Well For The Web

(category: Writing, Word count: 798)
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If you expect your potential clients to read the texts on your site, be especially particular about the content. Writing for the web has its own peculiarities in comparison with common publications. It is known that 79% Internet users just skip over the web pages, but rarely peruse them. It suggests that we should take pains to make their reading useful for them. Do not make these mistakes. Surely the site should make a bright and lasting first impression, but not with the help of the flash, the pet chip of many web designers. They consider flash to be very cool. In fact the visitors of the site can't stand irritating flashes and start looking for the reference to do away with the annoying picture. The aim you make up a flash may be various, freelance technical writing for example, but the reaction to the flash will not be quite adequate. They have opened the page to acquire necessary information and the flash reel is a nuisance for them. The users don't know if the information on your site is better than on the millions of the others. If they come across the flash at the very start they will just switch to another site. Forget about the flash and fill you site with the useful original texts.

In newspapers and magazines our attention is captured by pictures, photos and illustrations. It is not the same in the net. The research showed that first of all the users pay attention to the headline - they scan the whole page to find the seizing words. A single phrase that says: "freelance internet writing jobs" will not tell much about the offer itself. This is the key function of the titles and subtitles - they will reveal to the reader the content of the whole page so that he won't have to delve into the details. The headlines attract the users' attention. The first subtitle is to define the user's problem (e.g. seeking a freelance writing job?), the second one is to scream - "Here is the solution!" Thus the reader gets the general idea of the site and if he swallowed this hook, he is likely to return and read the whole page. If your site welcomes the visitors in this way, you are just missing the real advantages. It might be the first and the last phrase the user reads on your site. Remember, that the Internet surfers came to your site to get what they, not you need. So, find out what their wants are. Describe the benefits, he will have, appeal to the emotions. The users must be sure that they deal with a trustworthy company and they have made a good bargain. Gain their favor: persuade them with the specific text highlighting the main benefits and advantages. Here everything is simple. The users write key words in search engines and phrases (e.g. freelance writing jobs).

The search engines present a list of the sites relevant to the inquiry. The users are inclined to choose the first sites from the list. The sites with the pertinent key words are placed at the top of the search list. So, you should define the key words of your potential clients and use them in your texts. Don't clutter up the page with a great number of useless options or heavy graphics, downloading for too long. Use the empty space to lead the reader through the whole text from the first to the last word. Remember that screen reading tires the eyes. The screen reading is 25% slower than common reading that is why you should not strain your visitors. Divide the information into small portions, use short saturate sentences (e.g. Freelance writing jobs available) A paragraph should contain only one major idea. But you can make a lot of lists, as you never know which one magically turns a reader into a buyer. Your text will face serious trials. The users will not read it until they want it. Your task is to attract them with something new and interesting all the time. A famous marketing specialist Joseph Sugarman shared his secret of a successful text: "The aim of the text is to make you read the first sentence. It makes you read the second. The second one aims at reading the next and so on." Mind that the text should describe your products or service and incite the reader to action. If you propose online freelance writing jobs you should mention, at least that your company or magazine or another facility that gives a freelance writing job opportunity, that you have a variety of possibilities starting from freelance writing editing jobs that is going to be a turning point in somebody's career.

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Cosmopolitan Magazine Subscriptions The History

(category: Writing, Word count: 353)
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It's interesting to look back at the origins of Cosmopolitan Magazine, seeing their first subscription numbers (in the 25,000) range, into what it has become now. Its almost amazing how the content has evolved over the years-from a one-time family magazine back in the late 19th century-to what is now; a demographic exclusive to females.

Before cosmopolitan magazine experienced world wide success, the initial founders and editors (Schlicht & Field) went out of business only 2 years after the company's launch. Only after E.D. Walker, an ex editor for Harper's Monthly purchased the rights to Cosmopolitan magazine did the business really take off. He didn't settle for the old way of doing things, with an innovative sense he introduced book reviews, serial fiction, and color illustrations to the magazine.

Only 1 year later after Cosmopolitans booming popularity, E.D. Walker sold the company to John Brisben Walker, who quickly employed some of the nation's top writers. He went on to open a free correspondence school, which he had to retract almost immediately after only 2 weeks more then 20,000 people signed up.

Cosmopolitan magazine was later sold to William Randolph Hearst in 1905. He began to expand the magazine by employing top writers, and investigative journalists. Some of the best articles written came from the recruiting sense of William Hearst, he employed Alfred Henry Lewis, David Graham Philips, Ida Tarbell, Upton Sinclair, Sinclair Lewis and George Bernard Shaw, all who went on to write some of the most famous articles for their time.

As decades past, the magazine changed from strictly articles to short novels and stories, sales soared (1.7 Million copies in circulation) and over 5 million in advertising revenues in 1930. Cosmopolitan magazine proved to be an unbelievable success, after the Second World War magazine sales topped the 2 million mark. Unfortunately demand for the magazines content decreased in the 50s, circulation numbers crippled to just over a million, despite the reduced revenue cosmopolitan magazine subscriptions were still a profitable venture, even today Cosmopolitan is one of the most subscribed to magazines in the world.

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Great Technical Writing Banish These Two Attitudes

(category: Writing, Word count: 920)
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Incomplete User Documents disappoint your Readers. Two attitudes of many Technical Writers result in incomplete User Documents. These two attitudes are:

. "Everyone Knows That", and

. "The User Can Figure It Out"

This article describes these attitudes and presents methods for overcoming them. The result is more effective User Documents and more satisfied Users.

1. "Everyone Knows That"

The "Everyone Knows That" attitude makes assumptions about your Reader's knowledge. These assumptions cause your Reader grief.

Here's an example of a possible "Everyone Knows That." Do you know this:

Tomatoes. Most of us keep them in a refrigerator. However, storing them in a refrigerator will ruin the taste and nutrition of tomatoes. Tomatoes should be stored on a kitchen counter at room temperature, until they are cut. Once cut, tomatoes should then be stored in the refrigerator.

Does everyone know that? What do you assume that everyone knows about your product?

Sometimes your User Documents have to overcome previous User experience. Everyone thinks that they know how to properly (safely) shut off a barbecue...they don't! The safe shutdown method is described in most barbecue User Documents, but it is not "advertised" (forcefully presented) in the User Documents.

It's rarely true that "Everyone Knows That". Just because you find something to be obvious, it does not mean everyone knows that something.

Here's another example: How do you use a (combined product - '2 in one') shampoo and hair conditioner? When shampooing, the shampoo is massaged into the scalp and immediately rinsed. When conditioning the hair, the conditioner is massaged into the hair, and remains on the hair for about two minutes. Now, what do the Users do for the combined product: rinse quickly, or let the product remain in the hair?

If you have the "Everyone Knows That" attitude when you write, you will tend to leave out needed material from your User Document. You will be doing a disservice to your Readers, and to your writing.

When in doubt whether "everyone knows something," assume that they do not. Then,

. add some text explaining the topic, or

. tell the Reader where to find information that will explain the topic

Another Caution

Be careful about assuming that just because you explained something earlier in your User Document, your Reader will remember (or even have read) that information. It is rare for Users to read product documentation from start to finish.

When in doubt, add a reference to that earlier (background) information. Tell your Reader where to find it, or provide a link to it if your document is electronic.

Here's a Thought Experiment: You are a User of products: How often do you read the product documentation from start to finish? If you always do, then ask some other people. (The great thing about this fact - that Users do not read the documentation from start to finish - is that it results in great flexibility in writing, formatting and editing the product documentation.)

2. "The User Can Figure It Out"

The User does not want to have to figure things out. The User is not reading a mystery novel or any other literature, where he/she wants to think about what is happening.

When someone uses your product, they are using it to meet their own needs. Your product may be central to your life, but to your Users, your product is a means to an end. And they do not want to have to decipher your product documentation.

Here's a simple example. An e-mail tells you to call someone, but the message leaves out the phone number. You are expected to find the phone number on your own. The writer probably knew the phone number, but left it out. This "information oversight" gets expensive within a company when the e-mail is sent to many employees...each looking up the phone number on his/her own.

My favorite pet peeve: dates. Within recent memory we "survived" the Year-2000 transition. Yet we still write dates sloppily. We use "06" for a year, instead of "2006." When we see things like "07/11/04? what is the date it is referring to? Is it November 4, 2007, April 11, 2007, or some other permutation of the numbers. The standards for the format of dates vary around the world. This is an example of both assumptions:

. "everyone knows that" (because there is a "standard" date format - there is not), and

. "the User can figure it out" (by seeing if my other dates provide clues to the format)

Don't leave things for the User/Reader to figure out for themselves. It takes you only a few moments to include the material your Reader needs, and will save many Readers many hours in figuring things out.

Do It:

The writing literature tells you to "know your Reader." Here is where you use that knowledge to improve your writing.


. find someone who is like your intended Reader, or

. "do your best" to act like your intended Reader (you can do it if you need to)

In reading and evaluating the document, look for places where

. the writing assumes that "everyone knows that"

. the writing expects the Reader to be able to "figure it out"

. the writing makes jumps that your Reader cannot follow

. the writing makes the assumption that the Reader has read and remembered the entire document

Fix these places. It only takes a few words or sentences.

Everyone will be happier.

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How To Get A Book Published The Competition Is Tough In The Book Publishing Industry

(category: Writing, Word count: 329)
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How to get a book published is a question every author asks themselves.

How difficult is it to get a book published by a commercial book publisher? Well the odds are better gambling in Las Vegas. It has been estimated that 25 million people in the United States consider themselves writers and only 5% have been published anywhere. At any one time 5 to 6 million manuscripts are looking for a publishing home.

Most major book publishing houses, and many small presses, will not accept submissions that aren't represented by a literary agent. During the research of The Publishing Primer: A Blueprint for an Author's Success, we asked literary agents how many unsolicited query letters/proposals/sample chapters, they receive. For the typical agency it is close to 5000 per year. On the average these agents accepted only 11 new clients, that's about 1out of every 500 submissions.

Of course writers submit to more than one agency in the hopes of obtaining representation which makes the odds a little better, but not much.

It has been estimated that the five large book publishing companies, Random House Inc., Penguin USA, Simon & Schuster, Time Warner and HarperCollins, account for nearly eighty percent of all book sales in the US. This has occurred for the same reasons any other industry goes through consolidation: by combining certain administrative or staff functions, costs can be reduced and profits increased. Publishing, relative to many other industries, has not enjoyed a high Return on Investment (ROI) for investors. Now, book publishers are much more focused on having every single book they publish be profitable. This means a more risk averse philosophy, with a preference for publishing authors with successful track records-a sound business strategy.

How to get a book published by a commercial book publisher isn't an easy task, but with perseverance and a good book you can do it.

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A Few Dilemmas Of The Writing Journey

(category: Writing, Word count: 601)
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Authoring as a Risk-Taking Endeavor

Being an unpublished novelist poses all sorts of dilemmas. Writing is entrepreneurial in nature, more than most people realize, and it is fraught with make or break decisions. Which side of the political spectrum do you show yourself? Do you embellish this or that social issue, perhaps the one most fashionable, or do you hide from them all?

If your goal is publication for its own sake, and you've decided to write, say, Gothic romance number 214,386, then you do need to follow the Gothic template. But you also need to make it stand out from most of the 214,385 Gothics that came before. The burden to distinguish is higher for unpublished writers because they have no track record to give their work advanced credibility or benefit of the doubt. Yet if the novice distinguishes herself too well, then her originality may be viewed as too risky in itself.

This need to balance risks even extends to things that look simple and straightforward on paper. Take the question of how good your manuscript should be before you query it. The reference books are all unanimous in urging that your manuscript should simply be the best you can make it before submitting it. But it's not that simple in real life. First off, many amateur writers don't know how good their writing is relative to their own potential. This is especially true if you are trying to achieve a literary end that's new or different, say, push a new frontier in poetry, or achieve new levels of fright in horror.

In my own case, in writing Coinage of Commitment, I was bent on writing a love story unlike any other, a mainstream tale of love at a higher level. That made this project so different that even the style I adopted needed to be distinctive, a vivid way of expression that leads readers through the characters' souls to glimpse romantic love at breathtaking heights. That's not exactly stock stuff, making it risky to submit and hard to know when it was good enough to send out.

Not realizing what I was getting into, I polished the manuscript as best I could, then sent it out. Two months of querying later, when on a whim I sat down to reread it, I was shocked to discover that it was not the greatest love story ever written, something I suddenly discovered was important for me to achieve. Important enough that I pulled the ms off the market and sent it to not one but two independent editors in series. Three rewrites and seven months later, I resumed the query campaign. But by then, I wondered about the stability of my improvement progress.

Sure enough, despite best intentions, my writing ability kept jumping ahead of itself. I simply couldn't keep my hands off the ms for wanting to make it better. That meant that the sample chapters I sent out kept changing. Even after the ms was accepted for publication, I could not quench my hunger for better prose. My publisher, Saga Books, in a fit of artistic benevolence, held the presses for the extra weeks it took me to equilibrate at deciding, finally, that I could not improve a single word.

Yes, I realize that this is an unusual account. But it shows that every publishing journey is bound to be unique. So when you read simple instructions like: submit only your best work, don't be surprised if the path in execution is more tortuous than you ever dreamed it could be.

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Greeting Cards For In Between Freelancing

(category: Writing, Word count: 284)
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"U.S. consumers purchase approximately 7 billion greeting cards each year, generating nearly $7.5 billion in retail sales." *

Have you ever wondered who actually writes all of those greeting cards you purchase? Sure there are staff writers who may develop themes and specific greeting cards. However, there are numerous freelance writers who have received checks for the use of one or more of their greeting card ideas.

"There are an estimated 3,000 greeting card publishers in the U.S., ranging from small family-run organizations to major corporations. GCA-member publisher companies account for approximately 95 percent of industry sales." *

With so many greeting card publishers it is easy to see that this may be a market worth looking at. Many freelance writers who have sold ideas to greeting card companies find the idea a profitable means of using their downtime.

When these writers find themselves without a pressing deadline or if they have a few moments to spare, they will often jot down a few creative ideas. When they accumulate dozen or so ideas, they send them onto a greeting card company for consideration.

"The exchange of greeting cards is one of the most widely accepted customs in the U.S. There are cards for virtually any occasion or relationship, and they are widely available. Approximately 100,000 retail outlets around the country carry greeting cards." *

Greeting card companies often pay $25-300 for accepted original ideas. One of the best ways to match your idea with a publisher is to conduct some research of your own. For instance some card companies only accept non-rhyming poetry while others only accept humor. Some want inspirational thought while others deal in the clich

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Web Content Writing

(category: Writing, Word count: 505)
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Web content writing is said to be the most easy and relatively straight-forward thing one can ever do. But when you finally sit down for it then you realize how difficult it can be. Web content writing means writing quality yet unique content for the website so that ultimately it boosts the business and your website. But ironically web content writing is chiefly driven by seo and web design. To be more precise web design literally dictates that what font should be used, particular type of wording, perfect layout. This is just for the benefits of the visitors so that they never feel uncomfortable or disappointed while surfing your site. Same happens in the seo as they want the content which is search engine keyword friendly. Thus, in short web content writers have to listen what seos and web designers have to say.

To be honest web content writing is not as easy task and involves a careful process. And this careful process is basically dependent upon the right information, the right style, and the right keywords. All these measure are taken just to attract more visitors, easy for search engines to index, assuring that you achieve a good ranking and are easier for web users to find. Thus, it won't be wrong to say that web content writing is an art and skill which is to tackle with full ease. Else you will end up loosing your visitors and customers. The sure shot mantra to web content writing is that each and every word should be focused on the reader or visitor. The content should be very engrossing and crisp so that visitor is bound and attracted to read it till the end. As longer the visitor sticks around your website, the better your chance of getting your message across. And in return you'll achieve your goal for which you actually strived for.

Keywording is the nucleus of any web content writing. It should be done in keeping the needs of seos and web designers. Both have their different needs and requirements and should be catered properly so that none of them suffers. As far as seo point of view goes keyword placing is the most important task involved in it. And for web designers there are certain rules which should be kept in mind. Those rules are as follows:

1- Always use 10 or 12 font size as this font size is best for readability.

2- As far as size goes always use Verdana, Arial, Palatino Linotype, and Helvetica. Reason being all of them are very clear, and well spaced.

3- Avoid the usage of any other color in web content writing. At times it looks very jarring for the eyes and makes it difficult to read.

4- Always use black text on white background as it is pleasant for eyes and also it's the standard rule.

Thus, try to keep all these mentioned points in mind while doing web content writing and see your online business flourish.

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Interview With Howard Shapiro A Children Book Author

(category: Writing, Word count: 863)
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I nterviewed Howard Shapiro on October 24 2006

Q: What are you working on now?

At the moment I am marketing my Hanukkah book for the 2nd year

and trying to get my anti-bullying book into schools, foundations etc.

After the first of the year, I am planning to start work on my third

book "Hockey Day's" which I hope to have out in October, 2007.

Q: Tell us about your two books?

My first book was published in October, 2005. It is called "Hanukkah

Counts Too!" and the premise is that there are a brother (Tom) and a

sister (Tupelo) who are each eight years old and they live in a

predominately non-Jewish area and they are bombarded by Christmas images, shows, movies etc. And Tupelo, questions why they have to be different and why Santa can't bring her a tree or presents. She runs upstairs on the first night of Hanukkah but has a heart-to-heart talk with her older cousin and after the talk she comes to realize that Hanukkah is an important holiday and that it matters (and counts) too.

My new book which was released on September 12th, is called "Destructo

Boy & Spillerella...We Are Who We Are!" and it is an anti-bullying

story. It again involves Tom and Tupelo, who are being bullied by a big fourth grader. First the bully starts picking on Tom and then Tupelo and Tom has a chat with his Dad who reminds him that he has strength and courage that he doesn't even know he has. When the bully starts picking on Tupelo, and Tom sees the hurt in her eyes and face, he puts his foot down and tells the bully that his words and actions don't matter and will not hurt he or Tupelo any more.

Q: Top five tips for raising kids:

1. Parents have to work as a team: I believe that this is the absolute number one tip for raising kids. The Parents must be in sync with each other and cover each other on household tasks. Especially when the child or children are one to three years old. The household tasks like doing the laundry, the dishes, emptying the trash, balancing the checkbook and paying the bills can be overwhelming so those tasks must be divided up and the parents have to WORK at being good teammates.

2. Make time for yourself. Whether it's going to a movie by yourself

or just walking around the mall or going to a athletic event, couples

need to do some stuff to get them out of the house for a short amount of time.

3. Schedule at least one date night a month. While it helps to

recharge one's batteries doing something solo, couple's should make time once a month to get out and see a movie or have dinner or simply get out of the house and be together at least once a month.

4. Be cost and money concious. Everyone wants to make their kids

happy but the $50 or $75 that is spent on a holiday gift or outfit that will be thrown in the closet never to see the light of day could be better used by being put in the bank or towards a college education fund. When I say money concious I mean that the husband and wife should put off luxury purchases and similar purchases like new furniture, drapes a better car etc. in lieu of saving money for the childs education.

5. Keep things "even" between the husband and wife's families. What

I mean is that if you have to make two Thanksgiving stops, do it. If

the wife's mother is watching the kids one night, ask the husband's

mother to watch them the next time. Keeping both families on an even keel will do wonders for the husband and wife in their relationship and won't cause any friction with their families. If one side is being too agressive or bossy, it is the husband or wife's obligation to tell them to back off, it's for the greater good of THEIR marriage/relationship and in the children's interst to keep things as even as possible between the families.

Q: Where can we find out about your books and website?

I have a website, and my books are both available on Also, copies can be ordered directly from me and I will autograph each copy. Both books cost $8.95. For more information, please send an email to or go to

Q: Something people must know about you.

Just that I work really hard at the whole "business" or writing and

marketing my books and that I love feedback from people who have read

them. As Louis Ferdinand Celine said "when you write, you should put your skin on the table" and I truly believe this and want my books to make a difference to someone or help them in some way, even if it's just for a moment. That, and I also believe that we are all capable of greatness in all that we do and we should strive for that.

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One Dimensional Writing Using First Person Perspective

(category: Writing, Word count: 402)
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When an author decides to write fiction one the primary methods of storytelling is through a first person perspective. For many writers this is the most comfortable manner of storytelling.

In a first person narrative the reader is allowed to relate to the story one dimensionally. The story is presented to the reader from the viewpoint of a character in the story. The narrator might be the main character attempting to relate their own story. The story might also be told from the perspective of a bystander who may not be overtly involved in the storyline.

In the movie, "Charlie and the Chocolate Factory", the story is narrated by a deeper male voice. It is only at the end that we discover the story was related by one of Willie Wonka's Oompa Loompas. This is an example of first person storytelling.

This type of story telling is well used in cinema. Many early filmmakers used first person narrative to present their stories. The reason this type of format was used is primarily due to early filmmaking technology that required some help in the transition between scenes. Narration provided that transition. Film noir and other detective dramas relied heavily on first personal narratives to further their storylines.

Today's authors are more adept at relating a story from other perspectives such as second or third person which will be dealt with in other articles.

A first person narrative allows you to understand the specific character of the narrator. You are likely to find yourself identifying with the storyteller in a variety of ways. You will either love or despise their mannerisms, but it is their character that provides the strongest connection to the storytelling process.

Because your narrator is finite they will never have all the details of the story they are unfolding for you. Sometimes this creates a unique perspective because the story can sometimes become more about the narrator (at least for awhile) then about the actual storyline. This can occasionally provide a comedic touch to the novel or at the very least some rabbit trails to follow just for the fun of it.

Interestingly some first person narratives are actually related from the perspective of a consortium. The premise is that a group of individuals are relating the story. This is identified by the use of 'we' or 'us' as part of the narration.

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