Advertising Articles
How To Maximise The Advertising With Minumum Cost Or No Cost
(category: Advertising, Word count: 433)
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Advertising had long since been a major determinant of a business' success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.
Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.
What may be its advantages over other proven medium like the best-selling TV ads?
Advantages
1. Low Cost
Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.
2. Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!
2. Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!
3. Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.
Disadvantages
1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.
2. Additional cost
If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.
Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.
The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what?
The Good Thing Bout Digital Flyer Printing
(category: Advertising, Word count: 509)
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When you are trying to make people aware of your business, whether you're selling a new product or opening a new business, a flyer perhaps is one of the cheapest but highly effective ways to attract attention. A flyer is a great way to communicate; it is also a quick and easy tool for relaying information. It is important that your flyer should capture the attention of your target audience with it bold captions and an intriguing design.
In reality, in creating or making a single flyer it takes skill to make one that will look professional and stand out from the pack. Fortunately, thru the expansion of our technology in printing, there are now more printing companies offering services such as flyer printing. However, only some companies that are reputable enough out there that can handle the job of making flyers that look professional and will advertise your business well.
When creating a flyer a full color and digitally made perhaps a good choice. This can only be made in digital flyer printing. Making use of colors are always best when you are about to capture attention. But be careful in using colors, use colors that match the theme or products on your flyer to create a mood about the product.
Flyer printing can be difficult or an easy job, affordable or inexpensive, this is depending on the type of flyer you want. For instance, if you want a full color flyer that is double-sided this type of flyer can be more complex to print than one-sided flyers. About the cost, full color, double-sided flyers can be more expensive than one sided flyers, which is also important to keep in mind when you are about to place an order.
If you are on a strict budget, but you don't want to compromise the quality of your flyer is it a good idea that you search your printing company online. The reason is that you can never go wrong with an online printing facility. Through the use of internet, you can find more digital flyer printing services online, which can handle all the printing needs you have.
A good online printing company doesn't have this overpriced operating cost, and thus can produce top quality products at a more economical cost. Remember, that always ask for a sample first before you place a big order, as you will want to see what you are going to be paying for. A good and reputable professional printing company will be willing to give you a sample and to put your mind at ease.
However, conceptualizing the design and choosing what kind of font you will be using is not enough to make a good flyer that can surely attract your prospective customers. You might consider adding a special offer, or a discount coupon into your flyer, to drum up business. Remember, attracting clients is the difficult part, once your business starts thriving, the repeat customers will keep you going into your next financial quarter.
How You Can Create Advertising That Sells
(category: Advertising, Word count: 1225)
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A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your business.
Businesses spend too many dollars, however, on ads that simply will not result in increased sales and profits. These ads are poorly conceived, poorly written, poorly designed, poorly targeted, and poorly placed.
Sounds like a poor way to do business, doesn't it?
I often ask clients (as tactfully as possible), why they have run a particular ad. I get a lot of blank stares. A few tense moments will pass while the client tries to think of a clever answer. "To get the company name out in front of the public so I can get more business." they reply, with some relief.
This poor soul has just described a lack of a well defined goal, which leads almost inevitably to what I call an institutional ad. An institutional ad can best be described as one which identifies the advertiser and lists address, telephone number, hours of operation, and (maybe) the company logo. That's it. What a terrible waste of money!
Unless your company grosses a billion dollars a year, you can't afford to do institutional ads. If your company does gross over a billion dollars a year...you're probably too smart to run institutional ads.
Every ad you run must result in increased sales and profits and an enhanced image for your company. Every ad should make the customer a solid offer and give the customer sound reasons to buy from you now. Remember, the customer is sitting back and asking, "What can you do for me?" If you're careful to answer that question with a powerful offer and reasons to buy now, you're on your way to advertising success...which results in increased sales and profits.
How can you improve your chances of increasing sales?
Let's look at some profit-producing ideas...
SEEK PROFESSIONAL HELP
Very few businesses are prepared or qualified to produce quality advertising. If you spend more than $2,000 per month in advertising, you should seriously consider hiring a qualified advertising professional. There are any number of skilled freelancers who can develop strategy, and create your marketing materials with a keen eye to using proven methods and techniques.
Good advertising talent always pays it's own way through increased sales and profits, improved cost-effectiveness, reduced selling costs, and shortened selling cycles.
If your resources are limited, don't feel lost. There's no reason why you can't learn to write an effective ad. That's what the rest of this article is all about...how you can create advertising that sells.
FOLLOW A PROVEN FORMULA
One of the oldest and most useful formulas for ad design takes its name from the opera Aida by Giuseppe Verde. In this case the letters A-I-D-A stand for ATTENTION, INTEREST, DESIRE, AND ACTION.
In it's simplest form this formula serves as a structural blueprint. It guides us to: (1) Get the prospect's Attention, (2) Foster his or her Interest in your offer, (3) build Desire for your product or service and (4) Generate some type of Action on the part of the buyer.
As we expand on each of these elements individually, you'll discover for yourself how to apply the formula to your specific situation.
ATTENTION (The Headline)
Hit your prospect right between the eyes with a magic wand. How? With a powerful benefit headline. The headline is the most important single element of your ad. You have two to three seconds to stop the reader as he or she passes by. You must stop the reader, and interest them in your benefit, if you expect them to read further.
A powerful headline will (1) stop the reader (2) isolate and qualify your best prospects, and (3) pull your reader into the sub-heads and body copy.
How do you write the attention-getting headline? First, carefully review all the benefits of-use of your product or service. Second, take your most important benefit and weave that benefit into your headline. Use action words to describe the benefit to one individual reader.
Here are some examples...
"Save 50% On Office Supplies...Send For Your Free Catalog Today !"
"How YOU Can Create Advertising That SELLS!"
"New! Amazing Techniques That You Can Use To Land A High-Paying Job...Today!"
"How To Design Profit-Producing Web Sites That SELL!"
APPEALING TO BUSINESS EXECUTIVES
When writing your ad to a business-to-business audience you should keep in mind the six key benefits most likely to get attention:
1.Save Money 2.Save Time 3.Increase Sales 4.Increase Profits 5.Enhance Image 6.Boost cash flow
Most other benefits are subordinate to these key six. I call them the"Business Benefit Six-Pack." Show your customer how your product or service provides these benefits, and you will dramatically improve your results.
INTEREST AND DESIRE> (The Offer, Body Copy, Benefits-Benefits- Benefits)
You build interest in your product or service (and the desire to buy) by making the customer a compelling offer and by describing as many benefits as possible in simple and interesting terms.
Tip # 1: Top ad pros always write the ad first, then buy whatever space necessary to display the ad message with clarity and power.
Tip # 2: Words sell...graphic design displays the words in a visually appealing way. Don't confuse the two. No amount of trendy design will make a poorly written ad sell for you. Good design reinforces good copy...it cannot take the place of it! The implication for internet marketers is that content is king. Avoid glitsy, moving graphics that only distract from your message and increase load times. Good design and good copy should work synergistically.
Tip #3: Long copy sells...as long as it's good copy. I call it "greased slide" copy. You get the reader on the top of the slide when he reads a powerful headline, and he can't get off until he has taken the action asked for (i.e., ordered the product, made the trip to the store, dialed the phone, clicked the order/inquiry button, filled out the on-line order, etc.).
ACTION(Ask For The Order)
Now comes the moment of truth. You must ask for the order. Give reasons for the customer to buy now...and make it easy for him to do so. In direct response marketing, this will involve a coupon for mail orders, a toll-free order line, an e-mail address, an on-line order form, a fax order line..any means to make it easy and simple to order!
Take the fear out of the purchase. Give solid guarantees. Offer secure ordering for on-line customers. Show testimonials from satisfied customers.
Show what the customer is going to lose if he doesn't order now.
If you are a retailer, include a map to your store(s) (newcomers love them). Show the credit cards you accept, list the hours of operation, tell them about your friendly staff, include a special coupon or other incentive. In other words, "Roll out the red carpet."
INVEST IN FUTURE PROFITS
So there you have it. A primer on good advertising. If I've piqued your interest to learn more, then check out the other articles available at this resource.
Remember, bad advertising...no matter what the media...is an unproductive expense.
Good advertising is an investment in future profits!
Good advertising and good management go together. You can't have a successful business on-line or off-line-without both.
Want The Best Advertising Bang For Your Free
(category: Advertising, Word count: 127)
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New marketers often come online, hoping to make their fortune, but the success rate is slim. According to Ken McArthur at AffiliateShowcase.com, it's only 5%. The reasons for that difference between the successful and the unsuccessful are myriad, but one reason is that folks don't advertise enough or in the right ways. Did you know that there are some great free ways to get all the visitors you need?
The best free advertising online today comes from three distinct practices:
* Writing a blog
* Writing articles
* Using traffic exchanges
Let's look at these three methods a bit closer.
Writing a blog is simple and anyone can do it. "Web logs," or as we've come to call them
Trying Out Adsdaq On Webicy Com Part 1
(category: Advertising, Word count: 113)
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Adsdaq is a new advertising exchange from ContextWeb. Its kinda CPM based advertising system so I thought of giving it a try and see how it works and how much I can make from it.
Our site was approved in no time and i was able to set up the adzone. I have placed the ads in the forum and they are doing well.
Adsdaq is placed at Tier 1 and I have adtoll in Tier 2 so Adtoll covers up in case there are no ads to display.
The ads are placed below the navbar in the forum and i have used the 728
How To Use Two Tier Affiliate Programs To Your Advantage
(category: Advertising, Word count: 767)
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How to Use Two Tier Affiliate Programs to Your Advantage
To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income. Two-tier is an enticing feature of a particular affiliate program wherein, affiliates are allowed to sign-up additional affiliates below them. So that when the sub-affiliates otherwise known as second tier affiliates, earns a commission, the affiliate above receives a commission too.
In two-tier system, the first tier of commission is just like in the usual affiliate program. The sole difference is that it has an additional tier/s or sub-affiliates, whereby marketers also gain a commission once the people that the additional tiers referred to the program generate sales. Theoretically, affiliate programs can have multi-tier program with infinite number of tiers, however, there are practical limitations. As tiers increase, the affiliate program draws more webmasters who are mostly interested in gaining profit from other's work and effort.
Two-Tier affiliate program is also recognized as Multi-Level Marketing. When you sign-up for an affiliate program, you are identified as the first tier and the person that you have recruited or encouraged to sign up is the second tier. If there are additional tiers, then the system can now be regarded as multi-level marketing (MLM). But today, MLM isn't as effective and successful as it was several years ago. It is because at present, affiliates can freely select from thousands of affiliate programs and they can quickly switch from one program to another.
You could probably go wrong if you're thinking that you can depend on your second tier to do the job for you. So if you want to use two-tier affiliate program to your advantage and generate more income by encouraging sub-affiliates to sign-up below you, make sure that you carefully choose your affiliate merchant. Pick those merchants who generate stable stream of high quality products, give high or just commissions, offers real time tracking, furnishes you with a proven and tested advertising arsenal and treat their affiliates very well. You can also sign-up for the merchant who gives high visitors-to-sales conversion rate.
It is also advisable if you engage yourself with a web merchant that has a user-friendly website which you can access anytime so that you can monitor your statistics including visits and sales. And if possible, choose the one with powerful marketing tools which you can use in promoting their products.
You're just wasting much of your time and effort and worse, damaging your integrity once you promote poor affiliate program because your visitor will surely presume that the product or service you are reselling must be dreadful too. That's the reason why it is important to pick first-rate affiliate programs. Through these, you can not only build up a good relationship with your visitor, but also, you can easily get more tiers to sign-up under you. You should also be cautious of some affiliate programs that give more importance on the profits to be earned in taking on other affiliates than on the income from sales, because you'll just eventually find out that someone has already close those sales without informing you. Usually, this kind of affiliate program offers a very low first-tier payment but a sky-scraping second-tier commission.
If you want to start an affiliate program of your own, you surely have to decide whether it will be a single tier or two-tier affiliate program. Who am I to say which of these two programs are better? But let me tell you the benefits you could get out of two-tier affiliate program.
First, your profit will increase due to increased sales from the customers that your second tier has referred. Second, you have a much broader customer base to which you can sell your products and services. Then, you gain more and stable income because the customers referred by your affiliate and sub-affiliates could probably develop a lifetime loyalty on your site and your products. Plus, you have an army of sub-affiliates who will promote and resell your products and services to their visitors and subscribers.
Two-tier program has been a proven winner and should be the number one choice for the budding affiliates as well as for the affiliate program managers. When you start gaining profits from your site as well as your tiers, this is now the right time to say that you have used two-tier affiliate program to your advantage.
What Makes A Good Brochure Print
(category: Advertising, Word count: 469)
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Brochures are not only made as a powerful marketing tool, they are also developed to be informative in a way that people will easily understand what is being advertised. For advertising does not necessarily means selling your products but it also holds on providing informative contents explaining to consumers the significance and essential of the products advertised. In developing brochures for your business promotion brochure printing service had provided compelling service that will help you come up with your desired brochure prints. Moreover there are several factors you have to keep in mind in order for you to come up with effective brochure prints for campaign.
The following are indeed the essential elements that make a good brochure print.
1. Designs
This is one of the factors that can work to make your material stand out. In deciding to choose for the designs you have to choose for the important and meaningful photos, images and illustrations for your brochures. Having a target audience and purpose in mind you can decide on the appropriate design that will best fit with your purpose. In making your designs you need not to make them very daunting a simple brochure designs can give more impact rather than those with extravagant designs.
2. Colors
Colors had been known as one of the grate feature that makes any material alive and alluring. A well detailed color application can make your brochure prints stunning and attractive. Mainly the success of the material also lies on the colors applied for an appropriate color designs can easily grab your audience attention and end up with turning them to be potential customers.
3. Content
Persuasive and informative content can valuably convey your messages effectively. Choosing for the appropriate fonts and right choice of words can simply get the attention of your customers. Thus in formulating your content, refrain from making your brochure too wordy but rather keep them to have a brief headline and a meaty body. Make sure that you are able to make a light touch about the topic so that your audience will excite to inquire about more information. An informative content of your material will make your reader conscious to read them and try out your services.
4. Quality printing
Making use of the groundbreaking technology and high-tech printing machineries will end up with professionally made quality brochure prints. Producing quality brochures will build a trusted relationship with your clients and as well as establish a good name in the market. Above all the other factors mentioned this element must be given of more importance.
Well having essentially applied the above mentioned plus a reliable brochure printing Service Company will surely help you materialize your projects and end up with showcasing your brochure prints in the market.
The Benefits Of Press Releases
(category: Advertising, Word count: 563)
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So you have a new and bright web site that you will be putting in circulation very soon, you will need advertising for this site to make a big splash on the market. How does one go about writing a big press release for an impending site introduction? You are not alone if you are unsure on this, but there are a few pointers to get you started, and are successful at it at the same time.
Keeping in mind that you are going to need the public's attention, on this media release it is important to remember the fact that the news sells. What you need is very persuasive communication to get your point across. If an editor finds material that makes false promise of nonsense claims that are just not reasonably accepted, they will trash the media release. Some of the most common are one of a kind, changing the face of the planet, or everyone wins. The entire premise is to act and think like a reporter to get the word out in that media format. If the release is not in a journalistic format, it will not be taken seriously.
A good measure would be to make the title around ten words, keep it short to grab attention. Brief summary or the information should be in the headline, and should be dynamic and bold. You are trying to reach mass public; it should be as broad as a roadside sign or billboard. The best way to get a good review is to have the editor notice your release above all others, this can be done in just a few words. Just like all good journalists know the most potent and important part of the release is always the opening paragraph. This can be referred to as the summary lead. It is always the most important facet of any release that you incorporate the common 5 w's of journalism, not excluding the single and ever important h. who, what, when, where, and the single how are the mainstay in quality information that everyone truly looks for when reading a release. It is imperative on this note to include them.
This is the beef of the information with the introduction and the closing statements surrounding this bulk. It is the introduction that leads the readers down the path of craving more on the subject it must be powerful. This opening paragraph is what is known as the hook. This hook not only has to grab the audience's attention but the press and the editor as well. Not always an easy task. The hook in every sense of the word is strictly fact and not a method of persuasion to the masses.
Properly written and distributed press releases bring in traffic for weeks or months to come and build valuable one way in bound links. Reputable newswire distribution services are strict standards when it comes to press releases. It is better if you have never written any press release to use services from professionals. Myself, I use services from a company called Just Articles. They guarantee that their press releases gets accepted and even given high ratings by the chosen newswire distribution service.
Have a look at their offer in the CopyWriting area of their website, and start sending huge amount of traffic to your websites :
How To Create Product Names That Sell And Tell
(category: Advertising, Word count: 678)
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What's in a Name? Does a Rose by Any Other Name Sell as Sweet?
Good product names act as advertising for your product. They differentiate you from your competitors and keep your customers coming back because they remember you and your product name. There is an art to naming products, and all great product names have the following qualities:
1. The words sound familiar even if it is a new word combination.
2. The word combination illustrates exactly what it product is.
3. The name shows how the product works/operates.
4. The name looks good on the page and on the product.
5. Words are easy to pronounce and sound pleasant.
6. The name grows on people over time.
7. The name is completely different from competitor names and is not confused with other products.
8. After hearing it once, people remember the exact name.
9. It appeals to the demographic of the product.
10. There's something unique, wacky, fun, humorous or original about the name.
11. There are no trademarks with the same name.
Tips for Creating Your Own Great Product Names
The first thing to do is to keep a list of names you love. Now next to each name write why you like the name. On another page write down competitor names and what you don't like about them. On the bottom of the page write how you could improve your competitors' names.
On a separate piece of paper, write down all the words that describe your product. Is there a saying or term that is similar to what you see? Are there any words that jump out to you from the page?
On another page write down what your product does and the needs it fulfills. Use the computer thesaurus to generate similar action verbs.
When you are in good mood and in nice relaxed place, like in a garden or someplace you like. The creative part of the brain works better when you are in a positive or meditative alpha state. When the right brain is an alpha state it ignites your imaginative and creative characteristics as well as your intuition out. In this state the ideas will flow like a river. The alpha state makes you more conductive to innovative thinking, and it creates new ideas rather than just processing old ones over and over again. Sometimes people get in the alpha state while hiking, driving, singing, swimming, dancing, or playing. Do what you love to get into a good state of mind.
Without editing write down all the names for your product that come to mind. Get really silly, see if there is a funnier way of saying what you want. How would a great comedian say it? What would an artist see? What would your crazy aunt call it? Give it an foreign accent. Say it like a teenager. Say it like a baby or little kid. Does it relate to movie name or a saying? What song would it be on the radio?
Once in a meeting room with executives who uncreative but wanted a new product name, I asked, "Bachelor Number One, if you were a hit song on the radio, what would you be? If you were a flower how would you smell? If you were a dog, what breed? What saying would you be on a T-Shirt?
In a flash he came out with the perfect name for the product. Keep asking silly and inane questions and eventually you will get an answer to your prayers.
When you get a good name, it's like you hear a cash register ring. When you say it to other people their eyes light up with joy and comprehension. It like a hit song, you want to sing over and over again.
If you don't get any good reactions it will be time to get back to the writing board or hire a professional who thinks out side the dictionary. Maybe some like Lynn Walford at Freelance Writer Now...
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