Fundraising Articles

Church Fundraisers Are The Oldest Type Of Fundraising Events

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Church fundraisers have been around for ages and are known for being community and family get togethers. At one time they were called garden parties and were held during the summer months. At the church fundraisers, there were games of fun for the children, food to buy and crafts for sale. There was usually a supper and a dance to celebrate the success of the fundraising event.

Schools and churches have band fundraisers because the purchase of band equipment is very expensive. Even if you want to purchase used band equipment, church fundraisers will be able to come up with the funds needed for different instruments. At an event where churches or schools need to raise money for the band, the patrons are almost always treated to a concert.

Church fundraisers often consist of adult concerts where the adults of the community show off their talents and show how they can act silly and childish. In small communities, when a concert is a successful band fundraiser, people from another community often invite the performers to put off the concert in another town to help them with their fundraising.

A common church fundraiser is a hymn sing held in the church. With this type of event, people make a donation to have their favorite hymn sung by the congregation or the choir in memory of a loved one. This also helps as a band fundraiser because the people see where the band needs new equipment just by listening to them play.

Bands perform on a regular basis in parades and town festivities. In order to do well in competitions they need to have the best of equipment and therefore band fundraisers help to provide the much needed funds, not only for equipment but often for travel. Church fundraisers help local bands in many ways because they often give donations to various bands. The next time there is a church fundraiser in your town, you might be surprised at the amount of fun you have when you attend.

Church fundraisers can be a lot of fun.

Free Easy Fundraisers

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When your youth group needs to raise money quickly, you need a fast free fundraiser that you can rely on to generate the necessary revenue. The amount you make on these free easy fundraisers will depend on how much time you have to prepare and how well you execute your plan.

Here are three time-tested projects to raise some fast cash:

1 - Car Wash

2 - Yard Cleanup

3 - Community Cleanup

Car Wash Fundraiser

Car washes have proven to be great fundraisers in virtually every community. All you need are willing volunteers, a high-traffic location with good visibility, and some attention getting signs. You can put your car wash fundraiser together on short notice.

Here's what you need to do:

1 - Line up a location with good main road frontage

2 - Ensure it has water access

3 - Assemble supplies list - hoses, buckets, wash towels, dry towels, squeegees

4 - Assign each volunteer an item from the supplies list

5 - Make 8-10 poster board signs in high-contrast colors

6 - Arrange your volunteers in 2-hour shifts

7 - Wash cars for six hours (Saturday preferred)

8 - Have dual lines so you can wash two at once

Your car wash fundraiser's success will of course depend on the weather. If you can wash 12 cars an hour (one every 10 minutes in each line), you can easily raise more than $500 in one day.

Remember to put together a quick flyer that includes the reason why you're raising funds and clearly states the price. You can even offer some extra services such as Armor-All tire treatment or interior vacuuming for an additional fee.

Alternatively, you can advertise a free car wash and just ask for donations for your cause. Often, this can raise more cash than stating a specific price, because people will see a group of volunteers working hard and having a good time, and may pay more than you would hav asked.

Keeping safety in mind, be sure to get volunteers to hold and wave signs toward passing traffic, not just volunteers to wash cars. If you have time, advertise your car wash event in the local newspaper, and post signs a day or two in advance.

Yard Cleanup

A yard cleanup fundraiser is extremely fast and easy to put together. Simply create a set of instructions for your group detailing what to offer, what to say, and how much to charge.

Like most fundraisers, the target market is family, friends, and neighbors. Depending on the age of your participants, your offerings can range from simple lawn care all the way up to mulching flower beds or pruning tree limbs. In many climates, autumn is a great time to do this fundraiser, because leaf clearing is always a needed service during those months.

Create a flyer describing your fundraiser and clearly list your prices for the various cleanup options. Assign a fundraising quota to each participant.

Offer some individual and group performance bonuses. There's nothing like a team pizza party or movie passes to motivate a youth sports group.

Community Cleanup

A community cleanup, also known as a trash bag fundraiser, performs a valuable community service while also providing a significant revenue opportunity. Organizing a community cleanup project is a way to raise funds and send a positive message about your group at the same time.

This type of one day or weekend fundraising event is very similar to the Athlet-A-Thon or Fun-A-Thon concept. Here your group's participants solicit pledges from the usual suspects - family, friends, and neighbors. Have local businesses donate trash bags and recruit parents and relatives with trucks to haul what you collect.

Pledges are tied to a specific attainment goal such as the number of pounds of trash collected or the number of road miles cleaned of debris. You'll need to create a one-page overview of your cleanup program and a pledge signup sheet.

It works best if your overview specifies a suggested range for donations, say anywhere from a penny to a dime a pound for a large project. An amazing amount of garbage can be collected from a local stream or illegal dumping area, so it's not a bad idea to also put a maximum limit on pledge amounts of $20.

Have local businesses donate trash bags. Recruit parents and relatives with trucks to haul what you collect.

Do the math. You'll be surprised at how much money you can generate. Assuming 50 participants, each of whom has five pledges of a penny a pound, if you collect a ton of garbage, your group will raise $100 per participant or $5,000.

That's not bad money for a free fundraiser! You'd be surprised at how easy it is to collect a ton of garbage.

Each of these fundraisers is fast, easy to put together, and a reliable revenue generator for your group. As with any youth group event, an adult should be in attendance at all times for safety purposes. Get started on your free easy fundraisers today!

Fundraising Publicity Tips

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The success of your fundraiser depends on how much publicity your group can attract. Community awareness of your fundraising need and your fundraising offering will always increase your results.

Here are some fundraising publicity tips:

Publicity Tip #1 - Use your website

If you don't have one, get one. Use it to communicate your goals,thank your sponsors, highlight periodic offerings, recognize successes, honor individual contributors, etc.

Promote your web site on all your materials.

Publicity Tip #2 - Actively seek more publicity

Get the word out about your fundraiser in as many ways as possible. Get into as many neighborhood newsletters and other public forms of communication as you can.

Send out press releases to the local media and invite coverage with photo opps at your fun events.

Publicity Tip #3 - Utilize any gathering

Make announcements at other events to spread the word, display products, take orders, make sales, and recruit volunteers.

Take a joint venture approach to marketing your group by giving something of value back to all those who join your team.

Publicity Tip #4 - Goal awareness

Heavily promote the goal of your fundraiser in all communications, particularly between sellers and buyers. A good cause gets the money out.

Make sure that all participants know the specific reason why the money is being raised.

Publicity Tip #5 - Communication

Use all available means of increasing awareness of your group's efforts including roadside signs, e-mail lists, phone calling tree, newsletter, flyers, posters, bulletin boards, recorded hotline messages, etc.

Publicity Tip #6 - Sponsorship decals

Offer these free to supporting merchants. Sell to membership level supporters. Use the glass stick-on type for storefronts or vehicle windows.

This "branding" gets the word out to the community that your organization has a strong support base.

Publicity Tip #7 - Bumper stickers

Sell your organization year round with every fundraiser by offering one that says "Proud Supporter of _____." Give one to every volunteer and group member.

Publicity Tip #8 - Flyers everywhere

Hit local mailboxes (follow postal regulations) and car windshields in shopping centers. Give fundraiser details in your flyer in a way that promotes sales and gives contact information.

Put a coupon or free gift offer into the flyer that will keep it from being thrown away. Your merchant base will help provide the offers because this is free advertising for them.

For example, a flyer including a car wash, dry cleaners, or oil change coupon. (Or even all three!)

Publicity Tip #9 - Build an e-mail list

Ask for an e-mail address for a newsletter distribution when you're fundraising. Have opt-in links on your web site.

Build an online community of supporters by offering them extras available only at your site.

Put your fundraising publicity plan in place today. You'll reap the benefits in continued growth and additional fundraising success for years to come.

Preventing Fundraiser Burnout

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Since many schools and other organizations today find themselves suffering from a chronic state of under-funding, they are increasingly forced to hold multiple fundraisers through the course of the year. Unfortunately, this can lead to a complete 'fundraiser burnout' for many customers as well as for fundraising salespeople.

So the critical question is: how do you maintain real interest on the part of customers so as to keep support for your group strong, and how do you keep your salespeople from flagging, losing energy and interest in raising money for your organization? Although there are many potential solutions, here are just a few examples to get started with.

In order to keep customer interest high, and as a way of maintaining goodwill, sell different products during each fundraiser throughout the year. There's nothing wrong with repeating a successful fundraiser, but once a year is probably more than enough - even an extremely popular fundraising option can quickly lead to customer burnout if it's repeated too frequently.

As a matter of maintaining customer goodwill, offer useful products and services in your fundraisers - everyone loves cookies and chocolates, but there comes a point where customers will only be buying them to support the organization; some will just quit buying them at all. If you find a way to provide goods or services that supporters of the organization already want, then they are able to support your organization by buying something that they might have somewhere else anyway - a win-win situation.

As a corollary of this, be sure not to have too many fundraisers - you're better off with a few wildly successful ones than a dozen mediocre fundraising programs - customers will buy more readily when they're asked to buy less often, and salespeople can stay excited if they're not asked to sell constantly.

To keep your salespeople excited, offer creative incentives to encourage them to compete with one another. Depending on your organization, the chance to throw pies at a principal or dunk some other authority figure could go over very well. Also, make the connection obvious - show your salespeople the benefits that the organization will see from fundraising and by extension the benefits that they themselves will see.

There are many other ways to keep fundraising fun and ensure that your customers and salespeople stay interested - just make sure to use common sense and think positively and creatively - your organization is bound to be successful!

New And Unusual Fundraising Ideas

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Need some new fundraising ideas? When your organization or group needs to raise money for a trip or project, there's nothing wrong with another bake sale. Do something a little different, though, and you may get more volunteers for the event. You might also get more media exposure, meaning more people will participate, which means more money raised. Why not try one of the following ideas.

Mobile rummage sale. Having a rummage sale is a common fundraising idea, but how about a mobile rummage sale? It requires collecting donations of things to sell, and the cooperation of someone with a pick up truck. Sort the things as neatly as possible in the back of the truck, then go door-to-door, explaining to the residents that you are raising money for your cause, and asking them to take a look at your sale. Maybe they'll also want to donate things to sell. Take the sale to the beach or other busy places too.

Dog wash. A car wash is one of the most common fundraising ideas out there, but a dog wash is less common. Find a place where many people walk their dogs. A brush, dog shampoo, and a source of water are all you need. You could also sell dog toys, dog snacks and other pet-related things for even more profit.

Business clean-up. Many businesses need to have the area around them cleaned up. Restaurants might have trash around the edges of their parking lots, some businesses may need their signs washed, and others could need their sidewalks and lots swept. A crew of young people could clean up a property in an hour for a set fee, and the business could write off the contribution on their taxes.

Online donor recognition. When you collect donations for a project or regular event, you can promise donors that they'll be recognized on your group's official website. They get a bit of internet immortality as one of the people that made your event, trip or project possible. It is common that donors get their names put on a plaque, but the website is accessible to all their friends anywhere in the world, so they can show them how they helped.

Treasure hunt. This could be a big event, even an annual one if your organization needs a regular fundraising event. The basic idea: Rope off an area of a beach, bury silver bars and coins in the sand, and let people hunt for them for an entry fee. Let's say you bury 4 quarter-ounce gold coins, 20 one-ounce silver bars, 1000 various foreign coins (some coin shops sell these for ten cents each), 500 dimes and 2000 pennies.

At today's prices it would cost you about $1,000, which you might first raise through donations. With 3524 coins, almost eveyone would find something. 300 people paying $10 each would net your group $2,000, plus you could sell hotdogs and drinks during the event.

Except for the last one, these are all relatively cheap events to plan. Tell the papers about your plans, of course. The more unusual fundraising ideas are more likely to get some free press coverage.

Fundraising Fundamentals

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Successful fundraising requires following certain fundamental steps. Here are two things you have to do with every fundraiser:

1) Increase community awareness of your need

2) Increase community awareness of your offering

Everybody reading this instantly thinks, "Yep, we've got that covered. Everybody in our group knows what we're doing."

Let's take a closer look and see, shall we?

Creating Awareness Of Your Fundraising Need:

1) Can your need be expressed in a single sentence?

2) Has everyone in your group memorized that sentence?

3) Is expressing your need a part of your approach to all supporters?

Test your group from top to bottom.

Randomly ask individuals to tell you why your group is raising money.

I absolutely guarantee you that you'll be surprised at how weak the various answers are.

In many groups, more than 50% of those involved with the fundraiser will not be able to tell you in a single sentence the specific reasons why they are raising money.

What about outside your group?

Can you honestly say that you've exhausted every possible approach in getting the word out to the community about your fundraiser?

Does everybody know why you need money?

Have you done each of these?

Flyers

Posters

Press release

Roadside signs

Newspaper coverage

Public service radio announcements

Pre-kickoff letter, postcard, or email campaigns

Or, are you assuming that all you have to do is tell someone that you're doing a fundraiser and that they'll be glad to help?

Two problems with that approach. One is that most of your group can't effectively communicate your need.

The second is that you are already assuming that your group has more than enough prospective supporters to meet your goal.

Both these problems limit your potential results.

Consider these three points:

One, if your need isn't communicated clearly and concisely, it will not be understood and internalized as a deserving cause by your prospective supporters.

Two, if your sellers don't really understand your group's need, then they won't push as hard to meet that need.

Three, if your need isn't general knowledge in your community, then your fundraising job will be that much harder.

Think of "getting the word out" as being similar to softening up the beachhead during the Normandy invasion. If you don't do the advance prep work, you're much more likely to meet a hostile response.

Creating Awareness Of Your Fundraising Offering

The second fundraising fundamental goes hand-in-hand with creating an awareness of your need.

Creating an awareness of your offering is just as important as telling people why your group needs money.

Your fundraising need and your fundraising offering should be closely linked in all your communications.

At the same time you are getting the word out, you need to make sure the message gets through on exactly what your group is doing to raise funds.

Just as with expressing your need, everyone in your group should be able to sum up your fundraising offering in a single sentence.

That sentence should also reinforce the emotional foundation that is derived from recognition of your need.

So what in the heck does all that mean?

Put simply, if someone believes your need is real and agrees with the value proposition of your offering, they will help you.

And what's your fundraising value proposition?

It's a summation of your offering, combined with a reminder of your need, that's expressed in a way that informs each prospective supporter of what's in it for them.

In other words, your prospect needs to:

1 - Be aware of your need

2 - Be linked to it on an emotional level

3 - Be in agreement that your offer has real value in it for them

Getting your need and your offering across to as many potential supporters as possible is the essence of fundraising.

Take the time to develop single sentence statements for your fundraiser covering both of these fundraising fundamentals.

Teach everyone in your group how to communicate these basic value statements when they talk to prospective supporters.

Executing well on these fundraising fundamentals - communicating your need and communicating your offering - ensures that your fundraiser will be a smashing success.

Youth Sports Fundraising Ideas

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Looking for some tips on improving your youth sports fundraising? Every youth sports league must fundraise to cover expenses and keep fees low. So, how do you raise more funds? Focus on these seven factors and you can easily double your results.

Product Selection

In youth sports fundraising, it's so important to select the right products to sell. The right selection is one that has mass appeal, an above average price point, and good profit margins.

Don't sell what's always been sold every year. Consider choosing items that meet the criteria below.

Product Price Point

Your product offering should be at an attractive price point. This means it should be neither high nor low, but rather right in the comfort zone that encourages people to open their wallets.

If you're selling a low-priced product, you are at a disadvantage because you aren't maximizing your revenue from each prospect. In this situation, try bundling a small quantity together and ask for more dollars.

For example, if candy bars are being sold for $1 each, put together variety three-packs or a family ten-pack. Get your prospect thinking bigger numbers. Many of them will step up to the bundle.

Product Profitability

It's important that your fundraising product has a high profit margin. Ideally, you'd like to make 80% or more if you can. This would be products like discount cards for two-for-one deals at fast food places.

Many standard items have a profit margin of 50% and that's OK. It just means that you'll have to pump up the volume to make the same net that you would with higher profit items.

If the product chosen is one with a lower profit range of say 40%, then it needs to either be a higher-priced item or it needs to be likely to inspire quantity orders from each prospect. For example, cookie dough is often in this range, but price points are $10 & up. Many families will buy two or three units.

Sales Script

Don't send your sellers out unprepared. Part of youth sports is teaching and helping kids with their sales skills goes a long way toward building self confidence.

Here's what to tell them:

1 - Make eye contact, smile and introduce yourself.

2 - Say one sentence about why you are raising funds.

3 - Say second sentence that asks for their help.

4 - Make sure that sentence includes the word "because".

5 - Extend sample item, catalog, or order sheet.

6 - Suggest a personal favorite item or bundle.

7 - Always ask for the order.

Prospect, Prospect, Prospect

Now that your kids know what to say, they have to have prospects for their sales pitch. You can't set sales records without having a large supply of prospective customers.

Have everyone make a list of their potential customers. Have them do it as a team exercise and make sure they write them down. It's very important to do this and to have each seller commit publicly to doing their part.

Have each seller stand up in front of their teammates and state how many prospects they have. Then have them make a commitment to raising a certain financial amount. Set minimum amounts and encourage competition by offering prizes for various achievement levels.

Location, Location, Location

Another way to boost your youth sports fundraising is by going where the prospects are. Your group can reach incredible numbers of people just by setting up fundraiser sales tables at entrances to high-traffic retail locations.

Grocery stores, home improvement stores, and mass merchandisers are all places where hundreds of prospects are available. Get permission well in advance from the store manager.

Set up a small table to display your fundraising product items. Staff your spot with two adults and two kids for each 90-minute shift.

Decorate the area with league banners and large-lettered signs explaining your offer. Your signs must inform them well in advance of reaching your display and sales table. That way, those interested in helping your sports team will be primed to stop and will be more receptive to hearing each youth's sales pitch.

Example:

"New Uniform Fundraiser"

"Tasty 3 lb. Cookie Dough - $10?

Imagine how many potential prospects there are at those locations who are completely outside your normal range of contacts. Now, go out there and sell them something!

Have Fun

Always make raising funds fun for the kids. Their emotions are subconsciously communicated to each potential prospect.

If they are smiling while cheerfully communicating your team's need and asking for help, then chances are good they'll get a favorable response.

If they're looking down and mumbling some garbled sales spiel, then chances are more people will pass on the offer. The way to get them involved is to have some competition going, have some fun activities built around the process, and have some rewards waiting for success.

For example, post a list at each team practice of the top sellers. Everybody loves to be recognized!

Do a fun activity just for those who help out by working the retail location sales table. Take the participants bowling or to a batting cage or a golf driving range. It'll bond fathers and sons and encourage increased participation.

Have a rewards party after the fundraiser wraps up. A simple pizza party or group picnic is sufficient. Just make sure that everyone gets recognized for pitching in.

Allow the kids time to run around and enjoy themselves. After all, isn't youth sports all about having fun?

Follow these seven tips and your team's fundraising effort will be a big success.

The Hard Task Of Coming Up With A Fundraising Idea

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When trying to get a fundraiser set up probably the hardest decision you will encounter is trying to decide which fundraising idea will work best for you. Choosing a fundraising idea is not as easy as one may think with the variety of ideas available. Many companies do business supply products as fundraising ideas for various organizations. Not only will you have to decide which product to sell, but you have to choose one of the many ways to conduct fundraising.

Some of the fund raising ideas for the product itself range from chocolates, cookies, candy, pet supplies, magnets, candles, books, posters, and the list goes on. Your next step will be deciding how you are going to get these products to the people. Maybe your fundraising idea will be to sell from door to door. This has the advantage of talking to the people face to face about your fundraising, but be prepared that everyone you talk to will not welcome you with open arms and will close the door in your face.

Another fundraising idea you have is direct mail. This is not by selling a product, but by asking directly for donations. It can be a bit costly because letters have to be made up. To have these done properly, they should be done by a marketing firm, which can cost you more than you anticipated. This fundraiser idea will have to have self addressed envelopes included for donors to respond, and there is really no way of telling how much money your fund raising will solicit from the donors out there.

Out of all the fund raising ideas that are out there the donation boxes as got to be among the easiest and the cheapest way to coordinate a fund raiser. This is where you place containers in the businesses around town. These boxes are usually clear with the group's name printed clearly on the container. Be prepared though, the drawback for this fundraising idea is that the boxes fill up very slowly and you can't depend on this for your whole fund raising. This fundraising idea is a supplement for other fund raising ideas.

Another way to make a fundraising idea work is to team up with other groups. In this way you have all the fundraising help you need and the results can really pay off. Combining schools and churches for instance can make a very successful fund raiser. There are many more fundraiser ideas that you can explore. It is you that will have to decide which fundraiser ideas will work best for you and your cause.

There are lots of fundraising ideas, but you have to know what you need, plan it and do it well for it to succeed.

Fundraising Ideas Keep It Safe

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When your youth group is doing a fundraiser, it is imperative to make sure that the proper safety precautions are followed.

Never allow door-to-door sales without direct adult supervision. Period.

In a sad case, an 11-year-old boy selling candy for a PTA fundraiser came to the door of a 15-year-old boy who was home alone at the time. The youngster was invited inside, sexually molested, and then murdered.

This is not an urban legend. The murder happened in Freehold, New Jersey on September 27, 1997 and it raised the fundraising safety issue to national prominence.

I'm not usually an alarmist, but I included the example above to heighten awareness of the safety topic.

I am by nature a trusting person, but not when it comes to my children! Nothing is worth such devastating consequences.

Develop An Appropriate Safety Focus

So, how do you build the appropriate safety focus into your program?

You start by stressing safety from the top of your organization to the bottom. You have to make sure that safety is a focal point in all your communications.

1) Use written selling guidelines

Put it into writing that all selling should be supervised. Your organization needs this as a protective measure and so do the children. If an adult cannot commit to accompanying a child, the child must not perform that type of sales activity.

Make sure that each child's parents are aware of these guidelines. Get the message to them that their children are not being encouraged to sell outside their comfort zone by your group.

Tell them that they should focus on their core contacts - family, friends, neighbors, and coworkers of parents. In other words, e safe by selling only to individuals who know your parents.

2) Repeat the message

Put up fundraising safety posters at convenient locations to remind young sellers. Make them friendly, but firm.

Example: "What's the last thing you do in a fundraiser? Sell without an adult present."

Print a safety message on all of your sales literature. Look for this from a quality supplier. Put the "Keep It Safe" message on all communications.

Repeat the safety message at every opportunity. Cover it in your kickoff meeting, during sales brochure distribution, in the take home package, etc.

If your fundraiser is school-based, have teachers reinforce the safety message in the classrooms.

3) Put safety into practice

Don't encourage inappropriate behavior such as risk taking, unsupervised sales, shopping center sales activity without prior approval and adult supervision.

Your group's policies and procedures may vary from this approach.

The important thing is to develop a written policy and make sure those guidelines are followed.

The best way to avoid an unsafe situation is by not going there. Many other youth programs also carry a strong safety message. Make sure yours does too.

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