Article-Writing Articles
Can T Write Articles For Links Write Code
(category: Article-Writing, Word count: 628)
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If you've subscribed to an seo newsletter for longer than a week, you're well aware that writing articles with tips and advice pertaining to your website's subject is a great way to generate links and traffic. But what if you can't write or are afraid to write? Well, if you can write software, you're still in luck! In this article I'll show you a trick that can still garner you hundreds of links and won't require you know the difference between adjectives and adverbs.
I'll use my own little website as an example (I freely admit that I am neither a web designer nor a programmer). My wife and I own By Request DJ & Karaoke Company. Obviously, we specialize in weddings dances, school dances, company parties, and karaoke. We recently went through the process of converting all our CDs to compressed digital audio files which are played from a computer rather than hauling around thousands of CDs. In the process of ripping and encoding our music, I found many tasks were very repetitive and time consuming. Since I know a smattering of Visual Basic, it was simple to write a utility to automate these tasks. I figured that if it was helpful to me, some other DJ might find it helpful to, so I called my utility MP3G to ZIP and made it available for download from my website. I also decided to submit it to a few freeware sites just so it was easier to find.
What happened amazed me. Many of the links to my website from these freeware directories began showing up in Google. Given the name of my company and the descriptions of my freeware apps, this helped boost my site for some very competitive keywords. I decided to submit my software to a few more directories, and that's when I found two very handy tools: PAD files and RoboSoft.
A PAD file is a "Portable Application Description, and it helps authors provide product descriptions and specifications to online sources in a standard way, using a standard data format that will allow webmasters and program librarians to automate program listings." It takes the tedium out of submitting your software to hundreds of sites by enabling you to enter the URL to your software information rather than retyping all the information for every submission. It was created by the Association of Shareware Professionals (http://www.asp-shareware.org/pad) and is a free utility.
RoboSoft (http://rudenko.com/robosoft) is a semi-automated software submission utility that contains a list of known freeware and shareware directories that accept submissions. It is only semi-autonomous because it won't push the buttons for you, but it will fill in the blanks. This still allows you to quickly enter your software's information to hundreds of websites. Websites who will all link back to your website and most often don't require a reciprocal link. The RoboSoft database currently lists 420 freeware and shareware directories.
In the two months I have been using these tools I have seen my traffic jump from 800 unique visits per month to over 5000, and the link popularity of the page that has my two freeware apps has gone from 7 to 639 according to widexl.com. While these are small numbers for someone like cnn.com, sprint.com, or even napster.com, they are huge for a small site like mine. Plus, they are beginning to get me links from my fellow DJs who have used and appreciated my tools. I'm certain that they will eventually lead to good things.
So, while it isn't a tactic that will make you number for "best website", it will get you a few more links. And it won't require you to submit any articles with tips about marketing your website.
Why You See The Same Authors All The Time
(category: Article-Writing, Word count: 502)
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Isn't it funny how you've started to read an article about why me, and a certain select few authors write articles almost daily?
CONTENT, CONTENT, CONTENT!
#1 reason why people fail online is because they fail to deliver fresh content. Let's forget search engines for a second, instead let's concentrate on the end user who visits your web site.
Let's say "Jim" has been to your site once before and all of a sudden he sees your web site for something else and decides to visit. But what, oh no, it's the very same thing he saw 1 month ago. What happens to Jim? Just another statistic from your web site that will never get repeated.
On another note, let's say Jim happened to see your link in search engines again, except this time, you've revised your web site template. Jim is now intrigued and excited to see what is new, but oh oh, you have the same bloody content as the last time. Jim is yet again another statistic.
NOW - Let's say, not only have your revised your images, template, graphics, you've also been committed to adding 1 article on your site every single day. Jim is happier than the pope himself since you've played right into Jim's hand.
We all search online, for some of us, it's sheer boredom, for others, it's doing what your not supposed to be doing at work and so on. The whole point is, if nothing changes on your site, how do you expect to stimulate people to come back. Getting people to your site is the easy part, getting someone to come back is very tough.
So back to the title: "Why you see the SAME AUTHORS all the time!" It's not only a matter of adding an article everyday to bring people back but at the same time, search engines act almost like us. They see new content (they=search engines), they also get excited and browse around to see what you've added, not to mention that they also index all your pages for search engine listings.
Let's go a little further and bring attention to this newly found content. Many people out there are hiding their new content within folders and sub-directories and so on. What I suggest is having a small little box on your front page that just details some daily new content. Try keeping the content you add within this box up there on your site for about a week or so, just so that new visitors have a chance to view it and search engines have a chance to index it.
So in the end, a site that doesn't grow daily will have accomplished nothing online. A web site that caters to the needs of the many, will have more success than it can handle.
What you put into the world, will ultimately come back to you in the same amount.
Cheers!
Read more of Martins articles online here:http://www.smartads.info/newsletter
Improve Your Trade Show Results By Writing Articles
(category: Article-Writing, Word count: 902)
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It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts.
**Supporting your trade show marketing with articles**
Let's say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. You are selective about which weddings you will shoot because, quite frankly, some pay better than others. So you are interested in reinforcing your carefully developed image. Your image is of a photographer who does work that is more creative and of higher quality than what you get from the average wedding photographer.
One of the successful methods you use to promote your services is to enter two or three specialty wedding trade shows held every year in different cities within your target area. Because these shows are geared specifically towards couples who want "something special" (that is, they are prepared to spend more money), they help you reach the "better than average" clientele you are after.
**A perfect opportunity to reinforce your special image**
This is a perfect scenario for reinforcing your image by writing and publishing articles about wedding photography. Of course you have to be careful that your articles don't sound blatantly self-promoting. Most article marketers suggest your articles contain interesting, general information that can stand apart from the fact that you just happen to be providing the services you are writing about.
For instance, you might write an article called "Do Something Different with Your Wedding Photos", where you describe some different techniques and locations that might be used. Or "Wedding Photography Over the Last 50 Years", or "Should Your Photographer Choose Your Wedding Outfits?", or "5 Secret Locations to Shoot Your Wedding Photos", or "Perils of a Wedding Photographer".
There is really no limit to the number of original and interesting stories you could can come up with if you just use your imagination.
A good article marketing campaign will consist of at least three or four articles written and distributed just before the peak periods in your marketing cycle. If you are trying to reinforce your trade show marketing, make sure you prepare your articles well before the trade shows you are entering.
**How to distribute your articles**
Your objective is to use these articles to create an identity for yourself at the same time as getting yourself lots of free publicity. The more places you distribute your articles, the more prospective customers you will reach, so don't be timid about getting your articles out there.
The obvious place to start is by posting them on your own website. Create an article section and mix in articles from other (non-competing) writers. This will make your website a more valuable resource for your prospective customers, and it will enhance your image in their eyes.
Second, consider distributing your article to the local print media. If it is interesting enough - and not just a self-promotion - some of them will very likely publish it. The important thing is to find an interesting angle. Think in terms of their readers and write for them. Some media will even have special sections - weddings, home renovations, automobiles, outdoor, sports - that you can contribute to.
Third, if you are entering trade shows, send your material to the trade show organizers. They may publish a show program and may be looking for interesting material that helps make their program appear more substantial.
**Distribution on the internet**
If you are catering to local customers you may think the internet is overkill. But you would be wrong. If you are trying to reach prospects in, say, the Lexington area, make sure you write your article so the search engines know your service focuses on the Lexington area. They will do a great job getting you exposure for searches like "wedding photography Lexington", "Lexington auto detailing", or "kitchen renovators in Lexington".
Distribute your articles to as many key article websites on the internet as you can find. This will do three things for you. First, a lot of people will read your articles on these sites. Second, other sites interested in your subject matter will republish your article, exposing it to an even wider audience. And third, the major search engines will analyse and index your article and it will start appearing in searches.
**Using a professional article writing service**
You may not feel comfortable writing your own articles, and you may think it is much too time consuming to do your own distribution. That's when you should look for a reliable service to do both of these things for you. You might be surprised to find out how many writers and promoters there are out there ready to go to work for you.
Look for a service that has a solid track record. They should be able to show you writing examples, and they should be able to give you a very good idea where they intend to distribute your articles. As with most other specialized services you will probably find it is a lot more efficient to let a professional do it for you than to try to do it yourself.
Get More Sales With These 5 Proven Headlines
(category: Article-Writing, Word count: 403)
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It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale.
Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five:
1. The Question: "Are You Worried About Your Financial Future?"
A question headline automatically gets your readers involved in your message, because they answer it in their minds. Many people will read further into your letter, ad, or Web site copy just to find out what answer or solution you provide. Again, make sure the question focuses on the reader's interest, not yours. A bad example would be: "Do You Know What New Product We've Created This Year?" (No one cares but you!)
2. The How-to: "How to Get Thinner Thighs in 30 Days."
How-to headlines work very well, because people love information that shows them how to do something. (Thousands of book titles begin with "How to....") Think of the benefits your product/service offers and then try creating some "how to" headlines email newsletter.
3. The Testimonial: "Jane Smith's Consulting Is Pure Magic - Our Sales Have Increased by 30%!"
Why not let your clients do the selling for you? Their commendations can go a long way in convincing others to use your services. Tip: To appear credible, always include your clients' full names and the cities they live in.
4. The Command: "Boost Your Business Today!"
Turn your most important benefit into a commanding headline, such as "Make More Time for Your Family," "Look Younger Instantly!" and "Get 7 New Clients This Month." (By the way, throwing a number into your headline is another good tactic. And readers seem to like odd numbers as opposed to even.)
5. The News: "Introducing Our New 'Rest-Assured' Tax Service!"
Caution: This only works if you truly have something big to announce that is of interest to the reader. (Something that will make her life or business better.) Don't try to make news out of something that's not.
Once your readers know you have something they're interested in, they'll take the time to read your entire article, brochure, letter, ad, e-zine, or Web page. So put some TLC into creating headlines that entice!
The Importance Of Writing Articles
(category: Article-Writing, Word count: 302)
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If you want inbound links to your site one way to do this without paying is writing articles and post them in different sites that allow you to submit articles.
Writing articles is one of the best ways to promote your web site. It is one of the best ways to build the relations, credibility and to help get people to know more about you and your area of expertise is to write articles. One advantage that you can get with writing articles is that if your article get submitted it is an automatic inbound link to your site without having to add a link on your site to them.
People are always looking for good articles for their websites, blogs and newsletters. By submitting your articles and allowing others to publish them free of charge you begin to develop credentials in your field and essentially "brand" yourself through your name. Make sure you submit your article on the right category and also make sure you write the articles according to their terms. If you don't follow the terms then you won't have your article publish.
It is through well written articles and keeping your visitor wanting to learn more that you will see more traffic on your Web site. More traffic means more profit for you.
By having lots of articles on lots of web sites around the world, you automatically rank above average on search engines because of your link popularity. All those links in the resource box back to your site can make a big difference in search engine ranking.
Need traffic? Write an article.
Need sales? Write an article.
Need Your Name branded? Write an article.
Writing newsletter articles can do all of these and more. So start writing articles Now!
Article Writing Article Marketing 7 Ways Articles Increase Your Prospects Publicity Profits
(category: Article-Writing, Word count: 484)
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Writing articles and marketing with articles is one of the best and fastest ways market your business. In fact, if you can write a 7 item grocery list, you can write an article that will help you increase your prospects, publicity and profits.
Here are seven ways that you can benefit from articles.
1) Articles will quickly position you as an expert in your field.
The written word is incredibly powerful. Writing articles sets you apart from your competition. You never have to say "Listen to me, I'm an expert!" Your articles do that for you, because articles increase your "expert-ability."
2) Articles can become little 24/7 salespeople.
Once you have an article published, especially on the internet, you now have a 24 hour, 7 day a week, 365 day a year international salesperson working specifically for you and your business.
3) Just one article can be used in many ways.
This is called leverage. Just one article can be used a free report, a bonus, featured in a newsletter or ezine, become part of an online e-course, become part of a book, and many other ways.
4) Articles spread the word about your business and your services.
One article that I wrote 5 years ago was recently used in one of my internet newsletters. A newspaper reporter that is on my mailing list saw it and interviewed me for a story. When he pitched it to his editor, the editor liked it so much that they turned it into a feature article. They ran it on the front page of the paper, and it has been picked up and run across the country.
5) Marketing articles is simple, easy and inexpensive, especially when compared to other ways of marketing online.
It costs you nothing to write an article. It also costs you nothing to have it listed on article directories such as EzineArticles.com. Imagine what it would cost you to pay for that kind of exposure and publicity.
6) Articles can help you build a mailing list that you can market to over and over again.
Once you have a few articles out there, you will reach a certain critical mass where the prospects begin to flow in. Continue to grow past the critical mass, and you will grow to the point where you could not stop the traffic and prospects flowing in if you wanted to.
7) Articles allow you to stay in touch with customers/clients and sell more products.
We know that it can take from 5 to 8 contacts or more for new prospect to be ready to become a customer. Articles allow you to stay in touch with prospects and provide them with quality information.
These seven benefits are really just the tip of the iceberg of all the many benefits of article writing and article marketing.
A Publisher S Rant Why I Hate Your Article Headlines
(category: Article-Writing, Word count: 390)
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I'm a publisher for numerous sites. I HATE many of your articles. Here's why I hate your headline and what you can do about it.
The Headline
There is a school of thought out there that your headline should be designed to captivate readers. In the real world, this is probably true. When I am looking for articles, it is not.
I want keywords front and center in an article headline. This may come as a shock, but I am using your articles as part of a search engine optimization effort on sites. With seo, the keywords always come first. ALWAYS!
Consider the following examples:
1. California Real Estate - The Secret to Making a Bundle
2. The Secret to Making a Bundle in California Real Estate
The first headline is by far the best. The keywords are front and center. I can easily turn this headline into a meta title for site page. More importantly, this tells me that you may be a writer that understands what I want. I am going to click through to your article and read it. If the rest of the article is done in the correct format, I am going to publish this article on my site AND I am going to add you name to my worthy authors list. When I need new articles, I will go out of my way to see if you have published anything new.
The second headline is a disaster. The keywords are at the end of the headline, which is terrible for search engine optimization purposes. This is a waste of my time and tells me to avoid your articles. If I can't find enough articles with the proper headline, I may come back and read yours. Then again, I may not.
Captivating Headlines
Now you may be thinking you need a captivating headline because you want to capture as many readers as possible. You DO NOT. I've already done the job for you. My sites already have traffic. I am delivering the readers to your article. They will read it if it is on the site. Of course, you'll have to put the keywords first to get my attention.
Writing a headline is a fairly simple process. So do it!
Eliminate Common Problems In Writing Articles
(category: Article-Writing, Word count: 450)
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Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?
...I'll bet you have!
This checklist should help you eliminate some common problems in writing articles:
1. Have a specific purpose in mind.
Always have a specific purpose in mind before you begin writing: you should be crystal clear about what are you hoping to accomplish by writing your article.
Is it an article clarifying an issue for your customers, to attract prospects, to improve the link popularity for your website?
2. Know your target population.
Before writing an article, conduct research on the target population. What are their experience, their interest, and their wants in the chosen topic? What pain or problem do they try to avoid?
3. Develop a detailed outline first, stressing on the benefits.
Now that you have a purpose and a target, organize your article so that scanning it quickly will show immediately to your reader how he will benefit from it and what are the most important points.
4. Stop your reader in his tracks with your title.
Your title should grab the reader's attention and 'force' him to read your first paragraph. Using your most important benefit usually does it.
5. Start your article with the most important information
Again, do not keep your most important information for the conclusion! Give it immediately and develop on it in the following paragraphs.
6. Keep jargon to a minimum.
If possible, avoid jargon as well as prejudices and insinuations. Write your article so that even a child can understand it.
7. Make your article warm and personal.
Speak direct to the reader. Use a lot of 'you'.
Reading your article, the reader should feel warmth and empathy, knowing that you have the same problems and goals than him.
8. Keep sentences short and simple.
Using short and simple sentences will allow a fluid and easy reading, preventing your reader to get bored.
9. Have someone from the target population critique your article.
Who can give you a better feedback than someone from your target population? It will help you
10. Spend more time rewriting than writing.
Besides formatting your article for easy reading and nice presentation, be sure to use tools or an external editor to carefully proofread your writing for grammatical and spelling errors.
Remember that the more writing you do, the better you will get. After sometimes, when you are in the habit of writing, article writing will not seem as difficult as now!
Article Writing And Directories
(category: Article-Writing, Word count: 486)
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Writing for the simple enjoyment of writing is something I throughly enjoy. If I have something to say and I want to share it with someone or everyone, then I put pen to paper or in this case keyboard to notepad and put together an article of some of my knowledge, tips, advise and sometimes wisdom to share with everyone.
One place that I have found to be a great source for not only submitting my articles for publication, but also a wonderful place to get lost for awhile just reading... article directories.
These wonderful directories are filled with vast varieties of information that cover just about anything you may want to know. These sites are perfect for anyone looking for a place to submit their articles to, if your looking for specific information about something then they are gold mines.
Simply do a search for article directories in your browser and you will be overwhelmed with choices. Some directories are very specific about the information they allow, while the most of them open their directories up to a wide variety of subjects. I've only come accross a couple that charge a fee for use.
If you publish an online newsletter or ezine then an article directory can be a great resource for you. Article directories allow you fresh and informative information for your readers on a daily basis id needed. Some directories will notify you when new articles are submitted that apply to your specific needs. If you have never used the sevice of an article directory as a source of content, I gaurantee you will be happy you did. Content is king!
Webmaster more and more are turning to the use of article directories as a way of boosting to traffic that visits their sites. They are getting this traffic from back links from other sites. By simply writing an article about their website and the products or services that the website offers and then submitting it to article directories they are building back links. Instead of purchasing over priced, non targeted traffic to visit a site, webmasters are building highly targeted, virtually cost free search engine freindly back links. Ahhh, back links... priceless.
Not sure you can write an article? There a writers for hire that can whip you up an article in no time what so ever for a small fee. You just furnish them with the subject and the key points you want to focus on and they will have you as many article as you want or need in very short time. Known as ghost writers, these writing wizards are wonderful.
So, whether you are a seasoned writer or just someone like myself that simply enjoys writing, you will find that article directories are not only fantastic places to submit to but great places to find information for just about anything your looking for.
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