Web-Hosting Articles
Automated Linking Software The Cons Outweigh The Pros
(category: Web-Hosting, Word count: 116)
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If you're trying to decide whether or not linking software is for you, read the following pros and cons to help you make a better informed decision.
What do I mean by "automated"? I'm referring to software which doesn't require human intervention. You click a button and it's off to the races. I'm not referring to software which helps you manage, submit, or track link submissions.
We all know that software can make life a whole lot easier. But, when you depend on software to make choices for you, you start giving up control of your linking process. And giving up control can only lead to one thing
Coaching Employee Satisfaction
(category: Web-Hosting, Word count: 448)
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If you have an online business and you have grown to a place where you have employees other than family working for you there are some ways to increase the satisfaction level of your staff.
Many of these ideas are simply common sense, but are mentioned as a means of reminding employers of the strength and ability each employee brings to your organization.
I read a story recently about a woman who had accepted an entry-level position at a bank. This woman was motivated to move up in her new profession so when the boss said he wanted to see more bonds sold she hit a grand slam. This woman sold more than a million dollars in bonds in a short period of time.
Ironically, this motivated employee's boss rewarded her efforts with a smile and the gift of a company coffee mug. Nothing more.
Some employees can survive on praise alone while others may have something else in mind. For example some employees perform at optimum levels if they have some assurance that it may result in career advancement. Some employees are interested in perks.
You might be surprised how even a simple gift that is appreciated can keep an employee motivated.
It has been suggested that an employer ask his or her employees what they would be most interested in doing on their day off. The employees answer can provide a wealth of ideas for unexpected gifts when quality service and dedication is discovered.
An employee of the month plaque may be nice, but ultimately it can also serve to degrade the overall quality of the service of your employees. If one person consistently gets it then no one else will try as hard. If the award is simply given out as a means of making sure everyone gets it 'eventually' then it is an award without merit and employees will respond accordingly. This is why finding out what makes your employee tick and then responding personally, and with perks that reflect their individual passions, may mean more than you may have considered.
Whether it's time off, monetary bonus, trips or personalized gifts based on the personality of your employee you will find a little concentrated interest on your part can go a long way in developing satisfied employees.
When you have satisfied employees you will likely have more satisfied clients. When employees are satisfied they are also less likely to move from job to job. This dynamic reduces the expense of training new employees while boosting the concept of teamwork within the ranks of your existing staff.
Common sense? You bet, but sometimes we all need to be reminded of the obvious.
Using Content To Increase Website Exposure
(category: Web-Hosting, Word count: 328)
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Numerous websites all over the world depend on their contents to attract attention from their potential customers. However, the process entails a number of key steps to make sure that you succeed in your article marketing:
Autoresponders are a nifty tool. It's quite easy for you to download an autoresponder, list your articles there, and thus send copies to your subscribers. Another good idea is to compile all of your articles into a single ebook, so that individuals who would like to read them all can store them in PDAs and read them at their convenience. By giving your articles to valued customers, you can better attract future traffic to your site.
Send your article to free article directories, hundreds of which will gladly accept and publish copies for free. Since these directories have many thousands of subscribers, your exposure will be greatly increased. A well-written and informative resource box with a link to your website will make the article better, by making it much easier for interested readers to go directly to your website. That is, after all, the point of this exercise.
Ensure that you use research to obtain the most up-to-date information. Use the vast amounts of rare data that can be found on the Internet as references in your articles. To maintain a professional appearance, proofread your articles. Avoid even the smallest of grammar and spelling errors. These errors can easily be avoided by proofreading an article before you submit it.
An excellent way to increase traffic to your own website is to network with similar online businesses. Businesses with similar interests as your own may want to use the articles you publish on their sites. While you should avoid businesses that are in direct competition with you, it is worthwhile to contact others by e-mail or by telephone to offer your content. If they publish the articles, the increased web presence generating traffic on your own website.
Making Your Home Business Web Presence Count
(category: Web-Hosting, Word count: 514)
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Today it is virtually unthinkable to run a home based business and not have a website. In a day and age where the local telephone book is rapidly being replaced with online directories, more and more consumers want to see what kind of products and services you are offering and what you can do for them before they will ever call you. Similarly, many a business mom or executive will not take the time to visit your store, call you, or otherwise query you on your services and you will be wise to display your wares online so that at a glance a person can decide that your business fits their needs.
To this end, you will need to have a great looking, professionally done website. Stay away from the home jobs done with the free website builder that demands a link back or forces your visitor to endure a pop up. Instead, bite the bullet and register your domain name. In the same way, have an email address that reflects that domain name. You home business will not be taken seriously if your email address goes to Hotmail or Yahoo. A customer will not consider spending a couple hundred dollars on a refurbished television if the contact information is a post office box, a generic email, and the website little more than a freebie site hosted by Yahoo.
Resist the temptation to build your own website. More often than not the newbie will be so enthralled with their ability to build a site that more often than not the site gets over-built and unnecessary add-ons, such as visitor counters, guest books, and web rings are added - none of which belong on a professional business site. Similarly, beware the broken link that leads nowhere! Nothing makes your site look more unprofessional than a link that does not work. When you take the time to actually do it right, you may be wasting precious working time. Some people think the most productive people in the world are those that only focus on what they're good at and hire out people to do the things they are not as good at.
All these problems can be avoided by paying a professional web developer to create your site and set it up so that it will meet your current needs and grow with you as your business takes off. In the same way, ensure that you will have your domain name properly registered. Your web address should in some way reflect your business name, but at the same time be short and to the point. If your name is lengthy, you might just want to opt for a descriptive web address. For example, if your business specializes in dog grooming for Pinchers less than 35 pounds, you could name your online address Pinchers in the Tub. If the business' regular name is New York Pinchers in the Tub, you will do well to leave out the name of the city simply because it is too long to be memorable.
Robots Txt An Online Marketers Friend Or Foe
(category: Web-Hosting, Word count: 395)
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robots.txt is possibly the most miss understood file that a website can contain.
Many people think that by using a robots.txt file on their website they are protecting pages and folders from thieves and hackers. In fact it is totally the opposite! robots.txt opens up an enormous security hole that hackers and theives will use to easily gain access to the parts of your website that you don't want them to.
What is robots.txt?
robots.txt is a file that you create and upload to your websites root directory that is used by search engine spiders to determine which parts of your website they should index and which folders/pages that you, the website owner,
don't want listed in search engine indexes.
Why would not want pages indexed?
There are many reasons why you might not want search engines to index pages on your website, such as private membership pages or exclusive training pages and such like.
If you are an Internet Marketer selling your own ebook or other digital product, you wouldn't want your thank you pages indexed either!
And this is where the misunderstanding comes to the fore, and robots.txt becomes your foe.
Many online marketers who provide ebooks or other digital products for instant download will list their download thank you pages in the robots.txt file because they obviously don't want those pages indexed in search engines.
By using robots.txt this way though, you will be opening up your product to anyone who has a slight bit of knowledge about how the file works.
robots.txt is easily readable by any human that opens a browser and types in http://www.yourdomain.com/robots.txt and if you have listed your thank you pages, all they have to do is go to that url and take your product(s)!
It's that easy!
And I'm living proof that this works, as this is exactly what happened to me. I had listed my thank you pages in robots.txt and thought that they were safe from hackers and thieves, then one day I was checking my web site stats and BAM, someone had been to every single thank you page, and taken everything.
The moral is, don't list any URL in robots.txt that you don't want humans to have free access to. Use robots.txt with great caution and secure your thank you pages using dedicated software.
What Is The Definition Of Seo
(category: Web-Hosting, Word count: 827)
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How to use search engine optimization to be found (rescued) on the Web.
A few years ago, my good friend Bill B. bought his first sailboat.
He called and told me: "Jon, today - I bought a new sailboat, and it's the happiest day of my life"! I grinned and told him: "I also understand that selling it will be your happiest day of your life". (Turned out I was right)...
What does sailing have to do with SEO and this article?
The story continues: My buddy Bill did end up selling it a few years later (you'll see why). I taught him how his boat could be found and sold via web search traffic to his website, which we set up together.
Today - he has a thriving web business, and he has bought and sold many boats and accessories since those early years. He went full-time into the web business, and he understands the power of SEO and ranking high for key search terms.
What is the definition of SEO, and why is it important to your business?
SEO stands for Search Engine Optimization, or as defined by Google: Search Engine Optimizer. SEO is a subset of the umbrella term Search Engine Marketing (SEM).
Properly applied search engine optimization allows your site to be not only seen by the search engines, but when a search term (keywords, phrases) is entered, you can rank very high in the search engine results pages (SERPS). The results pages are typically a combination of natural (sometimes called organic) results, paid inclusions (directories) and pay-per-click (PPC) ads.
The wholly grail for online marketers centers around being found on the first page of Google, currently owning well over half of the market of all searches. If you further optimize in such a way that it brings *quality* traffic, that can be the ultimate return on investment (ROI), assuming you have a solid back office process. If you have optimized well for Google, you will rank good in the other majors (MSN, Yahoo) also.
Interestingly enough, Search Engine Optimization is not optimizing the search engines themselves, (SEO-ers can only make experienced and industry guesses) but rather optimizing the websites, content and related parts (links) so the users can find you easily. It's all about relevancy. Many folks hire professional consultants to perform SEO, and some attempt to do it themselves, which I will help you with during the months to come.
My sailing buddy was lost at sea.
That third weekend of his boat saga, he told his wife that a trip outside of the safe harbor and into somewhat un-chartered waters would be a fun and challenging experience, and he brought a friend along to assist.
Normally, he would have reviewed the weather forecast, map (lat/long), trip log, flares, emergency contact info and courses outlined, including both physical and radio contact points to coast guards and ports, but he neglected all this by making a stupid mistake: he did not fully prepare and made some bad assumptions.
It was a poor weekend to go out as well. A tranquil beginning, they were relaxing and enjoying the sea. However, the weather turned quickly into one of the fiercest storms and many hours later, they were missing at sea.
The coast guard and others were looking for them (SEO: visitors), his boat and crew had not prepared a strategy (SEO: competitive analysis, know your audience, know where you are (your value proposition), and what keywords to use) and this was a different route than anytime before (SEO: know who your link partners are that can help you get ranking/visibility/popularity via relevant links in your topical, themed community).
The next 24 hours at sea were not good, to say the least. Here they were, way off course, nobody could find them, and they had run out of options. By stroke of luck, one ship happened to cross their path almost 100 nautical miles off course. (SEO: Was this a random 'visitor'?)
My friend and his associate were rescued, and what a big lesson it was. They learned that careful preparation, planning and execution, as well as adjusting for bad weather (SEO: competitive analysis, thoughtful planning) are cornerstones to a successful trip. This also means never giving up, (SEO: keep content fresh, adust, and monitor changes in the search engine algorithms), you can survive!
Summary:
SEO done right can enable you to be found (in the sea of billions of web pages), and ranked well. You should always provide relevant information that the users are looking for, and you'll have a steady stream of visitors, 24x7x365.
Make sure to include solid search engine optimization strategy, tactics and operational context for a safer (relevant) trip on the World Wide Web.
SEO is one of the most powerful online marketing mediums there is, and the display of those query results are completely free, and doing it right will elevate your positions.
Stylish Travel Accessories
(category: Web-Hosting, Word count: 457)
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One of the most common presents presented at graduation is also one of the most stylish travel accessories that a young person entering the business world could own. A briefcase can be quite stylish and flattering and can make a memorable impression on the person that is assigned to conduct an interview for an employment position.
Other stylish travel accessories are those that fit inside the luggage. There are zippered bags and cases with mesh sides that allow the contents to be seen from either side of the container. The zippered accessory bags could be used to store jewelry in, or tie tacks and other small items that might get lost in the shuffle.
The materials that these stylish travel accessories are made of is usually leather, suede or embroidered fabric. Some women might cross stitch some of the stylish travel accessories that they use because they can not find a suitable pattern that expresses their own individual style and grace. When women make their own travel accessories, they have the option of customizing the bag in any way that they want.
Many stylish travel accessories will have custom tags on them. These tags can also be made by hand and embroidered or stitched with any personal logos or designs that are in sync with the person that will use them during their travels. Some family men will include a photograph of their family in a miniature frame and these stylish accessories will be looked at often when they are working away from home.
Some of the stylish travel accessories can be used to hold mobile phones and PDAs. Other stylish accessories can hinder the theft of property when a person is traveling. Many men and women choose to store cash in belts that fit around their waist, but are worn underneath the clothing and are not normally viewed by anyone. Airport scanners will certainly pick them up but there is no reason for anyone else to know about their presence.
Smokers might choose stylish travel accessories to carry their cigarettes in, or they might choose one that is thicker that will hold a few cigars. Other people choose to use very stylish travel accessories that hold a pint of whiskey, but many travelers are getting away from this fad due to recent security changes and requirements concerning liquid in containers while traveling.
People use stylish travel accessories to store computer equipment in too. They will definitely select a material that does not promote static charges because static will damage computer parts. These stylish accessories will keep flash drives and Bluetooth equipment very accessible and will allow the technician to look very stylish when they are making repairs to computers in an office environment.
Should You Attend Home Business Seminars When Starting A Business
(category: Web-Hosting, Word count: 481)
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When a person is getting ready to start a business, whether a home-based business or one in the traditional brick and mortar building, they should consider attending business seminars. Regardless of the amount of experience they have, there are always things to be learned from others. The type of business being started there are numerous common issues that all businesses will face and professionals offering advice may be able to present new points of view for old problems.
For those beginning a business for the first time, the best seminar they can attend would be on time management, learning how effectively to share time between the business and the family. Developing an efficient work-life balance will not only benefit the business but may also save a marriage and other family relationships. Everyone knows that when a new business is started there is a lot of work to be done, and the owner will spend more time working for themselves than when working for someone else, but learning how to manage the time can help save a lot of stress.
Making decisions will be vital part of every business and while some may seem insignificant, such as where to buy copy paper, others may have an impact on more than only the person making the decision. The attitude of being the business owner and only their opinion matters will not last long in the business environment. Attending home business seminars when starting a business can show how some decisions may affect suppliers and customers as well as employees. By attending decision-making seminars the best ways to communicate the changes can be learned.
Many times when running your home business there will be some issues that may seem pretty complex and difficult to solve. Business seminars on problem solving can outline ways to see problems from different angles and approach them from different perspectives in order to each a conclusion that will benefit all the people affected by the decision. Additionally, with business seminars you can also learn how effectively to brainstorm with others to reach a conclusion and develop a plan to fix the problem.
One of the most important parts of operating a home business is communications since most of it may be by telephone or email and effectively communicating your point on any issue will help insure others understand the point being made. Communications seminars can also be related to family members, especially when the line because I said so does not work anymore.
Creativity and changes in the workplace are also typically offered for business owners to help them through the progress of business growth. Whether through self-development courses or group business seminars, every business owner should take advantage of every opportunity to learn more about the basics as well as the fine points of running a home business.
5 Top Considerations To Seo
(category: Web-Hosting, Word count: 602)
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Search Engine Optimization, a.k.a. SEO, is a process by which a website becomes visible on the search engine's radars. Considering the fact that there are over 4 billion publicly accessible websites on the Internet, being visible when a potential customer performs a search on Google or Yahoo is crucial. If your website does not show up within first couple of pages of results, there is a very slim chance that the potential customer will be able to locate your website.
When starting on the SEO journey, do not expect immediate results. Website's position on the search engine is like cheese - as it gets better with time! When internet was in its infancy, there was no need to optimize the site for the search engines to see it. Back then a robot (a.k.a. search spider) was able to traverse all of the sites on the Internet within few hours. Nowadays, the size of websites present on the internet is measured in petabytes(PB) (next level up from terabytes) and it takes search engines at least 72 hours to go through and index the pages.
SEO is all about establishing necessary components for the website to become search engine friendly. It starts with every page on the website having meaningful title and description. It also involves having researched a list of keywords and selected the ones that pertain to the site's content. After that it is a matter of submissions to the search engine queues and establishing link exchanges.
When considering hiring someone to perform SEO for your website make sure to spend the time and research the company. Here are a few questions to ask:
1. Does the company have previous experience with SEO?
2. What is their website's position on Google and Yahoo? If they can't optimize their site what are the chances they'll succeed with yours?
3. What is their strategy for your website? While most SEO companies won't go into detail on how they would perform SEO, they should be able to explain WHAT they have planned for your site.
4. Will the SEO Company use automated program and blast-submit your site to the search engines or do it manually? While faster and cheaper, blast-submitting a website is not without repercussions. To name a few:
-A. Your site might get submitted to adult content search engines.
-B. Your site may not be admitted to be listed as some search engines consider blast-submission a form of spam and either remove these entries from their directories or block them from being entered via CAPTCHA (challenge-response test used in computing to determine whether the user is human) in the first place.
-C. Your site might get submitted to a "link-farm".
5. The minimum amount of time necessary to make any difference in Search Engine position is about three months. In most cases, it is more likely to take about 6-8 months due to aging algorithm implemented by most Search Engines! If the company "guarantees" the top search engine position ask the following questions:
-A. Are they planning to use pay-per-click or pay-per-keyword as the strategy of getting your site to the top? While both strategies are fine, they are very costly and temporary alternatives to solid SEO practice.
-B. Is the person you hired happened to be Larry Page, founder of Google? Because anyone else won't be able to make such a guarantee.
Inexperienced SEO person can cause more damage than benefits to the site's position. You, as a site owner, would ultimately have to deal with the search engines, if your site gets in the bad neighborhood.
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