The Jury Is Out On Keyword Discovery
A great new software, maybe....... but is the price worth it?
The major problem I have with the software is that it only gives a full 12 months demand/competition figures unless you upgrade to the "Paid API" version which will cost you $400 per month or $3000 a year.
The question you need to ask is "what are you using keyword tools for"?
To make money today? Or to obtain yearly stats? With that in mind, here are a few problems.....
1. If we are looking to make money today (which most of us are) ...... We need statistics that are up to date for the present...... The keyword "web traffic" at the present gets a lots less hits than "increase web site traffic".... But if I were to use keyword discovery it would actually tell me the opposite based on "yearly" figures.
Now if I were a keyword discovery subscriber, only used KD and started doing a lot of work on "web traffic", optimizing my pages, increasing inbound links, etc. And then later I found out that the stats where wrong and I was doing all the work on keywords that were actually receiving a lot less hits, I would be pretty angry to say the least.
So the major problem is this.... I use keyword tracker, I find 100 terms with high demand/low comp right at this present time..... I throw up 100 pages based on those terms and get high ranking for 40..... I make many sales
I use keyword discovery (standard subscription), I find 100 terms with high demand/low comp over one year...... I throw up 100 pages based on those terms........ And only get high ranking on 10 "because" 50% of those terms "right at this very moment/right now" have a lot more comp or less demand than they had 6 months ago.
2. Now say we want long term results? This would be beneficial if we find keywords that continually have high/demand low comp over one year. However from my experience this is very rarely the case due to "online competition" and an ever changing marketing environment.
It would be of benefit to larger websites looking for "medium" competition rates on keywords of which they wish to dominate. With this they then implement an SEO campaign to gain ranking.
3. Having all the country SE's is a benefit but only if you can localize..... As I am trying to rank for terms on search engines where my listing appears, including searches from engines where it will not only distorts my figures and therefore what words I may try and optimize.
4. Where are the KEI results taken from? Not meaning the search term itself but the occurrences? Pages/websites for what search engines... I could not find this information.
So what does this all boil down to?
*If you want long term keyword stats for your online business..... KD just might be the software for you. In all fairness it does also include many other features that you will not find at Keyword Tracker, if these are what your company requires.
If your looking for long term stats but without the competition ratio try...
* If your looking for short term stats you have two choices....
Keyword Discovery at a price of $3000 per year
Or Keyword Tracker at $250 per year
Like I said the juries out and it all boils down to what type of service and tools your looking for but as the saying goes.... "the devil is in the detail".
Google Sandbox Tips
At LinkAdage [ http://www.linkadage.com ] we get many questions on the Google sandbox. Here is a Q & A we've put together:
Q - How do I know if I am in the sandbox?
A - If your site is indexed by Google yet you do not rank in the top 1,000 for any of your main keywords, you are in the sandbox.
Q - Are there ways to avoid the sandbox?
A - The only sure way to avoid the sandbox: Buy an existing site in your category that is not in the sandbox and slowly change the content and add new inbound links to the site to make it your own.
Q - Too late to buy a new site, I am in the sandbox, how do I get out?
A - Add new content and links to your site each month until you get out in 6 to 18 months. While you are waiting, if the ROI is there, buy PPC ads.
Q - How does the sandbox algorithm work?
A - No one really knows for sure but here are the two main theories:
** Links pointing to your site gain more value the longer they are pointed at your site. Therefore, since new sites will only have new links, they will be in the sandbox by default while their links "age".
** After a site is first indexed by Google a sandbox clock is triggered. Variables like content update frequency, site category, and quality of links pointing to your site will change the length of time you are in the sandbox.
Q - Will it help if I use a domain that I registered before the sandbox effect started?
A - No. It's not when the domain was registered, it is when your site first gets indexed that's important.
Q - Any other Sandbox tips?
A - Yes, if you have a bunch of website ideas that you may implement one day in the future, get the domain up and running today. Create a few pages of content, point a few permanent links to it and forget about it.
Then when you decide to work on your new idea two years from now you'll have an established, indexed domain that is not in the sandbox to work with. If you decide you don't have the time to mess with your website idea, sell the website. Indexed non-sandboxed sites have a lot of value to people who understand their real worth.
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Search Engine Directory Submission Tips
Site submission to search engines and directories is often done incorrectly. In order to get the best results from search engine and directory submissions, Swift Media UK offers the following web site submission tips:
Treat search engine submission and directory submissions separately
Most people incorrectly believe that search engines and directories are the same. A search engine uses a program that searches documents (i.e. web pages, which are mostly HTML documents) for specified keywords and returns the list of documents. A search engine has two parts, a spider and an indexer. The spider is the program that fetches the documents, and the indexer reads the documents and creates an index or database based on the words or ideas contained in each document.
A directory (such as Yahoo, commonly mistaken for a search engine) depends on people for listings. The main difference between a search engine and a directory is that a directory does not make use of a spider or robot. In other words, a directory will not list your web page if you do not register it with them. Directories are usually divided into categories and you must submit your URL under the most appropriate categories.
Search engines vary which HTML tags to emphasize: titles, meta-tags, alternative text, body text, headings, etc. Directories primarily emphasize titles, the description you submit to them and the category or categories you select in the directories.
Because search engines and directories are so different, it is best to develop your submission strategies separately.
Search engine submission strategies
To get optimal listings in search engine and directory queries, keywords and key concepts must be placed strategically throughout your web pages. To summarize, you need these words and phrases in: Titles, Meta Tags, Alt-attribute, headings, main body text.
Other factors that affect search engine rankings are HTML layout, keyword density, keyword prominence, and keyword placement. These topics are covered in detail at Copywriting for web sites, Search Engines, Directories and Web Design, Search Engine, and Marketing Considerations.
Submit individual web pages to search engines. Submit your home page to the major directories
In general, we like to submit 5-7 web pages at a time to the major search engines to avoid a spam penalty. Additionally, we do not recommend that you submit the same web pages to the search engines within a short time period (even if you made changes on them).
We recommend that you first get your main URL (yourcompanyname.com) accepted into a directory before you try to get more targeted pages listed. You will stand a better chance of getting multiple pages listed in a directory if your overall site has been accepted first.
The time between site submission and addition to the search engine or directory database is called the lead time. You will not see results in your traffic logs until the lead time has passed.
Monitor results on site reporting software
We are firm believers in using quality site statistics software. In fact, we do not believe that anyone can have a successful online business without it. Our two favourites are WebTrends and Webalizer.
You will be able to see the results of your search engine optimization and link development strategies in your site statistics. You can measure the keywords used, the URL's giving you the most referrals, the type of browsers used to view your site, the time of day your site is accessed, and so forth. All of this data will give you a clearer profile of your site's visitors.
Then, based on this data, you can tweak the HTML, graphics, and content to best suit your customers.
Submit and resubmit web pages as necessary
An online business that uses search engine optimization as a marketing strategy will use this submission, monitoring, and tweaking practice. Site submission is a never ending, ongoing process because search engines constantly change their relevancy algorithms.
We recommend that you resubmit a web page to a search engine only when there is a significant change to web page or if a page has dropped from the index. (Changing a meta-tag description does not constitute a significant change.)
To see if your web pages have been added or deleted from a search engine, go to each of the search engines listed below and type in the string listed below the search engine name. Replace "companyname.com" with your URL (web site address).
URL: companyname.com Google
Site: companyname.com companyname.com
HotBot (which uses Inktomi)
If your web site has been accepted into a directory, you can then submit specialized pages within your web site to other directory categories. Once your site has been added to a directory, you should not have to resubmit it unless your business has significantly changed and you belong in a different category.
Basics Of Search Engine Optimization Seo
Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.
What is Search Engine Optimization (SEO)?
Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.
Impact of High Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let's examine factors that influence sales to see how effective search engine optimization can boost your revenues.
Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:
* The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
* Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
* Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.
Let's look at an example. The Ultimate Taupe Widget (UTW) store has an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views per month. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed as a decimal * 5,000 page views per month). Achieving a high search engine rank will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views a month, UTW's monthly sales should (approximately) double as well (to $5,000).
Keep in mind that a high search engine rank will produce a measurable increase in traffic only if there is significant marketplace interest in taupe widgets and your web site appears in the first thirty search engine results.
However, search engine optimization is not going to produce measurable results if there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" each month. Role of Keywords in Search Engine Optimization
Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of search engine optimization.
Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.
Good keywords must be relevant to your product line, as well as your line of business. A #1 rank for "navy widgets" is worthless if you sell taupe widgets exclusively. A potential customer will find your page, quickly discover that you don't sell any navy widgets, and promptly go elsewhere. In effect, the conversion rate for irrelevant search engine hits is very close to zero.
Using Keywords Effectively
Choosing a set of target keywords is the first step in search engine optimization. The second step is using them in the body, title, headings, and meta-tags of a page.
Include the target keywords in the text of the page. Don't overdo it, though - the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." is not.
Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.
Understanding the basics of search engine optimization is an important first step in creating an optimized, well-positioned web site.
3 Key Off Page Search Engine Optimization Methods
On-page search engine optimization is definitely one of the key methods if a website owner would like to improve the results for his or her website's searchability. However, on-page SEO often entails technical skills. Why? Not a lot of people are HTML enthusiasts. This is often what needs to be tweaked to do an excellent job in optimizing web pages.
What if a geek friend already did the on-page optimization and now you want to know how you can contribute to the "search engine goodness" of your website? Off-page optimization is the next step. And the results you will have to pine for are one-way backlinks. Why? This is how many of the major search engines such Google, Yahoo! and MSN rank websites. The more backlinks from relevant sites with good page rank, the merrier.
So how exactly do you gather backlinks? It's not an easy task but it's definitely less nerve-wracking than HTML if you are not the techie type. Here are some off-page SEO tips:
1. Article Marketing
Quality content has been discovered to be real king. Everyone is hungry for fresh and quality info and providing it will make backlinks go pouring in. It helps a lot to be a keen writer to be successful on this endeavor. Also, practise the proper way of using a resource box. It should only include a website that contains information relevant to the article you submit to article directories.
2. Forum Participation
Look for forums that are relevant to your website's content and keep on sharing information that will be indispensable for the members of the forums. Your signature or that tag-along message at the last part of each of your posts is what will work for your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site.
Blogs or web logs are now the most popular weapons of SEO experts. Aside from being easy-to-update, they don't require a too formal tone, which is what many readers are into. Informal dialog which can be accomplished through readers leaving comments and the blog author replying to the comments is what also keeps blogs fresh and search engine friendly. Maintaining a blog that's again relevant to your website's content will keep the search engines in touch with your site. Don't forget to have a link on your main website from your blog.
The secret to be successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website's popularity with the search engines but also make you learn new stuff from other forum members' participation. Also, if you discover that you don't enjoy these stuff, there's always a plan B - hire someone to do them for you!
Note: This article may be freely reproduced as long as the AUTHOR'S resource box at the bottom of this article is included and all links must be Active/Linkable with no syntax changes.
Search Engine Optimization Seo The Myth
Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results.
Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of the top ranking web sites on a search.
Others get more detailed with their definition and say search engine optimization is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
A number of factors are important when optimizing a web site, including the content and structure of the web site's copy and page layout, the HTML meta-tags and the submission process.
Is it important? That also depends on which definition you believe and who you ask that question to. If you ask someone who runs a business and charges for search engine optimization, they will tell you it is the most important thing you will ever do for your website.
At each SEO website, they will tell you they are the number 1 SEO company on the web, even though each of them has a completely different method of optimizing your website.
If you ask many self-appointed webmaster gurus in some of the webmaster forums, they will tell you the same thing, then each one will tell you a different way to do it and they will all disagree on the most important aspects of search engine optimization.
So the confusion continues for the average user and the SEO companies love it that way. If the consumer doesn't understand what you are doing, you don't really have to do very much and just say you are doing a lot. Most of them would never work on your website on a contingency payment plan, one based on actual results and performance. Some say money back guaranteed, but read the fine print.
A lot of these businesses are based on the fact that people who are new to the web and even some of those who have been online for awhile do not know what search engine optimization is. They know that with more and more people coming onto the web for the first time, their business is secure. They can continue to tell people that without their service the website will fail.
I'm not saying all search engine optimization companies are rip-offs. Some of them really do their best to get good rankings for their clients and know what they are doing. A lot of them still really believe that search engine optimization is the key to success on the web.
It isn't. How's that for a statement? I know a lot of web designers will disagree. I know a lot of SEO companies will disagree. But simply put, search engine optimization of your WebPages is not the most important thing you need to do to succeed on the web.
Let's break down some of the things that are included in the phrase search engine optimization.
Metatags are one of the things these gurus tell you is important. Metatags are all but dead. Search engines, especially google, ignore metatags for the most part.
Having them in does not hurt you, but go do a search on any topic besides web design or search engine optimization, etc. and you'll find that IF the websites at the top of the search results have metatags at all, they usually only have the description and keywords metatags.
Well they also have the title tag, which is sometimes referred to as a metatag, but it is actually the only metatag you need to have.
Keyword Optimization is something the gurus will tell you is very important. Some will tell you they know the exact percentage of text that should be your keywords. Yes, keywords are very important. Do they know what percentage the search engines will want to read for the best results? No.
When writing copy for your website, you must be conscious of the keywords you wish to promote. Don't pick too many keywords and try to optimize each page of your website for twenty different things. If you do, it will not be relevant for any of them. That isn't guru talk, that's just plain old fashioned common sense.
Remember that search engines crawl web pages, not web sites. If you choose just one or two keywords per webpage that you wish that page to be optimized for, then you can optimize the page easily and write text the user will want to actually read.
Write your sales text the way you would with only the user in mind and with making sales in mind. Then go back and reread the page.
Find places where you can add in your keyword without destroying the flow you created when you wrote the text in the first place.
Now, do you need to hire an SEO company to do that? Do you know your product? Do you know how to sell your product? Then you need to write the text. If you do not wish to write the text, then hire a writer. You still don't need a search engine optimization guru.
Some search engine optimization experts will tell you they can increase your link popularity. They use a variety of methods. They create websites where they put all of their clients website links so you will have links to your website. The search engines call these link farms and discount any value they may have had in the past.
Those methods, along with many others, are simply tricks that temporarily work. Alot of search engine optimization companies all keep up with the latest tricks and shortcuts. They may even get you some good results in the short-term. But what happens when the search engines catch onto the trick?
I'm glad you asked. They stop letting that trick or shortcut work. They may even penalize the websites that used it. They penalize you, the customer, not the search engine optimization guru who used the trick and charged you for it.
Whenever one of these companies tells you it has "inside information", "ex-search engine company employees", "guaranteed search engine placement", guaranteed top 10 placement", or "secret methods", a red flag should go up in your mind right away.
If you start a business offline, like a restaurant or a store, you know that besides the money you will have to put up, you will also have to work to make it a success. It is no different when you start a business online. You have to work at it, if you want to be successful.
If search engine optimization is not the most important thing you can do to become successful, what is? Again, I'm glad you asked.
Promotion. Do not depend solely on being found by the search engines. Search engines are fickle creatures and what is today's #1 can be tomorrow's #100 just because they decided to change the way they give relevance to websites. Continually chasing this dream is a total waste of time.
There are other sources of traffic out there. Would you rather have 1000 hits from a search engine for one of your minor keywords or have 100 hits from someone who read an article you wrote and came to your website because they liked what you had
If you chose the thousand hits, you don't get it yet. Out of that 1000 hits you might convert 2 of them into sales. Out of the 100, you may get as many as 20-25 people who want to buy from you. Conversion rate is more important than how many hits you get to your website.
Write articles about your website, about your products, about relevant topics to your products or services you wish to sell. Distribute or submit those articles to article submission websites that provide free content to webmasters.
You may write one article like the one I am writing now and have 100 webmasters want to use it as content for their website. That would mean there is suddenly 100 other websites on topics related to your product that now contain a link to your website. (see the footer below contains links to my website and is to be included when this article is reprinted.)
That increases your link popularity without the need for a company to optimize you. Just by submitting your article to several article submission websites, you increase your link popularity, but when those webmasters start to republish your articles, you will see a huge increase in your page rank and the quality of your traffic.
Some people write one article per month and others write one or more per day. It depends on you. How fast do you want your website to grow?
How much time do you have to invest? If you are not good at writing articles or do not have the time, hire a writer to ghost-write them for you with your byline and your links in
So that we are clear. Search engine optimization is necessary, but by no means the most important thing you can do for your website to make it successful. I would not pay a lot of money for this service. Promoting your website IS the most important thing you can do. Articles are just one of the methods you can use to promote your website.
Advertising, buying links on relevant websites, posting in forums and blogs with related topics, putting your link in your signature line, are some of the other ways you can promote your website.
1. Be conscious of the keywords you wish to target with each webpage you build. Write your text for the reader, then go back and add your keywords without destroying the flow of your text.
2. Make sure the website is easy to navigate and user-friendly. Don't assume the customer knows the web site as well as you do. Make it simple. Make it easy to find the buy button!
3. Once the website is built, quit worrying about the newest search engine trick or optimization technique as some like to call it.
4. Search for blogs and forums with related topics and sign up for them and participate in discussions with your link in your signature line.
5. Write articles about related topics and submit them everywhere or buy a service like isnare.com that will do the submissions for you. If you cannot write the articles, hire someone to do it for you.
6. Don't do link trades with websites that have less traffic than you do. Buy links on websites that have more traffic than you and are on a topic related to your products or services.
This article in no way claims to have listed all the ways you can use to promote your website. What I have done here is tried to explain to you what is or is not important to creating and maintaining a successful website. I hope this helps you.
Seo For Search Engines Or Humans
SEO, or Search Engine Optimization, is something that many webmasters are now obsessing over. Many web site owners are spending countless hours tweaking and modifying their web sites, adding keyword rich content, and spending hours obtaining back links, so that their site will rank higher in search engines. It is true that over 90% of all web surfers use search engines to visit sites on a regular basis, but should web masters and web site designers build and tweak sites for search engines, or for their visitors?
The answer to this question is that when you build a web site, you are not targeting web search engine crawlers, you are targeting people and human visitors. Hence, you should build a web site for humans, not search engines. The whole purpose to create a web site is so that you can get traffic. Without traffic, a web site is worthless. No matter how many features and how functional your site is, without traffic, your design and functionality do not matter. Although search engines can help bring in traffic, web sites that are designed for search engines, are often not designed for human visitors and all the traffic that your web site gets will be worthless. Visitors will visit and then soon leave your web site and not return again. Return visitors are critical for the success of any web site.
One good example of optimizing for search engines purely is some webmasters tend to stuff tons of keywords into the Meta-Tags; this is a very bad practice and will get the site blacklisted. Moreover, this black hat technique does not benefit the users.
Hence, when building a web site, one should build it for human visitors. If you have articles that are too keyword dense, the quality of the writing will not be as high as it should, and quite frankly, many of your visitors will be annoyed if you keep using words such as "mesothelioma" or "home insurance loan" to get your web site high in the search rankings for these terms. They will leave your web site and most likely not return. If you create a web site where content is created for people to read and is well written, chances are you will get many return visitors who like the quality of the content you provide and come back frequently to read any new content you may have added. The more people that visit and link to your web site, the more popular it well become and naturally, it will be ranked higher in search engines.
Also, rather than spending hours building links for SEO purposes, that time could be better spent on adding features to your web site which would prompt more people to return to your site and stay at your web site for a longer period of time.
In conclusion, although spending lot of time on SEO and increasing your search engine rankings in the short run, the visitors you get from your SEO efforts will not be valuable as chances are they will not visit again. If you build your web sites for people, your traffic will grow and search engine rankings will rise naturally. Hence, the best way to build a successful web site is to build for people and allow your web site to naturally move up search engine rankings.
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