Site-Promotion Articles

How Exchanging Links With Other Sites Improves Your Own

(category: Site-Promotion, Word count: 720)
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Business websites are a necessity in today's society and the internet is only as good as its links. Without links, the internet simply would not be able to exist. To ensure a quality World Wide Web continues, you must provide links that your customers might be interested in. Linking to other sites helps tell the customers which products you use and trust. It also forms a bond of trust between you and other sites. Moreover, it can improve your own site by associating with other products that customers both know and trust and by giving you an increased level of visibility. There are two kinds of links you should include in your site. You should include a general links section for the benefit of your customers, and you should include a reciprocal links section to help you and other businesses as well as your customers.

There are several ways to decide which general links to include in your site. You might start by visiting competitor's web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.

Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.

Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.

General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.

This process is fairly simply, but there are many ways to engage in reciprocal linking.

First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.

After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.

Once you've done that, it is time to start sifting through your results. Bookmark any sites that look promising.

When you've made your final choices, it is time to draft a letter to the webmaster of each site you're considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.

The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.

The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.

Maximize The Benefits Of Printing On Your Business

(category: Site-Promotion, Word count: 532)
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You know for a fact that your business needs to be advertised in order for you to increase your sales. And in any marketing campaign, one of the basic tools used by most is commercial printing. Having something tangible for your target clients to read and hold on to is essential for you to be retained in their minds.

But how do you maximize the benefits you get from commercial printing your marketing collaterals? There are several ways to do it:

1 - Your customer is your priority. The only way you can make a difference in your marketing collateral is if you know your customers and clients - their wants, needs, desires. What's important to them? What problems do they have? What are the demographics of your target market? What would make them interested in your products? What benefits are they looking for?

When you are able to answer these questions, then you'll be able to supply your target audience with the most appropriate ad that would be beneficial to both you and your clients. With a better understanding of your customer, you'll be able to provide not only a stronger message but also better solutions to their problems.

2 - Your headline should be attractive. Ever heard of a sensual headline? It's not something dirty or pornographic, mind you. When we say sensual, we mean headlines that are so attractive that your target audience would be hard put to resist them. In addition to your graphics, the next element that can appeal to your target readers' emotions and senses is your headline. If you have a headline that is extremely appealing to your prospects and customers then you would have done a good job indeed.

Always keep in mind that your customers are your priority. Build a headline that speaks of the benefits that they would gain when they purchase your product or avail of your service. A strong benefit statement would be very difficult to resist.

3 - It's all about YOU. When I say 'you', I mean your customers. Forget about yourself or your company. Your customers don't give a hoot about that. Their only concern is their welfare. So build your message on that fact. Entice them with the benefits and offers that identify with their needs and wants. Make them an offer that they can't resist by providing them a means to make their lives better and help to solve their issues and problems.

4 - Tell them stories. Who doesn't love stories? I don't know of anyone who doesn't, that's why it is worthwhile on your part to integrate your stories in your marketing collaterals. The more appealing your story, the better.

Finally, give them a reason to act on your message. Getting your target audience to read your material is not enough. Most important is to get them to act according to your call. Call you, visit your website, go to your shop - whatever it is, the most important thing is to get them to act on your message. A material that doesn't get your target readers to take action is a useless marketing indeed.

Promote And Increase Link Popularity For Your Web Site By Writing Articles

(category: Site-Promotion, Word count: 459)
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Webmasters and newsletter publishers all over the world are constantly searching for new quality content. There are many websites that fulfill this need by providing pre-licensed articles. The requirements for using pre-licensed content is that the publisher must leave the author information and any links intact. Publishers are not allowed to edit the articles.

Many webmasters (publishers) will go to the free content sites to look for articles that they can use on their web sites, blogs, ezines, or newsletters.

How can this benefit someone who needs to promote their website?

If you can write an informative and useful article and publish it on a free content site you are well on your way to increasing traffic and popularity for your website. Every article that you write will have your own author information at the end. This author information will include a link to your own web site. When appropriate you can include a link within the body. Use the links sparingly as you do not want the article to be viewed as "spam". Most free content sites will not allow affiliate links to be used within your article. As a rule try to write articles that are informative and interesting. Do not write an article that is simply a "sales pitch". Publishers will not be likely to use an article that is written only to sell a product or service.

The more well written the article is, the more attractive it is for other webmasters and the more it will be used. That means more and more back links to your website. This is of course an excellent way to increase traffic to your website. This makes article writing an ultimate marketing tool.

A major factor in determining your page rank and search engine rankings is link popularity. Link popularity refers to the relevancy and number of links that point to your site from others. Basically speaking, the more inbound links you have the better your ranking will be. This is an important benefit to writing articles for content. Every time your article is published on a site you will automatically have an inbound link! And since publishers try to choose only those articles that match their subject matter and audience then most of those links will be coming from relevant sites.

To take full advantage of the link popularity factor it is important to use relevant keywords in the text links that you use. This is an important part of SEO or Search Engine Optimization. For example, instead of using "visit my site" as a text link use something like "Learn more about Writing Articles to Increase your Website Traffic and Link Popularity"

Directory Submission Has Replaced The Search Engine Submission

(category: Site-Promotion, Word count: 517)
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There is no doubt that search engine optimization (SEO) is very important to the overall success that you have with your website. Unfortunately, however, there are many people out there who spend lots of time and money submitting their websites in hopes of improving their search engine rankings.

One of the internet marketing strategies which is known to be very effective is directory submission. In fact, directory submission has replaced the search engine submission process in recent times due to its known effectiveness. Learn more about some of the main benefits that directory submission has to offer you, in order to help you determine whether or not this internet marketing strategy is the right choice for you.

One of the main benefits that directory submission has to offer is the fact that your website will be more likely to be seen. Although anyone can find anything looking through a search engine, unless you have a very high search engine ranking, chances are that your website will not be found. Directories, on the other hand, almost always have some sort of purpose or theme. When people are looking for Saint Bernard-related websites, they may decide to refer to a Saint Bernard directory. If you have submitted your website to a directory, the people who are interested in this subject will be more likely to see it.

Through the use of directory submission techniques, you will also be more likely to get the higher search engine ranking that any internet marketer is interested in. This especially is true if you are submitting your website to a very reputable directory, rather than to a lesser known one. One of the biggest decisions that you will probably need to make when you decide that you want to try out directory submission as an internet marketing strategy is whether you should use paid directories or free directories. It is important to weight the benefits of each option before making your choice. Although free directories are a great option if you are on a low marketing budget, you might not get the results which are looking for. An website directory that you will need to pay for is often a lot more beneficial in increasing the amount of internet traffic that your website sees, as well as your overall search engine ranking. Overall, it is important to realize that your search engine ranking can be increased through the use of directory submission.

You might want to think about using directory submission as internet marketing strategy if you want to ensure that anyone can easily find your website with a specific topic in mind, if you want to increase the internet traffic that your website gets or if you want to increase your search engine ranking. If you have only ever used search engine submission, chances are that directory submission is something that you may want to give a try. Since this internet marketing strategy is known to be very effective, you will be likely to get the results that you are hoping for.

Free Search Engine Finds 10 000 Lathes For Users In First Month

(category: Site-Promotion, Word count: 335)
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Machine tool dealers Macrotec's new Findamachine site has connected over 10,000 potential buyers with grateful dealers since launching a new service in May. The newly updated site at www.findamachine.com offers users the opportunity to search for new or used lathes currently listed on over 1000 stock lists on the internet. The simple search system allows users to search on any field from a database of over 2500 new and used lathes and click directly through to the seller.

"We opened up the service free to anyone without requiring registration and suddenly the flood gates opened " said Richard Moss, Chief Developer of Findamachine.com. "It's the only site that is updated daily automatically, so users know it's up to date."

Macrotec Machine Tools Ltd have been developing their Findamachine site for some years now and have added 4500 lathe specifications to an extensive machine tool directory to provide a valuable and user friendly tool for engineers all over the world. The list of lathes for sale is updated daily and includes machine tool dealers and auctioneers sites.

"We've cut out the middleman and allow potential buyers to click straight through to seller's websites. We take no part in the sales process and charge no commission for sales. We are financing the site from advertising revenues," says Stuart Moss Managing director of Findamachine. "From the feedback we are getting it's definitely the way forward for the market. Machine tool buyers love Findamachine because it saves them so much time trawling the dealers' sites on the internet. It was the time it took us searching the web for a lathe with a specific dimension for one of our customers that gave us the idea for the Findamachine project 3 years ago. Because we are engineers ourselves we've worked hard to make the search as simple and comprehensive as possible and we are continually building our database of specifications and machine tool dealers."

How To Manage Directory Submissions

(category: Site-Promotion, Word count: 724)
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More than 80% of the traffic comes from the top ten search engines'.

You have probably read this statement many times and it's true at least for the majority of websites.

So how about web directories? Is submitting your site to them a waste of time?

Even if directories usually don't deliver a lot of traffic they contribute inbound links to your site increasing its link popularity a very important factor used by search engines to rank websites.

When someone queries a search engine using a keyword relevant to your site, higher is your site link popularity higher are its chances to come up near the top of the results.

Submitting your site to web directories will help you increase its visibility and attract more traffic from search engines.

However you need an overall strategy to successfully manage your directory submissions or you will only lose your time and energies.

Is your site ready?

You should never forget that directories don't exist to give away free links. Their purpose is to provide their visitors with good quality sites.

If you want some chances to get listed you need a well designed web site containing useful and original content or offering useful services.

Your site must also be complete without broken links or links to 'under construction' pages.

Other things that can cause a rejection of your submission are: too many ads (especially pop-ups and pop-unders), automatic redirections to another domain, having the same exact content of other sites (example: the 'self replicated' sites some companies provide to their affiliates).

Preparing your listing details

Open your favorite text editor and write down the following informations:

1) your web site URL.

2) your website Title. Some directories accept only the official site name as title, others allow some descriptive keywords, but in general stuffing a lot of keywords in your title is not acceptable.

Write 2-3 different titles in compliance with these different rules.

3) your website description. Write what your site is about in a couple of sentences. Avoid superlatives, exclamation marks, excessive hype and generally everything that makes your description sound like an ad.

Description should be written in third person. Avoid expressions like 'we offer', 'we are ...'.

4) a set of search keywords related to your site. Separate the keywords with commas, then write down the same set of keywords this time separated by spaces. Some directories require the first format, others the second one.

5) your full name and email address.

Once you have done save the document. By copying and pasting these informations into the submissions forms you will save time and avoid errors.

Or you can utilize Clipboard Magic. This free software allows you to save multiple rows of data and load them into the Windows Clipboard simply with a click of the mouse. It's really useful when you need to fill in many online forms with the same informations.

Finding web directories

The next step is finding directories where you can submit your site.

You can use top directories to find minor and specialized directories

DMOZ

Yahoo

Spend some time to determine how each directory is organized and find the most appropriate category for your site.

Submitting to the wrong category usually causes a rejection of your submission.

Compile a list of all directories where you have submitted your site indicating the date of your submission.

Verifying the results

Not all directories send you an email when your site is listed.

You should periodically visit your list of directories and make a search for your site title or url.

Flag all directories where you find your site.

If your site has not been listed after about 2 months from the date of your first submission you can try to submit it again. My advice is to not resubmit more frequently.

You can also contact the directory owner and ask about the status of your submission, but if you don't receive a reply, don't insist. There may be many reasons why a directory doesn't list your site, simply accept the fact that not all submissions are successful.

Submitting your site to web directories is an essential part of your website promotion strategy.

It's a time consuming task, but with the right planning you will be able to manage it successfully.

Why Appealing Is The First Step To Successful Advertisement

(category: Site-Promotion, Word count: 131)
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When doing your marketing campaign, what is the first thing that you would want your promotional strategy (whether full color printing or not) to have? As a business owner or graphic designer, you'd probably say that a creative campaign that captures the attention of your target clients is your best bet for success.

True. Often, what makes a marketing tool effective is whether the ad is entertaining or creative enough to entice your target audience. In fact, those ads (tv commercials for example) that are bland and unexciting can cost business owners the leads to increase their sales.

But do you know that liking a marketing strategy doesn't really matter when it comes to effectively making a sale? Rather, your marketing efforts

Industrial Grade Software Submission System For Only 44 A Month

(category: Site-Promotion, Word count: 458)
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ROSTOCK, Germany. - October 18, 2007: GSA Rostock today announces the immediate availability of GSA Auto SoftSubmit 4.90. Developed specifically for submission to software archives, directories, and search engines, GSA Auto SoftSubmit offers a complete professional software submission system that is easy to use. A professional PAD editor is also included into the program, which eliminates the need for external editors, such as PADGen.

"The "build it and they will come" strategy doesn't work unless you promote your software proactively, says Sven Bansemer, managing director, GSA Rostock. "Submission of applications to online archives is an essential part of effective Internet marketing. It gives more visibility to your product, drives traffic to your website and increases sales. What's more, you gain better ranking in search engines thanks to the backlinks to your site. But engaging someone to do the submission can be costly and ineffective. I myself has been through this too many times and want to spare you from sharing that same bad experience by offering GSA Auto SoftSubmit so that you could take full control over submission and results you get."

Submitting an application is as easy as making a few clicks. You have everything a professional submission service has: the database, contacts, tools to target your submission campaign - everything already inside one small application sitting on your desktop and ready to submit. This way you just click "Submit" and move on with the next thing.

The core of GSA Auto SoftSubmit is the database, which is the largest and most current in the market - over 3,900 sites and it keeps on growing. Today, there are no services that can offer the database like that. Another best thing in GSA software is speed. Because it handles multiple threads, the program submits to multiple sites simultaneously, which in practice is as many as over 100 submissions a minute. The URL addresses in the database never grow old as the program is updated several times a month via the Internet.

The program allows you to bypass antispam technologies like image code verification. Once it detects a CAPTCHA form, it asks you to enter the letters and digits and then submits.

GSA Auto SoftSubmit is pretty easy to use. Just run the program and in the window with a list of websites, check all or any of the listed sites and click the Submit button. The program will then begin submitting your software.

Pricing & Availability

GSA Auto SoftSubmit 4.90 runs on Microsoft Windows 95 and upwards and starts at $44 (USD) a month. Licensed users get free technical support and upgrades. More information on the product, as well as its free evaluation copy is available from www.gsa-online.de.

Social Bookmarking Services How To Chose The Legit Ones

(category: Site-Promotion, Word count: 566)
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Social bookmarking is a unique and revolutionary way for online users to store, compile, share and search bookmarks of web pages. In this new and modern system, Internet users save links to Web pages that they want to remember and/or share. Many social bookmarking sites have Web feeds, which are provided for their lists of bookmarks, including lists organized by tags.

This service helps subscribers become aware of new bookmarks as they are saved, shared, and tagged by other users. As these services have grown more popular and have evolved further, these sites have added extra features such as ratings and comments on bookmarks, the ability to import and export bookmarks from browsers, e-mailing of bookmarks, web annotation, and groups or other social network features.

Tips In Getting Started with Social Bookmarking

Today, there are many social bookmarking sites on the Internet, and joining them is generally free. Probably the largest site today is del.icio.us. To register, simply click on the "register" link and fill in the information. Members of these sites should also install the two buttons on their browsers at home to make the process of tagging pages easier. Click on the help tab to find out more information.

Most Bookmarking Sites Are User-Friendly

Most bookmarking sites are free and very easy to use. It only takes a few minutes to join one of these sites. New members are usually asked to provide their e-mail address and a password. Members can post and review their bookmarks from any computer on the Internet. Individuals can also download and save all of their bookmarks for security. Bookmarks can also be easily transferred from one bookmarking service to another. Sharing is what makes social bookmarking so powerful.

More often than not, it is Web user who allows their tagged bookmarks to be available for public viewing, and this results in links to sites of generally better quality. Some bookmarking sites allow members to rank the site's usefulness as well. Usually, the quality of a site over time, may be more easily discovered by recommendations from individuals rather than depending on standard search methods like Google, which usually measures the value of a site by the number of visits.

How To Steer Clear Of Unscrupulous Bookmarking Sites And Methods

According to industry analysts, social bookmarking can also be prone to corruption, misuse and collusion, and due to its rising popularity, some users have started considering it as a tool to use along with black-hat search engine optimization methods, to make their Web sites more visible. The more often a Web page is submitted and tagged, the higher the chances it has of being found.

Spammers have started bookmarking the same Web page multiple times and/or tagging each page of their web site using a lot of popular tags, thereby obliging the developers to constantly adjust their security system to overcome abuses. Because of this, some social bookmarking websites were forced to institute safety measures against spam, which caused some problems for people who use social bookmarking for legitimate, non-spamming purposes.

In addition, there are also drawbacks to such tag-based systems as well; no standard set of keywords, also known as controlled vocabulary, no standard for the structure of such tags (e.g. singular vs. plural, capitalization, etc.), mistagging due to spelling errors, tags that can have more than one meaning.

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