A Secret Way Of Getting Traffic
If you are reading this article, more likely than not you own a website that you would like to see be a success. To achieve that level, you need traffic to your site. But where does traffic come from?
One of the better ways to get traffic for your site is to submit your site to the many directories that exist online. Online directories are similar to your phone book yellow pages: These directories are categorized (education, entertainment, health, etc.), and when you submit your website, you suggest a category for your website. Often, you will even be able to submit to a sub-category within a major category. For example, suppose your website is about aromatherapy.
In your submission request, you would suggest "Health" as your main category, "Alternative Medicine" as your sub-category, and "Aromatherapy" as a further sub-category.
Some of the leading online directories are Yahoo!, MSN Small Business, and the DMOZ directory. Unlike search engines, however, listings in online directories are usually not free. As of this writing, you can submit for free to the Yahoo! Directory (http://dir.yahoo.com), but there is not guarantee on how quickly your website will be reviewed for listing. If you need your site reviewed faster, you can pay Yahoo! $299 US for "expedited" service and they will review your site within seven days. However, this fee is a yearly recurring fee. Your website is subject to a yearly review, and is guaranteed neither initial inclusion or to remain listed year after year.
The MSN service is $49 US, and it functions more like a search engine submit service. Their submission service includes inclusion in their own small business directory. DMOZ, on the other hand, is free, but because it is operated by volunteers, it could be awhile before your site is included. Your best options are to submit to DMOZ and pay for the MSN and Yahoo! services.
But why should you spend money? Can't you just optimize your site for the search engines? You can, but not everyone goes to a search engine for what they are looking for. For example, if someone is searching for gourmet dog treats, they may not use a search engine. Instead, they might go to one of the online directories and look at the listings, much like someone would use the yellow pages in their phone book. Your investment in gaining inclusion in the online directories will pay off for you in a multitude of ways.
1. You will increase traffic to your site. Your site will be included in the online directories, as well as the search engines, and this will help you gain traffic as people search directory listings and find your website.
2. You will increase the number of backlinks to your site. If the directory pages are listed in search engines, the link they provide for your site will be listed in the search engines. This benefits you by creating more ways for people to find your site. Ultimately, this will provide more traffic for you.
3. Submitting to directories is a quick way to gain links. Optimizing your site for the search engines is very difficult and time-consuming.
It can take a lot of time to learn how to write for the search engines. In the meantime, any links you can get will help you with the search engines, and submitting to directories will get you links.
4. Submitting to directories is relatively inexpensive, and a good investment. As stated earlier, you can submit to Yahoo! and MSN for less than $350. DMOZ is free. If you run a search for online directories, you will find many more where you could submit inexpensively, or even for free.
In short, submitting to online directories is one of the best ways for you to build traffic to your website. In the end, you need traffic to survive online. So get started!
The Importance Of Keyword Marketing For Newbies Part 1 Of 2
I can't tell you how surprised I am that so many people who are new to promoting their product or service online, that don't know the importance of keyword marketing. Believe me, your keywords are one the most important aspects of your website, even more so than content, and I'll explain why in a minute.
If you came to do an interview with me, a renowned dog expert, about dog shows but I never mentioned dogs ONCE in our conversation, would you think I was an expert at all? Would you tell ANYONE I was an expert after that experience? So, if someone you knew asked you if you knew anyone they could talk to about dogs....would you refer them to me? Probably not. That's how search engines work.
Let me ask you something. Go take a look at the keywords (just after the tag in your home page's source HTML. Let me guess what they say. They have in it the name of your web site, the name of your product, and a few, very broad keywords such as "golf" or "pets." Right?
So, when someone you meet on the street asks you what your website is about, what do you tell them? Let's go with the golf example. You tell them, "Oh, our site is all about golf. We have a whole section on Ping and other brands of golf clubs, a section on the best golf courses in the US, golf clothing, and great novelty golf items!: Now, go check out your keyword marketing phrases: golf, golf clubs, clothing, Great American Golf Source.
Well, those few words are what the search engines are looking for when they come to check out your site. They come and find your keywords. You're telling them your site is all about things like golf, clothing, American, Source, Great, clubs......So, these engines are going to start giving your site the reputation for those words.
A reputation? How does something like a web page get a reputation? This sounds like I'm back in high school!
Yep. The search engines take note of what you are saying are the most important words that describe your web page. Then, they categorize you so that when someone is searching for those same words; your page will get served up with any others that have those same keyword marketing phrases too.
So, here I get online, and I'm looking for a golf gift for Father's Day. I go to Google and do a search for "golf gifts." Do you think Google serves up your page to me at all? You told the guy on the street you have great novelty golf gifts, but did you tell the search engines?
You told them your site is about Source, golf, clothing.....
So the chances of me ever finding your site is pretty close to zero.
Here, let's do a Google search for the phrase "golf" right now. Go ahead, pull up another browser and let's do this exercise together. Right as I write this article, there are a total of 689,000,000 pages that have "golf" as one of their keywords. Yikes. That's a lot of pages to compete with! And yours is just a little site.
So, now, remember what you told that guy? "Novelty golf gifts." Let's do a quick search for that. Oh wow, only 9,000,000 pages have that more specific keyword phrase in their . What are the chances that I will be able to find your page if you are competing with 9 million pages versus 689 million pages?
Um, sorry to say... both are millions and millions of pages to compete against!
So, what do you do?
If you are new to your niche market online, the best keyword marketing strategy is this:
1. Pick about 8 keyword phrases that describe what your site offers, but don't have a bazillion competing pages. Just do a search in Google and see how many pages you would be competing with.
2. Go to overture.com and do a search for the phrases you have chosen, and make sure they have enough people actually searching for those phrases! If you have a great keyword phrase that doesn't have a lot of competing pages, but only 2 people per month search for that phrase, you aren't going to get many visitors to your site! A good amount to shoot for is phrases that get about 2,000 searches per month at overture.com.
A general rule of thumb is that you can double the overture search counts (which are by month) and that is about how many searches there are per month in Google (Google doesn't have a way for you to find out how many people are searching for exact keyword phrases each month).
That's why a phrase like "Great American Golf Source" is a terrible keyword to have in your list. Unless you are a household name like McDonalds or Q-tips...putting your business name or product as a keyword marketing phrase is not as valuable to you as using a more descriptive word such as "novelty golf gifts"
3. Next, once you have put your keyword phrases, it is imperative that you actually use those words in the content of that page! If you are telling the search engines that you want to be known for "novelty golf gifts" but never mention that phrase EVER in that page....will you get a reputation for being an expert in the area of novelty golf gifts? Chances are slim to none.
So, search engines look for what you say your site is expert on, and then looks through your content to see that you really ARE an expert in that field because your page talks all about things relating to your keywords. They take note, and the next time someone does a search for your keywords, your site makes it into the list of pages that are served up to them.
Many webmasters, including myself have a dislike for popups, popunders, exit consoles, and the like. In the early days of the Internet they were the tactics used by unscrupulous and unethical webmasters, some of which created popup/under after popup/under in an endless stream that at times ended up crashing a user's browser.
This gave all popups and popunders a bad reputation. So bad in fact, that a whole industry cropped up to create software that blocks both popups and popunders. Microsoft has even installed a popup blocker right into its latest version of Internet Explorer.
A ton of articles have been written about the evil of using popups and popunders and enough people have downloaded and installed some form of popup blocker that most of the unscrupulous webmasters have moved onto other methods. (Such as installing spyware on user's computers as they enter a website, but we will leave that subject for a future article.)
There are of course still webmasters out there who misuse every tool that comes along. They will not put the same effort into making money legitimately on the web as they will to create ways to trick people into clicking something. These people will always find a way to cheat with any new or old technology that comes along.
However, there are many legitimate companies and honest webmasters that use the same technology to serve their customers in a good way.
I still have to be convinced that popups will ever be a good idea. I don't like popups of any variety. The normal popups that jump up in front of the page I am trying to view irritate me. The ones that slide in from the side or the top or the bottom of the page annoy me as do the webmasters that claim those aren't really popups. They don't deserve a new name.
The newest version I really hate is the glossy ad that covers half the page over the website I want to see and you are forced to click or view the ad for the time they have allotted to it before you are allowed to see the website. I know, when you watch TV you cannot just click off the commercials and these are not different, but this isn't TV. On TV I have a limited number of channels top switch to. Even if you have satellite TV you are still much more limited compared to the number of websites I can go to instead of waiting for your ad to finish loading.
Another "creative" type of popup is the "offcenter" popup. The one where you have to drag the window over before you can close it. Or the ones with no "x" to click to shut it down. The gurus that created these codes probably think they are really really smart and creative. Some people have way too much time on their hands and need to get a life. What do they think? "Wow, I don't see a way to close this window. How creative! Now I must buy what they are selling!" Right.
What I have seen though is legitimate companies and webmasters that are using popunders to drive traffic in a good way. They only use one popunder per visitor. They don't create an endless stream of them. They don't place them offcenter or create them so they cannot be closed.
These popunders do not cover the page I am trying to view. I can close them if I do not want to visit the page being advertised. They are asking users to click something related to where the visitor just came from, so they might actually be interested in the website advertised in the popunder.
As a user, I am not bothered by these and sometimes I click through to the website being advertised if I have an interest in it. Why webmasters would want to fool me into going to a website I have no interest in is beyond me. If I am not coming there to buy something I am just using their bandwidth.
I applaud the companies that have taken the advertising by popunder to a legitimate level and will pay attention to these ads in the future. I have changed my mind about at least the use of popunders.
Selective Keywords Get Higher Search Engine Ranking
Keywords are an important factor of producing a website and getting traffic. These are the terms which the search engines use to categorize and rank your webpages. For example, if your website is about "traffic building" then your keywords could include traffic,building traffic,website traffic, and so forth.
After reading this article and using the knowledge at hand you will see why your web pages might not be ranking high in the search engines and contrary to what you have learned in search engine optimization in the past.
The decision from many web designers and search engine optimizers has been to find as many keywords as you can. They inform you to search for keywords using a kind of online tools and software programs which can uncover primary keywords. At first this seems attractive, but it actually defies any reasoning.
Let's take a look at the aim of the search engine. It's job is to find pages that meet the detail search word that a web surfer has typed in. The more focused the pages it serves up that meet the search term, the better it is for users. search engines must be as accurate as possible in delivering the right things to their users. Otherwise the web surfer goes somewhere else.
Now, visualize you are a search engine algorithm - the mathematical string which calculates the probability of any web page matching the search word typed in. If the page has hundreds, or thousands of keywords you'll be a baffled. For example, is this web page about 'article writing', or is it about 'feature writing for journalists'. They are different things. You'll end up realizing the page is pertinent but not that pertinent. So you end up ranking the page down the list.
But what if the page only has the keyword 'article writing' and many times. You're absolutely positive the page is about article writing and so you rank it higher.
Admittedly, it's not quite as simple as that. But this is the notion of search engine technology. It is searching to find the most pertinent pages that meet the search term you enter.
What this means for Internet marketers is that you must separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the meta tags. Evade having pages which have numerous keywords as that simply confuses the search engines and lowers your rankings.
So overlook the belief that hundreds or thousands of keywords rank your pages high. Go for pages that meet single keywords and you will find your page will increase in traffic.
This ploy also works for Google AdWords. Each advert should employ just a handful of keywords - you get much better click through and cheaper advertising when you only have a few select keywords per advertisement. If you have hundreds of keywords you'll find you'll get better results by having keyword relevant ads and not having one advertisement with hundreds of keywords.
So go against the opinion of having your pages filled with keywords...Go with keyword specific pages to rank high.
As I stated in the first part of this article you might be surprised by the outcome.
Most web marketers have learned the old school way of building web pages filled with keywords that probably look like spam to the search engines. And you can be certain if they are seen that way, your pages will be lost in the millions of pages indexed by search engines everyday for surfers and prospective buyers looking for your product or service.
Choosing The Best Keywords To Drive Traffic To Your Website
Getting a website to appear in the first page of search engine results is a common goal for most webmasters, yet few possess the skills to actually achieve it. There are many steps to take in order to be found for terms related to your site, and taking your time to research the best possible phrases for your site is an important step on the ladder.
Many webmasters make the mistake of assuming that a ranking for one generic term related to their site will turn their website into a profitable success. Although that one generic term may provide a good stream of traffic and brand awareness, this doesn't mean the traffic will convert into sales or leads, and the costs of targeting that term will tower over your return on investment. It is best for the webmaster to target multiple terms that not only drive traffic, but also lead to that all important conversion.
First of all you need to consider who your target audience is and the purpose of your site. Do you sell products online? Do you offer services? Is it more content focused? There are all sorts of potential visitors which will have varying ways of finding your site, so understanding your audience, and the reasons they will visit, will help focus your efforts.
With this in mind, you can now consider those generic terms that you think people will use to try and find your site. It shouldn't just be one term - a trap that many webmasters fall into is assuming that one term will provide enough traffic to sustain business and are surprised that business doesn't increase if they do achieve that ranking. Consider all of the possible phrases and themes of your site, even using a thesaurus to find related terms or checking competitor websites for ideas. It can be surprising just what terms your potential visitors will be using!
Once you have put together a list of short generic terms, you can start using tools to gauge how popular and competitive those terms are, and also refine those generic terms to be more targeted to your site's purpose. The first step is to find out the popularity of terms, which can be done using various keyword suggestion tools.
Keyword suggestion tools tell you which terms were typed into searches, and how many searches were conducted on those terms. Typing a phrase in and will return a selection of alternative phrases that contain your generic term, alternative suggestions with a similar theme and also an estimate of how much traffic the phrase provides per month. These tools can be flawed as they query different search engines and the traffic estimations can be inaccurate, but they are still good for getting a ball park estimation of the amount of searches conducted, and for suggesting multiple terms you may never have thought of targeting.
The Overture Keyword Tool, located at inventory.overture.com/d/searchinventory/suggestion/, is free to use and gives you a list of suggested terms as well as the amount of searches conducted on the Yahoo! Search Marketing network during the last month (Yahoo! Bought Overture and rebranded it Yahoo! Search Marketing).
A similar tool is located at www.wordtracker.com. Wordtracker queries the meta search engine Dogpile so may not be representative of what is being searched on the web as a whole, but is still good for suggesting alternative phrases and related phrases. Wordtracker has a subscription service, with which you can order between one day and one year's access.
Trellian's KeywordDiscovery at www.keyworddiscovery.com is a relative newcomer to the keyword suggestion market. KeywordDiscovery can query multiple search engines across the world and provides similar results to Overture and Wordtracker.com as well as other services, but with subscriptions starting at $32.50 per month this premium option is geared more towards search marketing professionals.
The next step in picking the best terms is checking how competitive they are. Ideally you want to find terms that have high volume traffic but few websites competing to rank for that term, and you can use various tricks to judge this. Any page that is optimised for a term will at least have that term in the title tag and in anchor text of links pointing to the site, so by going to Google and using the queries intitle:"phrase here" and inanchor:"phrase here", you can figure out how many other pages have optimised for your chosen phrase. The lower the number for these searches, the less competitive the term is. For more information about what these Google advanced search operators do, go to www.google.com/help/operators.html.
Using these tools should have now provided you with a list of terms that are much more targeted than your original generic phrases. These can include breaking your term down by geographical location, or a specific product. You will be able to optimise your site for multiple phrases - remember that search engines index web pages and not just websites. That means all of the pages in your site can be found in search engines, which in turn means all of those pages can be optimised for different terms!
You may also want to consider the "long tail" of search phrases. These are obscure multi word phrases that are only searched a couple of times, but are so specific they can end up being the most targeted terms and carry with them higher conversion rates. The best way to target the long tail is to have a content rich site - the more content you have the more likely you are to be picked up for obscure terms that can be found in your copy.
So you should now finally have a list of the best possible targeted phrases for your website! As you can see, the process of choosing your keywords isn't something that should be taken lightly, and there is a lot of work to do if you want to maximise the ability of your site to attract natural search traffic. With your final list you will now be ready to optimise your pages to be found for those terms, but that is for another time...
How To Jam Your Website With Traffic
"Traffic! Traffic! I need traffic to my website! I have been trying so hard to write articles and submit them to article directories but still can't see traffic flowing in to my website. Why?"....hear the screaming voice of many website owners who are hungry of internet traffic.
"Article" had been recognized as internet #1 marketing strategy and the most effective way to generate tons of traffic to a website. You heard about this statement before and putting a lot of efforts to write "articles" and working very hard to submit them to many article directories which you can find from internet; while waiting for your articles to be approved by these article directories, you start to imagine with smiling face:
"If those 200 articles directories which I submitted with my 3 articles, each one bring me 200 internet traffic to my website, then I will have 120,000 targeted traffic and If 10% of those visitors buy my product or click on my Adsense ads, then I will earn $$$.........".
You wait with patient and with full of hopes for your articles to be approved and drive tons of internet traffic to your website. Finally, your articles are lived on internet and you start to monitor your website internet traffic from time to time. This is the situation you may face:
Day one: 0 visitor drop by to your website. You give yourself an excuse that it only one day you articles live on internet, let wait for some times.
Day Two: again 0 visitors.
Day three has two visitors; day four has 3 visitors; day five has none visitor......day by day past.....where are those 120,000 targeted traffic? You wonder!
This time failed never mind, you try the same process again: Writing a few articles, submit them to hundreds of article directories, waiting with hopes for approval, monitor your website traffic from time to time.
"What's goes wrong.....why my articles can't drive traffic to my website?" This must be the questions come up to your mind after a few failures. If this is your case, the first thing that you need to do is review your articles. Are your articles attractive enough to lead your article readers to complete reading your article and curious enough to get further information by visiting your website through the link from your article.
In order to drive traffic to your website using articles, these steps must happen:
1. Internet surfer looks for information from internet or ezines directories. Hundreds or thousands of search results or related articles list up for the internet surfer to choose from; he or she will selectively click on the links from search results based on the summary of each search result or article which he or she thinks the links will bring him or her to the useful information he/she needs.
At this first step, you need to have an eye catching article title and summary which will draws the attention of your potential website visitors.
2. Next, your article needs to drive your readers to complete reading your article and create the anxiousness to get more or further information by visiting your website. According to the experts, good articles are articles which can connect to your audience with emotion beside provide them with necessary information.
Facts and Statistics are fine but what makes us take action is emotion. If your articles are all fact and create no emotion then who cares about going on to find more dry facts at your web site. Your articles will fall into the depths of article directories everywhere and be a big fat waste of your time and efforts.
There are many tips and tricks available from internet on how to write a killer article that will flood your website with traffic. Simply search on this article directory with keyword "Killer Article" or "Quality Article" will give you many results with useful information.
If there is a need, you might want to get help from a professional writer to write you a quality article and private label it to yours for submission. There are many good writers around where you can use their service; off course fee normally incur, but it's may gives you a good return in investment (ROI).
Do waste your time just to write articles but put your effort to write quality articles. It's true that "Article" is the internet #1 marketing strategy. Just good & bad articles that make the different.
Targeted Traffic Widen Your Target
If you can imagine 3 concentric circles that look like a shooting target, this represents our visitors. If you fire a shotgun accurately, it will make a cluster of pellets in the middle with a number of pellets in the middle and outer rings. This represents the visitors to our website. The inner circles represents those in our niche, the middle those not in our niche but contain similar interests to those in our niche. The outer ring is less targeted and the customer has a less chance of being interested in your niche. If we use Rapidforex as an example, this website promotes a Foreign Exchange Trading Course, arguably the best available. Targeted visitors would be interested in material about Forex. Less targeted in themiddle ring would be after stocks, options and bonds type of investments and the outer ring might represent those after any kind of money making website.
The first type are easier to sell to because they're already after information on this topic.
The middle ring may not know much about Forex but still be interested to learn. In this case accessing the free material and then frequent emailing will build up rappore until they may be ready to buy. The outer ring are visitors that may be interested but there's much less chance so we don't focus on attracting them at all. People outside the outer ring are random visitors and although you may make the occasional sale, it's not worth putting effort into attracting more random visitors.
It's a good idea to have a sequel to your product to maximise the earning potential of your email lists. Choose from the inner ring if possible and then you can choose a product from a similar niche so that you attract customers from your niche aswell as new customers. This is how to widen your target.
For example if we take the establishment of the Internetprofitmentor.com website, it is about making profitable internet marketing websites, the middle ring might represent home based business opportunities and the outer ring any money making websites. There's now an overlap between this website and the Forex website. We can now mail customers of the Forex website and attract new customers interested in internet marketing and home based business. A great way to widen the target. It's all about adding value to your customers. Widening your target helps do that.
Optimizing Your Website For Maximum Traffic
The internet has grown into an extremely major venue for advertisements of all kind. Almost every company has placed ads on the internet. But with thousands of web sites being viewed by billions of people, how can you be sure that your ad is seen by the people who you want to see it? Here are a few ways.
- Advertise on websites similar to your own. You don't want to advertise on a competitor's web site, but if you can reach your preferred audience through a similar site, then you will receive more attention.
Be sure to also check the competition on the site you're trying to advertise on. It is also a good idea to look for other sites that link to the one you're advertising on. This way, more and more users can see your site.
- Placing ads can be an expensive way to increase traffic. However there are some sites that will "trade" links with you - you advertise for them, they advertise for you. This can be a benefit in 2 ways, because having links placed on your site helps in search engine optimization.
- Pay-per-click is another option for you. You just pay for the ad as many times as the link is clicked. If this sounds better, make sure you have a limit on the daily spending. You can find programs that will assist you in adding keywords that will attract search engines.
- Choose your domain name with great care. Having a domain name that reflects the true content of your site can aid greatly in drawing consumers into your site, and will help them to remember the address.
- Keep your website intelligible! Having lots of search engine keywords can help traffic, but if your site is complete gibberish then the customer might not stick around for very long. So make sure you use keywords efficiently but not excessively.
- Keep track of all your ads. Check frequently how much you've spent on getting your links out. You can find services that allow you to monitor how efficient each site is judging by how much you've spent and how much traffic it has generated. If an ad isn't getting you enough traffic, you might want to consider getting rid of it.
Many think that getting your site to the top of a search engine is difficult, considering tens of thousands of web sites are competing for the spot. This is correct, but this doesn't mean your web site shouldn't be one of the top results.
Strategic deals and publicizing, complete with coherent, useful content can get you to the top of the search results. Instead of battling competitors for the same old keywords, acknowledge these methods and use them. You won't just see more visitors; you'll see more sales.
Traffic Hit Exchanges How To Get More From Them
A Traffic /Hit Echanges is an advertising medium where if you agree to look at the ads of others then they will see yours. Not ads actually but your website. From the psychological standpoint all the other sites are already involved with something so why would they sign up for something you are advertising but you can choose the category of the type of sites you will be looking at and the type of people who will be looking at yours. For example if your site was selling appliances then in the category section, when setting up the details of your site, you would choose shopping.
Plus even if they are involved with something already they still might like to look at other possibilities. I've noticed that most Interent Marketers are all involved in multiple streams of income. If your website copy is good then people will look past the landing page, which this also pertains to free classified sites and FFA site is if your headline is good enough to grab people attention then the likelihood of positive results are even greater.
Now a lot of people may be saying that these exchanges are as useless as FFA sites but I have seen a lot of marketers who are making full time income's on the Net using these Exchanges and these people will only make use of advertising that are producing results. In their earlier days a lot of people would just keep IE running displaying these other sites but nowadays you have to view a site for anywhere from 10 seconds to half a minute then click on a specific image in order to advance to the next site. This way the exchanges know that somebody is actually viewing these sites on their network, not using some software that automaticall surfs for them.
Now there are still ways to use these Exchanges and get results without having to shell out any money for the purchase of credits. I use a tabbed Browser that I got from a freeware site and I have a different Exchange on each tab. Sometimes I may have a dozen or more exchanges running at the same time. The way i do this is after one exchange asks me to find a certain icon and I click on it i then tab one over and do this on the next eaxchange. I think one night I actually earned apriximately 400 credits per exchange on 4 different exchanges. This only took a few hours but I had nothing else going on at the time.
Now on a few exchanges that i though were pretty effective I have purchased extra credits which are not expensive at all. maybe about $10 for 1,000= credits which if the exchange had a 5:1 ratio would translate into 200 displays of my site which can be a lot cheaper than PPC.. I also want to add that if your Webpage has a good design that invites viewers want to get more information then those 200 displays of your site could turn into 20 to 40 people wanting to be added to your list of subscribers, or shoppers, or future clients and if they like your site then they may tell others thus creating a viral effect.
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