Email-Marketing Articles
First Steps You Have To Do When You Email To New Subscribers To Earn Trust Be Respected
(category: Email-Marketing, Word count: 1187)
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This short email in opt tutorial shows you some of my favorite tips and techniques for dealing with new subscribers to get them hooked so they stay in your list as long as you follow the following this techniques.
The main goal of email in opt tutorial is to explain how to develop a communication process with your new subscribers to build trust.
One of the biggest aspects of online business is trust, and how you are perceived. If you make a bad first impression, or come off as someone just in it for the money, people are smarter than that. They'll see it coming a mile away, especially with all of the scams and people getting ripped off today.
Email in opt tutorial is composed with two main parts if you neglect one part things will go wrong. Please give all parts the required attention.
Part one of email in opt tutorial - make sure you have a system ready to take action!
Note: Don't buy or rent a mailing list unless you make sure the subscribers in the list know they will receive your marketing messages.
Before you buy, rent email list or start collecting email addresses from your web site, you need to have a solid system in place that will allow you to communicate with your list and allow them to get to know you and trust you.
Most of subscribers you will receive are new online users and / or new businesses starters. They are info seekers. They opt in because they want information about your product or service now. They won't wait for tomorrow to receive it. Use autoresponder to offer free valuable information via email! All you have to do is create your own series of email training to educate your prospects.
Get quality autoresponder service. You obviously can't do this on an individual basis, because it would be nearly impossible as your list gets bigger, but you can easily do this through your automatic responder services.
Use addtracker to track your potential clients foot steps and adjust your marketing efforts accordingly.
Make sure you have your tracking systems in place so you know what's going on once the promotions begin and the traffic hits. Don't do any guesswork. You need SCIENTIFIC numbers telling you what's going on, what's happened and what you need to do to increase sales and profits.
Part two of email in opt tutorial - How to structure your autoresponder messages.
Don't ruin your business by sending out 50 or more follow up advertising messages. People are becoming very careful about requesting anything for fear of being spammed to death for doing it.
Teach your subscribers.
Set up seven parts autoresponder email course. Each course contains helpful information and quality gift related to the course theme.
Email courses are a very good way to build your reputation as a provider of useful information. Setup an email course series a bout a hot topic. Give quality information in the course. Don't advertise any product during the course phase. Don't show your subscribers you are here only for money. Instead, invite them to visit your website to see your special marketing offer, your web site update, your quality free information, etc... and the ways are endless to put your offer in front of your potential customer.
In each course you may send a free quality brandable ebook or software where you advertise your affiliate programs. Allow your subscribers to brand the product with their name to help them make money they will think you for doing so.
Show them you are a real person.
- Put your contacts info including your email address, your physical address, phone number, etc... in all your outgoing messages to make it easy for your subscribers to contact you and feel they are dealing with an authentic marketer.
- Show them your photo, your family photos or your employees' photo.
- Send them to where they can read about you.
Let Your Subscribers Know You.
After your email course series is over hook your subscribers with your follow up messages series.
Set up a series of follow up messages. You can set up a whole series of follow up messages that show your potential customer that you are concerned with their satisfaction and you are here to help them succeed.
In your first tree messages or so do not promote any product or service you are selling at all. These three messages are designed to open an unstoppable dialog between you and your potential customers to build relationship and trust.
Instead of sales pitches, you'll be sending out to your new subscribers a series of emails that talk about anything you want but no product promotion. You may talk about yourself, your likes & dislikes, your favorite hobby, what you do for a living, any websites you have, etc. You can even talk about your family and friends if you want.
After they receive your emails that talk about what you have chosen to talk about. Invite your subscribers to contact you in a friendly manner. Let them know you are there to help them. Ask them to send you emails talking about anything and everything they want to talk about. Your subscribers won't contact you on their own if you don't invite them.
In this introductory phase of the process, keep sending to your subscribers a quality information and gifts that they can't find elsewhere. When people see you as a provider of good information that they can use and profit from, then your reputation and the reputation of your company becomes more credible.
When this happens people will be more likely to buy your products and services or indeed the products or services you recommend them.
As soon as the communication starts up between you and your subscribers, start collecting information about your subscribers. Information like what business they are involved in? What are their concerns and fears? Their gender, age, where they live? What's their problem?
Once you have built trust and collect information....
At this time start sending promotional messages that promote quality products. Do not promote any product before you try it. If you try to promote a product you have never used, it will show. The visitor will see and feel the lack of sincerity and your reputation will suffer accordingly.
If you follow these techniques you will build a quality email list of ready to buy subscribers.
Permission email marketing is an art. Permission email marketing is not a hard science. Without question, email marketing is the most affordable and effective tool in your marketing arsenal.
You can use email marketing to maximize all of your other sales and marketing activities and improve the return on investment (ROI) of every dollar you spend to obtain new business.
If you want to buy targeted email list do it wisely. Do not send messages to these lists unless you are sure that they know they will receive marketing messages from you.
Why You Should Personalize Your Autoresponders
(category: Email-Marketing, Word count: 508)
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This interesting article addresses some of the key issues regarding Personalizing Autoresponders. A careful reading of this material could make a big difference in how you think about Personalized Autoresponders.
Have you ever walked into a store in your town, and been addressed by name? This has probably happened to you at stores that you frequent often. The shop owner knows your name, and uses it. He remembers you, and he wants you to know that he cared enough about you and your business to remember you. In the offline world, this is just one aspect of customer support.
Customer service like this is almost impossible to achieve on the Internet, but some semblance of it can exist when you personalize your autoresponder messages. Autoresponder messages can be set up to address people by their first or last name or both. In fact, there is quite a bit of personalized information that can be added, depending on the autoresponder that you are using.
The information is included in the autoresponder messages by using codes. Each autoresponder will use different codes to insert the information in your messages. You simply write your message, and put the codes where you want the personalized information to appear. For instance, your message may start out with 'Hello (code for first name)! In this case, the person's first name will be inserted where that code is.
Think about what you've read so far. Does it reinforce what you already know about Personalize Autoresponders? Or was there something completely new? What about the remaining paragraphs?
Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that emails that are personalized with the person's first name are opened more often, and those people are generally more receptive to the contents of the email message. It is usually very easy to do. You write one message, using the codes where you want the personalization, then, no matter who that one email is sent out to, their personal information will appear where the codes are.
Of course, the autoresponder must collect the information first. This is done with the use of forms that activate the autoresponder. For instance, if you are giving away a free ebook, and you have your visitor fill out a form with their email address to receive the download instructions for the ebook by email, that form should collect any type of information that you want for personalization such as a first name, as well as the email address. If that information is not collected, the autoresponder won't have anything to insert where that code appears in your messages!
Take a look around the control panel of your autoresponder, and find out what type of
personalization you can add to your autoresponder messages. You may be very surprised at the
Don't limit yourself by refusing to learn the details about Personalized Autoresponders. The more you know, the easier it will be to focus on what's important.
E Mail Marketing
(category: Email-Marketing, Word count: 471)
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Out of all the most crafty marketers you know, the one that just about everyone hates is the spammer, the good news is that Spam is almost dead. It has been greatly taken over by the use of e-mail marketing. It is said that Spam is on the decline, contrary to popular belief. The rate that it is falling is approximately 13% per year. Why? Because the marketer now sees that e-mail is the marketing choice for the pros. By the year 2010 they say that Spam will in fact be a thing of the past. It is also interesting to note that the market spending in this fashion will grow from $885 million, to $1.1 billion dollars in as little time as well.
It is said that the bulk of the e-mailing for businesses in the year 2010 will be of the transactional, acquisitioned, and retention methods. With the remainder of e-mail leveling out between customers gain and personal e-mails heading up the rest. It is clear to see why the Spam is diminishing at such a rapid rate; the e-mail filtering system is getting stronger almost monthly. The amount of Spam that the average everyday user will receive will be cut in half from 2005 to 2010. This will set the pace for the e-mail marketing to take over. With new technology in place, it is easy for someone to recognize the difference between Spam and an actual e-mail from a company that is doing a follow up for business purposes.
It is clear by consumer reports that individuals will stay clear from e-mail servers that do not offer top of the line Spam filters. This is not to say that there are not still a plethora of servers available to the open market. The reason for the big concern right now is the cost of incorrectly blocked e-mails. This rate is at approximately $107 million dollars right now; it is expected to fall to approximately $88 million by 2010. In turn this will make for a much easier time to reach out to the consumer, by way of e-mail marketing once the Spam is truly eradicated. It is the idea that there will be a very organized arena for e-mail marketing that has business owners in fits of joy. They truly know the potential for this wonderful and inexpensive medium.
The improvement of the practices in list management will be stronger, and the ISP will have a stranglehold on the Spam. With all this technology, and the will to make the marketplace a safer business realm, it is clear that e-mail marketing can easily be allowed into the fold as one of the most productive marketing and business tools for the future. For now we still have to deal with all this junk called Spam.
When To End Your Email Marketing Campaign
(category: Email-Marketing, Word count: 573)
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Deciding when to end an email marketing campaign is one subject which many business owners may struggle with on a regular basis. This decision can be difficult both in situations in which the email marketing campaign is enjoying a great deal of success and in situations in which the email marketing campaign is failing. In general business owners will have to evaluate a number of different criteria to make this decision and there is no one specific formula which will work for all business owners. In this article we will examine three different scenarios including a successful email marketing campaign which is approaching a logical conclusion, an email marketing campaign which is failing and a successful email marketing campaign which may be able to run indefinitely.
First we will examine the case of a successful email marketing campaign which is approaching a logical conclusion. In some cases it may be logical for a business owner to conclude his email marketing efforts. The most obvious example is an email marketing campaign which is focused on achieving a specific goal and not selling products or services. For example an email marketing campaign which is political in nature may start off slowly, peak during a time when voters are most interested in obtaining information about the issues and then begin to wane as the voting process begins and the majority of voters have already made their decision. Similarly an email marketing campaign which is focused on collecting donations for a specific charity will logically end as the goal is reached. These email marketing campaigns may be highly successful but there is simply no reason to continue them beyond when the goals is reached.
Next we will consider the case of an email marketing campaign which is not achieving its goal. Deciding when to end an email marketing campaign of this nature can be difficult because it will involve a number of different factors. For example if the business owner is investing a great deal of time and money into email marketing and not generating results despite an honest effort it may be time to end this marketing campaign. However, if the business owner has not invested a great deal in the email marketing campaign and has a few remaining ideas for turning the campaign into a success, it might be worthwhile to continue the email campaign for a little longer to see if the desired goals can be met.
Finally, it is important to note that email marketing campaigns do not always have to come to an end. Consider a niche topic such as search engine optimization (SEO). A business owner who has been producing and distributing monthly e-newsletters on this subject and receiving a positive response to these email marketing tools, there is not reason for him to discontinue the email marketing as long as he is still capable of producing the e-newsletters. Similarly to the way many magazines have been in publication for years and years it is possible for an e-newsletter to remain active for as long s there is a need and an interest in the information being provided. In our example of a business owner publishing an SEO newsletter, the need for this product remains because SEO is continually evolving and recipients of the e-newsletter may anticipate receiving the e-newsletter each month to get more information on current trends in the industry.
Autoresponder Services Improve Your Profits
(category: Email-Marketing, Word count: 297)
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Perhaps you, like me, have web hosting that includes, free of any extra charge, unlimited autoresponders. That being the case, you might be inclined to balk at any suggestion to start paying for them.
Recently, however, I made the switch to paying a monthly fee for unlimited autoresponders. Am I rich (with money to burn)? Have I lost my mind?
Actually, I consider this move to paid autoresponders to be a wise decision. Here are some reasons why you might want to pay for an autoresponder service.
1. Sequential Autoresponders: Although many web hosts offer unlimited autoresponders, each autoresponder is only capable of sending one response. Building business relationships with paid autoresponder services can thus increase your sales.
2. Tracking Capabilities: The autoresponders that come with your web host don't have built-in tracking capabilities. Tracking customer response with paid autoresponder services can lead to more effective advertising campaigns.
3. Deliverability: A very large number of your newsletter subscribers are not getting your newsletter if it is sent using your web host's mailing list program. Improving newsletter delivery with paid autoresponder services will improve your bottom line.
4. Legal Protection: Since the e-mails you send are hosted on the autoresponder service's servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Protect yourself legally with paid autoresponder services.
You could also consider buying an autoresponder program (or script) that will allow you to run unlimited, sequential autoresponders from your websites. However, they can be expensive, require some technical skill, and still have some disadvantages.
For example, since you are hosting your own autoresponders, you might still have issues with deliverability and legal protection.
Paid autoresponder services, with their many advantages over other autoresponder systems, can increase your business profits.
The 3 Things To Avoid When Emailing Your List
(category: Email-Marketing, Word count: 713)
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When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.
Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company's have seized the opportunity and have flooded many people's e-mail accounts with promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don't forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn't want to subscribe.
It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don't take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.
Email Marketing The Easy Way
(category: Email-Marketing, Word count: 1209)
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What is email marketing?
Basically, in plain English, email marketing is a targeted mass mailing done via email. The purpose of email marketing could be advertising in order to recruit new clients, introducing a new set of products or services to an existing client base, keeping your clients informed by means of a newsletter, etc. All of the before mentioned activities are very legitimate business efforts, as long as you respect some unwritten rules and as long as the list of emails you use is what is called 'targeted', in other words the names came from a database generated by your marketing division and represents your existing client base, a carefully selected list of potential prospects or a list of people who opted in to receive your messages.
If instead of the above you use a list that you bought (you know, "25 million guaranteed AOL email addresses for only 19.95 - plus shipping"), or are doing it without warning the people on your list, or using other shady methods, then you are considered a spammer and what you are sending is spam, bulk mail, unsolicited email, basically, the main enemy of all things virtue and life in general. Yes folks, it is that easy to be labeled as a spammer, and very hard to get out of it.
Once your message is considered unsolicited, you will immediately be put on zillions of black lists, side by side with those who promise inches and inches of extra extremities and hours and hours of ecstatic pleasures (for only 3 easy payments and some handling fees).
Sound pretty risky, so why bother?
Obviously, opt-in email advertising is far more cost effective than direct marketing via regular mail, door-to-door sales, or telemarketing. Paper, printing, envelopes, and postage can add up quickly. Door to door sales require paying out commissions. Telemarketing results in high long distance bills, often without great results, as people become more and more blood thirsty toward the people on the other end of the so called cold call.
So why not just use my personal email or my company's mail server and some mailing software?
In the early days of email marketing (that is, before the art of penile enlargement was crafted), that's exactly what people did. They would gather all their emails into some primitive version of a spreadsheet, fire up some mail merging program, hook it up to their corporate mail system and voila, thousands of emails were flying away.
Today, the scenario is certainly possible, but let me tell you in a simple set of scenarios what can happen:
One of the many not-for-profit groups that decided to police the internet will intercept that a large number of emails were generated and sent by a server near you (yep, they can do that). In order to protect the civilized world from those who spread spam, viruses and other vermin, they will put you on a list of threats to humanity. Those other nice corporate folks who were your indented recipients, have an IT department that gets constantly yelled at by angry users who get emails with naked people. Well - Mel, their IT guy decides to put up an anti-spam system that links to that not-for-profit's database of known spammers (oh yeah, did I mention you are now a 'known spammer'?) and block your emails. Your emails might actually be blocked so well that your company will have a real trouble communicating via email and your IT folks will all go nuts and/or get fired.
Basically, not so good. Other things that can happen are: you'll have to build some opt-in / opt-out system, in some states there are laws that require that you make it very easy for your audience to unsubscribe, you'll have a hard time formatting your emails in a decent, eye pleasing way, etc.
Lastly, the process of sending thousands of emails and managing lists, subscribing and unsubscribing people is tedious and just plain annoying. The only way to do it is with a maximum degree of automation, or, the better solution - to outsource to a company that does it professionally.
Folks, I am known for promoting the "do it in house" concept, and am not that big on outsourcing. But when it comes to mass mailing... I say stay away from it and let the professionals do what they do.
If you are worried about cost, know that the fee you pay for email marketing services, will still cost less than the continued overhead and expenses of the traditional options, not to mention the great possibilities of reaching a much larger audience, much faster (practically instantly).
What to look for in an email marketing company?
1. Automating Your Subscribe and Unsubscribe Requests
Many email marketing companies will provide you with exact HTML code you need to paste to your site to have a subscription form on your web site. The better services also provide a link at the bottom of each email that enables subscribers to update their information or unsubscribe from a list, automating everything for you.
2. Personalization of Emails
Another powerful feature of many email marketing services is the ability to use mail merge capabilities to personalize each email that you send. The better services allow to have custom fields, additional to the standard first name and last name.
3. Bounceback email handling
Bouncebacks are emails that are sent to email accounts that no longer exist or are full, blocked, etc. Essentially, you'll get a response stating that your message did not make it. All email list management software programs are able to manage subscribe and unsubscribe requests and send out messages, however without integrated bounceback email handling all the non-deliverable emails will be sent back to you, a rather big nuisance if your list is large. Ideally, the email software you use will be able to manage your bouncebacks for you. Whenever a bounceback is received, the software makes a note of the address and if another bounceback is received the email address will be sent to a list of dead addresses.
This remove capability is extremely important since if you continuously send out emails with many bouncebacks you may be blacklisted as a spammer. This is something you really want to avoid at all cost.
4. HTML email
The ability to send out HTML emails has been around for quite some time. Most email marketing companies support the ability to send out messages that include graphics and formatted text. This is surely something you'll want to look for.
However, not all of your users have the ability to view email messages in HTML format. This percentage is usually between 10-20%. Instead of seeing your aesthetically pleasing email they might see a string of meaningless code. Using most email list management programs, these 10-20% of users will open up emails from you and be very inclined to call you a spammer.
To avoid this, look for companies that use multi-part MIME to send out messages. When you send an HTML email in multi-part MIME, users who do not have the ability to view HTML messages will receive the email in the usual text format.
So who should you use?
8 Advantages Of Using An Email Marketing Software
(category: Email-Marketing, Word count: 324)
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If you decided to use email marketing to promote your business, then let me congratulate you on this very wise decision.
You might have read over the internet the buzz created by this type of marketing, and I'm sure you have already learned that "The money is in your list" - this is 100% true.
Even though email marketing is a very powerful way to transform leads into hungry buyers many people are discouraged to use this technique because of the time they need to invest in it. A recent study has showed that about 75 % of people who use email marketing need between 15 and 50 hours per week to handle it.
If you're like me, then you're a very busy person who can't afford to spend that much time just on email marketing. So this is why I decided to make a list of the great advantages brought by Mailloop 7.0. , the best email marketing software on the net.
1. You get an opt-in form template which comes with full instructions so you can easily add it to your site.
2. It automatically stores every email saving you precious time and headaches.
3. It e-mails new subscribers a welcome message just moments after opting in. No more preparing and sending e-mails to hundreds, even thousands of subscribers manually.
4. Mailloop gives you attractive looking templates to use for your newsletter so that it looks friendlier to your subscribers.
5. It keeps your e-mail safe from spam complaints, blacklists or filters so that it doesn't get trashed.
6. You can schedule your promotions so that you can go on your vacation without worrying about interrupting campaigns.
7. You can use as many autoresponders as you need, create as many campaigns, write as many emails as you wish ... the sky's the limit.
8. Manage all of this from a complete user-friendly control panel.
Generating Leads With Your Autoresponder
(category: Email-Marketing, Word count: 341)
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An autoresponder is probably one of the most important marketing tools you can have when you're doing business online. In fact, there's probably only thing more important than an autoresponder, and that's your opt in list. But as you probably know: autoresponders and opt in list go hand-in-hand: the list doesn't exist until your autoresponder mailing list starts filling up with names and email addresses!
If you want to build an email list, the easiest and fastest way to gather email addressess is to give things away for free: give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. Your goal is is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! This way, you create a win-win situation: the person that's subscribing gets a freebie and you get his name and email address, and permission to email him in the future.
But if you give it some extra thinking, you could get even more than that. The freebie that you give away can also be used to promote your products or services. For example, if it just has (your) affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. You also need to make sure to include valuable information in the emails you send, or you will have people dropping off of your autoresponder mailing list like flies!
You need to use every opportunity that is presented to you to succeed.
- you can earn money in the freebie that you create
- you can earn money when you send the 'thank you' email after a person has requested your freebie
- you can earn money every time an autoresponder message is sent out to that list in the future
Don't waste those opportunities, but put them all in automatic mode with the use of an autoresponder.
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