Ezine-Marketing Articles
How To Blog Your Way To Success
(category: Ezine-Marketing, Word count: 818)
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Blog is a short of "weB LOG" or a method of storing any kind of information online. Such organized informational posting and archiving was named "Blog".By the form Blog represents an updated web-site of current and archived posts. A dead-simple concept turned out to be extremely powerful in terms of satisfaction of Internet community needs.
People online look for fresh, relevant information on a certain topic and this is where Blogs come into arena and win that battle for a visitors' attention hands-down.
They give you exactly what you need - targeted, updated information on any given topic, with an access to archive, search functions and even some sort of interactive experience as you can usually read comments of other visitors and participate in a small discussion like on a message board.
Why Blog can be just the perfect solution you have been looking for and how it can solve massive publishing problems at once. Here is why Blog can be your website and money-making system in one:
1. Blog is a simple CMS (Content Management System). It helps you solve hundreds of little hassles webmasters were forced to waste months before in order to solve each of them such as means of easy creating new pages with automatic cross-linking and archiving functions, installing visitor feedback script, managing and updating navigational menu, republishing RSS feeds and creating own feed and so on.
2. Built-in promotion. RSS feed is also a great viral marketing tool by itself. You don't have to stuff your head with "how-to-make-my-content-viral" problems any "traditional" website webmaster faces.
As a Blog publisher you use the same RSS feed as a way of syndicating your Blog content for any other websites. What they need is adding your RSS feed to their Feed rendering software. The technology is highly popular, so you will not have any problems with that.
Just add your RSS feed to a number of Blog Directories, ping (notify) Blog servers each time you make a new post (a common built-in feature for almost all Blogs) and in 90% case it will be enough to start your marketing ball rolling plus reassure fast search engine indexing.
3. Built in RSS (Atom) feeds are considered by many to be the ideal solution for all SPAM and filters problems of "traditional" email marketers.
RSS feeds are updated automatically as soon as you make a new post to your Blog. No more troubles with managing "email lists", subscribers, unsubscribers, email filters, HTML forms, SPAM complaints, follow-ups and so on and so forth. Forget about it. RSS will help you do everything, including follow-ups and even email courses publishing.
The difference, and many consider it to be the true benefit, is that RSS uses so-called "pull" method of delivering a message. Unlike "traditional" email, you don't have to send (push) anything to anybody. When you publish a new post, your RSS feed updates automatically, pings syndicating websites with a new Blog post and notifies (or not) your RSS subscribers about your new post, so they can load (pull) it and read.
That is how RSS solves SPAM emails and SPAM filters problems with one stone. Your subscribers just don't receive anything to be complained or worried about. They just personally subscribe to your RSS feed (no one can subscribe for them) with their special RSS reader program (RSS aggregator, available free everywhere on the net). Then they periodically and mostly automatically load your new Blog posts. If they don't like it, they just remove your RSS feed from their RSS feed aggregator software and that's all. Unlike email you cannot "push" your post to their RSS soft without their wish. Depending on set options, they need to manually, semi-automatically or automatically load your Blog post themselves.
Don't get me wrong, I'm not against email. Quite the contrary, at some point, when you feel that you have a lot of spare time because of advantages that RSS brings, I strongly advise you to add email marketing to your arsenal. It does help you out in some special occasions. It is just you won't rely on email as the only money-making resource and will use it professionally as a great add-on instrument, limiting its possible negative effects.
From what you can see, blogs are perfect and simple software machines to run and maintain your informational business. They proved their efficiency in small niche markets as well as multilevel blog systems generating stable income for their glad owners. You can be one of them.
Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to guides on publishing, self-publishing, e-book publishing, article writing and related information, do please browse for more information at our websites.
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The Ultimate Recipe To Make Money Online
(category: Ezine-Marketing, Word count: 440)
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As you know a well written article can do wonders for your exposure and traffic.
The article should contain good useful information. It should be of interest to the reader. A boring article could possibly brand your site as boring also. Although, someone might find it useful if they're having trouble sleeping. You might want to write about your tips and techniques and turn them into a series of articles for the newcomers that are starting out in this business.
An article that solves someone's particular problem or answers their questions is a good article. You will be amazed at the number of people that will read an informative and interesting article.
Whatever it is you choose to write about, you will be starting from the headline; it should catch the people's attention. It must make them read the next paragraph with eagerness to learn more. The title of your article can more or less determine the success of your articles exposure.
Your chosen article topic must match the contents or theme of your website. If your expertise is about banner marketing and your website reflects this, then writing your article about the pros and cons of banner advertising or creation could be a good option.
You article introduction should be powerful continuing from the headline. It must be compelling enough to keep the reader wanting more.
The content must be interesting and informative. It must contain what the headline and introduction promises. If the content is written with the intention to help the reader solve their problem or answer their questions, then your reader will appreciate your information and continue reading to the end and hopefully clicking on your link for more satisfying advice. At this point the reader already likes your work and the chances of him or her buying your product has been fused with trust.
As mentioned earlier the placement of your keywords is paramount to the success of your article reaching its target market. The keyword/s should exist in the headline of your article, in the introduction, and in the main body. They should not interfere with the flow of you message and they should look like they belong there. Your keyword density probably shouldn't exceed 3% in your article. This would simply mean 3 keywords for every hundred words.
Your article might be seen by thousands of potential customers, so it is important that you include a brief description of yourself or your product along with your name and website URL on the bottom. Your little ad here should entice the reader to visit the link.
What You Need To Start An Ezine Publication
(category: Ezine-Marketing, Word count: 256)
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Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).
Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!
Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.
Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.
These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!
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Solo Ezine Ads
(category: Ezine-Marketing, Word count: 563)
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Stand Alone Advertising
So what are Solo Ezine Ads? Simply stated, these are advertisements published in ezines or newsletters where no other ad competes against your marketing message. Also know as Stand Alone Ads. This ad is then sent to subscribers of ezines who have already agreed to recieve these ezines and any accompaning ads.
Often referred to as the KING of ezine advertising, the solo ad allows the advertiser to reach her audience of willing to buy opt-in subscribers. These subscribers are already familiar with the publisher of the ezine and trust his or her recommendations.
A well developed ad sent through this type of advertising has the potential to create fortunes. Many online professionals have used this method to build huge internet businesses.
While no one can guarantee your ad will make you a fortune, using this method will offer you the best chance of getting your marketing message out to warm, willing to buy interested subscribers.
Once you eliminate competiton from other advertisers by using solo ads, it's up to you to develop your advertising to get that almighty click and close the sale.
How Solo Ezine Ads Work
One of the beauties of using stand alone ads is the amount of words you are able to use. Generally publishers allow ads to include up to 500 words. This allows you to create headlines, bulleted points, and your URL. Think of it as a mini-mini website.
Your ads should have an attention getting headline (believeable headline) subheadings, bullets, and a call to action. Above all list, benefits, benefits, benefits!
Take full advantage of the amount of space being offered. Read your ad, let others read your ad. State a problem, then share how your product or service can solve it for them.
Once you have an ad ready, you need to find a resource that will send your message to their readers. For those who are marketing to people interested in making money on the internet, we recommend Ezine King.com
If your target market is outside of internet marketers, we suggest doing a search for ezine directories. Some require membership fees and others are free. There are thousands of ezines and newsletters to choose from. Not all will allow advertising. However, you can subscribe to a few to see if they are of value, if so, contact the publisher and offer your product or service for his or her review. A good review from a trusted publisher can mean profits to you.
Track Your Ads
Tracking your ads is very important. If you place ads with more than one vendor you will need to know which are pulling and which are not pulling.
We use and recommend LinkCounter.com a free trial is available. We've used this service for several years, it is accurate and stats are provided in real time. No matter what type of advertising you do, if you are not tracking every click, you are losing money.
Are Solo Ezine Ads Dead?
With the advent of Google Adwords, and the mad rush to advertise using this effective method, Internet marketers left the ezine world. This leaves an old but still effective marketing door open, especially for niche marketers.
Spend some time today searching for quaility ezines in your targeted market. A well written solo ad in a quaility ezine can still make the mortgage payment.
Why Didn T You Publish My Article Other Major Article Sites Did
(category: Ezine-Marketing, Word count: 745)
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QUESTION: Do you feel like giving me a reason for rejecting my article, considering all the other major article sites have published my article?
ANSWER:
There are a dozen of reasons why I could have chosen not to publish your article. Without knowing which of your articles I rejected, it is a hard call to make from memory.
I own and manage more than 150 article distribution groups. I own and manager seven websites that are either article directories or websites that print reprint articles. I own and manage one article distribution service. Soon to be two services.
I see tons of articles.
Any and all article directory managers are free to make their own choices about what to publish and what not to publish.
On my distribution groups, so long as you follow a few basic group rules, your articles will be permitted through the systems.
1. 2 posts per day maximum.
2. Not subscribed to the group in NO Mail mode. If you want other people to read your stuff, you should at least demonstrate the same courtesy to others.
3. No straight advertising.
4. No press releases.
5. Nothing that reads like a sales pitch.
In my services, the only rules that apply:
1. Nothing that reads like an ad.
2. No press releases.
3. No foul language, or disreputable business practices.
In my directories, I follow the same basic rules above. I also follow many other internal guides.
* I don't want any of my sites to look just like all other sites. So I reject some at will, based on an urge or based on nothing.
* I don't want to be a sheep who does exactly what everyone else does.
* Bad formatting in article will get it rejected.
* Perceived advertising in body of article could get it rejected.
* Certain topics are generally always rejected.
* If the website listed in your resource box consists mostly of information scraped from search engines, and if I catch it, I will usually reject your article - no matter how good your article might be. I know other directory managers who have the same policy.
* All acceptance and rejection decisions are made in just a split second.
Chances are that your article has been published in 90% plus of the reprint article resources I own, primarily the reprint article distribution lists.
Do you need 100% exposure across my networks? No.
Do you want 100% exposure across my networks? Probably.
If all article directory managers accept all of the same articles, then your article on their site will be nearly worthless. If there are five to six sites with exactly the same content on them, then chances are that the spiders will eventually figure that out, and then they will stop indexing the "mirror" sites.
Your article 100% across the board is the worst thing that you can hope for. On the surface, it may seem good, because you have that many more links. But, these "mirror" sites with 100% the same content will come back to bite you in the arse. They will hurt your SEO rankings in the end, because these sites will be penalized by the search engines, AND the articles on those sites may be hurt as well.
I am happy to reject articles "at will" on my free article directories, because I definitely do not want to be seen as exactly like another 30 article directories.
Let's face it, few article directory websites are the same. Some are simply better than others and they are recognized as such by the general internet community.
The site where you are complaining your article "was not included" is a new directory with little recognition in the marketplace. I set it up to test out and play with its article directory software.
When we get to the end of the day, each article directory or website that hosts articles is part of a democracy. The webmaster can accept your articles or reject your articles. It is up to you to provide an article that the webmaster will want to use on his or her website. This business about expecting people to use your articles is totally off-base, and could net you the result of being forever barred from participation in the offended webmaster's website.
Tread carefully and wisely.
Landing Page Success Tips
(category: Ezine-Marketing, Word count: 325)
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Also known as the "name squeeze page" or "lead capture page", you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitor's email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn't be any other links on your landing page.
Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.
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9 Sure Fire Ways To Increase Your E Zine S Readership
(category: Ezine-Marketing, Word count: 347)
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You Have Won!
Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for the results.
100% Original
Give your subscribers content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they haven't read before.
Was I Right?
Give your subscribers a quiz or a series of trivia questions. Publish the correct answers in your following issue. The people who participate will want to see if they were right.
Read All About It!
Supply news stories related to your e-zine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.
The Polls Are In!
Hold an interactive poll in your e-zine. Ask subscribers a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results in your next issue.
Become A Jester
Give your subscribers a little humor now and then. Don't be so serious, tell them a joke. If they associate your e-zine with being happy they will want to read every issue.
The Information Free-way
People love to get free stuff. Tell readers were to get free stuff online or offline. It could be software, services, sample products, e-books etc. The freebies should be related to your e-zine's topic. Keep the freebies coming and your subscribers will keep reading!
Mini-Yahoo
Tell your subscribers about Web sites related to your e-zine's topic. The web sites should be interesting and helpful. Become your readers miniature "Yahoo", you know how many readers they get.
In Our Next Issue...
Get your subscribers excited about your next issue. Tell them about upcoming articles, prize drawings, freebies etc. If they know what's in store for them, they won't want to miss reading your next issue.
Which One Is More Important Product Or Mailing List
(category: Ezine-Marketing, Word count: 311)
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If you would ask this question, "Which one is more important - the mailing list or the product?" any savvy marketer would answer you, "The mailing list".
Principally, any wise business person puts the importance of hungry demand (and not just any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.
If you frequent the Joint Venture forums and membership sites of any kind, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other type of partner is looking for to sell to.
And if you are a mailing list owner, you do not have to necessarily make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.
Most of the biggest success web businesses on the Internet today often establish the mailing list (or subscribers) first before the product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a website that connects friends and potential friends from around the world through a free membership access.
While Friendster.com does not make money from the number of members who join the site, the business makes money from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends site or not.
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10 Ways To Boost Your E Zine Subscribers
(category: Ezine-Marketing, Word count: 271)
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1. Show your potential subscribers a sample issue of your e-zine. Black out some of the important info; this will make them more curious & subscribe.
2. Give away a free follow-up auto responder course. Publish your e-zine ad in each lesson. The more people see it, the higher the chance they'll subscribe.
3. Offer your potential customers a discount on a particular product you sell if they subscribe to your free e-zine.
4. Give other businesses permission to give a free subscription to your e-zine as a bonus for a product they sell.
5. Ask your potential subscribers questions that'll persuade them to subscribe like: "Would you like to be able to retire before you're 40?"
6. Write your e-zine's ad to sound like it is common sense to subscribe. For example: "Everyone knows you have to..."
7. Assume people are going to instantly subscribe to your e-zine. For example: "Dear Healthy Subscriber" They will want to subscribe in order to feel healthy.
8. Allow your subscribers to collect stuff from each issue of your e-zine. It could be e-books or software. They'll tell others and those people will subscribe.
9. Tell people what their friends or family might say as a result of them of learning what's in your e-zine. People care about what other people think of them.
10. Make people feel like it's their idea to subscribe, they will be less hesitant. Tell them in your ad "You are making a smart decision for subscribing".
For more tips & tricks to boost your e-zine subscribers visit our website today.
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